Vinitaly

Name

Vinitaly

Legal name

Veronafiere S.p.A.

Website

https://vinitaly.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wine Trade Exhibition & Industry Events

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine trade fair
• Wine exhibition services
• Wine education certification
• B2B wine matchmaking
• Wine industry competitions

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition and Trade Show Fees: Revenue generated from exhibitor fees, booth rentals, and attendance tickets for the annual Vinitaly exhibition in Verona and international events.
2. Sponsorship and Partnerships: Official partners, media partners, and sponsors pay for visibility and brand association with Vinitaly events and publications.
3. Vinitaly International Academy Courses: Certification courses for wine educators, ambassadors, and experts including fees for VIA Verona flagship courses and international programs in Toronto, New York, Chicago, Almaty, Austria, London, Hong Kong.
4. Advertising and Publishing: Revenue from the Vinitaly Magazine, advertising opportunities for exhibitors, and content partnerships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Vinitaly organizes the world's largest international wine and spirits trade fair held annually in Verona, Italy, bringing together Italian wine producers with global importers, distributors, and trade buyers for four days of B2B networking, exhibitions, tastings, and knowledge exchange. The offering is supported by professional wine education (Vinitaly International Academy), wine competitions (5StarWines, OperaWine), international roadshows (Vinitaly Around the World), and digital tools (Vinitaly Plus, mobile app).

Product overview

Vinitaly operates as a comprehensive platform organized around its core exhibition—the world's largest wine show held annually in Verona—supported by a portfolio of sub-brands and modules. The Vinitaly International Academy (VIA) provides wine education certification creating a global network of Italian wine experts. OperaWine serves as the flagship curtain-raiser event. Vinitaly and the City extends engagement to wine lovers in Verona's historic center. The wine2wine Business Forum enables B2B networking. Supporting programs include the 5StarWines competition, Vinitaly Design Award for packaging, and Vinitaly Around the World international roadshows. The Vinitaly Plus digital platform provides exhibitor directories and product listings. This integrated offering spans exhibition services, education, competitions, international promotion, and digital tools for the wine industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinitaly Exhibition The world's largest wine exhibition held annually at Veronafiere in Verona, bringing together the global wine supply chain for four days of B2B business meetings, networking, tastings, and knowledge sharing. Targeted at Italian wine producers as exhibitors and international trade buyers, distributors, and importers as visitors.
• Vinitaly International Academy (VIA) Wine education and certification program creating a global network of Italian Wine Ambassadors and Experts, offering standardized curricula on Italian wine diversity through courses delivered in Verona and internationally in Toronto, New York, Chicago, Almaty, Austria, London, and Hong Kong. Targeted at wine educators, journalists, sommeliers, and trade professionals.
• OperaWine Flagship pre-event to the main Vinitaly exhibition featuring Italy's top wines curated by Wine Spectator, serving as the opening act of the world's largest wine exhibition. Targeted at wine trade press, buyers, and producers.
• Vinitaly and the City Event series bringing Italian wines into the historic center of Verona through public wine tastings, gourmet experiences, and consumer-facing events. Targeted at wine enthusiasts and consumers visiting Verona during the trade fair.
• Wine2Wine Business Forum B2B business networking forum connecting Italian wine producers with international trade professionals, distributors, and buyers for structured meetings and knowledge exchange. Targeted at wine industry professionals.
• 5StarWines - the Book Annual wine quality competition with blind tasting judged by Masters of Wine and industry experts, recognizing high-quality Italian wines and publishing results in a guide. Targeted at Italian wine producers and trade buyers.
• Vinitaly Design Award International packaging competition recognizing excellence in wine packaging design. Targeted at wine producers and packaging designers.
• Vinitaly Around the World Calendar of international roadshows and events in key demand markets supporting Italian wine producers' internationalization, including stops in Toronto, New York, Kazakhstan, Almaty, Singapore, Brazil, China, South Africa, and Austria. Targeted at Italian wineries seeking export market access.
• Vinitaly Plus Digital platform providing exhibitor directory, product listings, and company information for Vinitaly exhibition participants, with an online magazine featuring articles on Italian wine regions and industry insights.

Quantifiable outcome

• 97,000 total attendees and 32,000 international visitors from 130 countries at 2025 edition
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Italian Trade Agency (ITA)coreGTM or Marketing PartnerStrategic partnership for organizing international promotional events including the Cape Town masterclass and Agricultural Business Forum. ITA collaborates with Veronafiere to strengthen Italian wine positioning in South African and African markets through trade missions and business matching.
• Wine SpectatorcoreStrategic or Co-development PartnerLong-standing partnership for OperaWine, selecting 150 Italian wine producers for the prestigious curtain-raiser event to Vinitaly. Wine Spectator contributes editorial expertise and international wine trade connections.
• VeronafierecoreOthersVeronafiere S.p.A. is the parent company organizing Vinitaly exhibitions. Headquarters at Viale del Lavoro 8, 37135 Verona, Italy.
• Alehandro GroupminorGTM or Marketing PartnerLocal partner in Albania for organizing Vinitaly preview event in Tirana, promoting Italian wine culture and strengthening Italy-Albania trade relationships.
• Italian Ministry of Foreign Affairs (Ministero degli Esteri)coreGTM or Marketing PartnerGovernment partnership providing institutional support and international promotion of Italian wine through diplomatic channels and trade missions.
• ICE - Italian Trade AgencycoreGTM or Marketing PartnerGovernment trade promotion agency supporting internationalization of Italian wine through market development programs and trade events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• International Wine Challenge (IWC): A globally recognized wine competition based in London. Comparable to Vinitaly's 5StarWines program as a wine quality assessment platform, though structured as a competition rather than a trade exhibition.

Direct peers

• Merano WineFestival: A prestigious Italian wine festival in Merano featuring curated tastings of premium Italian wines. Comparable as an Italian-hosted wine event focused on premium producers, though more curated and consumer-leaning than Vinitaly's B2B trade focus.
• Wine Paris: A major international wine trade fair held in Paris, organized by Comexposium. It competes directly with Vinitaly for European wine trade audience and exhibitor share.
• London Wine Fair: The UK's leading wine trade event organized by IMB Events, targeting international producers and UK buyers. Comparable to Vinitaly as a B2B wine trade fair, though focused on the UK and European export markets.
• Slow Wine Fair: Organized by Slow Food, this Italian wine fair emphasizes natural, organic, and traditional winemakers. Competes with Vinitaly for Italian wine producer participation with a different philosophical positioning.
• ProWein: Operated by Messe Düsseldorf, ProWein is the leading international trade fair for wine and spirits held annually in Düsseldorf. It directly competes with Vinitaly for global exhibitor and buyer mindshare in the wine trade show category.
• Vinexposium (Vinexpo Paris): Vinexposium organizes major international wine and spirits exhibitions including Vinexpo Paris and Wine Paris. It is a direct competitor to Vinitaly in the B2B wine trade fair segment, with comparable global ambitions.

Emerging players

• Wine to Asia: A wine and spirits trade fair organized in Shenzhen, China. Vinitaly has partnered for its 2027 edition, but it is an emerging regional competitor for Italian wine promotion in the Chinese market.
• Wine South America: Brazil's leading wine trade fair held in Bento Gonçalves. Vinitaly is partnering to expand into this market, but the event represents an emerging regional competitor for international wine promotion in South America.

Regional players

• Hong Kong International Wine & Spirits Fair: Organized by the Hong Kong Trade Development Council, this is Asia's premier wine and spirits fair. Comparable as a major international wine exhibition but primarily serves the Asian regional market where Vinitaly is expanding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinitaly