Crush Wine and Spirits
Crush Wine and Spirits is a privately held, New York-based boutique wine and spirits retailer founded in 2005, operating a 57th Street showroom alongside a Shopify e-commerce store carrying 2,489+ SKUs, with deep specialization in Burgundy, Champagne, Northern Rhône, Piedmont, and Germany/Austria via its 'Crush Pillars' curation.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Crush Wine and Spirits does
Crush Wine and Spirits is a privately held, boutique wine and spirits retailer founded in 2005 and headquartered at 153 East 57th Street in Manhattan, New York. The company operates a hybrid model combining a single physical showroom (open Monday–Friday, 11am–7pm) with a full-featured Shopify e-commerce storefront at crushwineco.com, supplemented by phone orders, curbside pickup, local delivery, and a corporate gifting program. Its catalog spans approximately 2,489 wine SKUs with particular depth in Burgundy, Champagne, Northern Rhône, Piedmont, Germany/Austria, and 'Esoterica' regions, plus a broad spirits assortment and accessories — all organized around a proprietary 'Crush Pillars' curation sub-brand.
The core technology is a standard Shopify-based e-commerce platform with no disclosed proprietary AI, data, or ML components; the differentiation is human-curation depth rather than software. Pricing spans from sub-$20 Everyday Values entries to collector bottles exceeding $10,000, including pre-arrival allocations, back-vintages, and large formats. Customer acquisition is driven by an email newsletter, a multi-channel organic social presence (Facebook, Twitter, Instagram, Pinterest), an Offers blog featuring producer stories, and SEO-optimized category pages.
The business model is direct-to-consumer retail (with a small B2B corporate-gifting layer) sold on a unit-pricing, pay-as-you-go basis. Primary customers are fine wine collectors, gift buyers, value-oriented drinkers, and spirits enthusiasts — a horizontal segmentation with no disclosed enterprise dependencies. There is no public revenue, no disclosed funding history, no parent company, and no management team data in the source material, indicating an independent, founder/family-operated boutique merchant of relatively constrained scale.
Crush Wine and Spirits firmographics
Firmographics- Name
- Crush Wine and Spirits
- Legal name
- Crush Wine & Spirits
- Website
- https://crushwineco.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crush Wine and Spirits is a privately held, New York-based boutique wine and spirits retailer founded in 2005, operating a 57th Street showroom alongside a Shopify e-commerce store carrying 2,489+ SKUs, with deep specialization in Burgundy, Champagne, Northern Rhône, Piedmont, and Germany/Austria via its 'Crush Pillars' curation.
- Ownership category
- akta.pro rank
Crush Wine and Spirits industry classification
Industry- Product category
- Specialty Wine and Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Shops (Off-Premise) (CRANAAAB), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Crush Wine and Spirits is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crush Wine and Spirits business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wine and Spirits Retail: Direct retail sales of fine wines and spirits through physical storefront and e-commerce website. Products include red wine, white wine, rosé, sparkling wine, Champagne, spirits (vodka, gin, tequila, mezcal, rum, bourbon, scotch, rye, whisky, brandy, aperitifs, digestifs, vermouth, bitters, liqueurs), wine accessories (glassware, books), and gift cards. Corporate gifting services also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines ($9.99 - $50) |
| Unit Pricing | Pay-as-you-go | Mid-range wines ($50 - $200) |
| Unit Pricing | Pay-as-you-go | Premium wines ($200 - $1,000+) |
| Unit Pricing | Pay-as-you-go | Ultra-premium/collector wines ($1,000 - $14,999.95) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Crush Wine and Spirits product offering
Product offeringCore offering
Crush Wine & Spirits is a New York-based specialty wine and spirits retailer operating both a flagship brick-and-mortar store on 57th Street in Manhattan and a full-featured e-commerce website. The company curates and sells more than 2,489 wines (with deep specialization in Burgundy, Champagne, Piedmont, Northern Rhône, Germany/Austria, and esoteric regions), a full range of spirits (vodka, gin, tequila, mezcal, rum, bourbon, scotch, rye, whisky, brandy, aperitifs, digestifs, vermouth, bitters, and liqueurs), wine accessories (glassware, books), and gift offerings including corporate gifting services and digital gift cards.
Product overview
Crush Wine & Spirits is a specialized wine and spirits e-commerce retailer based in New York City operating both online and at a physical 57th Street location. The company offers a curated portfolio organized around 'Crush Pillars' collections highlighting key wine regions (Burgundy, Champagne, Germany/Austria, Piedmont, Northern Rhône, and Esoterica), alongside comprehensive wine, spirits, accessories, and gift categories. The wine selection spans approximately 2,489 products across major global wine regions with particular depth in French wine (1,591 products). Core offerings include Red Wine (160+ products), White Wine (256+ products), Sparkling Wine (47+ products), and Rosé (3 products), complemented by a full spirits selection and wine accessories. The business model centers on high-touch curation with educational content, personalized recommendations via knowledgeable staff, and services including express pick-up, phone orders, deliveries, and corporate gifting.
