Technology Solution Miraway

What Technology Solution Miraway does

Miraway (Công ty Cổ phần Miraway Giải pháp Công nghệ) is a Vietnamese customer experience technology company founded in 2007 and headquartered in Hanoi, with a regional office in Ho Chi Minh City. It sells an integrated multi-channel Customer Experience Management platform branded CETM, which bundles eight core systems spanning physical touchpoints (self-service kiosks, digital signage, VMS-AI cameras, smart queue management, EDGEWORKS micro data centers) and digital touchpoints (CDP customer data platform, CX Platform, E-Form, and the QRX D2C commerce platform). The company primarily serves enterprise and public-sector clients across banking and financial services, telecommunications, healthcare, government administration, and retail, with 600+ customers, 6,000+ deployment points, and a network of 100+ integration and reseller partners in Vietnam and selected Southeast Asia and Americas markets. AI capabilities are applied as features across the stack, including computer vision (facial recognition, people counting, license plate recognition), ML-driven RFM and predictive analytics on customer data, and NLP-based omnichannel chatbots.

The business model combines one-time hardware sales (kiosks, signage screens, AI cameras, EDGEWORKS EDW-06E micro data centers priced at 820 million VND per unit), recurring software licensing and subscriptions for the CX Platform, CDP, queue management, and digital signage software, plus system integration and professional services. Go-to-market is enterprise field sales with direct client engagement, dedicated sales hotlines, website contact and consultation forms, and a business partnership registration program for channel development. The company is privately held under the Miraway Group parent, with two wholly-owned subsidiaries: Datanomics (big data analytics, established during the 2014-2021 expansion phase) and Gobysend (acquired in 2022 to extend the multi-channel CX ecosystem). In 2022, Miraway became the first Vietnamese technology firm ranked by US-based Grandview Research in the Top 20 global customer experience technology companies, and it holds 8 software copyrights covering its proprietary solutions.

Revenue, funding, and headcount growth figures are not publicly disclosed. Miraway positions itself as a regional technology group targeting Southeast Asia leadership in digital transformation by 2025, supported by a stated 19+ year operating history and a portfolio that has expanded from IT services into an end-to-end hardware-plus-software CX platform with growing AI and data analytics depth.

Name

Technology Solution Miraway

Legal name

Công ty Cổ phần Miraway Giải pháp Công nghệ

Website

https://miraway.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Miraway is a Vietnamese customer experience technology company selling an integrated 8-system CETM platform (self-service kiosks, digital signage, AI cameras, queue management, CDP, CX platform, E-Form, QRX D2C) to enterprise and public-sector clients across banking, telecom, healthcare, government, and retail in Vietnam and Southeast Asia.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAFAFAK

Customer Service/Support CRM & Contact Center Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Customer experience management
• Self-service kiosks
• Digital signage systems
• AI video surveillance
• Customer data platform

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Kiosks, Digital Signage, VMS Cameras): Sale of physical hardware including self-service kiosks, digital signage screens, AI-powered cameras, and micro data centers. One-time hardware purchase model.
2. Software Licensing and Subscriptions: Software solutions for customer experience management including CX Platform, CDP, Digital Signage management software, VMS software, and queue management systems. Licenses are sold with implementation and ongoing support.
3. System Integration and Implementation Services: Professional services for deploying and integrating solutions across customer organizations. Includes consultation, implementation, and ongoing technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Technology Solution Miraway builds and sells an integrated multi-channel Customer Experience Transaction Management (CETM) platform that combines proprietary software with purpose-built hardware, including self-service kiosks, digital signage systems, AI-powered VMS cameras, smart queue management, Customer Data Platform (CDP), CX Platform, electronic forms (E-Form), and the QRX D2C business platform. The company also distributes the EDGEWORKS EDW-06E micro data center as supporting infrastructure, and provides professional system integration, implementation, and ongoing technical support services to enterprise customers in banking, telecommunications, healthcare, government, and retail across Vietnam and Southeast Asia.

Product overview

Miraway is a multi-channel customer experience management technology company offering a platform-plus-modules architecture built around its core CETM (Customer Experience Transaction Management) platform. The portfolio consists of 8 core integrated systems: Self-service Kiosk (automated service kiosks for banking, telecom, healthcare, government), Digital Signage (intelligent digital screen management for advertising), VMS AI Camera (AI-powered video management with facial recognition and surveillance), Smart Queue Management (appointment booking and queue optimization), CDP (Customer Data Platform with AI/ML analytics), CX Platform (multi-channel customer experience management), E-Form (electronic forms and document digitization), and QRX (D2C QR Code business platform). These systems share integrated hardware and software platforms and are marketed both individually and as the unified CETM solution. Miraway also operates Datanomics (big data subsidiary) and Gobysend (2022 merger).

