Grand Automotive
Grand Automotive LLP is a Croatia-based vehicle importer and dealership network operating 320+ outlets across 15 Central and Southeast European markets, distributing 14 global automotive brands and serving individual consumers through new vehicle sales, used cars, mobility services, and insurance.
- Company typePrivate
- Founded2019
- HeadquartersBudapest, Hungary
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Grand Automotive does
Grand Automotive LLP is a privately held automotive importer and dealership network headquartered in Zagreb, Croatia, operating across 15 markets in Central and Southeast Europe, including both EU and non-EU territories (Croatia, Slovenia, Serbia, Hungary, Slovakia, Czech Republic, Austria, Bulgaria, North Macedonia, Bosnia & Herzegovina, Albania, Montenegro, Kosovo, Greece, and Cyprus). The company is 95% owned by Taavura Holdings, Israel's largest road haulage and logistics company, which itself is part of the Livnat Family's diversified business portfolio spanning oil and gas, high-tech, communications, real estate, and other sectors. The legal entity is structured as a Limited Liability Partnership, with corporate registration in Croatia.
Grand Automotive operates a dual-channel distribution model combining over 320 outlets split between company-owned dealerships and independent dealer partners. The portfolio spans 14 global automotive brands covering mass-market, premium, EV, commercial, and off-road segments: Renault, Dacia, Nissan, Alpine, Ford, Hyundai, Chery, VinFast, MG, Maxus, Ineos, Omoda, Jaecoo, and Piaggio Commercial, with Geely also referenced. In 2025, the company sold 69,291 vehicles (up from 46,786 in the prior period), and operates with a workforce of approximately 818-887 employees.
Revenue is generated through multiple streams: one-time vehicle sales (new and used), recurring revenue from mobility services (long-term rental, leasing, buy-back programs via the Mooveon subsidiary), and subscription insurance products. The Autoto subsidiary handles certified pre-owned vehicles, while Mooveon handles the mobility services vertical, giving the company a vertically integrated offering across the vehicle ownership lifecycle. No revenue figures are publicly disclosed and the company has no app, API, or digital product surface; its competitive position rests on physical distribution reach, OEM relationships, and parent-company logistics infrastructure rather than technology differentiation.
Grand Automotive firmographics
Firmographics- Name
- Grand Automotive
- Legal name
- Grand Automotive LLP
- Website
- https://grandautomotive.eu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grand Automotive LLP is a Croatia-based vehicle importer and dealership network operating 320+ outlets across 15 Central and Southeast European markets, distributing 14 global automotive brands and serving individual consumers through new vehicle sales, used cars, mobility services, and insurance.
- Ownership category
- akta.pro rank
Grand Automotive industry classification
Industry- Product category
- Automotive Retail and Distribution
- NAICS
- Automobile Dealers (4411)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)
Keywords
Where Grand Automotive is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Grand Automotive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Vehicle Distribution and Sales: Import and distribution of top-tier vehicles from renowned global brands, ensuring wide selection of quality vehicles for customers across Europe. The company operates retail operations through over 320 outlets.
- Mobility Services: Flexible solutions including long-term rental options, innovative leasing arrangements, and convenient buy-back programs for modern drivers.
- Insurance Services: Tailored automotive insurance options with comprehensive coverage plans designed to protect vehicle investments.
- Used Cars: Certified pre-owned vehicles through dedicated regional brand with thorough inspection and quality guarantees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Grand Automotive product offering
Product offeringCore offering
Grand Automotive is a vehicle importer and multi-brand dealership group that imports and distributes vehicles from 14 global automotive brands through 320+ owned and independent dealerships across 15 Central and Southeast European markets. Its core offering includes the distribution and retail sale of new vehicles, certified pre-owned vehicles under the Autoto brand, mobility services (long-term rental, leasing, buy-back) under the Mooveon brand, automotive insurance, and personalized financing solutions bundled with vehicle purchase.
