Life Seguros

Name

Life Seguros

Legal name

Life Seguros de Personas y Patrimoniales S.A.

Website

https://lifeseguros.com.ar

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Life Insurance Carriers (524113), Insurance Carriers and Related Activities (524), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Non-Participating Whole Life Insurance (FSAIABAJ)

Keywords

• Personal insurance products
• Life insurance coverage
• Home insurance policies
• Pet insurance plans
• Rental guarantee insurance

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: Life Seguros generates revenue through monthly insurance premiums charged across its product portfolio. Products include life insurance, home insurance, pet insurance, technology insurance, personal accident insurance, surety bond (caución) for rentals, and life & savings insurance. Premiums are billed monthly with 100% digital enrollment and policy management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Life Seguros is an Argentine insurance company that sells personal insurance products on a monthly-premium subscription basis, including life, life-and-savings, home, pet, technology, personal accident, and rental guarantee (caución) insurance, as well as a smaller line of corporate group insurance. The full quote-to-claim journey is conducted 100% online via the company website, customer portal, producer and broker portals, and a contact center reachable by phone and WhatsApp. Distribution is multi-channel: direct digital self-service, a network of insurance producers and brokers, and an enterprise sales motion for corporate group policies.

Product overview

Life Seguros is a comprehensive insurance company operating in Argentina offering a multi-product portfolio of personal and business insurance solutions. The core product lineup includes life insurance (with savings component and temporary variants), home insurance, pet insurance (with Senior and Full plans), technology insurance, personal accident insurance, rental guarantee (caución) insurance, and corporate products. The company differentiates through its digital ecosystem comprising Life Advisor (advisory platform), self-service customer portals, and 100% online claim reporting. Products are available individually or bundled in combo packages. Life Seguros operates as part of Grupo ST and has consolidated multiple acquired brands including MetLife Argentina, Orígenes Seguros, Cardif Seguros, and Prudential.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Vida (Life Insurance) Monthly life insurance policy that protects loved ones against unforeseen events, covering total and permanent disability and death. Starting from $15,383 per month.
• Seguro de Vida y Ahorro (Life and Savings Insurance) Life insurance with a savings component that lets customers protect their family and build savings for future projects. Sold via the Life Advisor digital advisory platform.
• Seguro de Vida Temporal - Family Future (Temporary Life Insurance) Temporary life insurance under the Family Future brand providing protection for a specified period.
• Seguro de Hogar (Home Insurance) Home insurance that protects belongings and family assets against robbery, fire, water damage and hail. Starting from $28,875 per month.
• Seguro de Mascota (Pet Insurance) Pet insurance for dogs and cats providing veterinary assistance, vaccine coverage, kennel services, 30% medication discounts, and coverage for accidents, theft or loss. Available in Plan Senior and Plan Full tiers.
• Seguro de Tecnología (Technology Insurance) Insurance covering mobile phones, tablets, laptops, e-readers and Bluetooth devices (headphones and speakers) against damage and loss. Starting from $18,986 per month.
• Seguro Accidentes Personales (Personal Accident Insurance) Personal accident insurance that covers individuals and their dependents anywhere against total and permanent disability caused by accidents. Starting from $11,768 per month.
• Seguro de Caución de Alquiler (Rental Guarantee Insurance) Rental guarantee insurance that replaces traditional property guarantees, covering rent, utilities, ordinary expenses and improper occupation, with 100% online contracting and pricing tied to monthly rent value.
• Combos (Insurance Bundles) Bundle products combining multiple insurance coverages (e.g., Vida + Accidentes Personales or Hogar + Mascota) for expanded protection at better value.
• Productos para Empresas (Corporate Insurance Products) Corporate insurance products such as group life and group personal accident coverage for businesses and their employees, distributed through corporate portals and intermediaries.
• Sepelio (Burial Insurance) Burial/funeral insurance service included in the Life Seguros product portfolio for end-of-life coverage needs.
• Movilidad (Mobility Insurance) Mobility insurance product available in the Life Seguros portfolio for transportation-related coverage.
• Life Advisor (Digital Advisory Platform) Digital advisory platform that analyzes customer profiles to recommend the most suitable Life Seguros insurance product across the portfolio.
• Portal Clientes (Customer Portal) Self-service customer portal for individuals, companies and intermediaries to manage policies, pay premiums, report claims and access coverage benefits.

Quantifiable outcome

• 5.9M+ active policies and 4.2M+ clients nationwide post-merger

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Newmont Cerro NegrominorStrategic or Co-development Partner · 1 January 2025Life Seguros participates in the Program Abocate alongside mining company Newmont Cerro Negro and local hospitals in Santa Cruz province. The program promotes oral health and nutrition habits in 5-year-old children through workshops and dental care kits in Perito Moreno and Los Antiguos.
• Local Hospitals (Perito Moreno and Los Antiguos)minorStrategic or Co-development Partner · 1 January 2025Local hospitals in Santa Cruz province participate in the Program Abocate alongside Life Seguros and Newmont, contributing healthcare professionals and preventive education services for children's oral health programs.
• Organización AmparominorGTM or Marketing Partner · 1 January 2025Life Seguros partnered with Organización Amparo (insurance intermediary) to be present at the Fiesta del Poncho in Catamarca, one of Argentina's most emblematic cultural festivals. The partnership enabled community engagement activities, games, informational materials on insurance products, and brand visibility in northern Argentina.
• Mujeres 2000minorStrategic or Co-development Partner · 1 January 2024Life Seguros partners with NGO Mujeres 2000 for the 'Seguros Inclusivos para Mujeres Emprendedoras de la Economía Social' program. The initiative provides financial education, insurance awareness, and coverage for women entrepreneurs in vulnerable social sectors, contributing to financial inclusion and empowerment.
• Life Group (formerly Prudential Argentina)coreOthers · 1 January 2024Life Seguros completed a merger with Life Group (formerly Prudential Argentina) in 2024, consolidating the largest Argentine insurance operation. This followed prior integrations of MetLife Argentina, Orígenes Seguros (2021), and Cardif Seguros (2023). All Prudential products and services now operate under the Life Seguros brand.
• Banco de BosquescoreStrategic or Co-development Partner · 1 January 2023Life Seguros partners with NGO Banco de Bosques for its Propósito Life environmental program. For each insurance policy purchased, clients choose one of three natural areas in Argentina to protect. Projects include restoration of the Araucaria forests in Misiones, conservation of Quebrachales in Chaco, and regeneration of the Río Mendoza basin. The partnership is integral to Life Seguros' brand differentiation and sustainability mission.
• Fondo del Agua Mendoza (Suma Nativas)coreStrategic or Co-development Partner · 1 January 2023The Suma Nativas project of the Mendoza Water Fund, supported by Life Seguros through Banco de Bosques, focuses on restoring degraded areas in the upper Río Mendoza basin affected by 2019 wildfires across more than 8,000 hectares.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LifeSeguros
• Instagraminstagram.com/lifesegurosargentina
• Facebookfacebook.com/LifeSegurosArgentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Seguros