What Vöslauer does

Vöslauer Mineralwasser GmbH is a privately held Austrian beverage company headquartered in Bad Vöslau that produces and markets natural mineral water drawn from a 660-meter-deep artesian spring with a 15,000-year natural filtration journey through rock layers. The company's core product is mineral water in four carbonation tiers (Ohne, Mild, Prickelnd, Superprickelnd), extended through specialty variants (Baby, Sport + Magnesium), a children's line (Junior), flavored and functional waters (Flavours, Flavours Plus, Balance Juicy, Balance Juicy Plus), organic lemonade (Bio-Limonade), and a new line (Fizzz). The portfolio is distributed primarily through food retail channels in Austria and, as of February 2024, Germany via the newly founded Vöslauer Deutschland GmbH, with a Hungarian market presence also indicated.

Vöslauer's production is anchored at the spring source in Bad Vöslau, where bottling takes place with in-house laboratory quality control, automated camera-based bottle inspection, and industrial washing systems for returnable glass and PET-mehrweg bottles. The company is a recognized sustainability pioneer in Austrian beverage packaging, holding the first 100% rePET single-use bottle (2018/2020) and the first PET-mehrweg bottle in Austria (2022), and it co-founded PET to PET Recycling GmbH in 2006 to secure a closed bottle-to-bottle recycling loop. Vöslauer is committed to Science Based Targets (28% CO2-equivalent reduction by 2030 vs. 2019) and to 100% recycled or bio-based packaging materials by 2030.

The business model is a hybrid of mass-market consumer goods and selective direct-to-consumer activity. The dominant revenue stream is unit-priced mineral water and adjacent beverages sold through grocery retail. Secondary streams include a direct-to-consumer e-commerce shop for branded merchandise and design products (Design Collection, Thermalbad Collection) and paid factory tours at the Bad Vöslau facility (€12 adult / €8 child / free for NÖ-Card holders). Marketing is built around the long-running #jungbleiben brand platform and sustainability storytelling, supported by PR, social media, a magazine site, and lifestyle co-branded campaigns (e.g., Vöslauer x Leica, Carry Cap). The company is privately owned with no disclosed external investment, employs family-business governance typical of Austrian Mittelstand, and operates from its registered office in Vienna (Ottakringer Platz 1) and production site in Bad Vöslau (Quellenstraße 1).

Name

Vöslauer

Legal name

Vöslauer Mineralwasser GmbH

Website

https://voeslauer.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Vöslauer Mineralwasser is a privately held Austrian mineral water producer bottling from a 660-meter artesian spring in Bad Vöslau. It sells still and sparkling waters, flavored and functional beverages, and organic lemonade via grocery retail in Austria, Germany, and Hungary.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Bottled mineral water
• Natural spring water
• Flavored functional water
• Recycled PET packaging
• Austrian beverages

Headquarters

HQ city

Bad Voslau

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mineral Water Products: Core revenue from production and sale of natural mineral water in various formats (still, mild, sparkling, super-sparkling), flavored waters (Flavours, Balance Juicy), sports water, and bio lemonade. Products sold through retail and e-commerce.
2. Design Shop & Merchandise: Online shop selling branded merchandise including Design Collection items, Thermalbad Collection products, and branded goods.
3. Factory Tours: Paid visitor experiences at the Bad Vöslau production facility, offering guided tours in German and English for individuals and groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vöslauer produces and sells natural mineral water bottled directly at its 660-meter-deep artesian spring source in Bad Vöslau, Austria. Its portfolio spans still, mild, sparkling, and super-sparkling mineral water; a baby variant; sport water with magnesium; children's water; fruit-flavored waters (Flavours, Flavours Plus); functional fruit waters (Balance Juicy, Balance Juicy Plus); and organic lemonade (Bio-Limonade), plus the new Fizzz line. Distribution is through food retail grocery chains in Austria and Germany, complemented by an own e-commerce shop for branded merchandise and design products and paid factory tours at the source.

Product overview

Vöslauer is an Austrian mineral water company offering a diversified portfolio of beverages centered around its thermal spring source in Bad Vöslau. The core product line consists of still and sparkling mineral waters (Ohne, Mild, Prickelnd, Superprickelnd) along with specialty variants including Baby and Sport+Magnesium. The company extends its portfolio through sub-brands: Junior (children's water), Flavours (fruit-flavored waters with and without carbonation, including Plus variants with functional benefits), Balance Juicy (functional fruit waters with vitamins/minerals), Balance Juicy Plus (enhanced functional variants), and Bio-Limonade (organic lemonade). The newest addition is Fizzz, recently introduced to the product range. All products utilize water sourced from the Vöslau thermal spring at 660 meters depth, with a focus on sustainability through 100% rePET bottles and various packaging formats including PET and glass options.

Differentiator

Problem solved

Functional benefit

Brands

• Balance Juicy: Fruit-flavored water with various variants including Granatapfel-Hibiskus, Pink Grapefruit, Bio Pfirsich-Mango, and Bio Zitrone
• Balance Juicy Plus
• Fizzz
• Bio-Limonade
• Junior
• Flavours
• Sport + Magnesium
• Jungbleiben

Products and services

• Vöslauer Mineralwasser - Ohne Still natural mineral water with no carbonation, bottled at the Vöslau thermal spring source at 660 meters depth; core product for everyday hydration.
• Vöslauer Mineralwasser - Mild Mild sparkling natural mineral water with gentle carbonation from the Vöslau thermal spring; core product for consumers preferring light fizz.
• Vöslauer Mineralwasser - Prickelnd Sparkling natural mineral water with medium carbonation from the Vöslau thermal spring; core product.
• Vöslauer Mineralwasser - Superprickelnd Extra sparkling natural mineral water with high carbonation from the Vöslau thermal spring; core product for consumers preferring strong fizz.
• Vöslauer Baby Natural mineral water specifically prepared for babies and infants, meeting strict quality standards; for parents of infants.
• Vöslauer Sport + Magnesium Natural mineral water enriched with magnesium, positioned for sports hydration and active regeneration; for athletes and active consumers.
• Vöslauer Junior Mineral water product line designed for children, available in 0.33L format with flavored variants; sub-brand for kids and parents.
• Vöslauer Flavours - Ohne Kohlensäure
• Vöslauer Flavours - Mit Kohlensäure Flavored sparkling mineral water with natural fruit flavors including Ananas, Himbeere, Lemongrass, Mango, Schwarze Johannisbeere, and Zitrone; for consumers seeking flavored sparkling water.
• Vöslauer Flavours Plus Flavored sparkling mineral water with added functional benefits, including Pfirsich and Gartenminze-Grapefruit varieties with added vitamins and minerals.
• Vöslauer Balance Juicy Fruit-flavored mineral water with natural ingredients, including Granatapfel-Hibiskus, Pink Grapefruit, Bio Pfirsich-Mango, and Bio Zitrone variants.
• Vöslauer Balance Juicy Plus Functional fruit-flavored mineral water with added vitamins and minerals, including Marille-Kamille (apricot-chamomile) and Granatapfel-Hibiskus Plus Eisen (plus iron) variants.
• Vöslauer Bio-Limonade Organic lemonade made with certified organic ingredients, available in Himbeere-Brombeere, Sizilianische Zitrone, and Spanische Orange varieties.
• Vöslauer Fizzz Newly introduced product category marked as NEW on the Vöslauer product range, expanding the portfolio beyond traditional mineral water.
• Werksführungen (Factory Tours) Paid guided tours in German and English at the Bad Vöslau production facility for individuals and groups; tiered per-person pricing (adults €12.00, students/apprentices/military €10.00, children 6+ €8.00, people with disabilities €6.00 adult / €4.00 child, family-card holders €9.60 adult / €6.40 child, NÖ-Card free), with optional €75 themed-focus surcharge per group or school class.
• Design-Shop (Design Collection, Thermalbad Collection, branded merchandise) Direct-to-consumer online shop selling branded merchandise, Design Collection items, and Thermalbad Collection products, with CO2-neutral delivery to Austria and Germany.
• Vöslauer Flavours Holunderblüte; Vöslauer Flavours Orange-Passion Plus Vitamin B12 + B5; Balance Juicy Granatapfel-Hibiskus Plus Eisen Spring 2024 product innovations extending the Flavours and Balance Juicy Plus lines: an elderflower flavored mineral water, an orange-passion fruit flavored sparkling mineral water fortified with vitamins B12 and B5, and a pomegranate-hibiscus functional fruit water fortified with iron.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PET to PET Recycling GmbHcoreStrategic or Co-development Partner · 1 January 2006Co-founded in 2006 with other companies to establish a functioning bottle-to-bottle recycling cycle and guarantee availability of high-quality recycled PET material. Vöslauer is dependent on recycled bottles returning as raw material for new production.
• ARA (Altstoff Recycling Austria AG)coreStrategic or Co-development PartnerPartnership for recycling infrastructure and collection systems. Harald Hauke (ARA Vorstand) serves as expert contact for sustainability questions.
• Forum Natürliches MineralwasserminorStrategic or Co-development PartnerIndustry forum for natural mineral water providing information on recycling and PET topics.
• Getränkeverband (Beverage Association)minorStrategic or Co-development PartnerIndustry association representing beverage producers, providing sector-wide sustainability coordination.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerVöslauer has committed to Science Based Targets for greenhouse gas emission reductions, aligned with UN Global Compact, World Resources Institute, and WWF methodology to limit global warming to below 2°C (preferably 1.5°C).
• c7 consultingminorOthersEnvironmental consulting firm that conducted lifecycle assessment (LCA) comparing PET packaging options, validating Vöslauer's CO2 footprint claims.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Regional players

