What entero AG does

entero AG is an owner-managed business and IT consultancy founded in 2000 in Eschborn, Germany, that delivers digital transformation projects to mid-sized and large enterprises primarily in the DACH region, with documented international rollouts in the Middle East and across 32 countries for one client. The firm operates with approximately 70 professionals led by a five-partner leadership circle and has been continuously active for 25 years. Its delivery model combines consulting, implementation, integration, and ongoing support across two core technology stacks: the Salesforce CRM ecosystem (Sales Cloud, Service Cloud, Marketing Cloud, Manufacturing Cloud, CPQ, Experience Cloud, Field Service, plus AppExchange-built tools such as Tableau, Kantata, Bullhorn, mySolution, Rootstock, and JustOn) and the SAP enterprise stack (BW, HANA, SAP Analytics Cloud, SAP BusinessObjects). Four proprietary assets — MAIA (AI deployment methodology), eSRM (supplier risk management on SAP BW), EKC (purchasing controlling), and the entero Integration Framework (eIF) — represent codified IP accumulated across hundreds of client engagements.

The company's commercial model is overwhelmingly professional-services driven: bespoke consulting engagements, project-based software implementation, and recurring managed services (e.g., SAP BW application management), supplemented by licensing of its four proprietary solutions. There is no public pricing; engagements are quote-based, scheduled via Calendly or direct partner contact, and structured around multi-year relationships with enterprise and mid-market buyers. Go-to-market is consultative enterprise field sales targeting decision-makers (CFO, CIO, Vertriebsleiter, Service-Leiter) across three prioritized verticals — Manufacturing, Staffing/Personnel Services, and Professional Services — with a horizontal analytics overlay spanning Tableau, Power BI, and SAP Analytics Cloud. Distribution is direct-only with no reseller or marketplace channel, aside from passive visibility through Salesforce AppExchange.

Customer evidence shows a 30+ logo base spanning large industrial groups (Hochtief, Hartmann, Columbus McKinnon, MAG, ESAG), German Mittelstand manufacturers (Hymer, Lohmann, RAFI, Smartrac, Roemheld, INGUN), staffing leaders (Randstad Germany, Trenkwalder, ZSI), and professional services firms (Iskander, PTA, Mazars), with reported outcomes including €20M in first-year cost reduction for MAG, doubled sales for Iskander in year one of a Kimble PSA deployment, and a 40% report reduction for a major German reinsurer. The firm claims an 85% repeat-customer rate over its 25-year history and has held Salesforce partnership status since 2012 and SAP partnership since 2014. Recent strategic emphasis is on AI-related services — notably Agentforce implementation and the MAIA methodology — and on extending delivery internationally while preserving its partner-led, boutique-consultancy character.

Name

entero AG

Legal name

entero AG

Website

https://entero.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

entero AG is an owner-managed German IT and business consultancy, founded 2000, that delivers Salesforce and SAP implementation, integration, and managed services to mid-sized and enterprise clients in manufacturing, staffing, and professional services across DACH and select international markets.

Ownership category

akta.pro rank

Product category

IT and Management Consulting Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), Enterprise Risk Management (ERM) Advisory (BPAHAFAA), Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Salesforce consulting services
• SAP implementation services
• CRM digital transformation
• Business intelligence consulting
• Enterprise IT consulting

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IT and Business Consulting Services: Core revenue stream from consulting engagements including digital transformation, CRM implementation, SAP integration, and analytics projects. Services include consulting, implementation, integration, and ongoing support. Delivered by approximately 70 professionals to medium-sized and large enterprise clients. Billed as professional services engagements, typically project-based with implementation cycles of 6-8 weeks for AI solutions.
2. Software Implementation and Integration: Revenue from implementing and integrating Salesforce-based solutions (Sales Cloud, Service Cloud, Marketing Cloud, Manufacturing Cloud, CPQ), SAP solutions (BW, HANA, Analytics Cloud), and ecosystem tools (Tableau, Kantata, Bullhorn, Certinia, Rootstock, mySolution). Includes custom development on force.com platform.
3. Proprietary Software Solutions (eSRM, EKC): Licensing and implementation of proprietary solutions including entero Supplier Risk Management (eSRM) and entero Purchasing Controlling. These are modular best-practice solutions implemented in client SAP/Salesforce environments.
4. Application Management and Support Services: Ongoing support and application management services for Salesforce applications and SAP BW systems, including incident management, system optimization, and continuous improvement. SAP BW application management referenced for CIRCOR Allweiler.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

entero AG is an owner-managed business and IT consultancy delivering consulting, implementation, integration, and support services around Salesforce CRM and SAP platforms. It serves mid-sized companies up to DAX-listed corporations across manufacturing, professional services, and staffing (Personaldienstleister) verticals, and complements platform implementations with proprietary solutions such as MAIA (AI methodology), eSRM (supplier risk management), EKC (purchasing controlling), and the entero Integration Framework (eIF).

Product overview

entero AG is an owner-managed IT and business consultancy founded in 2000, specializing in digital transformation for manufacturing companies and B2B service providers (professional services, staffing/HR service providers). The company operates as a Salesforce and SAP implementation partner with a portfolio built around Salesforce CRM products (Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Manufacturing Cloud, CPQ, Field Service) and SAP enterprise systems (SAP BW, SAP HANA, SAP Analytics Cloud, SAP ERP). Supporting the core platform are specialized add-on modules including professional services automation tools (Kantata/Kimble, Certinia PSA), recruitment/staffing solutions (Bullhorn Connexys, mySolution), analytics and BI platforms (Tableau, Power BI), and proprietary solutions (MAIA AI methodology, eSRM Supplier Risk Management, entero Einkaufscontrolling purchasing controlling). The offering is delivered as consulting-led implementation and does not represent a single unified software product; rather, it is a platform-plus-modules architecture where entero combines its own methodology (MAIA, eIF) with Salesforce and SAP ecosystems to deliver digital transformation across sales, service, marketing, HR/recruiting, purchasing, and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• eSRM: entero Supplier Risk Management - a holistic solution for managing and controlling supplier default risks along the supply chain, based on ISO31000 methodology
• entero Einkaufscontrolling
• MAIA
• eIF

Products and services

• Salesforce Sales Cloud Implementation Consulting and implementation of Salesforce Sales Cloud for sales, opportunity management, lead generation, and quotation processes, configured as the single source of truth and integrated with ERP systems for manufacturing, staffing, and professional services clients.
• Salesforce Service Cloud Implementation Implementation of Salesforce's customer service platform with case management, 360-degree customer views, self-service communities, and service analytics for manufacturing and B2B service companies.
• Salesforce Marketing Cloud Implementation Implementation of multi-channel marketing automation covering email, social, landing pages, customer journeys, and AI-supported personalization for B2B and B2C clients.
• Agentforce AI Agents Implementation Implementation services for Salesforce Agentforce AI agents that autonomously handle sales, service, and marketing tasks. Delivered to enterprise clients within a 6-8 week implementation window.
• entero Supplier Risk Management (eSRM) Proprietary holistic solution for managing and controlling supplier default risks along the supply chain, based on the ISO 31000 risk management cycle. Fully integrated into SAP BW. Licensed and implemented in client environments (e.g., Paul Hartmann AG).
• entero Einkaufscontrolling (Purchasing Controlling) Proprietary modular purchasing controlling solution covering strategy, processes, and KPIs across all purchasing areas. Tool-independent and integrates into existing SAP, Tableau, and Power BI landscapes. Includes maturity assessment, spend analytics, and supplier management.
• MAIA (Make AI Applicable) Methodology Proprietary methodology for identifying, evaluating, and prioritizing AI use cases in enterprises. Includes tested procedure based on a fixed criteria catalog, qualitative and monetary evaluation, and defined AI roadmap with process and potential analysis.
• entero Integration Framework (eIF) Proprietary accelerator framework for connecting Salesforce systems with ERP systems and cross-system mapping of business processes. REST-based endpoints with transformation, monitoring, and alerting capabilities, reducing integration complexity and maintenance burden.
• SAP BW / HANA Implementation and Application Management Consulting, implementation, and ongoing application management of SAP BW, SAP HANA, SAP Analytics Cloud, and SAP BusinessObjects for enterprise data warehousing, reporting, purchasing controlling, supplier risk management, and sustainability reporting.

