What VVSKupp does

VVSKupp is a privately held Norwegian e-commerce retailer operating the vvskupp.no platform, specializing in VVS (plumbing, heating, water, and sanitary) products. The company is headquartered at Bjørnstadmyra 10, Grålum, Norway (org. number 988698571) and sells more than 50,000 SKUs across six category surfaces: bathroom (toilets, sinks, furniture, showers, bathtubs), kitchen and laundry (sinks, faucets, fixtures), water and heating (hot water heaters, underfloor heating, radiators, pipes, pumps), house and garden (drainage, gardening, smart home, cleaning), tools and workshop (professional power and hand tools, safety equipment), and lighting and electrical. The catalog spans both the company's own Bathlife budget brand and premium third-party brands such as Grohe, Hansgrohe, Geberit, Quooker, Villeroy & Boch, Uponor, Roth, Grundfos, and Duravit. Customers are served via two distinct checkout flows: a B2C "Privat" flow for Norwegian homeowners tackling renovation projects and a B2B "Bedrift" flow for plumbers, contractors, and property managers; the company also connects end-customers to a professional plumber referral network at rørlegger.vvskupp.no for installation services.

The platform is built on a standard web-commerce stack: a Django (Python) backend, Algolia for product search, the Cookie Information platform for consent compliance, and a Cloudinary-managed media pipeline. The company's most differentiated technical feature is "AI Visualisering," a generative-AI tool that lets users upload photographs of their own rooms and renders realistic images of VVS products placed in those spaces. The tool is offered freemium (2 free daily visualisations for non-logged-in users, 10/day for registered users) and serves as both a conversion feature and a marketing differentiator.

VVSKupp's revenue model is one-time product sales through the e-commerce storefront at unit-pricing in Norwegian Krone, with prices ranging from low-ticket items (~600 NOK toilet seats) to premium offerings (Cinderella combustion toilets at ~34,990 NOK). Standard shipping is 99 NOK with delivery windows of 1–14 business days depending on stock status. Marketing is conducted primarily through Norwegian-language content (SEO/tips & guides), email newsletter, and recurring "Brand of the Month" promotional campaigns (e.g., Hafa). All operations are confined to the Norwegian market, and the company operates as a single-country digital retailer without physical storefronts.

Name

VVSKupp

Legal name

VVSKupp

Website

https://vvskupp.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VVSKupp is a privately held Norwegian e-commerce retailer operating vvskupp.no, selling 50,000+ VVS and home-improvement SKUs (bathroom, kitchen, water/heating, tools, lighting) to Norwegian homeowners and trade buyers via B2C and B2B checkout flows.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (B2C/B2B E-commerce): VVSKupp generates revenue through direct online sales of VVS (plumbing, heating, water) products to consumers and businesses in Norway. The e-commerce platform sells bathroom furniture, fixtures, kitchen sinks, faucets, heating systems, tools, and lighting. They offer both private (B2C) and business (B2B) checkout options, indicating dual revenue streams. Products include both standard items and premium branded products from manufacturers like Grohe, Hansgrohe, Geberit, Quooker, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VVSKupp operates a Norwegian online retail platform (vvskupp.no) selling over 50,000 VVS products — including bathroom fixtures, kitchen sinks, faucets, heating systems, plumbing tools, and lighting — sourced from 80+ brands such as Grohe, Hansgrohe, Geberit, Quooker, and Villeroy & Boch. The platform serves both consumers and businesses through separate checkout options and ships products across Norway. It differentiates itself with a proprietary AI-powered visualization tool that generates realistic images of products placed in a customer's own home.

