PHirst Park Homes

What PHirst Park Homes does

PHirst Park Homes is a Philippine residential real estate developer that builds and sells horizontal housing communities to individual home buyers in the Philippines. Founded in 2018 and headquartered in Makati, the company operates as a subsidiary brand of Century Properties Group, a diversified Philippine real estate conglomerate, which provides it with capital, land-banking, and corporate infrastructure. The company's core product is mid-market residential housing units delivered at scale rather than high-rise or luxury condominium development, positioning it in the more accessible segment of the Philippine property market.

The underlying business model is asset-heavy real estate development: PHirst Park Homes acquires or develops land, constructs residential communities, and sells individual units to retail buyers, typically on installment-based payment structures common in the Philippine horizontal housing market. Revenue mechanics are tied to unit sales velocity, average selling price, and project delivery cadence rather than recurring software or subscription economics. Go-to-market depends on on-site sales offices, broker networks, and the Century Properties Group's broader distribution and brand infrastructure.

The most material commercial signal in the data is a 2025 announcement of an 8.39 billion peso investment plan to deliver more than 13,000 additional housing units, which represents a significant scaling of the development pipeline relative to the company's 101-250 employee base. No product-specific details, technology stack, pricing model, customer-segment breakdown, management team composition, or historical revenue figures are disclosed in the available source material, limiting deeper diligence on unit economics, margins, and delivery cadence.

Name

PHirst Park Homes

Legal name

PHirst Park Homes

Website

https://phirstparkhomes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate
• Housing developments
• Horizontal house and lot
• Affordable homes
• Property development

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

PHirst Park Homes is a Philippine residential real estate developer that builds and sells horizontal house-and-lot communities targeted at Filipino end-users. The company plans to invest approximately PHP 8.39 billion to develop more than 13,000 additional homes across its project pipeline. It operates as a brand within the broader Century Properties Group ecosystem.

Product overview

PHirst Park Homes is a real estate development company under Century Properties Group that develops residential housing communities. The available source data does not provide specific details about their product portfolio, modules, or service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Horizontal House-and-Lot Communities

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• SM Prime Holdings: Major Philippine property developer with a large residential housing and condominium portfolio. Comparable in scale of master-planned community development and in serving the same mass-affluent and middle-income Filipino buyer segment.
• DMCI Homes: Philippine residential developer of mid-market housing and condominium communities. Comparable in targeting the same middle-income Filipino household demographic with quality, value-engineered residential offerings.
• Vista Land & Lifescapes: Philippine developer focused on horizontal residential communities and themed subdivisions across the country. Highly comparable given its horizontal housing focus, mass-market positioning, and brand-led community model.
• Megaworld Corporation: Large Philippine developer of residential townships and integrated communities. Comparable for building master-planned residential developments targeting middle-income Filipino buyers with similar community-amenity positioning.
• Filinvest Land: Diversified Philippine property developer with a meaningful horizontal residential subdivision business. Comparable in developing affordable and mid-market housing across regional Philippine growth corridors.
• Ayala Land: The largest and most diversified Philippine real estate developer, developing horizontal and vertical residential communities across the country. Directly comparable as a build-and-sell residential and community developer operating in the same Philippine market.
• Camella Homes: A flagship affordable-to-mid horizontal housing brand under Vista Land, directly competing for the same Filipino end-user buyer with themed subdivisions. Closest direct peer in product format (horizontal, themed, master-planned).
• Robinsons Land: Diversified Philippine property developer with a growing residential housing and subdivision portfolio. Comparable as a national developer of master-planned residential communities and integrated developments.

Regional players

• Cebu Landmasters: A Visayas- and Mindanao-focused Philippine residential developer building horizontal housing and mixed-use communities. Comparable in product format but concentrated in regional Philippine markets outside Metro Manila.

Broad incumbents

• Century Properties Group: Parent conglomerate of PHirst Park Homes and a broader Philippine developer of premium and mid-market residential towers, office, and retail. Comparable as the umbrella brand whose capital and strategy drive PHirst Park Homes' expansion.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/phirstparkhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHirst Park Homes