eReaderIQ
- Company typePrivate
- Founded2010
- HeadquartersCotati, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What eReaderIQ does
eReaderIQ, operated by The IQ Group, Inc. (a California corporation), is a free web-based service that tracks Amazon Kindle book prices, alerts users to price drops, surfaces freebies and sub-$1 deals, and aggregates Kindle offerings across an extensive genre taxonomy. Founded in 2010 by a hobbyist who eventually left their day job to run it full-time, the platform is operated by a husband-and-wife team with no institutional funding. The underlying technology consists of automated scripts that scrape and monitor Amazon Kindle pricing, backed by 15+ years of historical price data that powers trend analysis features. Users access the service via a browser-based interface, two Chrome extensions (Injector and Integrator), and four bookmarklets (Integrator, 1-Click Watcher, 1-Click Viewer, 1-Click Author) that embed tracking windows directly into Amazon.com Kindle book pages. Registered users can create watch lists for books and authors and receive email notifications on price changes, while non-registered visitors can browse curated daily deals without an account.
The platform serves three customer groups: (1) price-conscious Kindle eBook deal hunters (the primary consumer segment), (2) genre-specific readers who want targeted deal discovery, and (3) self-published authors and small publishers who pay for promotional placements. eReaderIQ generates revenue through four streams: Amazon Associates affiliate commissions (the original primary stream, suspended in 2016), voluntary user donations via PayPal and Patreon (the post-2016 fallback), Google AdSense/DoubleClick advertising, and paid author/publisher promotions in the Daily Deals & Steals newsletter (47,000+ subscribers) and Book Basset blog. All core consumer features remain free, with no premium tiers or subscription plans. Distribution is exclusively through ereaderiq.com and uk.ereaderiq.com, with no mobile app presence.
eReaderIQ firmographics
Firmographics- Name
- eReaderIQ
- Legal name
- The IQ Group, Inc.
- Website
- https://ereaderiq.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
eReaderIQ industry classification
Industry- Product category
- Ebook Price Tracking
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
Keywords
Where eReaderIQ is headquartered
LocationHeadquarters
- HQ city
- Cotati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eReaderIQ business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Affiliate Marketing (Amazon Associates): eReaderIQ participates in the Amazon Services LLC Associates Program, earning advertising fees when users click links and purchase books on Amazon.com. The site displays affiliate links throughout and earns commission on qualifying purchases.
- User Donations (PayPal & Patreon): Voluntary financial contributions from users to support the free service. Users can contribute via PayPal or monthly Patreon subscriptions.
- Advertising (Google AdSense): Third-party advertising through Google's DoubleClick cookie-based ad serving, with ads targeted based on prior site visits.
- Author/Publisher Promotions: Fee-based promotional features for authors to get books featured in the Daily Deals & Steals newsletter (47,000+ subscribers) and on Book Basset blog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with full access to all features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
eReaderIQ product offering
Product offeringCore offering
eReaderIQ is a free price tracking and deal aggregation platform for Amazon Kindle ebooks. It monitors Kindle book prices on Amazon.com, notifies users via email when tracked books or authors experience price drops, surfaces currently free books and books priced under $1, and provides Chrome extensions and bookmarklets that embed tracking functionality directly into Amazon.com browsing. The service is supported by Amazon affiliate commissions, third-party advertising, voluntary user donations, and paid promotional placements for authors.
Product overview
eReaderIQ is a free, single-platform Kindle book price tracking service that aggregates pricing data from Amazon.com. The core offering consists of the main website featuring Price Drops, Freebies, and Deals Under $1 tracking across comprehensive genre categories. Users can create free accounts to track specific books and authors, receive email notifications on price changes, and subscribe to the Daily Deals & Steals newsletter. The service is augmented by browser-based tools including two Chrome extensions (Injector and Integrator) and four bookmarklets (Integrator, 1-Click Watcher, 1-Click Viewer, and 1-Click Author) that embed eReaderIQ functionality directly into Amazon.com for streamlined tracking. A companion blog called Book Basset and paid author promotion services (Daily Deals & Steals) round out the offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Book Basset: A blog associated with eReaderIQ offering promotional opportunities for authors.
Products and services
- eReaderIQ Platform Free web platform that aggregates Kindle book pricing from Amazon.com, surfacing current prices, price history, discounts, freebies, and deals under $1 across all major genres. Users can browse daily deals without an account or register for free to set up price drop and author tracking with email alerts.
- Daily Deals & Steals Newsletter
Quantifiable outcome
- Free service for all users with no paywalls or premium tiers
- +1 more outcomes
Companies that use eReaderIQ
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
eReaderIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
eReaderIQ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and supporting.
- Amazon Services LLCcoreeReaderIQ is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program. The site earns advertising fees by advertising and linking to Amazon.com. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. This is the primary revenue-generating partnership for the service.
