Guest Motor Group

What Guest Motor Group does

Guest Motor Group is a UK-based, family-owned commercial vehicle dealership and fleet solutions provider, headquartered in West Bromwich and operating across 14–16 dealer sites nationwide. Founded in 1902 by Frank Guest and held under Ian Guest Holding Limited, the group operates through Guest Motors Limited and Sherwood Truck and Van Ltd, selling new and pre-owned IVECO commercial vehicles (Daily, eDaily, Eurocargo, S-WAY, X-WAY) and Fiat Professional vans (Doblo, Scudo, Ducato and their electric variants) at price points from approximately £8,795 to £109,950+VAT.

Beyond vehicle sales, the group operates an integrated parts, service, accessories, and fleet management stack. OEM and aftermarket parts are sold under the Partscomm and Distrigo brands; a dedicated DealerFit business provides professional fitment of lighting, cameras, telematics, security, and internal conversions from its Wolverhampton branch. Servicing, mobile maintenance, and bodyshop operations are delivered in-house and via a strategic partnership with Sentinel Fleet Management, while contract hire and fleet financing are offered through Leasys with 1- to 5-year terms and optional bundled maintenance.

The commercial model combines transactional revenue (new and used vehicle sales, parts, accessories) with recurring streams (service contracts, contract hire, managed fleet services), sold primarily through an enterprise field sales motion across the UK branch network, supplemented by website stock listings, enquiry forms, and email marketing. Customers are described horizontally as UK businesses with commercial vehicle needs, spanning fleet operators, logistics companies, and light-to-heavy commercial vehicle users. No revenue figures, funding events, or acquisitions beyond Sherwood Truck and Van are disclosed in the input data.

Name

Guest Motor Group

Legal name

Guest Motors Limited

Website

https://guesttruckandvan.co.uk

Company type

Private

Founded year

1902

Operating status

Operating

Short description

Guest Motor Group is a family-owned UK commercial vehicle dealership group selling and servicing IVECO and Fiat Professional trucks and vans across 14–16 sites, with integrated parts, accessories, contract hire, and managed fleet services for UK fleet operators and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

West Bromwich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Commercial Vehicle Sales: Sale of new and pre-owned trucks and vans from IVECO and Fiat Professional brands. Revenue generated from vehicle transactions with prices ranging from £17,995 to £109,950+VAT for individual units.
2. Service and Maintenance: Servicing departments provide maintenance for commercial trucks, vans, and trailers. Includes scheduled event management, non-scheduled support, and mobile maintenance services.
3. Genuine and Aftermarket Parts: Sale of commercial vehicle parts including genuine manufacturer parts, aftermarket parts, and DealerFit accessories with professional fitment services.
4. Contract Hire and Finance Solutions: Flexible repayment profiles with 1-5 year contract periods through Leasys partnership. Rentals can include servicing and maintenance costs, with up to £750 return condition waiver.
5. Fleet Management: Partnership with Sentinel Fleet Management providing bespoke fleet services including scheduled maintenance planning, defect reporting, and grey fleet management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Guest Motor Group is a UK commercial vehicle dealership group that sells new and pre-owned IVECO trucks/vans and Fiat Professional light commercial vehicles. It provides the full vehicle lifecycle offering including servicing and maintenance, accident repair through a dedicated bodyshop, genuine and aftermarket parts under the Partscomm and Distrigo brands, DealerFit accessories with professional fitment, fleet management through the Sentinel Fleet Management partnership, and contract hire financing via Leasys.

Product overview

Guest Motor Group is a commercial vehicle dealership offering a comprehensive portfolio of vehicles, parts, and services. The core product offerings consist of new and pre-owned IVECO commercial vehicles (light vans through heavy-duty trucks including electric eDAILY) and Fiat Professional vans (including electric eDoblo, eScudo, and eDucato), supplemented by alternative fuel vehicles. The company provides a full lifecycle service offering including vehicle servicing and maintenance through dedicated workshops and Sentinel Fleet Management partnership, accident repair through its bodyshop, genuine and aftermarket parts under Partscomm and Distrigo brands, and DealerFit accessories with professional fitment services. Financial solutions are available through Contract Hire with Leasys partner.

Differentiator

Problem solved

Functional benefit

Brands

• Partscomm: Aftermarket parts brand offering commercial vehicle components
• Distrigo
• Electra
• Sentinel Fleet Management
• DealerFit

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LeasyscoreChannel Partner/ Reseller/ DistributorLeasys provides contract hire financing solutions for Guest Motor Group customers. Offers flexible repayment profiles with 1x monthly payment upfront, 12 months to 5 year contract periods, and bundled maintenance options. Maximum 40% early termination recharge (industry average 90%+).
• Sentinel Fleet ManagementcoreStrategic or Co-development PartnerPartnership provides bespoke fleet management services including scheduled maintenance planning, non-scheduled support, mobile maintenance and repair, driver and operator contact centre, cloud-hosted smartphone app for defect reporting, grey fleet management, and dedicated account management with manufacturer trained technicians.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Motus Commercials: One of the largest UK commercial vehicle dealer groups, operating multi-brand truck and van dealerships with nationwide coverage. Direct peer to Guest Motor Group in scale and product mix, though multi-brand rather than exclusively IVECO/Fiat Professional.
• Northside Truck & Van: UK-based IVECO and Fiat Professional commercial vehicle dealer operating across multiple regions, offering sales, service, and parts. Most direct franchise peer to Guest Motor Group given overlapping OEM relationships and full-lifecycle offering.
• TruckEast: UK commercial vehicle dealer representing IVECO and Fiat Professional brands with sales, service, and parts operations. Directly comparable in OEM alignment and product breadth to Guest Motor Group, though smaller geographic footprint.
• Thompson Commercials: UK IVECO commercial vehicle dealer group providing new and used trucks, service, and parts across multiple sites. Closely comparable franchise scope and customer base to Guest Motor Group.

Broad incumbents

• Marshall Motor Group: Large UK automotive dealer group with commercial vehicle and passenger car franchises across many OEM brands. Comparable in multi-site dealership scale and full-service model, but materially broader in brand portfolio than Guest's IVECO/Fiat focus.
• Vertu Motors: UK listed automotive retailer operating franchised dealerships nationwide with both commercial and passenger vehicle exposure. Comparable operating model and scale, though not exclusively focused on commercial vehicles.
• Lookers: Major UK automotive retailer with franchised dealerships across multiple OEM brands and significant commercial vehicle exposure. Comparable multi-site dealership structure, but with broader OEM mix.
• Pendragon (Lithia UK): UK automotive retailer (now part of Lithia Motors) operating franchised dealerships nationwide. Comparable dealership-platform structure and scale, though predominantly passenger-car oriented.

Others

• Lex Autolease: UK's largest vehicle leasing company, owned by Lloyds Banking Group. Comparable to Guest's contract hire offering through Leasys, though Lex Autolease is multi-brand and operates as a captive finance lessor rather than a dealer.
• Holman Automotive: Global fleet management and automotive services company with significant UK fleet operations. Comparable to Guest's Sentinel Fleet Management service offering, though Holman operates without an exclusive dealer franchise.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guest-sherwood-truck-and-van

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guest Motor Group