Product overview

VVSKupp operates a comprehensive e-commerce platform for the Norwegian market specializing in VVS (plumbing, heating, and electrical) products. The platform offers six main product categories: Bathroom Products (toilets, sinks, bathroom furniture, showers, bathtubs, fixtures), Kitchen and Laundry Products (kitchen sinks, faucets, fixtures), Water and Heating Products (hot water heaters, floor heating, radiators, pipes, pumps), Home and Garden Products (drainage, gardening tools, cleaning equipment, smart home), Tools and Workshop (professional tools, machinery, safety equipment), and Lighting and Electrical Products (fixtures, light sources, electrical components). The platform features an AI-powered visualization tool that enables customers to virtually place products in their homes before purchase. VVSKupp distributes products from over 80 major brands including Grohe, Hansgrohe, Geberit, Duravit, Villeroy & Boch, Uponor, Roth, Gardena, and Philips. The company is based in Grålum, Norway, with a focus on both consumer and professional buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Products (Baderom) E-commerce category offering complete bathroom fixtures and accessories including toilets, sinks, bathroom furniture, shower solutions, bathtubs, and bathroom lighting from brands such as Grohe, Hansgrohe, Gustavsberg, and Geberit. The bathroom category alone lists 27,688 products, making it the largest department on the platform.
• Kitchen and Laundry Products (Kjøkken og vaskerom) E-commerce category offering kitchen and laundry room products including kitchen sinks, kitchen faucets, kitchen fixtures, and accessories from brands such as Grohe, Hansgrohe, Blanco, Franke, and Lavabo.
• Water and Heating Products (Vann og varme) E-commerce category offering water and heating solutions including hot water heaters (120L to 300L+), floor heating systems, radiators, towel warmers, pipes and fittings, pumps, drainage systems, and valves from brands such as Roth, Uponor, Danfoss, Grundfos, and Geberit. The category contains 7,867 products.
• Home and Garden Products (Hus og hage) E-commerce category offering home and garden products including drainage and sewage systems, gardening equipment, vacuum and cleaning machines, central vacuum systems, smart home electronics, and alarms from brands such as Gardena, Foma, Habo, and Grundfos. The category contains 2,939 products.
• Tools and Workshop (Verktøy og arbeidsplass) E-commerce category offering professional tools and workshop equipment including power tools, hand tools, machinery, safety equipment, work clothing, footwear, and accessories from brands such as DeWalt, Fein, Ridgid, Knipex, and Airtox. The category contains 12,953 products.
• Lighting and Electrical Products (Belysning og elektro) E-commerce category offering lighting and electrical products including fixtures, light sources, lamp accessories, electrical panels, cables, and wiring from brands such as Philips, Ledvance, Philips Hue, Norlys, and Astro Lighting. The category contains 8,530 products.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hornbach: European big-box home improvement retailer with Norwegian stores and e-commerce. Competes with VVSKupp on bathroom, kitchen, tools, lighting, and heating categories, particularly for prosumer renovation projects.
• Bauhaus: Pan-European home improvement and DIY retail specialist with very deep bathroom, kitchen, tools, and lighting assortments. Compares to VVSKupp on category breadth and brand depth (Grohe, Hansgrohe, Geberit), although its Norwegian footprint is smaller.
• Byggmakker: Largest Norwegian home improvement retail chain with ~170 stores and a broad e-commerce site. Overlaps with VVSKupp on tools, lighting, bathroom, water/heating, and kitchen categories, and competes for the same Norwegian DIY and prosumer customers with the advantage of physical click-and-collect.
• Jula: Sweden-headquartered Nordic DIY and home goods chain with Norwegian stores and online. Overlaps with VVSKupp on tools, lighting, and selected plumbing/heating SKUs at value price points, and competes for the same DIY Norwegian consumer.
• Maxbo: Major Norwegian building supplies and home improvement retailer owned by Optimera/NOBI. Sells plumbing, tools, lighting and renovation products to both professionals and consumers, directly competing for the same B2B plumbers and DIY homeowners VVSKupp targets.
• Clas Ohlson: Sweden-based Nordic retailer selling tools, lighting, small plumbing, and home improvement products via stores and online. Overlaps with VVSKupp on selected SKUs (tools, lighting, basic plumbing accessories) at lower price points rather than full-bathroom renovation projects.

Others

• Plantasjen: Norwegian garden and home living retail chain. Adjacent rather than direct competition, but shares VVSKupp's homeowner audience and overlap on garden/irrigation products and home improvement content marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/VVSKupp
• Facebookfacebook.com/vvskupp.no

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVSKupp