Qmatic
Qmatic is a Sweden-headquartered software company that provides cloud (Experience Cloud) and on-premises (Orchestra) customer journey management solutions — including queue management, appointment scheduling, virtual queuing, BI, and AI chat/voice agents — to enterprises and public-sector organizations across healthcare, government, retail, banking, and education verticals in 120 countries.
- Company typePrivate
- Founded1983
- HeadquartersDuluth, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Qmatic does
Qmatic (legal entity Q-MATIC Group AB, Sweden) is a private software company that builds customer journey management technology for enterprises and public-sector organizations. The platform is delivered in two deployment models: Qmatic Experience Cloud, a SaaS suite covering virtual queuing, appointment scheduling, mobile tickets, self-service kiosks, customer feedback, business intelligence, AI Chat, and the Aiva AI Voice Agent; and Qmatic Orchestra, an on-premises enterprise solution for organizations with complex, multi-branch service operations. Underlying technical components include AI-powered text-to-speech for announcements, generative AI for chat and voice agents, QR-code-based hardwareless arrival registration, and integrations with calendars, CRM, digital signage, and visualization tools.
The company monetizes through annual SaaS subscriptions (Experience Cloud), one-time on-premises software licenses (Orchestra), hardware sales (kiosks, ticket rolls), and professional services for implementation and ongoing support under the Qmatic Care program. Distribution is hybrid: direct enterprise field sales with quote-based pricing, supplemented by a certified global partner network of 50+ resellers across 120 countries. Customer segments are organized by vertical and are led by healthcare, government/public sector, retail, and retail banking, with education and DMV as secondary verticals. Named enterprise customers include El Corte Inglés, SNCF, Telia, Capitec Bank, King's College Hospital, City of Minneapolis, Arapahoe County, Manchester Metropolitan University, and Public Service of Wallonia. Q-MATIC AB holds ISO 9001 and ISO 27001 certifications and operates GDPR and CCPA-aligned privacy practices.
Qmatic firmographics
Firmographics- Name
- Qmatic
- Legal name
- Q-MATIC Group AB
- Website
- https://qmatic.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Qmatic is a Sweden-headquartered software company that provides cloud (Experience Cloud) and on-premises (Orchestra) customer journey management solutions — including queue management, appointment scheduling, virtual queuing, BI, and AI chat/voice agents — to enterprises and public-sector organizations across healthcare, government, retail, banking, and education verticals in 120 countries.
- Ownership category
- akta.pro rank
Where Qmatic is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Qmatic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- SaaS Subscription (Qmatic Experience Cloud): Cloud-based subscription model for Qmatic Experience Cloud platform providing ongoing access to all platform features, updates, and cloud infrastructure.
- On-premises Software License (Qmatic Orchestra): Enterprise software licenses for on-premises installation for organizations with complex requirements, multiple service points, and branches.
- Hardware Sales: Sale of physical products including self-service kiosks, ticket printers, and genuine Qmatic ticket rolls for kiosks.
- Professional Services & Implementation: Implementation, deployment, training, and ongoing software support services (Care) for system optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Qmatic product offering
Product offeringCore offering
Qmatic sells customer journey management software for enterprises and government agencies, delivered through its cloud-based SaaS platform (Qmatic Experience Cloud) and on-premises enterprise platform (Qmatic Orchestra). The offering combines virtual queuing, appointment scheduling, self-service kiosks, AI-powered chat and voice agents (Qmatic AI Chat, Qmatic Aiva), business intelligence, customer feedback, and SMS/voice messaging into a unified suite. Supporting revenue lines include hardware (kiosks, ticket rolls) and professional services such as Qmatic Care software support.
Product overview
Qmatic offers a comprehensive customer journey management platform available in two deployment models: Qmatic Experience Cloud (SaaS/cloud-based) and Qmatic Orchestra (on-premises/enterprise). The platform consists of core products including AI-powered customer interaction tools (Qmatic AI Chat for website chat and Qmatic Aiva for voice agents), appointment management solutions (Qmatic Cloud Appointments with resource planning), queue management systems (Mobile Ticket for virtual queuing, Self-Service Kiosks), customer engagement tools (Messaging Services, Display/Signage, Voice Announcements), analytics capabilities (Business Intelligence, Customer Feedback), and supporting services (Care support, Accessibility Features, ticket consumables). The platform serves industries including healthcare, government/public sector, retail, DMV, retail banking, and education.
Differentiator
Problem solved
Functional benefit
Products and services
- Qmatic Experience Cloud An intuitive, dynamic all-in-one cloud-based SaaS customer journey management platform that creates seamless customer journeys and enhanced customer and employee experiences with a comprehensive suite of solutions and services for enterprises in healthcare, government, retail, banking, and education.
- Qmatic Orchestra Enterprise on-premises solution built for organizations with complex requirements, multiple service points, and branches that require dedicated infrastructure and control over their customer journey management deployment.
- Qmatic AI Chat An intelligent AI-powered assistant on enterprise websites that guides visitors, answers questions, and books appointments automatically on a 24/7 basis.
- Qmatic Aiva (AI Voice Agent) AI Voice Agent for Enterprise that handles scheduling appointments, answering FAQs, and sending SMS confirmations through voice-based interactions with customers.
- Qmatic Cloud Appointments Cloud-based appointment scheduling product that enables customers to schedule appointments online or by phone, distributing workload evenly throughout the workday and allowing resource planning in advance.
- Mobile Ticket Virtual queuing product that allows customers to wait virtually from anywhere, receiving real-time notifications when it is their turn to be served.
- Self-Service Kiosks Physical self-service kiosk hardware that optimizes customer flow, minimizes queues and wait times by enabling self-service check-in and service selection for enterprise service environments.
- Genuine Qmatic Tickets Orderable ticket rolls for ticket printers and self-service kiosks, sold as a consumable supply to operate Qmatic hardware.
- Qmatic Care Recurring software support service ensuring Qmatic systems are always optimized and working perfectly through implementation, maintenance, and ongoing technical support.
Quantifiable outcome
- Reduced staffing needs by 32% in banking deployments
- +3 more outcomes
Companies that use Qmatic
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Qmatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Qmatic partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered solution partner, regional partner, premier solution partner, development partner, premier solution partner and integration partner.
- VisualComsolution partnerPartner based in Nouméa, New Caledonia serving client regions of New Caledonia, Tahiti, and Wallis and Futuna.
- VESSELregional partnerPartner based in Osaka, Japan serving the Japan market.
- Valpatek Technology Grouppremier solution partner, development partnerPremier Solution Partner and Development Partner based in Madrid, Spain serving Spain, Italy, and Portugal. Specializes in providing comprehensive technological solutions for digital transformation across retail, healthcare, public administration, finance, and insurance.
- Trismart Groupregional partnerPartner based in Amman, Jordan serving Jordan and Africa markets.
- ABANAregional partnerPartner in the Qmatic partner network serving regional markets.
- Adapt Middle Eastregional partnerPartner serving Middle East region.
- Cancomregional partnerPartner in the Qmatic partner network providing technology solutions.
- CFM Gulf Computersregional partnerPartner serving Gulf region markets.
- CONNECTIVregional partnerPartner in the Qmatic partner network.
- Hansabregional partnerPartner providing queue management and customer experience solutions.
- Integrit-Sistempremier solution partnerPremier Solution Partner in the Qmatic network.
- Loomis Suomi Oyregional partnerPartner serving Finnish market.
- Prestopregional partnerPartner in the Qmatic network providing customer experience solutions.
- QPC Australiaregional partnerPartner serving Australian market.
- Renovotecregional partnerPartner in the Qmatic network.
- Transworld ITregional partnerPartner providing IT solutions and services.