Differentiator
Problem solved
Functional benefit
Brands
- Crush Pillars: Curated wine collections focusing on specific wine regions including Burgundy, Champagne, Germany/Austria, Piedmont, Northern Rhone, and Esoterica.
Products and services
- Wine
Companies that use Crush Wine and Spirits
Customer profileSegments4 records
Ideal customer profiles5 records
Crush Wine and Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crush Wine and Spirits partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Crush Wine and Spirits competitors and assessment
Company assessmentDirect peers
- Astor Wines & Spirits: Long-standing NYC wine and spirits retailer with a large store in Manhattan and a robust e-commerce platform serving national customers. Comparable to Crush in product breadth across wine and spirits categories and hybrid retail/online model.
- Sherry-Lehmann: Iconic NYC fine-wine and spirits retailer founded in 1934 with a Manhattan showroom and a deep catalog of Burgundy, Bordeaux, and Champagne. Highly comparable to Crush in regional specialization, collector focus, and curated NYC retail heritage.
- Flatiron Wines & Spirits: Manhattan fine-wine and spirits shop specializing in small-producer Burgundy, Loire, and Rhône selections. Comparable to Crush in NYC fine-wine curation, producer-story-driven merchandising, and small specialty retail format.
- Morrell & Company: Manhattan-based fine-wine retailer with curated producer selections and a focus on Burgundy, Bordeaux, and California. Directly comparable to Crush in NYC fine-wine curation and corporate/consumer gifting orientation.
- Park Avenue Liquor Shop: Long-established Manhattan wine and spirits retailer with broad selection across price tiers and a strong online store. Comparable to Crush in NYC location, premium spirits breadth, and omnichannel retail/e-commerce mix.
- K&L Wine Merchants: California-rooted fine-wine retailer with a strong online store, curated imports, and Burgundy/Champagne focus. Comparable to Crush on direct-to-consumer e-commerce leadership and depth in allocated European wines.
- Acker Merrall & Condit: Historic NYC wine merchant combining retail with wine auctions, specializing in Burgundy, Champagne, and Bordeaux. Comparable to Crush on fine-wine collector focus and NYC retail presence, with additional auction channel.
Broad incumbents
- Wine.com: Largest U.S. online wine retailer with national shipping, broad SKU coverage across price points, and subscription clubs. Comparable to Crush as an online wine retailer but at much greater scale and with broader, less curated positioning.
- Total Wine & More: Largest U.S. multi-store wine, spirits, and beer retailer with national footprint and heavy price competition. Comparable to Crush on retail format but at much greater scale and with a less fine-wine-specialized assortment.
Others
- Benchmark Wine Group: Large U.S. fine-wine platform focused on back-vintage and collector bottles via retail and auction channels. Comparable to Crush on the high-end back-vintage Burgundy and Champagne niche, with a more auction-led business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Crush Wine and Spirits social profiles
Digital presenceCrush Wine and Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crush Wine and Spirits leadership team
Management profileNumber of profiles
Crush Wine and Spirits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crush Wine and Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crush Wine and Spirits
What does Crush Wine and Spirits do?
Crush Wine & Spirits is a New York-based specialty wine and spirits retailer operating both a flagship brick-and-mortar store on 57th Street in Manhattan and a full-featured e-commerce website. The company curates and sells more than 2,489 wines (with deep specialization in Burgundy, Champagne, Piedmont, Northern Rhône, Germany/Austria, and esoteric regions), a full range of spirits (vodka, gin, tequila, mezcal, rum, bourbon, scotch, rye, whisky, brandy, aperitifs, digestifs, vermouth, bitters, and liqueurs), wine accessories (glassware, books), and gift offerings including corporate gifting services and digital gift cards.
Is Crush Wine and Spirits a public or private company?
Crush Wine and Spirits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crush Wine and Spirits founded?
Crush Wine and Spirits was founded in 2005. It employs 11 to 50 people.
Where is Crush Wine and Spirits based?
Crush Wine and Spirits is headquartered in New York, United States, in the North America region.
How does Crush Wine and Spirits make money?
One revenue line is on record: wine and Spirits Retail.
Who are Crush Wine and Spirits's main competitors?
Direct peers on record are Astor Wines & Spirits, Sherry-Lehmann, Flatiron Wines & Spirits, Morrell & Company, Park Avenue Liquor Shop, K&L Wine Merchants and Acker Merrall & Condit. Broad incumbents are Wine.com and Total Wine & More. Benchmark Wine Group is listed as an others.
Does Crush Wine and Spirits have an API?
No public API is recorded for Crush Wine and Spirits.
What industry is Crush Wine and Spirits in?
Crush Wine and Spirits's product category is Specialty Wine and Spirits Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 44532.