• Almdudler: Iconic Austrian soft drink brand with overlapping retail distribution and similar sub-brand innovation patterns (e.g., flavored/alcohol-free variants). Comparable as an Austrian CPG beverage peer competing for the same shelf and consumer occasions.

Broad incumbents

• Volvic (Danone Waters): International still mineral water brand owned by Danone, present in Austrian and German retail. Comparable as a premium natural mineral water competitor but with vastly broader scale, multi-source production, and a global marketing budget.
• Nestlé Waters (S. Pellegrino, Vittel, Pure Life): Global bottled water incumbent with multiple premium and mass-market mineral water brands distributed in DACH. Comparable as a direct category competitor at the retail shelf, though with much broader geographic and product scope.

Direct peers

• Hochwald Sprudel: German natural mineral water producer with regional spring source and a broad portfolio including flavored and functional waters. Comparable as a regional DACH mineral water competitor of similar scale and category focus.
• Teinacher Mineralbrunnen: Swabian Alb natural mineral water brand (since 1977 owned by Nestlé Waters) distributed in German retail. Comparable regional mineral water competitor with a similar product line spanning still, sparkling, and flavored variants.
• Adelholzener Alpenquellen: Bavarian natural mineral water brand owned by the Congregatio Jesu, distributed through German/Austrian retail. Direct comparable in source-based natural mineral water positioning, sustainability claims, and DACH grocery channel.
• Gerolsteiner Brunnen: Germany's leading mineral water brand, also produced from a single deep volcanic spring source. Direct comparable in category (naturally mineral water), DACH retail distribution, premium positioning, and emphasis on source provenance and mineral content.
• Römerquelle: Austrian mineral water brand owned by Coca-Cola HBC, bottled from a Styrian spring. The most direct Austrian in-market competitor to Vöslauer, sharing the same grocery channel and overlapping product portfolio (still, sparkling, flavored).
• Rietenauer Mineralquellen / Bad Dürrheimer: German regional mineral water brand bottled at source in the Black Forest, with similar product portfolio (still, sparkling, flavored) and DACH retail presence. Comparable mid-size premium mineral water peer expanding into the same German grocery channel Vöslauer is targeting.
• St. Leonhardsquelle: German natural mineral water from a deep spring in Bad Tölz, distributed primarily in southern German retail. Comparable in source narrative, premium natural mineral water positioning, and Austrian/German retail channel overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jungbleiben
• Facebookfacebook.com/voeslauer
• LinkedInlinkedin.com/company/voeslauer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vöslauer