Nürnberg Digital Festival

What Nürnberg Digital Festival does

Nürnberg Digital Festival (NUEDIGITAL) is a private event-management and community platform operated by NUE digital GmbH, headquartered in Nuremberg, Germany. Founded in 2012, it organizes South Germany's largest multi-day tech festival — an 11-day annual event (June 22 – July 2, 2026 in the most recent edition) featuring 240+ community-generated events across tracks covering AI, robotics, design, new work, and marketing, distributed across the Nuremberg, Fürth, Erlangen, and Ansbach metropolitan region. The festival employs a decentralized, open-participation model in which any organization, startup, meetup group, or individual can submit and host events under the festival umbrella, drawing 18,000+ attendees annually and engaging 260+ ecosystem partners including corporate sponsors, academic institutions, governmental bodies, and community contributors.

The company operates a custom-built web platform developed with Munich-based digital product agency LEAN BAKERY (relaunched in February 2025) that handles decentralized event management, participant registration, organizer profiles, personalized recommendations, a year-round community calendar, the NUEDIGITAL:Match networking service, and a Jobwall job board. A beta AI-powered chatbot enables natural-language queries of the festival program. The platform integrates with MailChimp for newsletter distribution, Google Analytics 4, Google Ads, Meta Pixel, LinkedIn Insight Tag, and TikTok Pixel for marketing analytics, and is GDPR-compliant with EU-hosted infrastructure.

Revenue is generated primarily through recurring corporate sponsorship (tiered partnership packages) and secondarily through event registration fees on selected paid events. The company has no disclosed external investment, operates with a small core team supplemented by volunteers and community contributors, and maintains no public listing. Leadership is anchored by Managing Director Ingo Di Bella (Geschäftsführung & Sponsoring), supported by a small project management and marketing team.

Name

Nürnberg Digital Festival

Legal name

NUE digital GmbH

Website

https://nuernberg.digital

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nürnberg Digital Festival (NUEDIGITAL), operated by NUE digital GmbH, organizes South Germany's largest annual tech festival — an 11-day, community-driven event with 240+ sessions drawing 18,000+ attendees across the Nuremberg metropolitan region. Revenue is generated through corporate sponsorship tiers and select paid events.

Ownership category

akta.pro rank

Product category

Tech Event Management

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Tech festival management
• Community event platform
• Corporate sponsorship events
• Technology community events
• Regional innovation festivals

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sponsorship: Corporate sponsors fund the festival in exchange for brand visibility, active participation in shaping the event, hosting their own sessions, and access to the tech community ecosystem. Sponsors reach executives, developers, founders, researchers, and students.
2. Event Registration Fees: Some events are free while others may have paid registration. The festival uses a decentralized model where individual event organizers may charge fees.
3. Partnership Packages: Various partnership tiers for sponsors, cooperation partners, media partners, and community contributors with different benefit levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Nürnberg Digital Festival (NUEDIGITAL) organizes an annual 11-day community-driven tech festival in the Nuremberg Metropolitan Region featuring 240+ events across AI, robotics, design, new work, and marketing. It runs a custom-built web platform that enables anyone to submit and host decentralized events, manages participant registration, and provides AI-powered program navigation and personalized recommendations. Revenue is generated primarily through corporate sponsorship packages and partnership tiers aimed at companies seeking access to the regional tech community.

Product overview

Nürnberg Digital Festival operates as a multi-day tech festival platform with a custom-built digital infrastructure. The core offering is the annual NUEDIGITAL festival (June 22 – July 2, 2026) featuring 240+ events across tracks covering AI, robotics, design, new work, and marketing. The digital platform (developed with LEAN BAKERY) provides event management, participant registration, and community features including the NUEDIGITAL:Match networking service, Jobwall job board, Community Calendar, and an AI-powered festival program chat (currently in beta). The platform analyzes user interests to provide personalized event recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Nürnberg Digital Festival (NUEDIGITAL) South Germany's largest multi-day tech festival (11 days, 2026 edition June 22 – July 2) featuring 240+ events across tracks covering AI, robotics, design, new work, and marketing. Open-participation format where anyone can submit and host events. Attracts 18,000+ attendees annually and is funded through corporate sponsorship.
• NUEDIGITAL Corporate Sponsorship Packages Tiered corporate sponsorship packages offering companies brand visibility, ability to host their own sessions, topic-setting influence, and access to the Nuremberg tech community ecosystem (18,000+ attendees, executives, developers, founders, researchers, students). Sponsorship tiers include core sponsors (e.g., Consorsbank, N-ERGIE, DATEV, Siemens Energy, HP, IBM), cooperation partners (e.g., IHK Nürnberg, City of Nuremberg, FAU, UTN, OHM), media partners, and community contributors.

Quantifiable outcome

• 18,000+ tech community members reached annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature4 records

Partnerships

33 partnerships are on record, tiered core and minor.

