Dramaten

What Dramaten does

Dramaten (Kungliga Dramatiska Teatern) is Sweden's national stage for theatre, founded in 1788 by King Gustav III and operating under a direct governmental mandate. The institution is headquartered at the Nybroplan building in Östermalm, Stockholm (in continuous use since 1908), with a secondary stage (Lilla scenen, 370 seats) on Almlöfsgatan and shared workshop facilities with the Royal Opera in Flemingsberg. It operates six stages — Stora scenen (770 seats), Lilla scenen, Målarsalen, Lejonkulan, Tornrummet, and Dramatenbaren — producing approximately 25 own premieres and 1,000 performances per year, serving roughly 210,000 annual visitors.

The institution's core product is live theatrical performance across classical and contemporary Swedish and international repertoire, produced in-house using permanent ensemble talent (~60 actors) and skilled in-house craftspeople for set design, costumes, wigs, and masks. Supporting products and services include Unga Dramaten (youth programming), the Bergman Festival (international guest performances), Dramaten.Doc (documentary/verbatim theatre), Dramaten Play (digital streaming), Dramatenpodden (podcast), the Subtitle Mobile accessibility app, guided tours, food and beverage (restaurant Frippes), and membership programs (Dramakortet, U26-kortet). Accessibility infrastructure spans wheelchair-accessible entrances, hearing loops, assistive listening devices, and real-time captioning.

Dramaten's revenue model is a hybrid of public funding (as Sweden's nationalscen) and earned income. Earned streams include unit-priced ticket sales (150-665 SEK with youth pricing at 150 SEK and 10% group discounts for 10+), annual subscription memberships (U26-kortet at 365 SEK/year, Dramakortet), gift cards valid 24 months, group bookings, school bookings at favorable rates, corporate venue rentals, and F&B. Go-to-market is direct-to-consumer through the biljetter.dramaten.se online ticketing platform and physical box office, supplemented by corporate sponsorship and partnerships. The leadership operates under a dual executive structure with Mattias Andersson as Theatre Director/Artistic Leader and Kitte Wagner as CEO.

Name

Dramaten

Legal name

Kungliga Dramatiska Teatern

Website

https://dramaten.se

Company type

Private

Founded year

1788

Operating status

Operating

Headcount range

251–500 employees

Short description

Dramaten is Sweden's national theatre, founded in 1788 and operating under government mandate. It runs six stages in Stockholm, producing ~25 premieres and ~1,000 performances annually for ~210,000 visitors through a permanent ensemble and skilled in-house craftspeople.

Ownership category

akta.pro rank

Product category

Performing Arts / National Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• National theatre
• Performing arts
• Stage productions
• Youth theatre
• Cultural institution

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for approximately 1000 annual performances across six stages. Ticket prices range from 150-665 SEK depending on venue and production.
2. Membership Programs: Dramakortet (general membership) and U26-kortet (youth membership at 365 SEK/year) provide recurring subscription revenue with exclusive benefits.
3. Gift Cards: Presentkort (gift cards) valid for 24 months across all stages.
4. Group Bookings and Guided Tours: Revenue from organized groups and educational institutions, including guided tours of the historic theatre building.
5. Corporate Partnerships and Venue Rentals: Partner sponsorships and rental of theatre spaces for corporate events.
6. Food and Beverage: Pre-show drinks and dining services, including restaurant Frippes adjacent to Lilla scenen.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Dramaten (Kungliga Dramatiska Teatern) is Sweden's national stage for theatre, producing and presenting theatrical performances across six physical venues. The institution delivers approximately 25 own premieres and around 1,000 performances annually, serving roughly 210,000 visitors. Its offering spans classical drama, contemporary Swedish and international works, dedicated youth programming (Unga Dramaten), the international Bergman Festival, and documentary theatre (Dramaten.Doc).

