New Home Guide

What New Home Guide does

New Home Guide is a digital marketplace that connects prospective home buyers with new home builders and communities across multiple U.S. markets. The platform serves two primary customer segments: home buyers (first-time, move-up, and active adult/55+ purchasers) searching for new construction, and home builders seeking to advertise their communities and generate qualified leads. Operated as part of the NewPoint Media Group Homes Network of Sites, the platform organizes listings by city, state, and lifestyle category — including Single Family, Active Adult, Luxury, Golf, Waterfront, Master Planned, Townhomes, Custom, Green, and Parade of Homes — and supports search filtering by price, beds, and baths.

The underlying technology is a web-based real estate marketplace platform with SEO-structured city and state landing pages, a builders directory, community listings with detailed property information, a favorites/saved-search feature, and supplementary resources such as local market guides and mortgage education pages. No mobile app, API, or AI/ML-driven recommendation layer is indicated in the available data. Distribution is web- and mobile-accessible, reaching 28+ cities across 15+ U.S. states spanning the Sun Belt and select Northeast/Midwest markets.

New Home Guide generates revenue primarily by selling customized advertising and marketing packages to home builders. These packages bundle print, internet, and mobile products tailored to a builder's target market and geography. Pricing is not publicly disclosed and is handled through a contact-based sales motion for advertising inquiries. The company is privately held, with no external funding rounds disclosed in the available data, and operates as a subsidiary-style asset within NewPoint Media Group's diversified media portfolio.

Name

New Home Guide

Website

https://newhomeguide.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

New Home Guide is a digital marketplace connecting prospective home buyers with new construction communities and builders across 15+ U.S. states, monetizing via customized advertising packages sold to home builders.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Builder Advertising Services: New Home Guide generates revenue by offering advertising and marketing packages to home builders. These packages include customized marketing plans using innovative portfolio of print, internet and mobile products. The platform positions itself as a marketing resource for new home builders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

New Home Guide is a digital marketplace that connects prospective home buyers with new home builders and communities across 15+ U.S. states. The platform aggregates searchable listings of builders, communities, floor plans, and move-in-ready homes organized by lifestyle and location. It monetizes these listings by selling customized print, internet, and mobile advertising and marketing packages to home builders seeking qualified buyer leads.

Product overview

New Home Guide is a comprehensive online real estate platform connecting home buyers with new construction listings across multiple U.S. markets. The platform consists of a core listing and search platform, supplemented by a builders directory, community listings with detailed property information, local market guides, user favorites functionality, and advertising services for home builders. The site organizes listings by lifestyle categories including Single Family Homes, Active Adult Homes, Condos, Custom Homes, Golf Communities, Green Homes, Luxury Homes, Townhomes, Master Planned Communities, Parade of Homes, Coming Soon Communities, and Waterfront Communities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Guide Platform A comprehensive online real estate marketplace platform that connects prospective home buyers with new home builders, communities, and new construction listings across multiple U.S. markets, organized by city, state, and lifestyle category.
• Builders Directory A searchable directory of home builders allowing prospective buyers to filter by city, state, price range, home type, and specifications.
• Community Listings Detailed listings of new home communities with photos, pricing, floor plans, amenities, and contact information for sales representatives, organized by location and lifestyle category.
• Advertising Services for Builders Customized marketing and advertising packages for home builders to advertise their new home communities, combining print, internet, and mobile product distribution across targeted U.S. markets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NewPoint Media GroupcoreOthersNew Home Guide is part of the NewPoint Media Group Homes Network of Sites. NewPoint Media Group is the parent company that owns and operates New Home Guide along with related real estate platforms.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trulia: Trulia is a real estate marketplace owned by Zillow Group, offering home listings including new construction. While owned by Zillow, it operates as a separate consumer-facing brand with marketplace functionality similar to New Home Guide.
• NewConstructionHomes.com: NewConstructionHomes.com is a niche marketplace specifically focused on new construction homes, directly comparable to New Home Guide in serving new home builders and connecting them with prospective buyers across multiple markets.
• NewHomeSource.com: NewHomeSource.com is the leading online marketplace for new construction homes, operated by Builders Digital Experience (BDX). It directly competes with New Home Guide in serving home builders and connecting them with prospective buyers of new construction homes.

Emerging players

• BuildZoom: BuildZoom is a marketplace connecting homeowners with contractors and builders, with online permit data and contractor profiles. While focused on remodeling, it represents an emerging platform in the broader home construction/builder ecosystem where New Home Guide operates.
• New Home Star: New Home Star is a sales and marketing company focused on new home builders, providing consulting, sales training, and technology services. It overlaps with New Home Guide's builder-facing services in the new construction niche, though with a different service mix.

Broad incumbents

• Zillow: Zillow is the dominant U.S. real estate marketplace with a dedicated new construction section. While it serves all real estate (not just new construction), its massive user base and brand recognition make it a significant competitor for new home buyer traffic and builder advertising.
• Redfin: Redfin is a real estate brokerage and marketplace with a digital platform that includes new construction listings. Its technology-forward approach and growing new construction focus make it a relevant competitor for new home buyer traffic and builder relationships.
• Homes.com: Homes.com is CoStar Group's residential real estate platform, offering comprehensive home search including new construction listings. As a broad incumbent, it represents competition in the new home discovery and builder advertising space.
• CoStar Group: CoStar Group is the parent of Homes.com and a dominant commercial real estate information platform that has expanded aggressively into residential. Its massive capital base and data assets make it a formidable competitor in residential new home discovery and builder lead generation.
• Realtor.com: Realtor.com is a major real estate platform owned by Move Inc., with listings of new construction homes. As a broad incumbent, it competes for new home buyer attention and offers builder advertising solutions that overlap with New Home Guide's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newhomeguide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Home Guide