Eliminator Boats

What Eliminator Boats does

Eliminator Boats, operating as RevLine LLC, is a custom high-performance powerboat manufacturer founded in 1969 by Bob Leach and based in Mira Loma (Jurupa Valley), California. The company designs and builds bespoke Speedster (9 models spanning 25' to 35') and Fundeck (28') boats using a stepped tunnel hull design and 100% composite construction with Coosa or PVC core materials and vinyl-ester lamination, eliminating wood structural components for waterproof durability. Customers select colors, graphic designs, interior layouts, equipment, and propulsion (Mercury Racing, ILMOR, or Teague power options), with no two boats identical.

The business operates a build-to-order sales model with direct sales from its Mira Loma headquarters and a presence at regional boat shows and poker runs (Desert Storm, SuperCat Fest West, LOTO Shootout). Pricing is quote-based, with pre-owned listings ranging from $239,000 to $499,000 indicating new-build ASPs in a similar or higher band. Beyond manufacturing, Eliminator monetizes the installed base through a Certified Mercury Marine service center, interior and fiberglass restoration, parts and branded merchandise e-commerce storefronts, an in-house marine insurance product (Eliminator Insurance), and pre-owned resale via Performance Classifieds.

Following a late-2018 recapitalization led by then-General Manager Jake Fraleigh and an investor group, the company has continued under Fraleigh's presidency after founder Bob Leach's passing in December 2025. The customer base is affluent individual boating enthusiasts seeking speed, customization, and craftsmanship; go-to-market is sales-led and event-driven.

Name

Eliminator Boats

Legal name

RevLine LLC

Website

https://eliminatorboat.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Eliminator Boats, founded in 1969 and based in Mira Loma, California, designs and builds custom high-performance Speedster and Fundeck powerboats for affluent boating enthusiasts, offering bespoke configurations, certified Mercury Marine service, parts, and in-house marine insurance.

Ownership category

akta.pro rank

Product category

Custom Recreational Powerboats

NAICS

Boat Building (336612), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Custom powerboat manufacturing
• High performance boats
• Composite hull construction
• Boat repair services
• Marine insurance services

Headquarters

HQ city

Mira Loma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Boat Manufacturing: Build-to-order custom high-performance boats. Each boat is treated as an individual custom creation with customer-selected colors, graphics, interior layouts, equipment options, and propulsion systems. Revenue recognized upon boat delivery.
2. Service & Maintenance: Full-service department offering engine/drive repair, upgrades, full re-power, warranty work, pre-season maintenance, winterizing, troubleshooting, tuning, electrical, outdrive repair, marine audio, detailing, polishing, and ceramic coating. Certified Mercury Marine service center.
3. Parts & Accessories: Online storefronts for parts and Eliminator branded merchandise including apparel.
4. Marine Insurance: In-house insurance services offering comprehensive marine coverage including watercraft physical damage, trailer coverage, personal liability, uninsured watercraft coverage, medical payments, and personal property coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eliminator Boats designs and manufactures custom high-performance powerboats, offering two product lines: the Speedster series (nine models ranging from 25' to 35' with stepped tunnel hull and 100% composite construction) and the 28 Fundeck deck boat. Each boat is built to order with customer-selected colors, graphics, interior layouts, equipment, and propulsion systems from partners such as Mercury Racing, ILMOR, Livorsi, Kicker, and Teague.

Product overview

Eliminator Boats is a custom powerboat manufacturer founded in 1969, operating as RevLine LLC since 2018 under President Jake Fraleigh. The company produces two core product lines: the Speedster series (high-performance speedboats available in 9 models ranging from 25' to 35') featuring low-profile seating, wraparound windscreens, and composite hull construction with stepped hull technology; and the Fundeck series (28' deck boat) designed for elegant performance with room for groups. Both lines offer multiple bow configurations (Closed Deck, Open Bow, Walk Through, Walk-Off Bow) and extensive customization options. The company also provides complementary services including interior/fiberglass restoration, certified Mercury Marine mechanical service, marine audio installation, detailing/ceramic coating, and in-house insurance. A 3D rendering service allows customers to visualize custom builds before production.

Differentiator

Problem solved

Functional benefit

Brands

• Eliminator Insurance: In-house marine insurance services offering comprehensive coverage including watercraft physical damage, trailer coverage, personal liability, and personal property coverage for recreational high-performance boats.

Products and services

• 255 Speedster A 25' 5\" custom high-performance speedboat (2,690 lbs) available in Closed Deck, Open Bow, Walk Through, and Walk-Off Bow configurations with selectable Mercury, ILMOR, or Teague propulsion, sold build-to-order to boating enthusiasts.
• 27 Speedster A 26' 10\" custom high-performance speedboat with a 100\" beam and 3,000 lb weight, featuring vinyl-ester lamination and Core Lite PVC composite construction, available in Closed Deck, Open Bow, Walk Through, and Walk-Off Bow configurations for boating enthusiasts.
• 28 Fundeck A 28.2' open bow custom deck boat with a starboard side walkway to swim platform, designed to deliver elegant performance with room for groups for entertainment, day cruising, and group outings.
• 31XO Speedster A 31.2' twin outboard-only custom high-performance speedboat available in Closed Deck, Open Bow, Walk Through, and Walk-Off Bow configurations for boating enthusiasts.
• 33X Speedster A 32.6' extra-wide (4,900 lbs) I/O-only custom performance speedboat available in Closed Deck, Open Bow, Walk Through, and Walk-Off Bow configurations for high-speed boating enthusiasts.
• 35X Speedster A 34' 8\" top-tier custom performance speedboat with a 118\" beam, positioned as the flagship lake-runner for boating enthusiasts seeking maximum size and capability.
• XR Speedster A 29' custom high-performance speedster introduced in 2025 with a unique ILMOR 650 Supercharged power option, available in Closed Deck, Open Bow, Walk Through, and Walk-Off Bow configurations for boating enthusiasts.
• 306 Speedster A 30' 10\" custom performance speedboat with a 108\" beam and 4,000 lb weight, offering twin outboard or twin inboard power options for high-end boating enthusiasts.
• Boat Service & Repair Full-service boat repair and maintenance department (interior, fiberglass/gel coat, mechanical, audio, detailing) staffed by experienced technicians including a 35-year interior shop lead, operating as a certified Mercury Marine service center for Eliminator owners and other makes/models.
• 3D Rendering Services Pre-build 3D visualization service that renders custom-ordered boats in immersive detail so prospective owners can preview their build before production begins.
• Eliminator Insurance In-house marine insurance product that provides comprehensive coverage for high-performance powerboats (physical damage, trailer, personal liability, uninsured watercraft, medical payments, personal property) for Eliminator owners.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Livorsi MarinecoreTechnology or IntegrationLivorsi Marine provides controls and instrumentation for Eliminator boats including Livorsi or Mercury DTS effortless controls, full hydraulic steering, tilt helm, custom steering wheels, and Livorsi monster gauges. Used across Speedster and Fundeck models.
• Mercury RacingcoreTechnology or IntegrationPrimary power partner providing engines including Mercury 300R, 400R, 450R, and 500R outboards, as well as inboard engines like Mercury 565, 600 SCI, 700 SCI. Certified Mercury Marine service center.
• KickercoreTechnology or IntegrationProvides marine audio systems for boats including 10 6.5" speakers, two 10" subwoofers, and marine Bluetooth technology. Standard on Fundeck models, optional on Speedster models.
• ILMORcoreTechnology or IntegrationProvides MV8 570 engines with Venom Sport drive or IMCO SC options for Eliminator boats. ILMOR One Drive option for Fundeck models.
• Performance ClassifiedscoreChannel Partner/ Reseller/ DistributorBased in Lake Havasu City, AZ, Performance Classifieds is a licensed, bonded, and insured company providing a professional platform for showcasing pre-owned Eliminator boats. Manages all broker responsibilities for boat sales listed on Eliminator website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DCB Performance Boats: Custom high-performance catamaran and V-bottom builder serving the offshore performance and poker run market. Closely comparable in customization model, premium positioning, and enthusiast customer.
• Outerlimits Offshore Powerboats: Custom high-performance offshore powerboat builder focused on premium V-bottom and catamaran designs. Directly comparable in custom craftsmanship, target customer, and price band.
• Skater Powerboats: Custom high-performance catamaran builder serving poker run and offshore racing customers. Comparable in build-to-order customization, premium pricing, and HNW enthusiast customer base.
• Fountain Powerboats: Custom and semi-custom high-performance powerboat manufacturer with deep racing heritage, offering models with Mercury Racing powertrains. Directly comparable in product category, customer segment, and build-to-order philosophy.
• Nor-Tech Hi-Performance Boats: Custom and semi-custom high-performance powerboat manufacturer offering offshore, center console, and catamaran models. Comparable in enthusiast target market and powertrain partner relationships.
• Cigarette Racing Team: Iconic custom high-performance offshore powerboat builder founded in 1969. Sells ultra-premium speedboats with proven 100+ MPH performance, directly competing with Eliminator's Speedster line in the same HNW enthusiast segment.
• Donzi Marine: Performance powerboat brand with deep heritage in offshore and day-cruiser segments, offering bowrider and speedster-style models. Direct competitor in the high-performance recreational powerboat category.
• Marine Technology Inc. (MTI): Custom catamaran and V-bottom high-performance powerboat builder, often collaborating with Mercury Racing and offering premium custom builds. Closely comparable in target customer (poker run / performance enthusiasts) and price band.
• Baja Marine: Performance powerboat builder offering high-velocity runabouts and offshore models with multiple powertrain options. Operates in the same enthusiast performance segment with comparable price points.

Broad incumbents

• Formula Boats: Established mid-to-large volume performance and recreational boat manufacturer offering sport cruisers, bowriders, and performance models. Broader incumbent with overlapping high-performance product lines but serving a wider price and use-case spectrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa2j1-skt_96aU47n8C3Bwg?sub_confirmation=1
• Facebookfacebook.com/eliminatorboat
• Xx.com/Eliminator_1969

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eliminator Boats