Product overview
Grand Automotive is a vehicle importer and dealership network operating across 15 markets in Central and Southeast Europe, offering a diverse portfolio of automotive brands including Renault, Dacia, Nissan, Alpine, Ford, Hyundai, Chery, VinFast, MG, Maxus, Ineos, Omoda, Jaecoo, and Piaggio Commercial. The company provides comprehensive automotive solutions including vehicle distribution through a network of 320+ retail outlets, certified pre-owned vehicles under the Autoto brand, mobility services via Mooveon (long-term rentals, leasing, buy-back programs), insurance products, and financial solutions. Featured vehicles span from compact city cars (Renault Clio, Ford Focus) to SUVs (Nissan Qashqai, Hyundai Tucson, Jaecoo 7) and electric models (VinFast VF 8, Maxus eDeliver 9), serving various customer needs from economic transportation to luxury performance vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Renault vehicles French automotive brand offering innovative and eco-friendly vehicles including electric models, distributed through Grand Automotive dealerships across Croatia, Slovenia, Bosnia and Herzegovina, Albania, Montenegro, Kosovo, North Macedonia, and Serbia.
- Dacia vehicles Economic Romanian automotive brand offering smart, rugged, and reliable vehicles at affordable prices, distributed by Grand Automotive across Croatia, Slovenia, Bosnia and Herzegovina, Albania, and Montenegro.
- Nissan vehicles Japanese brand offering innovative vehicles from eco-forward models like the Leaf to performance cars like the GT-R, distributed by Grand Automotive across Croatia, Slovenia, Serbia, Hungary, Slovakia, Czech Republic, Bosnia and Herzegovina, Montenegro, Kosovo, and North Macedonia.
- Alpine vehicles French luxury sports car brand offering high-speed performance vehicles inspired by racetrack heritage, distributed by Grand Automotive in Slovenia.
- Ford vehicles American brand offering vehicles with rugged American spirit, including muscle cars, versatile SUVs, and electric vehicles, distributed by Grand Automotive across Croatia, Bosnia and Herzegovina, Albania, and North Macedonia.
- Hyundai vehicles South Korean brand blending futuristic design with advanced safety and sustainability features, distributed by Grand Automotive across Croatia, Bosnia and Herzegovina, Albania, and Montenegro.
- Chery vehicles Chinese automotive brand offering sleek design, advanced features, and a balance of innovation and reliability, distributed by Grand Automotive in Croatia, Bosnia and Herzegovina, Albania, and North Macedonia.
- VinFast vehicles Vietnamese electric vehicle brand offering smart, all-electric SUVs including the VF 6 and VF 8 models, distributed by Grand Automotive across its markets.
- MG vehicles British brand combining heritage automotive excellence with cutting-edge technology and sustainable solutions, distributed by Grand Automotive across Croatia, Slovenia, Bosnia and Herzegovina, Montenegro, and North Macedonia.
- Maxus vehicles Brand merging innovation with reliability, offering efficient driving, spacious interiors, and seamless connectivity for commercial and passenger vehicles, distributed by Grand Automotive in Croatia, Slovenia, Hungary, and Bosnia and Herzegovina.
- Ineos vehicles British off-road vehicle brand offering rugged vehicles like the Grenadier, built tough for serious work and wild terrain, distributed by Grand Automotive in Croatia and Cyprus.
- Omoda vehicles Futuristic brand fusing technology, style, and sustainability into vehicles designed for the connected generation, distributed by Grand Automotive in Croatia, Slovenia, and Bosnia and Herzegovina.
- Jaecoo vehicles Brand blending urban elegance with off-road capability for premium comfort, distributed by Grand Automotive in Croatia, Slovenia, Czech Republic, and Bosnia and Herzegovina.
- Piaggio Commercial vehicles Commercial vehicle brand redefining efficiency with innovative design, reliable performance, ample cargo space, and maneuverability for transportation needs, distributed by Grand Automotive in Hungary, Czech Republic, and Austria.
- Used Cars (Autoto) Certified pre-owned vehicle program operated under the wholly owned Autoto subsidiary, offering thoroughly inspected pre-owned vehicles that meet defined quality and reliability standards for individual buyers in the region.
- Mobility Services (Mooveon) Wholly owned Mooveon subsidiary delivering flexible mobility solutions to modern drivers, including long-term vehicle rental, innovative leasing arrangements, and convenient buy-back programs.
- Automotive Insurance Tailored automotive insurance options with comprehensive coverage plans designed to protect the customer's vehicle investment and ensure safety on the road, distributed alongside vehicle sales.
- Financial Solutions Expert financial services bundled with vehicle purchase, crafting personalized financing plans intended to deliver a seamless and stress-free car purchasing experience.
Companies that use Grand Automotive
Customer profileSegments1 record
Ideal customer profiles1 record
Grand Automotive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Grand Automotive partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- RenaultcoreRenault is a key brand in Grand Automotive's portfolio. The French brand epitomizes innovation with eco-friendly designs and electric vehicles. Grand Automotive distributes Renault vehicles across multiple markets including Croatia, Slovenia, Bosnia & Herzegovina, Albania, Montenegro, Kosovo, North Macedonia, and Serbia.
