Optigruen
- Company typePrivate
- Founded1972
- HeadquartersGöggingen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Optigruen does
Optigrün international AG, headquartered in Krauchenwies-Göggingen in the district of Sigmaringen, southern Germany, is a private, owner-managed family business and one of Europe's established system providers for green roof and building greening solutions. Founded in 1972, the company designs, manufactures, and distributes a complete portfolio of green roof system solutions — Economy, Lightweight, Nature, Retention, Pitched, Solar Green, Garden, Landscape, and Public roofs — together with the underlying component ecosystem including protection and storage fleeces, drainage boards (e.g., FKD series), drainage material, substrates, inspection chambers, outlet throttles (Smart Flow Control), vegetation and fertiliser, planters, solar mounting frames, edge elements, gravel retainers, drainage gutters, and fall protection products.
The business monetizes primarily through hardware sales of system components and engineered solutions, priced on a per-square-metre basis (from approximately €40/m² for urban gardening systems and €75/m² for landscape roof systems, net including installation) and per-watt-peak for solar mounting (€1.05-1.26/Wp for Solar vertikal; from €178/kWp for Solar TOP retrofit). Go-to-market is executed through a network of approximately 140 partner companies across Europe supplemented by direct engagement with architects, planners, contractors, and building owners; distribution also extends into the gardening and landscaping sector and the building materials trade. With approximately 160 employees and an annual production footprint of over 5 million m² of roof surface worldwide, Optigrün positions itself as the market-leading system provider for green roofs and green buildings in Europe, with active markets in Germany, Austria, the Netherlands, France, Poland, Greece, Italy, and the Czech Republic, and selected global reference projects (including Brooklyn Grange, New York).
Optigruen firmographics
Firmographics- Name
- Optigruen
- Legal name
- Optigrün international AG
- Website
- https://optigruen.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Optigruen industry classification
Industry- Product category
- Green Roof Systems
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI)
- akta.pro secondary industry
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where Optigruen is headquartered
LocationHeadquarters
- HQ city
- Göggingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Optigruen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Green Roof System Solutions: Optigrün sells comprehensive green roof system solutions including substrates, drainage elements, protection fleeces, vegetation systems, and accessories. Solutions are sold to architects, planners, contractors, and building owners through their partner network and direct consultations.
- Solar Mounting Systems: Solar green roof mounting frames and systems sold as components or complete solutions for combining photovoltaics with green roofs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Landscape Roof System |
| Unit Pricing | Multi-year contract | Urban Gardening System |
| Unit Pricing | Multi-year contract | Solar Green Roof SOLon VERTIKAL |
| Unit Pricing | Multi-year contract | Solar TOP Retrofit System |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Optigruen product offering
Product offeringCore offering
Optigrün international AG manufactures and supplies complete green roof system solutions and building components, including nine system categories (Economy, Lightweight, Nature, Retention, Pitched, Solar, Garden, Landscape, Public roofs) supported by drainage boards, protection fleeces, substrates, outlet throttles, vegetation, and solar mounting frames. The company also provides intelligent rainwater management through its Smart Flow Control retention technology and combines photovoltaic systems with green roofs.
Product overview
Optigrün international AG offers a comprehensive portfolio of green roof system solutions and building materials, positioned as the market-leading system provider for green roofs and green buildings in Europe. The company provides nine distinct system solution categories: Economy roof (entry-level), Lightweight roof (for limited load structures), Nature Roof (extensive/minimal maintenance), Retention roof (with Smart Flow Control for rainwater management), Pitched roof (for sloped surfaces), Solar green roof (photovoltaic + vegetation integration), Garden roof (intensive with diverse plantings), Landscape roof (multi-layered for trees/shrubs), and Public roof (traffic-capable for walkable/drivable surfaces). Supporting these system solutions is a complete product ecosystem including Protection and Storage Fleeces (RMS, FIL, SGL, SSV, RSV, TGF, TWB series), Drainage Boards (FKD series), Drainage Material, Inspection Chambers, Outlet throttles (Smart Flow Control), Substrates (Intensive, Lawn, Aeration, Urban Soil), Vegetation and Fertiliser, Planters, Solar mounting frames (Solar TOP, Solar vertikal), Edge Elements, Gravel Retainers, Drainage Gutters, Fall Protection, and Pitched roof products. With approximately 160 employees and 140 partner companies, Optigrün greens over 5 million square meters of roof surface annually worldwide, serving architects, planners, contractors, and building owners across multiple European countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Economy roof Entry-level green roof system solution designed for cost-effective roof greening with basic components for waterproofing protection and vegetation support, targeted at projects requiring economical green roof installations.
- Lightweight roof Green roof system designed for structures with limited load-bearing capacity, using lightweight materials while maintaining effective drainage and vegetation support for retrofit applications.
- Nature Roof Extensive green roof system supporting natural vegetation with minimal maintenance requirements, suitable for roofs with shallow substrate depths.
- Retention roof Green roof system with intelligent Smart Flow Control outlet throttle that delays stormwater discharge, contributing to sponge city rainwater management with discharge coefficients as low as Cs = 0.1-0.2.
- Pitched roof Green roof system designed for sloped roof applications with enhanced erosion control and secure vegetation establishment on pitched surfaces.
- Solar green roof Combined photovoltaic and green roof system where solar mounts are supported by the green roof structure without roof penetration, increasing PV efficiency through evaporative cooling from vegetation.
- Garden roof Intensive green roof system supporting diverse plantings including lawns, shrubs, ponds, and urban gardening with terraces and kitchen gardens.
- Landscape roof High, multi-layered intensive green roof enabling varied planting with shrubs and trees, visually indistinguishable from ground-level green spaces, with costs from 75 €/m² for 1,000 m². Water retention rates of 80-95%/year.
- Public roof Traffic roof system for walkable and drivable surfaces including passenger cars and lorries, with subcategories for walkable areas, greenable pavements, and retention functions.
- Solar vertikal mounting system Vertical solar mounting system for combining with existing green roofs, featuring bifacial/TOPCon/Double Glass modules (160 Wp nominal, 14 kg), priced from 1.05-1.26 €/Wp.
- Solar TOP Retrofit system Specially developed system for retrofitting photovoltaic modules on extensively greened flat roofs without roof penetration, with target price of 178 €/kWp or 89 €/module from 500 modules, fully removable for temporary use.
- Urban Gardening system Special form of intensive roof greening for growing fruits, vegetables, and culinary herbs with substrate depth of 80-400mm, costs from 40 €/m², water retention rates of 50-80%/year.
- Protection and Storage Fleeces Range of protective fleeces including RMS (Protection and Storage Fleece), FIL (Filter Fleece), SGL (Protection, Separation and Slip Layer), SSV (Structured Storage Fleece), RSV, TGF (Separation and Slip Layer), TWB (Root Protection Membrane) products.
- Drainage Boards (FKD series) Drainage and water storage elements including FKD series boards (FKD 40, FKD 60BO, FKD 60BU) that provide drainage capacity and water retention for various roof types.
- Substrates Growing media including Intensive Substrate I, Lawn Substrate R, Aeration Substrate U, and Intensive Substrate Urban Soil US for various planting applications on green roofs.
- Smart Flow Control (SFC) outlet throttle Intelligent flow control device for retention roofs that enables controlled discharge of retained rainwater, contributing to sponge city and intelligent rainwater management solutions.
- Solar mounting frames Mounting systems for photovoltaic modules on green roofs including SOLAR TOP retrofit system and Solar vertikal vertical mounting system.
- Vegetation and Fertiliser Plants and plant nutrition products for green roof establishment and maintenance.
Quantifiable outcome
- Over 5 million square meters of roof surface greened worldwide every year
- +3 more outcomes
Companies that use Optigruen
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles3 records
Optigruen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Optigruen partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Optigrün Partner NetworkcoreApproximately 140 partner companies across Europe that install Optigrün green roof systems. Partners receive system training, technical support, and access to the comprehensive product range for green roof installations across residential, commercial, and public applications.
