Bone

What Bone does

Bone Collection Inc. is a Taiwan-headquartered, privately held consumer products company founded in 2005, employing 51–100 people and operating without external funding. The company designs and sells silicone-based lifestyle accessories organized into two divisions: Sport Life and Mobile Life. The Sport Life portfolio centers on the Tie Connect Exchange System — a modular phone mount platform that allows users to swap mounts across biking, running, motorcycling, and hiking activities via a unified base — with flagship products including the Bike Tie 6/6 Pro, Bike Tie Connect Kit 3 Pro Max, Bike Stem Mount, Moto Tie Connect Kit 3, and Hike Tie Connect Kit 2. Core technical differentiators include a patented cross-strap dual-lock design and a molecular-treated mounting surface that increases friction for non-slip hold, plus elastic silicone shock absorption for device protection.

The Mobile Life division spans lanyards and crossbody straps with integrated phone holders, protective phone cases (including magnetic iPhone 17 series cases and universal Bubble Tie cases), AirPods cases, power banks (Fast Power 10050, Bone Power 6700), a 65W GaN charger, charging cables, fragrance diffusers and essential oils, and home/living silicone goods. The company has registered two patents on its mounting technology, won an iF Design Award 2026 for the Bike Tool Kit – Lite, and maintains Garmin compatibility for its base mount. Products are distributed through a multi-channel footprint including Amazon storefronts in 13 countries, regional marketplaces (Lazada, Shopee, Pinkoi), specialty bike retailers across Australia and New Zealand, Japanese electronics chains (Yodobashi), and owned DTC Bone Shop storefronts in the US, Japan, and Taiwan. Revenue is generated entirely through one-time hardware product sales with no subscription component.

Name

Bone

Legal name

Bone Collection Inc.

Website

https://bonecollection.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Bone Collection Inc. is a Taiwan-based consumer products company (founded 2005, 51–100 employees) that designs and sells silicone-based lifestyle accessories — modular phone mounts for cycling, running, motorcycling, and hiking, plus phone cases, lanyards, power banks, and home goods — distributed globally through Amazon, regional marketplaces, and specialty bike retailers.

Ownership category

akta.pro rank

Product category

Mobile Phone Accessories

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751), Electronic Components & Accessories (3670)

akta.pro industry

PRIMARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

SECONDARYCRACAIAK

Wearable Accessories & Bands (straps, chargers, cases)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Wearables & Personal Tech Retail

Keywords

• Mobile phone accessories
• Phone mounting systems
• Cycling accessories
• Portable power banks
• Lifestyle silicone products

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of physical consumer products including phone holders for cycling/running/motorcycling, phone cases, lanyards, fragrances, home & living products, and accessories. One-time purchase model with no subscription component.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Bone designs, manufactures, and sells character-themed silicone consumer accessories under two divisions: Sport Life (modular phone mounting systems for cycling, running, motorcycling, and hiking built on the Tie Connect Exchange System) and Mobile Life (lanyards with phone holders, protective phone cases, power banks, chargers, cables, fragrance diffusers, essential oils, and lifestyle products). Products are sold worldwide as one-time hardware purchases with no subscription component, leveraging patented cross-strap and molecular-treated mounting technologies.