- DaciacoreDacia is distributed by Grand Automotive across Croatia, Slovenia, Bosnia & Herzegovina, Albania, and Montenegro. The Romanian brand offers smart, economical automotive solutions with sheer reliability.
- NissancoreNissan vehicles are distributed across most Grand Automotive markets including Croatia, Slovenia, Serbia, Hungary, Slovakia, Czech Republic, Bosnia & Herzegovina, Montenegro, Kosovo, and North Macedonia. Nissan represents innovation with models like the Leaf and GT-R.
- AlpinecoreAlpine is distributed in Slovenia by Grand Automotive. The French luxury sports car brand represents high-speed performance with racetrack heritage.
- FordcoreFord vehicles are distributed across Croatia, Bosnia & Herzegovina, Albania, and North Macedonia. Ford represents American automotive heritage with muscle cars, SUVs, and electric vehicles.
- HyundaicoreHyundai is distributed across Croatia, Bosnia & Herzegovina, Albania, and Montenegro. The South Korean brand blends futuristic design with advanced safety and sustainability.
- CherycoreChery vehicles are distributed in Croatia, Bosnia & Herzegovina, Albania, and North Macedonia. The Chinese brand pioneers automotive excellence with innovation and reliability.
- VinFastcoreVinFast is a key brand in Grand Automotive's portfolio. The Vietnamese electric vehicle manufacturer offers smart, all-electric SUVs including the VF 6 and VF 8.
- MGcoreMG is distributed across Croatia, Slovenia, Bosnia & Herzegovina, Montenegro, and North Macedonia. The brand combines British automotive excellence with cutting-edge technology and sustainable solutions.
- MaxuscoreMaxus vehicles are distributed in Croatia, Slovenia, Hungary, and Bosnia & Herzegovina. The brand merges innovation with reliability, offering efficient driving and spacious interiors.
- IneoscoreIneos is distributed in Croatia and Cyprus. The British brand offers rugged off-road vehicles like the Grenadier, built tough for serious work and wild terrain.
- OmodacoreOmoda vehicles are distributed in Croatia, Slovenia, and Bosnia & Herzegovina. The brand fuses tech, style, and sustainability into futuristic vehicles for the connected generation.
- JaecoocoreJaecoo is distributed in Croatia, Slovenia, Czech Republic, and Bosnia & Herzegovina. The brand blends urban elegance with off-road capability for premium comfort.
- Piaggio CommercialcorePiaggio Commercial vehicles are distributed in Hungary, Czech Republic, and Austria. The brand redefines efficiency with innovative design, reliable performance, and maneuverability for transportation needs.
- GeelyminorGeely is listed on the contact page as a partner brand distributed by Grand Automotive.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Grand Automotive competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Grand Automotive social profiles
Digital presenceGrand Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grand Automotive leadership team
Management profileNumber of profiles
Profiles1 record
Grand Automotive subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grand Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grand Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grand Automotive
What does Grand Automotive do?
Grand Automotive is a vehicle importer and multi-brand dealership group that imports and distributes vehicles from 14 global automotive brands through 320+ owned and independent dealerships across 15 Central and Southeast European markets. Its core offering includes the distribution and retail sale of new vehicles, certified pre-owned vehicles under the Autoto brand, mobility services (long-term rental, leasing, buy-back) under the Mooveon brand, automotive insurance, and personalized financing solutions bundled with vehicle purchase.
Is Grand Automotive a public or private company?
Grand Automotive is a private company. It is classified as corporate owned and is currently operating.
When was Grand Automotive founded?
Grand Automotive was founded in 2019. It employs 101 to 250 people.
Where is Grand Automotive based?
Grand Automotive is headquartered in Budapest, Hungary, in the Europe region.
How does Grand Automotive make money?
Four revenue lines are on record. Vehicle Distribution and Sales are the primary driver. The others are mobility Services, insurance Services and used Cars.
Does Grand Automotive have an API?
No public API is recorded for Grand Automotive.
What industry is Grand Automotive in?
Grand Automotive's product category is Automotive Retail and Distribution. Its primary akta.pro industry code is THADAAAH, Specialty Vehicle Rentals (SUVs, Convertibles, 4x4). Its NAICS code is 4411 and its SIC code is 7510.