Robinson’s Furniture

What Robinson’s Furniture does

Robinson's Furniture is a family-owned regional furniture retailer founded in 1966 and headquartered in Oxford, Pennsylvania. The company operates two physical storefronts in Oxford — a 20,000 square foot main showroom at 406 S 3rd Street featuring an LA-Z-BOY design center and Comfort Studio, and an 18,000 square foot outlet store at 101 Conner Road carrying manufacturer and store closeouts. Its product assortment spans living room, bedroom, dining, home entertainment, home office, outdoor, and accent furniture, plus mattresses from brand-name manufacturers including Ashley, England, Riverside, Vaughn Bassett, Legacy, Tempur-Pedic, Sealy, and Stearns & Foster. The company is a member of the Nationwide Marketing Group buying cooperative, which provides collective purchasing power and shared marketing resources.

The business model is traditional brick-and-mortar furniture retail, supplemented by a catalog-style e-commerce website used for product browsing but not online ordering. Revenue is generated primarily through one-time furniture and bedding sales (with a discounted outlet channel for closeouts), plus ancillary service revenue from in-house delivery and repair offerings and third-party consumer financing. Marketing is conducted through email newsletter signups, organic social media (Facebook, Pinterest, YouTube), and weekly/seasonal promotional flyers. Customer acquisition and conversion occur in-store at the two Oxford locations.

Robinson's serves residential customers — primarily homeowners and value seekers — across Pennsylvania, Maryland, and Delaware. The company has received the ENERGY STAR 2024 Partner of the Year Sustained Excellence and the Nationwide Marketing Group 2024 Partner of the Year Sustained Excellence awards, and operates accessibility-assistance services for disabled customers via a dedicated phone line. Financ

Name

Robinson’s Furniture

Legal name

Robinson's Furniture

Website

https://robinsonsfurniturepa.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Robinson's Furniture is a family-owned regional furniture retailer founded in 1966 in Oxford, Pennsylvania, operating a 20,000 sq ft main showroom and an 18,000 sq ft outlet store that serve residential customers in Pennsylvania, Maryland, and Delaware with brand-name furnishings, mattresses, delivery, and repair services.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Reupholstery and Furniture Repair (81142)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

Keywords

• Furniture retail
• Home furnishings
• Mattress sales
• Bedroom furniture
• Outlet furniture

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Bedding Retail Sales: Traditional retail revenue from selling furniture, bedding, mattresses, and home decor items through two physical store locations - a main showroom and an outlet store. Products include living room, bedroom, dining, home entertainment, home office, outdoor furniture, and home accents from brand name manufacturers.
2. Outlet Closeout Sales: Revenue from manufacturer and store closeout items sold at the 18,000 square foot outlet location, offering discounted pricing on sofas, chairs, recliners, bedroom, mattress, entertainment, and dinette sets.
3. Delivery and Repair Services: Full service furniture store offering delivery and repair services at affordable prices, generating additional service revenue.
4. Financing Services: Consumer financing options available for furniture purchases, likely through third-party financing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Robinson's Furniture is a family-owned regional retailer that sells brand name residential furniture, mattresses, bedding, and home decor through two brick-and-mortar stores in Oxford, Pennsylvania: a 20,000 sq ft main showroom featuring an LA-Z-BOY design center and Comfort Studio, and an 18,000 sq ft outlet for manufacturer and store closeouts. The company carries product assortments across living room, bedroom, dining, home entertainment, home office, outdoor, and accents categories from brands such as England, Riverside, Vaughn Bassett, Legacy, Tempur-Pedic, Sealy, Stearns and Foster, and Ashley, with delivery, repair, financing, and gift card services layered on top.