Quantifiable outcome

• 85% repeat customer rate over 25 years of operation
• +8 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SAPcoreTechnology or Integration · 1 January 2014Licensed SAP partner since 2014. Capabilities span SAP BW, SAP HANA, SAP Analytics Cloud (SAC), SAP BusinessObjects (BO), SAP BW/4HANA. Delivers data warehousing, reporting, purchasing controlling, supplier risk management, and sustainability reporting solutions on SAP platforms. SAP BW/4HANA architecture expertise with LSA++ methodology.
• SalesforcecoreTechnology or Integration · 1 January 2012Salesforce partner since 2012 with over 100 successful implementations. Core partner for CRM solutions including Sales Cloud, Service Cloud, Marketing Cloud, Manufacturing Cloud, CPQ, Experience Cloud. Also resells and implements ecosystem tools built on Salesforce: Tableau, Kantata, Bullhorn/Connexys, Certinia, Rootstock, mySolution, JustOn, Net Zero Cloud. First partner in Germany for Agentforce AI agents deployment.
• Bundesverband Materialwirtschaft, Einkauf und Logistik e.V. (BME)minorStrategic or Co-development PartnerBME is the German Federal Association for Materials Management, Purchasing and Logistics. entero AG cooperates with BME on the annual 'Einkaufscontrolling in Deutschland' study (6th edition since 2011). The 2025 study surveyed over 100 purchasing experts from various industries. BME Umfrage results referenced in SRM whitepaper and purchasing controlling literature.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini Invent: Global consulting and technology services firm with large Salesforce and SAP practices across Europe. Competes for the upper end of enterprise transformation work, often against smaller partners like entero on major accounts.
• Accenture: Global systems integrator with one of the largest Salesforce and SAP practices. Competes with boutique partners for large enterprise deals, and is a frequent acquirer of DACH Salesforce/Salesforce-SAP boutiques.
• T-Systems: Deutsche Telekom-owned ICT services provider with SAP heritage and growing Salesforce and cloud integration capabilities, serving large DACH enterprises and mid-market accounts. Competes at the broader transformation tier.
• Slalom: US-based management and technology consultancy with a globally expanding Salesforce practice covering CRM, marketing cloud, and data/AI work for mid-market and enterprise customers. Comparable mid-market Salesforce-centric delivery model, though US-centric.

Direct peers

• cbs Corporate Business Solutions: Globally active SAP-focused consulting firm serving industrial customers with digital transformation, S/4HANA, and integrated ERP/business transformation. Comparable in scale and in serving German industrial Mittelstand.
• Sycor Group: Microsoft-focused but increasingly Salesforce- and SAP-active German consultancy serving Mittelstand manufacturers and B2B service firms. Overlapping verticals in manufacturing and similar mid-market enterprise target customers.
• KPS AG: European management and technology consultancy specializing in digital transformation, with strong SAP and Salesforce implementation practices for retail, manufacturing, and consumer industries.
• msg systems (msg): Germany-headquartered IT consultancy with deep Salesforce and SAP practices serving insurance, banking, and manufacturing. Closest direct competitor in size, DACH focus, and enterprise-applications delivery model for mid-market accounts.
• Allgeier Enterprise Services: German IT services group combining SAP, Salesforce, and Microsoft capabilities targeting DACH mid-market and enterprise customers. Directly comparable in service portfolio, geographic footprint, and Salesforce-SAP hybrid delivery.
• Diso AG: Salesforce Platinum Partner headquartered in Germany/Switzerland focused on enterprise CRM and cloud transformation for mid-market and large enterprises. Same Salesforce-centric delivery model, similar customer profile across DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@enteroag3263
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• Facebookfacebook.com/enteroAG

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about entero AG