• ConsorsbankcoreGTM or Marketing PartnerFinancial services sponsor supporting the Nürnberg Digital Festival with sponsorship package
• N-ERGIEcoreGTM or Marketing PartnerEnergy utility company sponsoring the festival
• BRANDADcoreGTM or Marketing PartnerMarketing and branding agency sponsor
• DATEVcoreGTM or Marketing PartnerSoftware company and cooperative for tax consultants, auditors, and lawyers in Germany, major tech sponsor
• Dataciders PRODATOcoreTechnology or IntegrationData and technology consulting company sponsor
• Siemens EnergycoreGTM or Marketing PartnerMajor technology and energy company sponsor
• HPcoreGTM or Marketing PartnerTechnology company sponsor providing hardware support
• IBMcoreTechnology or IntegrationTechnology company sponsor with AI and consulting expertise
• PureSolutionminorGTM or Marketing PartnerSolution provider sponsor
• IHK Nürnberg (Industrie- und Handelskammer)coreStrategic or Co-development PartnerChamber of Commerce and Industry for Middle Franconia - cooperation partner
• IT-Systemhaus der Bundesagentur für ArbeitcoreStrategic or Co-development PartnerIT service provider of the Federal Employment Agency - cooperation partner
• Stadt NürnbergcoreStrategic or Co-development PartnerCity of Nuremberg - key municipal cooperation partner and venue host
• Zollhof Tech IncubatorcoreStrategic or Co-development PartnerOne of Germany's fastest-growing tech incubators, Top 3 in Bavaria, leading startup hub in Europe. Key innovation ecosystem partner.
• Bayerisches Staatsministerium für DigitalescoreStrategic or Co-development PartnerBavarian State Ministry for Digital Affairs - governmental support partner
• Handwerkskammer für MittelfrankenminorStrategic or Co-development PartnerChamber of Crafts for Middle Franconia - craft sector cooperation partner
• UTN (Technische Universität Nürnberg)coreStrategic or Co-development PartnerTechnical University of Nuremberg - academic cooperation partner
• FAU (Friedrich-Alexander-Universität Erlangen-Nürnberg)coreStrategic or Co-development PartnerOne of Germany's largest universities - major academic cooperation partner
• OHM (Technische Hochschule Nürnberg)coreStrategic or Co-development PartnerNuremberg Institute of Technology - academic cooperation partner
• bayern designminorStrategic or Co-development PartnerBavarian design promotion agency - design and creative industry partner
• BlackBox/OpencoreImplementation/ SI/ Consulting PartnerConsulting company for evidence-based and agile organizational development - host of Executive Dinner 2026
• NN.decoreGTM or Marketing PartnerNürnberger Nachrichten - major regional media partner
• Funkhaus NürnbergminorGTM or Marketing PartnerRegional radio station - media partner
• CURTminorGTM or Marketing PartnerRegional lifestyle magazine - media partner
• LichtschreiberminorGTM or Marketing PartnerLocal media/creative agency - community contributor
• Bildungszentrum StadtbibliothekminorStrategic or Co-development PartnerEducation center at city library - community contributor and venue
• GIGATECminorGTM or Marketing PartnerLocal tech/business organization - community contributor
• NIK (Netzwerk der Digitalwirtschaft)coreStrategic or Co-development PartnerNetwork of the digital economy - key ecosystem partner
• LATENTminorGTM or Marketing PartnerLocal organization - community contributor
• TEDx NurembergcoreStrategic or Co-development PartnerIndependent TEDx event - intellectual community partner with shared mission
• neo KanzleiminorGTM or Marketing PartnerLaw firm specializing in digital/tech law - community contributor
• endlosMediaminorGTM or Marketing PartnerMedia production company - community contributor
• LEAN BAKERYcoreImplementation/ SI/ Consulting PartnerMunich-based digital product agency that developed the custom festival platform. Technical partner for website relaunch, building a tailored web application for decentralized festival management.
• PARKS NürnbergcoreStrategic or Co-development PartnerEvent venue - host of festival opening ceremony and main events

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slush: Helsinki-based startup and tech conference with community-led ethos, decentralized programming elements, and sponsor-driven revenue. Comparable in audience quality (founders, investors, developers) and festival-style format.
• Bits & Pretzels: Munich-based founders and tech festival with similar 3-day community-led format, sponsor-driven model, and German tech audience focus. Most direct comparable in scale and business model within Germany.
• OMR (Online Marketing Rockstars): Hamburg-based digital marketing and tech festival with massive attendance, sponsor-driven model, and similar German tech ecosystem positioning. Comparable in scale, audience demographics, and revenue approach.
• TEDx Nuremberg: Direct partner of NUEDIGITAL and operates in the same Nuremberg market with similar community-driven event model, intellectual content focus, and local tech/professional audience overlap.

Broad incumbents

• Web Summit: Global flagship tech conference with sponsor-funded model, multi-track programming, and similar attendee/sponsor audience. Significantly larger scale but operates the same fundamental business model of monetizing tech community access through corporate sponsorships.
• SXSW: Austin-based multi-track festival combining tech, music, and culture with sponsor-driven model and community-led elements. Operates at vastly larger scale but shares the festival-as-platform approach with diverse content tracks.
• DMEXCO: Cologne-based digital marketing and tech expo with sponsor-driven model, large-scale enterprise attendees, and similar German ecosystem positioning, though more trade show than community festival.
• TechCrunch Disrupt: Major tech conference with sponsor-funded model, multi-track content, and founder/developer audience. Operates at larger global scale but follows the same tech festival template.

Regional players

• Munich Tech Festival: Munich-based tech ecosystem event with community and sponsor elements. Regional competitor in the broader Bavarian tech festival landscape, with overlapping audience and sponsor pools.

Others

• Zollhof Tech Incubator: Nuremberg-based tech incubator and ecosystem partner of NUEDIGITAL. Complementary rather than competitive, but shares the regional tech community-building mission and overlapping startup/founder audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nuedigital
• YouTubeyoutube.com/@nuedigital
• LinkedInlinkedin.com/company/nuernberg-digital-festival
• Instagraminstagram.com/nuernberg.digital
• Facebookfacebook.com/nuernberg.digital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nürnberg Digital Festival