- BookSendsstrategiceReaderIQ has partnered with BookSends to offer combined promotional reach of over 150,000 active readers. Authors can promote their ebooks to both audiences through this joint offering.
- Google Chrome Web StoresupportingeReaderIQ's Chrome extensions (Injector and Integrator) are distributed through the Chrome Web Store, enabling easy installation and updates for users.
- Google (DoubleClick)supportingThird-party advertising through Google's DoubleClick cookie enables interest-based advertising. Google uses cookies to serve ads based on prior visits to the site.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
eReaderIQ competitors and assessment
Company assessmentDirect peers
- Robin Reads: Robin Reads operates a free ebook newsletter and paid author promotion service targeted at Kindle readers. It is directly comparable to eReaderIQ on both the consumer-facing deal alerts and the author-paid promotion business model.
- Freebooksy: Freebooksy runs daily newsletters featuring free Kindle ebooks across genres, with paid promotional slots for authors. It competes directly with eReaderIQ's freebies tracking and author promotion offerings for the same deal-hunting readers and self-published authors.
- BookBub: BookBub is the dominant ebook deal-discovery platform, sending curated discounted and free book notifications to a large opt-in reader audience and selling featured placements to authors and publishers. It directly overlaps eReaderIQ's Daily Deals & Steals newsletter model and the same author-promo customer segment.
- BookGorilla: BookGorilla aggregates discounted Kindle ebooks into a daily newsletter and offers paid featured placements to authors and publishers, directly overlapping with eReaderIQ's Daily Deals & Steals newsletter and author-promo offering.
- BookSends: BookSends is a free ebook deal newsletter and partner of eReaderIQ with a combined reach of 150,000+ readers. It sells author promotions and overlaps directly with eReaderIQ's newsletter and promo product.
- Book Cave: Book Cave operates a free ebook deals newsletter and paid author promotional services across multiple retailers. It is comparable to eReaderIQ as a free-to-reader, paid-to-author ebook deal discovery platform.
- The Fussy Librarian: The Fussy Librarian delivers personalized book recommendations via a daily email newsletter based on user-selected genres and subgenres, with paid promotion for authors. It competes with eReaderIQ's Daily Deals & Steals for the same reader and author customers.
Emerging players
- BookBites: BookBites is an emerging book discovery platform that delivers personalized book recommendations via email. It is an emerging player with partial overlap to eReaderIQ's newsletter-based deal and book discovery model.
Broad incumbents
- ManyBooks: ManyBooks is a long-running free ebook discovery and download platform with broad genre coverage. While not focused narrowly on Kindle price tracking, it overlaps with eReaderIQ in helping readers find free and discounted ebooks.
- Kindle Daily Deals (Amazon): Amazon's own Kindle Daily Deals surface discounted ebooks directly inside the Kindle ecosystem. As the source of all eReaderIQ's underlying data and the destination for purchases, it is a broad incumbent whose native deal features compete with eReaderIQ's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
eReaderIQ social profiles
Digital presenceeReaderIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
eReaderIQ leadership team
Management profileNumber of profiles
Profiles1 record
eReaderIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eReaderIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eReaderIQ
What does eReaderIQ do?
eReaderIQ is a free price tracking and deal aggregation platform for Amazon Kindle ebooks. It monitors Kindle book prices on Amazon.com, notifies users via email when tracked books or authors experience price drops, surfaces currently free books and books priced under $1, and provides Chrome extensions and bookmarklets that embed tracking functionality directly into Amazon.com browsing. The service is supported by Amazon affiliate commissions, third-party advertising, voluntary user donations, and paid promotional placements for authors.
Is eReaderIQ a public or private company?
eReaderIQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eReaderIQ founded?
eReaderIQ was founded in 2010. It employs 1 to 10 people.
Where is eReaderIQ based?
eReaderIQ is headquartered in Cotati, United States, in the North America region.
How does eReaderIQ make money?
Four revenue lines are on record. Affiliate Marketing (Amazon Associates) is the primary driver. The others are user Donations (PayPal & Patreon), advertising (Google AdSense) and author/Publisher Promotions.
Who are eReaderIQ's main competitors?
Direct peers on record are Robin Reads, Freebooksy, BookBub, BookGorilla, BookSends, Book Cave and The Fussy Librarian. BookBites is listed as an emerging player. Broad incumbents are ManyBooks and Kindle Daily Deals (Amazon).
Does eReaderIQ have an API?
No public API is recorded for eReaderIQ.
What industry is eReaderIQ in?
eReaderIQ's product category is Ebook Price Tracking. Its primary akta.pro industry code is MPAJAMAA, E-book Retail & Reading Platforms (Stores, Apps, Devices). Its NAICS code is 5192 and its SIC code is 2731.