Maston
Maston Oy is a Finnish family-owned manufacturer of spray paints, lacquers, automotive refinishing products, and wood-treatment coatings, serving DIY home decorators and professional painters through its own e-commerce store and a retailer network spanning more than 20 countries.
- Company typePrivate
- Founded1968
- HeadquartersVeikkola, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Maston does
Maston Oy is a Finnish family-owned paint and coatings manufacturer founded in 1968 and headquartered in Veikkola, just outside Helsinki. The company designs, produces, and distributes spray paints, brush-applied paints, lacquers, primers, 2-component systems, automotive refinishing products, wood-treatment products, and technical aerosols. Its portfolio spans consumer DIY sub-brands such as Maston Zero®, Maston One®, the 100-sarja (Finland's most popular spray paint for 15 consecutive years), and the COLOR-sarja, alongside professional products including the patented 2K Two® line. All production takes place at the Veikkola facility under the Avainlippu (Key Flag) certification that signals Finnish domestic origin.
The company's core technology stack comprises proprietary paint and coating formulations across alkyd, acrylic, water-based, and 2-component chemistries. The most differentiated asset is the patented WISE 2K™ technology, which enables 2-component paints to cure on spray without manual hardener mixing while maintaining multi-year shelf life. Complementing this is the Maston Zero® water-based platform, which reduces VOC content to 216 g/l with a 24% propellant share and no added solvents. These platforms support a broad SKU catalogue organized into Paints & Lacquers, Automotive, Wood Treatment, Technical Products, and Accessories categories.
Maston generates revenue primarily through one-time product sales priced between approximately €7 and €70 per unit, supplemented by contract packaging ("Sopimusvalmistus") services. Distribution combines a Finnish-language direct-to-consumer e-commerce store (maston.fi) with a wide retailer network including K-Rauta, Bauhaus, Hornbach, Motonet, and Crown Decorating Centre, plus wholesale distributors across more than 20 European countries and select markets such as the United States. The company serves two primary customer segments: DIY home decorators and professional painters, tradespeople, and automotive refinishing specialists. Maston is privately held by the founding family with no disclosed external investors, subsidiaries, or revenue figures, and the operating entity (Maston Oy) is domiciled in Finland.
Maston firmographics
Firmographics- Name
- Maston
- Legal name
- Maston Oy
- Website
- https://maston.fi
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maston Oy is a Finnish family-owned manufacturer of spray paints, lacquers, automotive refinishing products, and wood-treatment coatings, serving DIY home decorators and professional painters through its own e-commerce store and a retailer network spanning more than 20 countries.
- Ownership category
- akta.pro rank
Where Maston is headquartered
LocationHeadquarters
- HQ city
- Veikkola
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Maston business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Paint and Coating Product Sales: Maston generates revenue through the sale of its proprietary paint and coating products including spray paints, brush-applied paints, lacquers, primers, and technical products. Products are sold at various price points ranging from approximately 7-70 EUR per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heat Resistant Spray Paint 600°C - Standard size |
| Unit Pricing | Pay-as-you-go | Modena Alkyd Paint - Multiple sizes |
| Unit Pricing | Pay-as-you-go | 2K Two Spray Paint |
| Unit Pricing | Pay-as-you-go | Zero Water-Based Primer |
| Unit Pricing | Pay-as-you-go | 100-series Spray Paint |
| Unit Pricing | Pay-as-you-go | Hammer Hammered Spray Paint |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Maston product offering
Product offeringCore offering
Maston manufactures and supplies spray paints, brush-applied liquid paints, primers, lacquers, wood treatment products, automotive refinish products, technical cleaning sprays, and 2-component coating systems from its factory in Veikkola, Finland. The company sells proprietary brands including Maston Zero®, Maston One®, Maston 2K Two®, the 100-series, COLOR-series and Modena to DIY consumers, professional painters, automotive shops, and industrial users across more than 20 countries through retailers and its own e-commerce store. Maston also offers contract packaging and private-label aerosol filling services to business customers.
Product overview
Maston is a Finnish family-owned company offering high-quality paints and surface treatment products for both home decorators and professionals. The product portfolio is organized into five main categories: Paints and Lacquers (spray paints, primers, top coats, lacquers, 2-component systems, heat-resistant paints, decorative paints, repair paints, rubber paints, marking paints, metal paints, roof paints, rust protection, vinyl paints), Car Products (primers, top coats, lacquers, 2-component products, car colors, special products, cleaning and care, fillers, touch-up pens, heat-resistant paints, rust protection, protective coatings, wheel paints, lubricants), Wood Treatment (cleaning and care, wood lacquers, stains, staining lacquers, wood putty, wood waxes, wood oils, sauna products), Technical Products (adhesives, solvents and thinners, paint removers, cleaning agents, textile protectors, marking colors, lubricants), and Accessories (paint guns and trolleys, professional painting supplies, filling accessories). Key product sub-brands include Zero® (environmentally-friendly water-based spray paint), One® (easy-to-use spray paint), 2K Two® (revolutionary 2-component spray technology with patented WISE 2K™ system), 100-series (Finland's most popular spray paint for 15 years), COLOR-series (hobby alkyd paints), and Modena (air-drying alkyd paint). The company holds the Avainlippu (Key Flag) symbol, indicating Finnish domestic production.
