Sputnik TV

What Sputnik TV does

Sputnik TV (ООО "Sputnik TV") is a privately held regional telecommunications operator headquartered in Saratov, Russia, founded in 1991 and operating continuously for over three decades. The company delivers residential and business internet access and digital cable television across Saratov city and Saratov Oblast, with its service area limited to a single Russian region. It began constructing and maintaining communication networks in 2001 and has since invested in FTTx fiber-optic infrastructure across the territory, including fiber-to-the-home for private homes, cottages, and dachas in areas previously underserved by wired infrastructure.

The core technical stack consists of FTTx fiber-optic distribution feeding digital cable TV headends and broadband internet access. The digital television layer supports SD/HD (MPEG-2, MPEG-4) with electronic program guide, USB recording, TimeShift, and media playback via a proprietary set-top receiver. Internet tiers are marketed at 30, 50, and 100 Mbps with unlimited data, while TV lineups range from a 50-channel basic tier to a 125+ channel expanded package with 11 HD channels. The company also operates its own regional HD television channel, "Pervyy gorodskoy. Saratov" (First City. Saratov), launched in April 2014, providing local news and original programming exclusive to the network.

The business is a subscription-driven residential ISP/cable TV operator with secondary B2B services. Monthly tariffs range from 100 RUB (Эфирный Малый) to 1,580 RUB (Домашний 100+TV), with bundled internet+TV packages (СПУТНИК and СТАРТОВЫЙ) priced between 630 and 840 RUB. Ancillary revenue comes from one-time installation/connection fees (priced individually based on distance to the network), hardware sales/rentals of Wi-Fi routers and set-top boxes, and business add-ons including static IP addresses, managed Wi-Fi, and video surveillance. Distribution is direct-to-customer via the company website, phone sales, and on-site technician visits, with payment collection handled through Sberbank, VTB, Sovcombank, QIWI terminals (120,000+ locations nationwide), and Russian Post branches.

Name

Sputnik TV

Legal name

OOO "Sputnik TV"

Website

https://sp-tv.ru

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Sputnik TV is a privately held Saratov-based regional internet service provider and digital cable television operator, serving residential households, private homes, and small businesses across Saratov city and Saratov Oblast with FTTx fiber-optic broadband, cable TV, and bundled packages since 1991.

Ownership category

akta.pro rank

Headquarters

HQ city

Saratov

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Internet subscription services: Monthly recurring subscription fees for high-speed internet access at various speed tiers (30, 50, 100 Mbps), billed monthly via advance payment system
2. Cable television subscription: Monthly recurring fees for digital TV packages including basic (50 channels) and expanded (125+ channels) packages, billed monthly in advance
3. Bundled internet + TV packages: Combined internet and television packages at discounted rates compared to separate subscriptions, offered in multiple speed/channel configurations
4. Installation and connection fees: One-time fees for new customer connection and installation services, with pricing calculated individually based on address distance from network infrastructure
5. Equipment rental/sales: Sale of Wi-Fi routers and digital set-top boxes to customers for one-time purchase
6. Static IP address services: Business customers can purchase static IP address services for additional monthly fee

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Sputnik TV is a regional telecommunications provider in Saratov, Russia, delivering fiber-optic (FTTx) high-speed internet up to 100 Mbps and digital cable television with 50–125+ channels to residential households, private homes, and local businesses. The company sells subscription-based bundled Internet+TV packages, standalone Internet or TV plans, business connectivity services (static IP, managed Wi-Fi, video surveillance), and related equipment such as digital set-top boxes, all supported by its own fiber-optic backbone and proprietary local HD television channel.

Product overview

Sputnik TV is a regional telecommunications provider offering bundled internet and cable television services in Saratov. The product portfolio consists of two core service lines: (1) Internet + TV combination packages under the СПУТНИК and СТАРТОВЫЙ brands with varying speeds (30/50/100 Mbps) and channel counts, and (2) standalone internet packages under the БЕЗЛИМИТНЫЙ brand. Television services include basic (ЭФИРНЫЙ) and standard (БАЗОВЫЙ) cable packages, plus specialized offerings for private homes (КОТТЕДЖ). Additional services include digital set-top boxes, static IP addressing, free Wi-Fi for businesses, and video surveillance. The company operates a local HD television channel (Первый городской) and provides a customer portal (Личный кабинет) for account management.

Differentiator

Problem solved

Functional benefit

Brands

• Первый городской. Саратов: Regional HD television channel operated by Sputnik TV since April 2014, broadcasting Saratov city news and original programming.