Product overview

Dramaten (Kungliga Dramatiska Teatern) är Sveriges nationalscen för teater och erbjuder ett brett utbud av scenkonst genom sex fysiska scener: Stora scenen (770 platser), Lilla scenen (370 platser), Målarsalen, Lejonkulan, Tornrummet och Dramatenbaren. Teatern producerar årligen omkring 25 egna premiärer och cirka 1000 föreställningar som tas emot av ungefär 210 000 besökare. Verksamheten omfattar även Unga Dramaten för barn och unga, Bergmanfestivalen som internationell gästspelsfestival, samt Dramaten.Doc för dokumentära gestaltningar. Tillvalda tjänster inkluderar medlemskap (Dramakortet och U26-kortet), presentkort, gruppbokningar och digitala plattformar som Dramaten Play och podcast.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 210,000 annual visitors across approximately 1000 performances
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sveriges RadiominorStrategic or Co-development Partner · 13 October 2024Collaboration on live USApodden broadcast from Stora scenen, combining podcast and theatre.
• Mitos21coreStrategic or Co-development PartnerInternational theatre network for collaboration and exchange among leading European theatres.
• ETC (European Theatre Convention)coreStrategic or Co-development PartnerEuropean Theatre Convention - international network for theatre collaboration and co-productions.
• Kungliga Operan (The Royal Opera)coreStrategic or Co-development PartnerShared workshop facilities in Flemingsberg for sets and decorations between Dramaten and the Royal Opera.
• Balettakademien StockholmminorStrategic or Co-development PartnerDance academy providing student dancers for productions such as 'Så tuktas en argbigga'.
• Stockholms universitetminorStrategic or Co-development PartnerJoint events during Almedalsveckan discussing academic, artistic, and journalistic freedom's role in democracy.
• Festival d'Avignon, Odéon-Théâtre de l'Europe, Teatros del Canal, Théâtre de Liège, Grec Festival, and othersminorStrategic or Co-development PartnerInternational co-producers and co-presenters of performances at Bergman Festival.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Danish Theatre (Det Kongelige Teater): Denmark's state-funded national stage with multiple venues in Copenhagen, combining opera, classical drama, and contemporary work, mixing permanent ensemble and guest directors. Most directly comparable Nordic counterpart to Dramaten in mandate, scale, and multi-stage operating model.
• Burgtheater: Austria's national German-language theatre in Vienna, with a permanent ensemble and a classical-to-contemporary German-language repertoire. Mirror image of Dramaten for a German-speaking national-stage institution of comparable prestige.
• Comédie-Française: France's oldest and most prestigious national theatre, founded 1680, with a permanent troupe performing classical and contemporary repertoire on multiple Parisian stages. The archetypal European national repertory theatre parallel to Dramaten's mission and ensemble structure.
• Stockholms stadsteater: City of Stockholm's publicly funded repertory theatre with five stages and a large ensemble, sharing the same catchment and overlapping repertoire with Dramaten. Closest geographic peer and direct competitor for Stockholm theatre audiences.
• Kungliga Operan (Royal Swedish Opera): Sweden's national opera and ballet institution, sharing the Flemingsberg scenic workshops with Dramaten. Operates as a peer state-funded national performing-arts body under the same Swedish governmental cultural framework.
• Riksteatern: Sweden's national touring theatre, delivering productions across all 21 counties and to audiences that cannot reach Stockholm. Sister Swedish state-funded national theatre, comparable in mission even though its mobile delivery model differs from Dramaten's fixed-venue model.
• National Theatre (London): UK's flagship publicly subsidized repertory theatre on the South Bank, presenting a year-round mix of classics, new writing and transfers across multiple stages. Closest English-speaking analog in scale, repertoire, and audience model.
• Royal Shakespeare Company: Major UK repertory company producing Shakespeare, classics and new work across multiple stages in Stratford-upon-Avon and London, with extensive international touring and education programs. Comparable to Dramaten in ensemble permanence, repertoire breadth and global brand.
• Finnish National Theatre (Suomen Kansallisteatteri): Finland's national theatre in Helsinki, operating multiple stages with a classical-to-contemporary repertoire and a permanent ensemble. Shares Dramaten's Nordic state-funded national-stage profile and repertoire breadth.
• Nationaltheatret (Oslo): Norway's national stage for spoken drama, housed in a landmark Henrik Bull building and presenting a mixed classical/contemporary repertoire with a permanent ensemble. Closest functional analog to Dramaten in Nordic welfare-state cultural model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dramaten
• Facebookfacebook.com/kungligadramatiskateatern
• Instagraminstagram.com/dramaten/?hl=sv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dramaten