- Technology Integrationsintegration partnerQmatic integrates with virtual meeting platforms, calendars, CRM systems, digital signage, and data visualization tools.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Qmatic competitors and assessment
Company assessmentDirect peers
- WaitWell: WaitWell is a queue management and appointment scheduling platform focused on healthcare, government, and retail. It is the closest direct competitor to Qmatic in virtual queuing and customer flow management, targeting many of the same enterprise verticals.
- Qless: Qless provides virtual queueing, appointment scheduling, and walk-in management software for higher education, healthcare, government, and retail. It competes head-to-head with Qmatic in queue management and customer journey solutions for service-heavy environments.
- JRNI: JRNI (formerly BookingBug) offers enterprise appointment scheduling, queue management, and customer engagement software for retail, banking, and telecommunications. It is a direct competitor to Qmatic's appointment booking and customer journey capabilities.
- SimplyBook.me: SimplyBook.me is a cloud-based appointment scheduling and booking management platform serving healthcare, beauty, education, and professional services. It overlaps with Qmatic's appointment scheduling and customer booking modules, though it skews more SMB.
- Setmore: Setmore provides online appointment scheduling and customer management software for service-based businesses. While smaller and more SMB-focused, it competes in the same appointment management category as Qmatic's Cloud Appointments module.
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a widely used online appointment scheduling and client management platform. It competes with Qmatic in appointment booking and customer self-service, primarily at the SMB end of the market.
Broad incumbents
- Genesys: Genesys is a global leader in contact center and customer experience (CX) orchestration, serving enterprise and government customers with cloud and on-premises solutions. Its broader CX platform increasingly overlaps with Qmatic's customer journey and self-service capabilities.
- NICE Ltd. NICE is a large enterprise software provider for customer engagement, workforce optimization, and analytics. Its CXone platform competes with Qmatic in customer journey analytics, real-time routing, and AI-enabled self-service for regulated industries.
- Cisco (Webex Contact Center): Cisco's Webex Contact Center and Customer Experience portfolio targets large enterprise and public sector buyers with omnichannel routing, self-service, and analytics. It represents a converged-suite incumbent threat to Qmatic's standalone customer journey platform.
- ServiceNow: ServiceNow's Customer Service Management and workflow automation suite is increasingly used by large enterprises and government agencies for service request management, appointments, and citizen experience workflows, overlapping with Qmatic's enterprise/government positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Qmatic social profiles
Digital presenceQmatic compliance and trust
Trust signalCompliance5 records
Qmatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qmatic leadership team
Management profileNumber of profiles
Profiles8 records
Qmatic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qmatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qmatic
What does Qmatic do?
Qmatic sells customer journey management software for enterprises and government agencies, delivered through its cloud-based SaaS platform (Qmatic Experience Cloud) and on-premises enterprise platform (Qmatic Orchestra). The offering combines virtual queuing, appointment scheduling, self-service kiosks, AI-powered chat and voice agents (Qmatic AI Chat, Qmatic Aiva), business intelligence, customer feedback, and SMS/voice messaging into a unified suite. Supporting revenue lines include hardware (kiosks, ticket rolls) and professional services such as Qmatic Care software support.
Is Qmatic a public or private company?
Qmatic is a private company. It is classified as private equity controlled and is currently operating.
When was Qmatic founded?
Qmatic was founded in 1983. It employs 251 to 500 people.
Where is Qmatic based?
Qmatic is headquartered in Duluth, United States, in the North America region.
How does Qmatic make money?
Four revenue lines are on record. SaaS Subscription (Qmatic Experience Cloud) is the primary driver. The others are on-premises Software License (Qmatic Orchestra), hardware Sales and professional Services & Implementation.
Who are Qmatic's main competitors?
Direct peers on record are WaitWell, Qless, JRNI, SimplyBook.me, Setmore and Acuity Scheduling. Broad incumbents are Genesys, NICE Ltd., Cisco (Webex Contact Center) and ServiceNow.
Does Qmatic have an API?
No public API is recorded for Qmatic.