Aston Chase
Aston Chase is a London-based luxury residential estate agency founded in 1985, serving high-net-worth buyers, sellers, and landlords seeking premium properties across 17 prime North West and Central London neighborhoods with commission-based sales, lettings, new homes, and property management services.
- Company typePrivate
- Founded1985
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aston Chase does
Aston Chase is a privately held, London-based luxury residential estate agency founded in 1985 and operating as Aston Chase LTD (registered in England, company number 01772256). The firm focuses on prime North West and Central London property, covering 17 neighborhoods including St John's Wood, Hampstead, Regent's Park, Belsize Park, Primrose Hill, Little Venice, and Marylebone. It serves high-net-worth individuals, landlords, investors, and new home buyers seeking properties ranging from approximately £1 million to over £15 million in sale value, with rentals spanning from several hundred to several thousand pounds per week.
The company's service portfolio comprises five core offerings: Sales, Lettings, New Homes, Property Management, and Valuation. Transactional activity is supported by a web-based Property Listings Platform with searchable inventory by area, price, bedrooms, and amenities, alongside a Stamp Duty Calculator digital tool and a localized Journal section delivering market commentary and editorial coverage. The technology stack is non-proprietary: the firm relies on standard industry databases and website infrastructure rather than bespoke algorithms or platforms. Distribution is anchored by a single head office at 67-71 Park Road, Regent's Park, with sales executed through experienced in-house agents and inbound enquiries routed through the website and direct phone line.
Aston Chase generates revenue primarily through transaction-based commissions on residential sales and lettings, supplemented by recurring property management fees and professional valuation services. Pricing is negotiated per engagement rather than rate-card published, consistent with luxury segment norms. Distribution is domestic-only across UK postcodes, with multilingual website localization (10 languages) suggesting deliberate servicing of international ultra-high-net-worth buyers. The firm holds Propertymark Client Money Protection and Property Redress Scheme memberships. Headcount is reported in the 11-50 band; three senior figures (Mark Pollack, Michael Sulkin, Richard Bernstone) are identified as directors. No funding history, M&A activity, or institutional ownership is disclosed.
Aston Chase firmographics
Firmographics- Name
- Aston Chase
- Legal name
- Aston Chase LTD
- Website
- https://astonchase.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aston Chase is a London-based luxury residential estate agency founded in 1985, serving high-net-worth buyers, sellers, and landlords seeking premium properties across 17 prime North West and Central London neighborhoods with commission-based sales, lettings, new homes, and property management services.
- Ownership category
- akta.pro rank
Aston Chase industry classification
Industry- Product category
- Luxury Residential Real Estate Agency
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Luxury Villa Property Management & Concierge Services (THAMAEAJ)
Keywords
Where Aston Chase is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aston Chase business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Property Sales Commission: Commission-based fees on residential property sales, typically calculated as a percentage of the transaction value. The company specializes in high-value properties ranging from £1 million to over £15 million, commanding premium commissions for luxury acquisitions.
- Residential Lettings Commission: Fees charged for rental properties, including both tenant find and property management services. The company handles lettings across prime London locations with rental values spanning from hundreds to several thousand pounds per week.
- Valuation Services: Property valuation services offered as part of their suite of real estate services, potentially generating professional services fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based fees negotiated per transaction |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Aston Chase product offering
Product offeringCore offering
Aston Chase is a London-based independent estate agency that sells, lets and manages luxury and prime residential property across North West London and prime Central London (NW3, NW6, NW8, NW11, NW1, W1, W2, W9). It delivers a full lifecycle service covering residential sales, residential lettings, new homes, property management, professional valuations, and buyer acquisition / property search support, typically acting on a commission basis.
Product overview
Aston Chase operates as a luxury residential estate agent offering a unified service portfolio centered on prime London property transactions. The core offerings include Sales, Lettings, New Homes, Property Management, and Valuation services, all focused on the North West and Central London prime residential market. The company also provides a Stamp Duty Calculator digital tool and maintains a web-based Property Listings Platform for browsing and searching available properties. Founded in 1985, the company covers areas including St John's Wood, Hampstead, Belsize Park, Primrose Hill, Regent's Park, Little Venice, and surrounding neighborhoods.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales Marketing, negotiating and completing the sale of luxury and prime residential houses and apartments on behalf of owners in North West and Central London (NW3, NW6, NW8, NW11, NW1, W1, W2, W9).
- Residential Lettings Sourcing tenants, arranging tenancies and managing the letting process for prime London residential property on behalf of landlords.