Differentiator

Problem solved

Functional benefit

Brands

• QRX: Nền tảng kinh doanh D2C - Direct-to-consumer business platform enabling QR Code-based sales management solutions
• CETM
• CX Platform
• CamHub.ai
• EDGEWORKS

Products and services

• Self-service Kiosk Automated self-service kiosk providing intelligent services and 24/7 customer access for banking (VTM), telecom, retail, healthcare, and government administration; reduces wait times by up to 80% and cuts operational costs by over 50%.
• Digital Signage System Centralized intelligent digital screen management system for advertising campaign management, content scheduling, real-time monitoring, and alerts. Supports displays over/under 32 inches, video walls, touch screens, and indoor/outdoor LED screens; increases brand recognition by 89% and attracts 400% more attention than traditional boards.
• VMS-AI Camera System (CamHub.ai) AI-powered video management system using facial recognition, biometrics, RFID, and QR Code for automatic identification, customer segmentation, and professional service delivery. Supports 99% of cameras (IP, USB webcams, RTSP, HTTP, UDP) and processes live/recorded video, image, and audio streams for surveillance, people counting, license plate recognition, smoke/fire detection, and intrusion alerts.
• Smart Queue Management and Appointment Booking System Automatic queue management system that supports on-site and online queue management with AI-powered customer recognition. Reduces customer wait time by 48% and increases staff efficiency by 65%. Integrates with VMS-AI Camera for customer recognition and routing.
• CDP - Customer Data Platform Customer data platform aggregating data from all touchpoints (online and offline) into a single platform. Uses AI and machine learning for customer behavior prediction, RFM analysis, real-time segmentation, and personalized action recommendations. Connects with enterprise systems via built-in connectors, SDKs, Webhooks, and APIs.
• CX Platform - Multi-channel Customer Experience Management System for managing and monitoring customer experience at all touchpoints in the customer journey. Collects omnichannel customer data, maps journeys, provides real-time analysis, chatbot engagement across Zalo, Facebook, Email, SMS, and website, and measures campaign effectiveness.
• VOC - Multi-channel Customer Feedback and Survey System Multi-channel customer feedback and survey solution collecting opinions at every touchpoint through offline (kiosk/tablet) and online channels (email, chatbot, social media, IVR, website), with real-time analysis and reporting.
• E-Form - Electronic Form Solution Electronic form solution enabling customers and businesses to auto-fill information or receive suggestions. Includes dynamic forms, MS Office plug-in, XML-based processing, multi-platform viewer, and real-time data synchronization.
• Asset Management Solution Comprehensive asset management solution for inventory, reporting, allocation, and depreciation tracking with QR code management, group/position/department-based tracking, maintenance history, bulk CSV import, and depreciation reporting. Integrates via API with queueing systems and other enterprise tools.
• Document Digitization Solution Intelligent document digitization software enabling organizations to process, create, and manage large, high-quality databases quickly with up to 80% cost savings. Includes scanner statistics, document management, process tracking, and verification workflows.
• EDGEWORKS EDW-06E Micro Data Center Flexible micro data center with 26U IT space, 3.0 kW IT power, IP55 rating, built-in UPS 6kVA, DX cooling, DCIM system, biometric/RFID/PIN access control, and FM200 fire suppression. Priced at 820,000,000 VND per unit.
• QRX - D2C Business Platform D2C (Direct-to-Consumer) business management platform providing QR Code-based solutions for sales experience management, addressing both traditional and online sales channel challenges.
• CETM - Customer Experience Transaction Management Platform Comprehensive multi-channel customer experience transaction management platform consisting of 8 core synchronized systems (Self-service Kiosk, Digital Signage, VMS-AI Camera, Smart Queue Management, CDP, CX Platform, E-Form, QRX) on integrated hardware and software platforms covering the entire customer experience journey.

Quantifiable outcome

• Reduces customer wait time by 48%
• +8 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• GobysendcoreStrategic or Co-development Partner · 1 January 2022Company acquired in 2022 as part of Miraway 3.0 expansion strategy. Contributed to expanding the multi-channel customer experience ecosystem and market presence.
• DatanomicscoreStrategic or Co-development PartnerSubsidiary company established during Miraway 2.0 phase (2014-2021) specializing in big data technology development. Focused on expanding capabilities in data analytics and management solutions.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Zendesk: Customer service and engagement platform with omnichannel support, chatbots, and analytics. Comparable to the customer engagement and feedback elements of Miraway's CX Platform and VOC solutions.
• Diebold Nixdorf: Global provider of banking self-service terminals and connected commerce software. Overlaps with Miraway's banking VTM and self-service kiosk offerings for financial institutions.
• NCR Corporation: US-based global provider of self-service kiosks, ATMs, and banking customer experience hardware/software. Directly comparable to Miraway's self-service kiosk and VTM deployments in banking.
• Adobe Experience Cloud: Enterprise customer experience, analytics, and personalization platform. Overlaps with Miraway's CX Platform and CDP, particularly for multi-channel journey analytics use cases.
• Salesforce: Global CRM and Customer Experience platform leader with Marketing/Service/Interaction Clouds. Comparable at the CX Platform/CDP layer that competes with Miraway's CX and Customer Data Platform modules.

Regional players

• FPT Software: Vietnam's largest IT services and digital transformation provider with strong enterprise and government relationships. Comparable to Miraway as a Vietnamese enterprise-tech platform targeting banking, government, and telecom.

Direct peers

• Qmatic: Specialist in queue management and customer journey orchestration for retail, banking, and government. Closely analogous to Miraway's Smart Queue Management and CX Platform modules.
• BrightSign: Provider of digital signage media players and networked signage solutions. Overlaps with Miraway's intelligent digital signage system across retail and QSR deployments.
• Scala (Intel Corporation): Digital signage content management and customer experience software vendor. Directly comparable to Miraway's Digital Signage solution for centralized screen management and advertising.

Emerging players

• AIS Enterprise (Applied Information Sciences): Smaller software and AI systems integrator with adjacent capabilities in kiosk/sensor and digital signage analytics. Partial overlap with Miraway's AI-camera and queue management offerings for enterprise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@miraway3008
• Facebookfacebook.com/Technology.Solution.Miraway
• LinkedInlinkedin.com/company/miraway

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technology Solution Miraway