Differentiator
Problem solved
Functional benefit
Brands
- Maston Zero®: World's most environmentally friendly spray paint. Water-based technology with no solvents, non-flammable, contains more paint and less propellants.
- Maston One®
- Maston 2K Two®
- Maston Stone Effect
- Maston 100-sarja
- Maston COLOR-sarja
Products and services
- Maston Zero® Water-Based Spray Paint Line
Quantifiable outcome
- 100-series has been Finland's most popular spray paint for 15 consecutive years
- +2 more outcomes
Companies that use Maston
Customer profileSegments3 records
Ideal customer profiles3 records
Maston technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Maston partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Paytrail OyjcorePaytrail Oyj (y-tunnus 2122839-7) handles payment processing for Maston's e-commerce operations. They provide payment services in cooperation with Finnish banks and credit institutions. Paytrail appears as the payment recipient on bank statements and forwards payments to the merchant.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maston competitors and assessment
Company assessmentDirect peers
- Dupli-Color: Automotive refinish and decorative aerosol brand owned by Motip Dupli Group. Closely comparable to Maston's Car Color and 2K Two lines for automotive touch-up and color-matched refinish.
- PlastiKote: Long-established aerosol spray paint brand serving DIY, automotive, and industrial customers across Europe and North America. Closely comparable in product format (spray cans, primers, topcoats) and retail distribution model.
- Montana Cans: German-based premium spray paint manufacturer with strong European brand recognition across DIY, professional, and graffiti/art applications. Highly comparable in product format, channel mix, and geographic focus to Maston.
- Motip Dupli Group: European leader in aerosol paints, lacquers, and technical sprays, serving DIY, automotive refinish, and industrial markets through retailers and B2B channels. Comparable to Maston in product breadth and channel strategy.
- Krylon: Iconic US spray paint brand owned by Sherwin-Williams, covering DIY, craft, automotive and industrial aerosols. Direct peer in spray paint category with overlapping product lines (primer+paint, 2K, effect finishes).
- Rust-Oleum: The largest global aerosol and specialty coatings brand, owned by RPM International. Directly comparable to Maston across consumer and professional spray paints, primers, 2K systems, and effect coatings.
- Teknos: Finnish family-owned industrial and decorative coatings manufacturer with global operations. A direct domestic competitor and the most relevant Finnish peer for Maston across paint formulation, OEM, and architectural coatings.
- Tikurila (PPG): Historically Finland's flagship decorative paint brand, now part of PPG Industries. Direct peer in terms of Finnish heritage, DIY/professional paint range, and Nordic retail distribution, though significantly larger pre-acquisition.
Broad incumbents
- AkzoNobel: Global paints and coatings major (Dulux, Sikkens, International). Overlaps with Maston in decorative DIY and professional aerosols as part of a much broader portfolio across wall paints, automotive, and industrial coatings.
- PPG Industries: Global paints and coatings leader with Tikurila in Finland. Competes with Maston in architectural, automotive refinish, and industrial aerosols at a vastly larger scale and broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maston social profiles
Digital presenceMaston compliance and trust
Trust signalCompliance1 record
Maston financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maston leadership team
Management profileNumber of profiles
Maston funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maston M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maston
What does Maston do?
Maston manufactures and supplies spray paints, brush-applied liquid paints, primers, lacquers, wood treatment products, automotive refinish products, technical cleaning sprays, and 2-component coating systems from its factory in Veikkola, Finland. The company sells proprietary brands including Maston Zero®, Maston One®, Maston 2K Two®, the 100-series, COLOR-series and Modena to DIY consumers, professional painters, automotive shops, and industrial users across more than 20 countries through retailers and its own e-commerce store. Maston also offers contract packaging and private-label aerosol filling services to business customers.
Is Maston a public or private company?
Maston is a private company. It is classified as family owned and is currently operating.
When was Maston founded?
Maston was founded in 1968. It employs 11 to 50 people.
Where is Maston based?
Maston is headquartered in Veikkola, Finland, in the Europe region.
How does Maston make money?
One revenue line is on record: paint and Coating Product Sales.
Who are Maston's main competitors?
Direct peers on record are Dupli-Color, PlastiKote, Montana Cans, Motip Dupli Group, Krylon, Rust-Oleum, Teknos and Tikurila (PPG). Broad incumbents are AkzoNobel and PPG Industries.
Does Maston have an API?
No public API is recorded for Maston.