Product overview

Robinson's Furniture is a family-owned furniture retailer offering a unified product portfolio of furniture, bedding, and home decor through its main showroom and outlet store. The main store features an LA-Z-BOY design center and Comfort Studio with recliners, sofas, and sleepers. Products span living room, bedroom, dining room, home entertainment, home office, outdoor furniture, and home accents. The company sells mattresses including Tempur-Pedic, Sealy, and Stearns & Foster brands, along with upholstered furniture from brands like Ashley, England, Liberty Furniture Industries, Riverside, and Vaughan-Bassett. The 18,000 square foot outlet offers manufacturer and store closeouts. Additional services include financing, delivery, and repair. The company also provides email savings, promotional flyers, and accessibility assistance for customers with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Sofas, sectionals, recliners, sleepers, and living room sets from brand name manufacturers such as LA-Z-BOY and England, available for residential customers at the Oxford, PA showroom.
• Bedroom Furniture Beds, dressers, nightstands, and bedroom sets from brands including Liberty Furniture Industries, Riverside, Vaughan-Bassett, and Legacy Classic for residential bedrooms.
• Dining Room Furniture Dining tables, chairs, and dining sets from Ashley, John Thomas Furniture, Coaster, and International Furniture Direct for residential dining spaces.
• Home Entertainment Furniture Media consoles, wall units, and entertainment furniture including Hammary product lines for residential entertainment spaces.
• Home Office Furniture Desks, office chairs, and home office furniture for residential work-from-home and office spaces.
• Mattresses Mattresses from Tempur-Pedic, Sealy, Stearns and Foster, Nectar, and Dreamcloud, along with adjustable bed bases from RIZE Home and bedding accessories for residential customers.
• Home Accents and Accessories Occasional furniture, accent pieces, ottomans, and home decor accessories from Coaster, Best Home Furnishings, Hammary, and International Furniture Direct.
• Outdoor Furniture Patio furniture and outdoor living products for residential exterior spaces.
• Clearance and Closeout Furniture Discounted manufacturer and store closeout furniture items across sofas, chairs, recliners, bedroom, mattress, entertainment, and dinette sets sold at the outlet store.
• LA-Z-BOY Recliners, Sofas, and Sleepers LA-Z-BOY branded recliners, sofas, and sleepers available through the dedicated LA-Z-BOY design center and Comfort Studio at the main Oxford showroom.
• Robinson's Furniture Outlet Store 18,000 square foot outlet store at 101 Conner Road in Oxford, PA offering manufacturer and store closeouts at discounted prices across sofas, chairs, recliners, bedroom, mattress, entertainment, and dinette sets.
• Consumer Financing Services Payment plan and consumer financing options available for furniture purchases, likely facilitated through third-party financing partners.
• Delivery Services Delivery service offered at affordable prices for furniture purchased from either the main showroom or the outlet store.
• Repair Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Nationwide Marketing GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Robinson's Furniture is a proud member of Nationwide Marketing Group, receiving 2024 Partner of the Year for Sustained Excellence. This buying group provides independent furniture retailers with collective purchasing power, marketing resources, and business support services.
• ENERGY STARminorStrategic or Co-development PartnerENERGY STAR Partner of the Year for Sustained Excellence in 2024, demonstrating commitment to energy efficiency and environmental responsibility in operations.
• LA-Z-BOYcoreChannel Partner/ Reseller/ DistributorDesign center and Comfort Studio partnership featuring large selection of quality recliners, sofas, and sleepers at the main showroom location.

Scale indicators5 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Ethan Allen: Multi-channel furniture retailer with company-owned and designer network stores, offering premium living room, bedroom, and dining furniture. Comparable as a full-line, full-service furniture retailer with delivery and design services.
• Rooms To Go: Large multi-state furniture retailer offering complete room packages at value price points, directly comparable to Robinson's furniture-and-bedding offering plus financing and delivery services.
• Value City Furniture: Mid-Atlantic value-oriented furniture retailer with showrooms, delivery, and financing services. Direct competitor in Robinson's geographic trade area with comparable assortment and price points.
• La-Z-Boy Furniture Galleries: La-Z-Boy's branded retail galleries are direct competitors, offering La-Z-BOY recliners, sofas, and sleepers through dedicated store-within-store formats. Robinson's hosts a La-Z-Boy Design Center and Comfort Studio, positioning it as a branded partner/competitor in the same category.
• Havertys Furniture: Regional multi-state furniture retailer with showrooms, full-service delivery, and similar brand-name assortment. Comparable in scale and operating model to Robinson's family-owned positioning.
• Bob's Discount Furniture: Discount furniture retailer with strong showroom presence across the Northeast and Mid-Atlantic, competing directly with Robinson's on value-priced furniture with delivery service attached.
• American Furniture Warehouse: Large regional furniture warehouse retailer with similar outlet/closeout positioning and broad assortment across living room, bedroom, dining, and mattress. Closest analog to Robinson's outlet-store strategy.
• Ashley Furniture HomeStore: Ashley is both a vendor to Robinson's and the largest single-brand furniture retailer in the US. Comparable assortment across living room, bedroom, dining, and mattress, with overlapping mid-market price positioning and store-within-store showroom model.

Broad incumbents

• Wayfair: Dominant online furniture retailer offering living room, bedroom, dining, mattress, and outdoor furniture. Competes with Robinson's for the same categories, but at national scale and via direct-to-consumer delivery rather than showroom.
• Crate & Barrel: National furniture and home decor retailer with showroom and e-commerce presence. While positioned more premium than Robinson's, it competes for the same customer occasions across living room, dining, bedroom, and home accents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPeUF1pFtrSL-R3w0KjwU6Q
• Facebookfacebook.com/robinsonsfurnitureoutlet
• Pinterestco.pinterest.com/robinsonsfurn
• LinkedInlinkedin.com/company/robinsons-furniture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson’s Furniture