What Veronafiere does

Veronafiere S.p.A. is an Italian exhibition and trade fair organizer headquartered in Verona, Italy, founded in 1898. The company operates Italy's premier exhibition venue and organizes a portfolio of major international B2B trade fairs across multiple verticals: Vinitaly (wine and spirits, described as the world's largest wine exhibition), Marmomac (natural stone, in its 59th edition with 1,400+ exhibitors from 50+ countries), SaMoTer (construction machinery), Progetto Fuoco (biomass heating), and Fieragricola (agriculture). Its core technology is a trade fair and exhibition management platform supporting venue operations and event coordination.

The company's revenue model is anchored in exhibition space rental and event organization services, with pricing structured as quote-based booth and participation fees that are not publicly disclosed. Veronafiere serves enterprise B2B customers — primarily Italian producers, manufacturers, and industry professionals — alongside international trade delegations. Distribution is event-driven: direct sales at the Verona venue for core fairs, supplemented by international roadshows organized in collaboration with the Italian Trade Agency (ITA) in markets including Kazakhstan, South Africa, Canada, and the USA.

Veronafiere has built a global extension layer through the Vinitaly International Academy (VIA), which has certified 494+ Italian Wine Ambassadors across 57 countries with 1,500+ community members, and through partnerships with media brands such as Wine Spectator (OperaWine) and industry associations. Strategic priorities visible in 2026 include systematic international geographic expansion (North America, Africa, Central Asia), diversification into adjacent verticals (solar and storage), and deepening premium positioning via curated events like OperaWine and 5StarWines. The company is privately held under Italian S.p.A. governance with no identified parent company, private equity backing, or venture capital investment; share capital stands at €90,912,707.

Name

Veronafiere

Legal name

Veronafiere S.p.A.

Website

https://veronafiere.it

Company type

Private

Founded year

1898

Operating status

Operating

Short description

Veronafiere S.p.A. operates Italy's premier exhibition center in Verona, organizing major international B2B trade fairs including Vinitaly (wine), Marmomac (natural stone), and SaMoTer (construction machinery) for enterprise exhibitors and global industry professionals across multiple verticals.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade fair organization
• Exhibition management
• B2B trade shows
• Convention services
• International expositions

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Space Rental: Veronafiere generates revenue by renting exhibition space to exhibitors at its trade fairs and exhibitions held at its venue in Verona.
2. Event Organization Services: The company organizes and manages international trade fairs and events, providing services to exhibitors and visitors across various industries including wine, stone, and construction.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Veronafiere operates one of Italy's premier exhibition centers in Verona and organizes major international trade fairs across multiple industries including wine (Vinitaly), natural stone (Marmomac), construction machinery (SaMoTer), biomass heating (Progetto Fuoco), and agriculture (Fieragricola). The company rents exhibition space, manages event organization services, and runs international roadshows in partnership with the Italian Trade Agency to facilitate B2B trade.

Differentiator

Problem solved

Functional benefit

Brands

• Vinitaly: International wine and spirits exhibition organized by Veronafiere, the world's largest wine exhibition held annually in Verona
• Marmomac
• SaMoTer
• Progetto Fuoco
• Fieragricola
• Vinitaly International Academy
• OperaWine
• 5StarWines – the Book

Products and services

• Vinitaly
• Marmomac
• SaMoTer
• Progetto Fuoco
• Fieragricola
• Vinitaly International Academy (VIA)
• OperaWine
• 5StarWines – the Book

Quantifiable outcome

• 494 certified Italian Wine Ambassadors across 57 countries
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and supporting.

