Dramaten
Dramaten is Sweden's national theatre, founded in 1788 and operating under government mandate. It runs six stages in Stockholm, producing ~25 premieres and ~1,000 performances annually for ~210,000 visitors through a permanent ensemble and skilled in-house craftspeople.
- Company typePrivate
- Founded1788
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Dramaten does
Dramaten (Kungliga Dramatiska Teatern) is Sweden's national stage for theatre, founded in 1788 by King Gustav III and operating under a direct governmental mandate. The institution is headquartered at the Nybroplan building in Östermalm, Stockholm (in continuous use since 1908), with a secondary stage (Lilla scenen, 370 seats) on Almlöfsgatan and shared workshop facilities with the Royal Opera in Flemingsberg. It operates six stages — Stora scenen (770 seats), Lilla scenen, Målarsalen, Lejonkulan, Tornrummet, and Dramatenbaren — producing approximately 25 own premieres and 1,000 performances per year, serving roughly 210,000 annual visitors.
The institution's core product is live theatrical performance across classical and contemporary Swedish and international repertoire, produced in-house using permanent ensemble talent (~60 actors) and skilled in-house craftspeople for set design, costumes, wigs, and masks. Supporting products and services include Unga Dramaten (youth programming), the Bergman Festival (international guest performances), Dramaten.Doc (documentary/verbatim theatre), Dramaten Play (digital streaming), Dramatenpodden (podcast), the Subtitle Mobile accessibility app, guided tours, food and beverage (restaurant Frippes), and membership programs (Dramakortet, U26-kortet). Accessibility infrastructure spans wheelchair-accessible entrances, hearing loops, assistive listening devices, and real-time captioning.
Dramaten's revenue model is a hybrid of public funding (as Sweden's nationalscen) and earned income. Earned streams include unit-priced ticket sales (150-665 SEK with youth pricing at 150 SEK and 10% group discounts for 10+), annual subscription memberships (U26-kortet at 365 SEK/year, Dramakortet), gift cards valid 24 months, group bookings, school bookings at favorable rates, corporate venue rentals, and F&B. Go-to-market is direct-to-consumer through the biljetter.dramaten.se online ticketing platform and physical box office, supplemented by corporate sponsorship and partnerships. The leadership operates under a dual executive structure with Mattias Andersson as Theatre Director/Artistic Leader and Kitte Wagner as CEO.
Dramaten firmographics
Firmographics- Name
- Dramaten
- Legal name
- Kungliga Dramatiska Teatern
- Website
- https://dramaten.se
- Company type
- Private
- Founded year
- 1788
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dramaten is Sweden's national theatre, founded in 1788 and operating under government mandate. It runs six stages in Stockholm, producing ~25 premieres and ~1,000 performances annually for ~210,000 visitors through a permanent ensemble and skilled in-house craftspeople.
- Ownership category
- akta.pro rank
Dramaten industry classification
Industry- Product category
- Performing Arts / National Theatre
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)
Keywords
Where Dramaten is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Dramaten business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for approximately 1000 annual performances across six stages. Ticket prices range from 150-665 SEK depending on venue and production.
- Membership Programs: Dramakortet (general membership) and U26-kortet (youth membership at 365 SEK/year) provide recurring subscription revenue with exclusive benefits.
- Gift Cards: Presentkort (gift cards) valid for 24 months across all stages.
- Group Bookings and Guided Tours: Revenue from organized groups and educational institutions, including guided tours of the historic theatre building.
- Corporate Partnerships and Venue Rentals: Partner sponsorships and rental of theatre spaces for corporate events.
- Food and Beverage: Pre-show drinks and dining services, including restaurant Frippes adjacent to Lilla scenen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tickets for adults |
| Unit Pricing | Pay-as-you-go | Youth tickets (under 26 years) |
| Unit Pricing | Pay-as-you-go | Group bookings (10+ persons) |
| Subscription | Annual | U26-kortet (Youth Membership) |
| Unit Pricing | Pay-as-you-go | Wardrobe service |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Dramaten product offering
Product offeringCore offering
Dramaten (Kungliga Dramatiska Teatern) is Sweden's national stage for theatre, producing and presenting theatrical performances across six physical venues. The institution delivers approximately 25 own premieres and around 1,000 performances annually, serving roughly 210,000 visitors. Its offering spans classical drama, contemporary Swedish and international works, dedicated youth programming (Unga Dramaten), the international Bergman Festival, and documentary theatre (Dramaten.Doc).
Product overview
Dramaten (Kungliga Dramatiska Teatern) är Sveriges nationalscen för teater och erbjuder ett brett utbud av scenkonst genom sex fysiska scener: Stora scenen (770 platser), Lilla scenen (370 platser), Målarsalen, Lejonkulan, Tornrummet och Dramatenbaren. Teatern producerar årligen omkring 25 egna premiärer och cirka 1000 föreställningar som tas emot av ungefär 210 000 besökare. Verksamheten omfattar även Unga Dramaten för barn och unga, Bergmanfestivalen som internationell gästspelsfestival, samt Dramaten.Doc för dokumentära gestaltningar. Tillvalda tjänster inkluderar medlemskap (Dramakortet och U26-kortet), presentkort, gruppbokningar och digitala plattformar som Dramaten Play och podcast.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 210,000 annual visitors across approximately 1000 performances
- +2 more outcomes
Companies that use Dramaten
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Dramaten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dramaten partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Sveriges RadiominorCollaboration on live USApodden broadcast from Stora scenen, combining podcast and theatre.
- Mitos21coreInternational theatre network for collaboration and exchange among leading European theatres.
- ETC (European Theatre Convention)coreEuropean Theatre Convention - international network for theatre collaboration and co-productions.
- Kungliga Operan (The Royal Opera)coreShared workshop facilities in Flemingsberg for sets and decorations between Dramaten and the Royal Opera.
- Balettakademien StockholmminorDance academy providing student dancers for productions such as 'Så tuktas en argbigga'.
- Stockholms universitetminorJoint events during Almedalsveckan discussing academic, artistic, and journalistic freedom's role in democracy.
- Festival d'Avignon, Odéon-Théâtre de l'Europe, Teatros del Canal, Théâtre de Liège, Grec Festival, and othersminorInternational co-producers and co-presenters of performances at Bergman Festival.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dramaten competitors and assessment
Company assessmentDirect peers
- Royal Danish Theatre (Det Kongelige Teater): Denmark's state-funded national stage with multiple venues in Copenhagen, combining opera, classical drama, and contemporary work, mixing permanent ensemble and guest directors. Most directly comparable Nordic counterpart to Dramaten in mandate, scale, and multi-stage operating model.
- Burgtheater: Austria's national German-language theatre in Vienna, with a permanent ensemble and a classical-to-contemporary German-language repertoire. Mirror image of Dramaten for a German-speaking national-stage institution of comparable prestige.
- Comédie-Française: France's oldest and most prestigious national theatre, founded 1680, with a permanent troupe performing classical and contemporary repertoire on multiple Parisian stages. The archetypal European national repertory theatre parallel to Dramaten's mission and ensemble structure.
- Stockholms stadsteater: City of Stockholm's publicly funded repertory theatre with five stages and a large ensemble, sharing the same catchment and overlapping repertoire with Dramaten. Closest geographic peer and direct competitor for Stockholm theatre audiences.
- Kungliga Operan (Royal Swedish Opera): Sweden's national opera and ballet institution, sharing the Flemingsberg scenic workshops with Dramaten. Operates as a peer state-funded national performing-arts body under the same Swedish governmental cultural framework.
- Riksteatern: Sweden's national touring theatre, delivering productions across all 21 counties and to audiences that cannot reach Stockholm. Sister Swedish state-funded national theatre, comparable in mission even though its mobile delivery model differs from Dramaten's fixed-venue model.
- National Theatre (London): UK's flagship publicly subsidized repertory theatre on the South Bank, presenting a year-round mix of classics, new writing and transfers across multiple stages. Closest English-speaking analog in scale, repertoire, and audience model.
- Royal Shakespeare Company: Major UK repertory company producing Shakespeare, classics and new work across multiple stages in Stratford-upon-Avon and London, with extensive international touring and education programs. Comparable to Dramaten in ensemble permanence, repertoire breadth and global brand.
- Finnish National Theatre (Suomen Kansallisteatteri): Finland's national theatre in Helsinki, operating multiple stages with a classical-to-contemporary repertoire and a permanent ensemble. Shares Dramaten's Nordic state-funded national-stage profile and repertoire breadth.
- Nationaltheatret (Oslo): Norway's national stage for spoken drama, housed in a landmark Henrik Bull building and presenting a mixed classical/contemporary repertoire with a permanent ensemble. Closest functional analog to Dramaten in Nordic welfare-state cultural model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dramaten social profiles
Digital presenceDramaten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dramaten leadership team
Management profileNumber of profiles
Profiles3 records
Dramaten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dramaten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dramaten
What does Dramaten do?
Dramaten (Kungliga Dramatiska Teatern) is Sweden's national stage for theatre, producing and presenting theatrical performances across six physical venues. The institution delivers approximately 25 own premieres and around 1,000 performances annually, serving roughly 210,000 visitors. Its offering spans classical drama, contemporary Swedish and international works, dedicated youth programming (Unga Dramaten), the international Bergman Festival, and documentary theatre (Dramaten.Doc).
Is Dramaten a public or private company?
Dramaten is a private company. It is classified as state government owned and is currently operating.
When was Dramaten founded?
Dramaten was founded in 1788. It employs 251 to 500 people.
Where is Dramaten based?
Dramaten is headquartered in Stockholm, Sweden, in the Europe region.
How does Dramaten make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are membership Programs, gift Cards, group Bookings and Guided Tours, corporate Partnerships and Venue Rentals and food and Beverage.
Who are Dramaten's main competitors?
Direct peers on record are Royal Danish Theatre (Det Kongelige Teater), Burgtheater, Comédie-Française, Stockholms stadsteater, Kungliga Operan (Royal Swedish Opera), Riksteatern, National Theatre (London), Royal Shakespeare Company, Finnish National Theatre (Suomen Kansallisteatteri) and Nationaltheatret (Oslo).
Does Dramaten have an API?
No public API is recorded for Dramaten.
What industry is Dramaten in?
Dramaten's product category is Performing Arts / National Theatre. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 711110 and its SIC code is 7900.