Reserve Direct

Name

Reserve Direct

Website

https://reservedirect.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Reserve Direct operates Tripster, a direct-to-consumer online travel platform that lets US and Canadian vacation-goers discover, book, and save on more than 2,000 activities including theme parks, Broadway shows, and outdoor adventures through a transaction-fee model.

Ownership category

akta.pro rank

Product category

Online Travel Activity Booking

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Online travel agency
• Theme park tickets
• Attraction booking platform
• Vacation activity marketplace
• Travel activity reservations

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Travel Activity Booking: Reserve Direct operates Tripster, a travel booking platform that enables consumers to book activities including theme parks, Broadway shows, and outdoor adventures. The revenue model appears to be transaction-based, earning commissions or fees on bookings made through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Reserve Direct operates Tripster, a direct-to-consumer online travel booking platform that sells tickets and reservations for over 2,000 activities including theme parks (Universal Orlando, Disney World, SeaWorld, Dollywood, Silver Dollar City, Legoland), Broadway shows, multi-attraction city passes (Go City), and outdoor tours and adventures across destinations in the United States and Canada. The platform serves millions of vacation-goers annually with instant confirmations and a self-serve booking experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serves millions of vacation-goers annually across the United States and Canada

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Universal Orlando ResortcoreChannel Partner/ Reseller/ DistributorUniversal Orlando Resort is featured on Tripster, offering tickets to Universal Studios theme parks in Florida through the platform.
• Disney WorldcoreChannel Partner/ Reseller/ DistributorDisney World theme parks in Orlando are available for booking through Tripster, offering tickets to the popular Disney parks.
• SeaWorld San DiegocoreChannel Partner/ Reseller/ DistributorSeaWorld San Diego tickets are available through Tripster, providing access to the marine park and its attractions.
• DollywoodcoreChannel Partner/ Reseller/ DistributorDollywood theme park tickets in Pigeon Forge are offered through Tripster, featuring the popular Dolly Parton-affiliated amusement park.
• Silver Dollar CitycoreChannel Partner/ Reseller/ DistributorSilver Dollar City theme park tickets in Branson are available for booking through Tripster.
• Go CitycoreChannel Partner/ Reseller/ DistributorGo City All Inclusive Passes, including the Los Angeles All Inclusive Pass, are offered through Tripster, providing multi-attraction access.
• Travel Curious TourscoreChannel Partner/ Reseller/ DistributorTravel Curious Tours are available on Tripster, including tours in New York City, offering curated experiences for travelers.
• LegolandcoreChannel Partner/ Reseller/ DistributorLegoland Florida tickets are available through Tripster, offering family-friendly LEGO-themed attractions.

Scale indicators3 records

Direct peers

• Peek: Activity-booking platform focused on tours, attractions, and experiences, with both consumer and operator software offerings. Comparable to Tripster on the consumer side and increasingly in the supply-side technology layer.
• Musement: Online platform for booking tours, attractions, and experiences worldwide (now part of TUI). Directly comparable to Tripster in product mix and end customer, though broader geographically.
• Klook: Asia-headquartered activity and travel services booking platform with strong North American expansion. Overlaps with Tripster in attractions, theme park ticketing, and curated local experiences.
• Headout: Curated marketplace for last-minute tours, attractions, and experiences. Targets the same leisure traveler as Tripster with a focus on mobile-first discovery of theme parks, shows, and city experiences.
• Viator: Tripadvisor-owned marketplace for booking tours, attractions, and experiences worldwide. Viator is the closest direct competitor to Tripster, offering a similarly broad catalog of bookable activities (theme parks, shows, tours) to leisure travelers.
• Undercover Tourist: Smaller US-focused ticket reseller specializing in discounted theme park tickets (Disney, Universal, SeaWorld). Direct niche competitor to Tripster's core theme park inventory, with overlapping supplier relationships and customer base.
• GetYourGuide: Global activity-booking marketplace offering tours, attractions, and experiences across hundreds of destinations. Directly comparable to Tripster in product category and target traveler, with stronger international footprint.

Broad incumbents

• Expedia: Major OTA that bundles activities alongside flights, hotels, and packages. While broader in scope, Expedia's activity offerings (via Expedia Things to Do) compete head-on with Tripster for destination planning and bookings.
• Booking.com: Global OTA that has been expanding into attractions and experiences through Booking Experiences. Overlaps with Tripster on activity booking, though primary strength remains accommodations.
• Tripadvisor: Travel guidance and booking platform that owns Viator and offers attraction tickets directly. Competes with Tripster as a discovery and booking destination for theme parks and experiences.

Market position

Customer concentration

• Facebookfacebook.com/reservedirect
• LinkedInlinkedin.com/company/reserve-direct

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reserve Direct