• Italian Trade Agency (ITA)coreStrategic or Co-development Partner · 19 June 2026Veronafiere collaborates extensively with the Italian Trade Agency to organize international wine promotion events, roadshows, and trade missions. ITA supports the international expansion of Italian wine and food products through joint events including South Africa forums, Kazakhstan roadshows, and US festivals.
• CASE Construction EquipmentminorGTM or Marketing Partner · 14 May 2026CASE Construction participated in SaMoTer Innovation Award at Veronafiere's exhibition, showcasing their RoofX autonomous platform technology.
• HD Construction EquipmentminorGTM or Marketing Partner · 12 May 2026HD Construction Equipment won the SaMoTer Innovation Award for their AI-based E-Stop emergency braking system at Veronafiere's exhibition.
• Guido Berlucchi & C. SpAsupportingStrategic or Co-development Partner · 23 April 2026Guido Berlucchi & C. SpA served as Educational Supporter for Vinitaly International Academy certification course, presenting the Franco Ziliani Prize to Best Student Joe Turnaturi.
• Wine SpectatorcoreStrategic or Co-development Partner · 11 April 2026Wine Spectator partners with Vinitaly to select and showcase Italy's top 150 wines at OperaWine, serving as the curtain-raiser for the Vinitaly exhibition. This partnership provides international visibility and credibility for selected Italian wine producers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fiera Milano: Italy's other major exhibition center operator and Veronafiere's most direct domestic competitor. Fiera Milano runs competing trade fairs in Italy (e.g., Host, Tuttofood, Bit) and serves the same Italian B2B exhibitor base from its Rho-Pero venue, making it the closest comparable in geography, business model, and target industry verticals.
• BolognaFiere: Italian exhibition center operator headquartered in Bologna running major B2B trade fairs such as Cersaie (ceramics), Cosmoprof (beauty), and Saie (construction). Directly competes with Veronafiere for Italian exhibitor relationships and shares the same S.p.A./public-interest shareholder governance structure.
• Rimini Fiera (Italian Exhibition Group): Italian Exhibition Group (IEG) operates Rimini and Vicenza venues, organizing major B2B fairs including Sigep (pastry/ice cream), TTG (tourism), and Vicenzaoro (jewelry). Publicly listed Italian peer directly comparable to Veronafiere in venue ownership, trade fair portfolio, and domestic Italian market positioning.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organizers, operating global events across consumer goods, textiles, automotive, and lighting. Comparable to Veronafiere in the trade fair organizing business model, but with significantly broader industry coverage, more venues globally, and larger scale.
• Messe München: German exhibition organizer operating flagship B2B fairs including Bauma (construction machinery — directly comparable to SaMoTer), IFAT, and drinktec. The Bauma/bauma CONEXPO partnership with construction machinery exhibitors makes it a particularly close competitor to Veronafiere's SaMoTer franchise.
• GL Events: French-listed global event management company operating exhibition venues (Lyon, Paris, Brussels, etc.) and organizing B2B trade fairs and congresses. Comparable to Veronafiere in trade fair organization, venue ownership, and international expansion strategy across Europe, Middle East, and Latin America.
• Informa (Informa Markets): UK-listed B2B events and media conglomerate whose Informa Markets division operates hundreds of trade shows worldwide. A scaled global peer to Veronafiere with overlapping verticals (food/hospitality, construction, agriculture) and significantly greater digital and data assets.
• Koelnmesse: German trade fair organizer running world-leading events including Anuga (food), ISM (sweets), and Gamescom. Comparable business model and target exhibitor base to Veronafiere, with global expansion and a similar mix of consumer-facing and B2B flagship events.
• Reed Exhibitions (RELX): Subsidiary of RELX that operates one of the world's largest portfolios of B2B trade exhibitions. Comparable to Veronafiere in trade fair organizing and global reach, though typically at substantially larger scale and with broader industry diversification.

Regional players

• Fiera di Parma / Piacenza Expo: Italian regional exhibition operator focused on food and agriculture trade fairs in Emilia-Romagna. A smaller regional competitor to Veronafiere's Fieragricola and Vinitaly franchises, sharing the same Northern Italy trade fair ecosystem and overlapping exhibitor audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pressvrfiere
• LinkedInlinkedin.com/company/veronafiere

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veronafiere