Reserve Direct
Reserve Direct operates Tripster, a direct-to-consumer online travel platform that lets US and Canadian vacation-goers discover, book, and save on more than 2,000 activities including theme parks, Broadway shows, and outdoor adventures through a transaction-fee model.
- Company typePrivate
- Founded2001
- HeadquartersSaint Louis, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Reserve Direct firmographics
Firmographics- Name
- Reserve Direct
- Website
- https://reservedirect.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reserve Direct operates Tripster, a direct-to-consumer online travel platform that lets US and Canadian vacation-goers discover, book, and save on more than 2,000 activities including theme parks, Broadway shows, and outdoor adventures through a transaction-fee model.
- Ownership category
- akta.pro rank
Reserve Direct industry classification
Industry- Product category
- Online Travel Activity Booking
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
- akta.pro secondary industries
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where Reserve Direct is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Reserve Direct business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Travel Activity Booking: Reserve Direct operates Tripster, a travel booking platform that enables consumers to book activities including theme parks, Broadway shows, and outdoor adventures. The revenue model appears to be transaction-based, earning commissions or fees on bookings made through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Reserve Direct product offering
Product offeringCore offering
Reserve Direct operates Tripster, a direct-to-consumer online travel booking platform that sells tickets and reservations for over 2,000 activities including theme parks (Universal Orlando, Disney World, SeaWorld, Dollywood, Silver Dollar City, Legoland), Broadway shows, multi-attraction city passes (Go City), and outdoor tours and adventures across destinations in the United States and Canada. The platform serves millions of vacation-goers annually with instant confirmations and a self-serve booking experience.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Serves millions of vacation-goers annually across the United States and Canada
Companies that use Reserve Direct
Customer profileSegments1 record
Ideal customer profiles1 record
Reserve Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reserve Direct partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Universal Orlando ResortcoreUniversal Orlando Resort is featured on Tripster, offering tickets to Universal Studios theme parks in Florida through the platform.
- Disney WorldcoreDisney World theme parks in Orlando are available for booking through Tripster, offering tickets to the popular Disney parks.
- SeaWorld San DiegocoreSeaWorld San Diego tickets are available through Tripster, providing access to the marine park and its attractions.
- DollywoodcoreDollywood theme park tickets in Pigeon Forge are offered through Tripster, featuring the popular Dolly Parton-affiliated amusement park.
- Silver Dollar CitycoreSilver Dollar City theme park tickets in Branson are available for booking through Tripster.
- Go CitycoreGo City All Inclusive Passes, including the Los Angeles All Inclusive Pass, are offered through Tripster, providing multi-attraction access.
- Travel Curious TourscoreTravel Curious Tours are available on Tripster, including tours in New York City, offering curated experiences for travelers.
- LegolandcoreLegoland Florida tickets are available through Tripster, offering family-friendly LEGO-themed attractions.
Scale indicators3 records
Reserve Direct competitors and assessment
Company assessmentDirect peers
- Peek: Activity-booking platform focused on tours, attractions, and experiences, with both consumer and operator software offerings. Comparable to Tripster on the consumer side and increasingly in the supply-side technology layer.
- Musement: Online platform for booking tours, attractions, and experiences worldwide (now part of TUI). Directly comparable to Tripster in product mix and end customer, though broader geographically.
- Klook: Asia-headquartered activity and travel services booking platform with strong North American expansion. Overlaps with Tripster in attractions, theme park ticketing, and curated local experiences.
- Headout: Curated marketplace for last-minute tours, attractions, and experiences. Targets the same leisure traveler as Tripster with a focus on mobile-first discovery of theme parks, shows, and city experiences.
- Viator: Tripadvisor-owned marketplace for booking tours, attractions, and experiences worldwide. Viator is the closest direct competitor to Tripster, offering a similarly broad catalog of bookable activities (theme parks, shows, tours) to leisure travelers.
- Undercover Tourist: Smaller US-focused ticket reseller specializing in discounted theme park tickets (Disney, Universal, SeaWorld). Direct niche competitor to Tripster's core theme park inventory, with overlapping supplier relationships and customer base.
- GetYourGuide: Global activity-booking marketplace offering tours, attractions, and experiences across hundreds of destinations. Directly comparable to Tripster in product category and target traveler, with stronger international footprint.
Broad incumbents
- Expedia: Major OTA that bundles activities alongside flights, hotels, and packages. While broader in scope, Expedia's activity offerings (via Expedia Things to Do) compete head-on with Tripster for destination planning and bookings.
- Booking.com: Global OTA that has been expanding into attractions and experiences through Booking Experiences. Overlaps with Tripster on activity booking, though primary strength remains accommodations.
- Tripadvisor: Travel guidance and booking platform that owns Viator and offers attraction tickets directly. Competes with Tripster as a discovery and booking destination for theme parks and experiences.
Market position
Customer concentration
Reserve Direct social profiles
Digital presenceReserve Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reserve Direct leadership team
Management profileNumber of profiles
Profiles1 record
Reserve Direct subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reserve Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reserve Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reserve Direct
What does Reserve Direct do?
Reserve Direct operates Tripster, a direct-to-consumer online travel booking platform that sells tickets and reservations for over 2,000 activities including theme parks (Universal Orlando, Disney World, SeaWorld, Dollywood, Silver Dollar City, Legoland), Broadway shows, multi-attraction city passes (Go City), and outdoor tours and adventures across destinations in the United States and Canada. The platform serves millions of vacation-goers annually with instant confirmations and a self-serve booking experience.
Is Reserve Direct a public or private company?
Reserve Direct is a private company. It is classified as unknown and is currently operating.
When was Reserve Direct founded?
Reserve Direct was founded in 2001. It employs 51 to 100 people.
Where is Reserve Direct based?
Reserve Direct is headquartered in Saint Louis, United States, in the North America region.
How does Reserve Direct make money?
One revenue line is on record: travel Activity Booking.
Who are Reserve Direct's main competitors?
Direct peers on record are Peek, Musement, Klook, Headout, Viator, Undercover Tourist and GetYourGuide. Broad incumbents are Expedia, Booking.com and Tripadvisor.
Does Reserve Direct have an API?
No public API is recorded for Reserve Direct.
What industry is Reserve Direct in?
Reserve Direct's product category is Online Travel Activity Booking. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561520 and its SIC code is 7900.