- SFG (Swiss Association for Building Greening)minorSwiss Fachvereinigung Gebäudebegrünung - Swiss professional association for building greening. Optigrün displays membership indicating industry leadership in the DACH region.
- VFB (Association for Building Greening)minorVerband für Bauwerksbegrünung - Austrian association for building greening based in Vienna (gruenstattgrau.org). Optigrün maintains membership as part of the European green roof industry community.
- BuGG (German Association for Building Green)minorBundesverband GebäudeGrün e.V. - Germany's national association for building greening. Optigrün as a German market leader maintains active membership and displays the association logo.
- DGNB (German Sustainable Building Council)minorDeutsche Gesellschaft für Nachhaltiges Bauen - German sustainable building council. Optigrün supports sustainable construction practices and green building certification through their product range.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Optigruen competitors and assessment
Company assessmentDirect peers
- Paul Bauder GmbH & Co. KG: Germany's largest roofing and green roof systems manufacturer. Direct head-to-head competitor to Optigrün in Germany, Austria, and surrounding markets with comparable product breadth in green roof substrates, drainage, and waterproofing systems.
- ZinCo GmbH: German-based direct competitor specializing in green roof systems, drainage elements, and waterproofing. Overlaps closely with Optigrün's product portfolio across extensive, intensive, and retention roof categories in European markets.
- Vegetal i.D. France-based green roof company with an extensive product portfolio across extensive and intensive green roof systems. A direct European competitor in the French-speaking and southern European markets where Optigrün also operates.
- Xero Flor International: UK-headquartered green roof systems provider with global distribution. Direct category competitor offering extensive and intensive green roof systems across multiple continents.
- Sempergreen Group: Netherlands-based green roof and green wall specialist with strong European presence. Offers comparable green roof systems for residential, commercial, and public projects and competes with Optigrün in Benelux and broader European tenders.
Broad incumbents
- Soprema Group: Global waterproofing and roofing giant headquartered in France. Operates a green roof division that overlaps with Optigrün's offerings, though Soprema's portfolio spans the full roofing and waterproofing category far beyond green roofs.
- Sika AG: Swiss global construction chemicals and roofing systems company. Adjacent through roofing waterproofing membranes and building envelope solutions that overlap with Optigrün's waterproofing-adjacent offerings, though not a green roof specialist.
Regional players
- LiveRoof LLC: North America's leading modular green roof system provider. Operates in a different geography than Optigrün's European heartland but offers directly comparable products and installer network model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optigruen social profiles
Digital presenceOptigruen compliance and trust
Trust signalCompliance7 records
Optigruen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optigruen leadership team
Management profileNumber of profiles
Profiles2 records
Optigruen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optigruen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optigruen
What does Optigruen do?
Optigrün international AG manufactures and supplies complete green roof system solutions and building components, including nine system categories (Economy, Lightweight, Nature, Retention, Pitched, Solar, Garden, Landscape, Public roofs) supported by drainage boards, protection fleeces, substrates, outlet throttles, vegetation, and solar mounting frames. The company also provides intelligent rainwater management through its Smart Flow Control retention technology and combines photovoltaic systems with green roofs.
Is Optigruen a public or private company?
Optigruen is a private company. It is classified as family owned and is currently operating.
When was Optigruen founded?
Optigruen was founded in 1972. It employs 51 to 100 people.
Where is Optigruen based?
Optigruen is headquartered in Göggingen, Germany, in the Europe region.
How does Optigruen make money?
Two revenue lines are on record. Green Roof System Solutions are the primary driver. The others are solar Mounting Systems.
Who are Optigruen's main competitors?
Direct peers on record are Paul Bauder GmbH & Co. KG, ZinCo GmbH, Vegetal i.D., Xero Flor International and Sempergreen Group. Broad incumbents are Soprema Group and Sika AG. LiveRoof LLC is listed as a regional player.
Does Optigruen have an API?
No public API is recorded for Optigruen.
What industry is Optigruen in?
Optigruen's product category is Green Roof Systems. Its primary akta.pro industry code is IMAFAMAI, Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 238160 and its SIC code is 2950.