- New Homes Specialist sales service for new-build and off-market residential developments in prime London locations, including dedicated marketing for developer and new-home stock.
- Property Management Ongoing management service for landlords covering rent collection, maintenance coordination, tenant relations and statutory compliance for prime London residential property.
- Property Valuation Formal valuation of luxury and prime London homes provided for owners, buyers, executors, lenders and other professional clients requiring a written appraisal of value.
- Property Acquisition / Buyer Representation Search, viewings and conveyancing support service for buyers acquiring prime London residential property, including access to off-market opportunities and accompanying transactional guidance.
Companies that use Aston Chase
Customer profileSegments3 records
Ideal customer profiles2 records
Aston Chase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aston Chase partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Aston Chase competitors and assessment
Company assessmentDirect peers
- John D Wood & Co: Heritage London estate agency (now part of the Countrywide/Connells network) specialising in prime London sales, lettings, and property management. Competes with Aston Chase in NW London prime postcodes and shares a similar long-standing, trust-led brand positioning.
- Winkworth: London-headquartered estate agency franchise with significant coverage of prime NW London including Hampstead, St John's Wood, and Belsize Park. Offers comparable sales, lettings, and property management services to Aston Chase, though typically positioned slightly below ultra-prime.
- Hamptons International: Long-established UK estate agency specialising in prime and aspirational residential sales, lettings, and property management with strong London coverage. Closely comparable to Aston Chase in service portfolio and target buyer profile, though it operates a wider national branch network alongside its London prime focus.
- Strutt & Parker: Premium UK estate agency with a strong London residential division covering sales, lettings, and new homes in prime postcodes. Comparable service mix and HNW client base to Aston Chase, complemented by a significant country-house and rural estate agency business outside London.
- Beauchamp Estates: Independent London luxury estate agency focused on super-prime sales, lettings, and new developments in Mayfair, St John's Wood, Regent's Park, and Belgravia. One of the closest direct competitors to Aston Chase, operating in the same ultra-luxury segment with a similar boutique, relationship-driven model.
- Foxtons: London-listed estate agency with extensive North West London coverage and a hybrid online-plus-branch model. Overlaps with Aston Chase on geography and core service categories, but skews more towards mid-market and aspirational stock rather than ultra-prime trophy assets.
- Chestertons: London-focused estate agency with a long heritage in prime central and north-west London sales, lettings, and property management. Directly competes for the same HNW sellers and tenants in neighbourhoods such as St John's Wood, Hampstead, and Regent's Park.
- Marsh & Parsons: London-focused estate agency with deep coverage of prime and super-prime areas including St John's Wood, Hampstead, Belsize Park, and Regent's Park. Directly overlaps with Aston Chase's territory and serves a similar affluent buyer profile with a comparable sales, lettings, and management offering.
Broad incumbents
- Knight Frank: Global real estate consultancy with a strong London prime residential sales, lettings, and property management offering. Overlaps directly with Aston Chase across NW London and serves the same HNW clientele, but operates at vastly greater scale and across multiple asset classes and geographies.
- Savills: International real estate services firm with a major London prime residential division covering sales, lettings, new homes, and valuations. Directly comparable service mix to Aston Chase and competes in the same NW London sub-markets, but is much larger and more diversified across commercial and investment segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Aston Chase social profiles
Digital presenceAston Chase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aston Chase leadership team
Management profileNumber of profiles
Profiles3 records
Aston Chase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aston Chase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aston Chase
What does Aston Chase do?
Aston Chase is a London-based independent estate agency that sells, lets and manages luxury and prime residential property across North West London and prime Central London (NW3, NW6, NW8, NW11, NW1, W1, W2, W9). It delivers a full lifecycle service covering residential sales, residential lettings, new homes, property management, professional valuations, and buyer acquisition / property search support, typically acting on a commission basis.
Is Aston Chase a public or private company?
Aston Chase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aston Chase founded?
Aston Chase was founded in 1985. It employs 11 to 50 people.
Where is Aston Chase based?
Aston Chase is headquartered in London, United Kingdom, in the Europe region.
How does Aston Chase make money?
Three revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are residential Lettings Commission and valuation Services.
Who are Aston Chase's main competitors?
Direct peers on record are John D Wood & Co, Winkworth, Hamptons International, Strutt & Parker, Beauchamp Estates, Foxtons, Chestertons and Marsh & Parsons. Broad incumbents are Knight Frank and Savills.
Does Aston Chase have an API?
No public API is recorded for Aston Chase.
What industry is Aston Chase in?
Aston Chase's product category is Luxury Residential Real Estate Agency. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531210 and its SIC code is 6531.