What Allports Group does

Allports Group is a privately-held UK commercial vehicle dealership group headquartered in Lichfield, Staffordshire, operating since 1959 through three legal entities: Allports Garages Limited (the parent and primary dealer), Commercial Vehicle Rental Limited (trading as Allports Rental), and Deker Trailers Limited. The group is an authorized dealer for Renault Trucks, Renault Vans, and Isuzu Trucks, with physical operations in Lichfield (including a dedicated Isuzu Central sales and service site) and Stoke-on-Trent. Its core product set spans new and used commercial vehicle sales, contract hire and rental, in-house aftersales (vehicle and trailer maintenance, tachograph services, 24-hour emergency breakdown), bodyshop and paintwork, genuine parts supply, and an EV transition division branded Evolution that supports fleet electrification consulting and TCO analysis. Differentiated offerings include the proprietary Loader Range of Renault Master van conversions (Citiloader, Easiloader, Optiloader, Maxiloader), the Deker Trailers line of double-deck and urban trailers, and SignTek vehicle graphics and signage services, which together extend the group beyond standard authorized-dealer economics.

The group's go-to-market combines direct enterprise field sales through its two dealership locations with website-based vehicle finder tools, supported by organic social (LinkedIn, Instagram, X), SEO-driven inventory search, and OEM-linked events and awards programs (Renault Trucks UK dealer recognition). Revenue is generated across seven streams: new vehicle sales, used vehicle resale, contract hire and rental (recurring monthly billing), aftersales maintenance subscriptions, parts, bodyshop professional services, and SignTek graphics. Customer segments are hybrid: commercial fleet operators, small business van owners, construction and materials operators, and logistics/distribution buyers, all served primarily across England. Pricing is publicly disclosed on the website for vehicle inventory (used trucks £6,995-£84,995, new Renault Master vans £30,995-£52,995, new Isuzu trucks from £30,395), while contract hire and rental are quote-based. The group employs 101-250 staff and has no public listing, no disclosed parent company, and no venture capital or private equity ownership signals in the source data.

Name

Allports Group

Legal name

Allports Garages Limited

Website

https://allportsgroup.co.uk

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Allports Group is a UK Midlands commercial vehicle dealership group, founded 1959, authorized for Renault Trucks, Renault Vans, and Isuzu Trucks, selling, renting, and servicing vehicles, trailers, and fleet graphics for UK fleet operators.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership and Fleet Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Motor Vehicle Dealers (4412)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

Keywords

• Commercial vehicle dealership
• Truck and van sales
• Contract hire rental
• Trailer manufacturing
• Vehicle aftersales

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new Renault Trucks, Isuzu Trucks, and Renault Vans through authorized dealership agreements
2. Used Vehicle Sales: Resale of pre-owned trucks, vans, and trailers through their extensive used vehicle inventory
3. Contract Hire & Rental: Flexible rental arrangements including daily rental, term rental, and contract hire options for vans, trucks, and trailers
4. Aftersales Services: Vehicle maintenance, repair services, 24-hour emergency service, tachograph services, and trailer maintenance
5. Parts Sales: Genuine Renault replacement parts, trailer parts, and all-makes parts through both locations
6. Bodyshop Services: Accident repair, refurbishment, bodywork repairs, paintwork, and rebranding services for trucks, trailers, and vans
7. SignTek Graphics: Vehicle graphics, wrapping, internal/external signage, and promotional signage services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Allports Group is a UK-based authorized commercial vehicle dealership group that sells new and used Renault Trucks, Renault Vans (including its proprietary Loader Range conversions), and Isuzu Trucks. It provides the full vehicle lifecycle including contract hire, term and daily rental, aftersales maintenance and repair, genuine parts, in-house bodyshop and refurbishment, and fleet graphics through its SignTek subsidiary, with related trailer manufacturing, sales, rental and repair via Deker Trailers.

Product overview

Allports Group is a multi-brand commercial vehicle dealership and service provider established in 1959, operating as a unified portfolio of complementary businesses. The core offering centers on new and used sales of Renault Trucks, Renault Vans (including the proprietary Loader Range conversions), and Isuzu Trucks, supplemented by Deker Trailers (trailer manufacturing and rental) and SignTek (fleet graphics and signage). Services include contract hire and rental financing, comprehensive aftersales maintenance and bodyshop services, and an electric vehicle division (Evolution) supporting fleet electrification. The company structure comprises Allports Garages Limited, Commercial Vehicle Rental Limited (trading as Allports Rental), and Deker Trailers Limited, serving commercial vehicle operators throughout the United Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• Loader Range: A product line of Renault vans including Citiloader, Easiloader, Optiloader, Maxiloader models with various configurations and tail lift options.
• Evolution

Quantifiable outcome

• Van Sales Dealer of the Year 2025 - third consecutive year
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Motus Commercials (formerly Imperial Commercials): One of the UK's largest commercial vehicle dealer groups, operating multiple franchises (IVECO, DAF, Fiat Professional) across numerous UK locations with sales, contract hire, and aftersales — a multi-brand regional dealer model directly comparable to Allports but at greater scale.
• Sparks Commercial Services: UK Renault Trucks authorized dealer offering truck sales, repair, and parts — a directly comparable single-brand Renault franchise peer to Allports' Renault Trucks operation at similar regional scale.
• Northside Truck & Van: Mercedes-Benz commercial vehicle dealer group with multiple UK locations, providing comparable franchise-based truck and van sales, contract hire, and aftersales structure to Allports, though partnered with Mercedes rather than Renault/Isuzu.
• Marshall Truck & Van: UK Renault Trucks authorized dealer group operating multiple locations across the Midlands and southern England, providing the closest direct comparison to Allports' franchise mix, commercial vehicle focus, and aftersales-plus-rental model.
• Williams Motor Group (Commercial): UK commercial vehicle dealer group offering new and used trucks and vans with aftersales support across multiple franchise brands — comparable regional franchise dealer model to Allports' multi-brand authorized status.
• Guest Group Commercials: Authorized Renault Trucks dealer group in Wales and the West Midlands offering new and used truck sales, contract hire, and aftersales — a directly comparable UK Renault Trucks authorized peer to Allports' Renault Truck operations.
• Thomas Hardie Commercials: DAF Trucks authorized dealer group operating across the North West and Midlands of England with sales, service, parts, and contract hire — directly comparable as another regional UK commercial vehicle franchise dealer group.

Broad incumbents

• Ryder UK: Major UK truck rental, contract hire, and fleet management provider — overlapping with Allports' Allports Rental and contract hire offerings but at national scale with corporate fleet focus rather than authorized OEM dealership.
• Lookers (Commercial Vehicles division): Large UK motor retail group with a commercial vehicles division selling vans and trucks across multiple franchises; broader portfolio and national footprint make it a broader incumbent competitor for fleet sales and aftersales.
• Vertu Motors (Commercial Vehicle division): UK listed motor retailer with commercial vehicle operations — a broader incumbent that competes with Allports on fleet deals and aftersales despite its wider retail and OEM franchise focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/allportsgroup
• LinkedInlinkedin.com/company/allports-group
• Instagraminstagram.com/allportsgroup
• Facebookfacebook.com/usedallports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allports Group