Product overview

Bone is a Taiwan-based consumer products company founded in 2005, specializing in innovative silicone-based accessories for sports and mobile lifestyle. The product portfolio centers around two main divisions: Sport Life and Mobile Life. The Sport Life division includes the Tie Connect Exchange System - a modular phone mount platform allowing users to swap mounts between bikes, motorcycles, and during running/hiking activities - along with cycling accessories like Bike Tie 6/6 Pro, Bike Stem Mount, Handlebar Mounts, and motorcycling mounts. The Mobile Life division encompasses lanyards and straps with phone holders, protective phone cases (including Bubble Magnetic Phone Cases for iPhone 17 series and universal cases), AirPods cases, power banks (Fast Power 10050, Bone Power 6700), chargers (65W Dual GaN Charger), cables, fragrance diffusers with essential oils, home and living products (Cup Tie, Silicone Food Containers, Insulated Tumblers), figurines and USB drives in character designs, and various outdoor accessories. The company emphasizes eco-friendly silicone materials, universal design principles, and character-based branding featuring original designs like Patti Duck, Mr. Deer, Miao Cat, Maru Penguin, Alien, and Fatda Panda.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Tie Connect Kit 3 Pro Max Universal-fit bicycle phone mount with elastic dual-strap design, magnetic alignment, quick release, and shock absorption; fits mountain, folding, and road bikes, including Garmin bike computer compatibility.
• Bike Tie 6 Universal phone mount strap for bicycle handlebars featuring the patented cross-strap dual-lock design, eco-friendly fully washable silicone, and molecular-treated mounting surface; fits handlebar circumference 69–141 mm.
• Bike Tie 6 Pro Premium version of Bike Tie 6 with enhanced stability via the patented cross-strap design and elastic silicone shock absorption.
• Bike Stem Mount Bicycle stem phone mount with heightened base design providing shock absorption and firm grip; suitable for various stem diameters and horizontal handlebar mounting.
• Bike Handlebar Mount Phone mount for bicycle handlebars suitable for commuting, off-road, and all-around use, with flexible material for vibration absorption.
• Run Tie 3 Armband phone holder for running with universal smartphone fit, quick-release, and secure attachment design for active use.
• Magnetic Fitness Phone Mount Magnetic fitness phone mount for gym equipment, providing secure attachment during workouts.
• Moto Tie Connect Kit 3 Phone mount system for motorcycles with multiple mounting options including mirror stem, handlebar, and fork stem configurations.
• Hike Tie Connect Kit 2 Hiking-specific phone mount system with crossbody and lanyard options for outdoor activities.
• Tie Connect Exchange System Modular exchangeable mount system allowing users to swap phone mounts between different sports activities (biking, running, hiking, motorcycling) on a unified base.
• Fast Power 10050 Portable power bank with 10,050 mAh capacity and fast charging, available in figurine character designs.
• Bone Power 6700 Portable power bank with 6,700 mAh capacity available in character figurine designs including Panda, Maru Penguin, and LED light variants.
• 65W Dual GaN Charger 65-watt dual-port GaN charger for fast device charging in a compact form factor.
• Bubble Magnetic Phone Case 17 Pro Max Magnetic phone case for the iPhone 17 series with character designs, compatible with magnetic accessories.
• Crossbody / Lanyard PhoneTie 4 Cross-body lanyard strap with integrated phone holder for convenient carrying, available in multiple character design options.
• CrossBody WaterProof Phone Bag 2 Waterproof phone bag for motorcycles and outdoor activities with crossbody and lanyard carrying options.
• Bike Portable Tool Kit - Lite Compact portable bike tool kit for emergency repairs with integrated structural design and dual-mode switching; awarded the iF Design Award 2026.
• Essential Oil Essential oils in multiple scents including Citronella & Lemon, Chamomile Roman, Lavender, Rose, Sandalwood, Tea Tree, and Jasmine, used with Bone diffuser accessories.
• Car Diffuser Clip 2 Car and personal diffuser for essential oils in multiple character-themed designs including car clip, lamp, and swing styles.
• Bike Phone Charger Kit Bike phone charger kit with USB-C and USB-A connector options for charging a phone while cycling.

Quantifiable outcome

• Products compatible with smartphones from 4.7" to 7.2" screen sizes
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered regional and core.

• 99 BikesregionalChannel Partner/ Reseller/ DistributorAustralian bicycle retailer selling Bone cycling products including Bike Tie through physical stores and online platform
• Burkes CyclesregionalChannel Partner/ Reseller/ DistributorNew Zealand bicycle retailer offering Bone cycling accessories through their retail locations
• YodobashiregionalChannel Partner/ Reseller/ DistributorMajor Japanese electronics retailer carrying Bone phone accessories and cycling products
• PinkoiregionalChannel Partner/ Reseller/ DistributorDesign marketplace serving Taiwan and Hong Kong markets with curated lifestyle products including Bone character accessories
• GarmincoreTechnology or IntegrationBike Tie Connect 3 Pro Max base mount is compatible with Garmin bike computers, enabling flexible setup for cycling navigation

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Belkin: Global consumer electronics accessories brand offering power banks, chargers, cables, and phone cases. Overlaps with Bone's Fast Power, 65W GaN Charger, and cable categories as a broad incumbent accessory player.
• OtterBox: US-based protective phone case incumbent with wide retail distribution. Comparable to Bone's Bubble Magnetic Phone Case line as a major phone case competitor with established carrier and retail relationships.

Direct peers

• PopSockets: US-based mobile accessories brand built around grip and case add-ons with a strong design/character identity. Comparable to Bone's Phone RingTie and character-based case products in the lifestyle phone accessory category.
• Casetify: Hong Kong-based phone case brand built on character/IP collaborations and design-led SKUs. Closely comparable to Bone's Bubble and iPhone character cases in the lifestyle phone case category.
• Peak Design: US-based premium accessories brand known for phone cases, straps, and lanyards with a strong design identity. Comparable to Bone in the lanyard/phone case/crossbody strap category, with a similarly design-led positioning.
• Quad Lock: Australia-based maker of bike phone mounts and cases with a modular, dual-stage lock system. Quad Lock is the most direct comparable in the cycling phone mount category, competing head-to-head with Bone's Bike Tie and Tie Connect lines.
• RAM Mounts: US-based rugged mounting systems provider for phones, tablets, and electronics on bikes, motorcycles, and vehicles. Competes with Bone's Handlebar, Stem, and Moto Tie Connect lines in the bike/motorcycle phone mount space.
• Joby: US-based maker of flexible tripods and mobile mounting accessories for action and content creation. Overlaps with Bone's mobile mounting solutions in use case and target customer.
• Nite Ize: US-based mobile and outdoor accessories maker offering phone mounts, straps, and bike accessories. Direct overlap with Bone's bike phone holders, bike bells, and everyday carry categories.
• SP Connect: Austria/Germany-based phone mount brand with a standardized phone case-to-mount ecosystem covering cycling, motorcycling, running, and outdoor sports. Highly comparable to Bone's Tie Connect Exchange System in both product and modular architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bone.global
• Facebookfacebook.com/Bone2005
• Instagraminstagram.com/bone.global
• Xx.com/DesignByBone
• LinkedInlinkedin.com/company/bone-collection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bone