Products and services

• СПУТНИК (Internet + TV bundled package) Bundled fiber-optic Internet (30, 50 or 100 Mbps) plus 125-channel digital cable TV subscription sold at a discount versus separate plans, targeting residential households in Saratov apartment buildings.
• СТАРТОВЫЙ (Entry-level Internet + TV bundle) Entry-level Internet+TV subscription pairing 30 or 100 Mbps fiber-optic Internet with a 50-channel TV package, aimed at price-sensitive residential customers in Saratov.
• БЕЗЛИМИТНЫЙ (Standalone Internet) Standalone unlimited fiber-optic Internet subscription at 30, 50 or 100 Mbps with no TV channels included, for residential customers who only want connectivity.
• ЭФИРНЫЙ (Terrestrial TV package) Basic terrestrial digital TV subscription delivering 50 channels (including 5 HD) via Sputnik TV's network, for residential viewers who do not need the full cable lineup.
• БАЗОВЫЙ (Standard cable TV package) Standard cable TV subscription with 125 channels (11 in HD), distributed via Sputnik TV's digital set-top boxes with EPG and HD support.
• КОТТЕДЖ (Fiber-to-the-home for private homes) FTTH (Fiber-to-the-home) Internet subscription at 30, 50 or 100 Mbps with optional TV add-on, serving owners of private homes, cottages, and dachas in the Saratov Oblast countryside where wired alternatives are limited.
• Static IP address service Monthly static public IP address add-on for business customers, enabling remote access, hosting, and integration with video surveillance systems.
• Free Wi-Fi (managed hotspot) Managed public Wi-Fi hotspot solution for SMB venues in Saratov, providing customer identification compliance, advertising integration, and access control features.
• Видеоконтроль (Video surveillance) Managed video surveillance service for corporate premises, enabling remote monitoring of offices, warehouses, and production facilities over the Sputnik TV network with static IP.
• Business TV (Бизнес ТВ Эфирный) Cable TV subscription tailored for businesses (50 channels) with free installation, used for waiting areas, retail displays, and customer-facing signage.
• Digital set-top box (Цифровой ресивер) Proprietary digital TV receiver supporting SD/HD (MPEG-2, MPEG-4), EPG, USB recording, media player, and TimeShift, sold or rented to subscribers to access Sputnik TV's digital cable packages.
• Первый городской. Саратов (First City. Saratov) Regional HD television channel operated by Sputnik TV, broadcasting Saratov news and original local programming exclusively to the provider's subscriber base.

Quantifiable outcome

• Internet speeds up to 100 Mbps for residential customers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• KFC (Ресторан KFC)minorGTM or Marketing PartnerPromotional partnership offering 50% discount on connection fees for customers who show KFC purchase receipts of 500+ RUB. Available at KFC location on Ordzhonikidze Street, 1. Limited-time promotional offer.
• QIWIcoreTechnology or IntegrationPayment integration allowing customers to pay bills through QIWI terminal network (120,000+ terminals nationwide). Provides seamless payment experience for monthly subscription services.
• SberbankcoreTechnology or IntegrationOnline and mobile banking payment integration via Sberbank Online application for bill payments. One of primary payment channels for subscribers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• QIWI: Payment services partner rather than direct competitor, but its 120,000+ Russian terminal network is central to Sputnik TV's collections and customer payment UX. Relevant ecosystem participant.

Broad incumbents

• Rostelecom: Russia's largest fixed-line and broadband telecom, with national FTTx footprint and bundled TV services overlapping Sputnik TV's residential and B2B offering in Saratov. Much larger scale but less locally tailored.
• MTS (Mobile TeleSystems): Russia's largest mobile operator offering converged mobile, fixed broadband, and IPTV. Competes with Sputnik TV through converged quad-play bundles rather than just fixed line.
• TTK (TransTeleCom): Russian backbone operator with retail broadband and cable TV services across regions. Provides similar bundled internet + TV packages to residential and business customers in provincial markets.
• VimpelCom (Beeline): Major Russian mobile and fixed-line operator selling broadband and IPTV bundles. Overlaps with Sputnik TV's internet + TV offering, with the added dimension of mobile convergence.

Direct peers

• ER-Telecom (Dom.ru): Major Russian cable/broadband operator with multi-city FTTx and cable TV packages. Comparable product set (bundled internet + TV tiers), with a regional branch model similar in spirit to Sputnik TV's Saratov focus.
• Akado: Russian cable TV and broadband provider historically concentrated in Moscow region. Most direct comparable in product (cable + internet bundles) and operating model to Sputnik TV.
• Ufanet: Regional ISP and cable operator headquartered in Ufa with FTTx footprint and bundled internet + TV + IPTV offerings. Operates in a single regional market like Sputnik TV and also owns local content.
• Tattelecom: Regional telecom operator in Tatarstan providing broadband, IPTV, and bundled services to residential and business customers. Same single-region service profile as Sputnik TV.
• NetByNet: Russian fixed broadband ISP (now part of MegaFon) providing FTTx internet and IPTV packages to residential and SMB customers in multiple Russian regions. Closely mirrors Sputnik TV's service mix.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sputnik TV