Crush Wine and Spirits

What Crush Wine and Spirits does

Crush Wine and Spirits is a privately held, boutique wine and spirits retailer founded in 2005 and headquartered at 153 East 57th Street in Manhattan, New York. The company operates a hybrid model combining a single physical showroom (open Monday–Friday, 11am–7pm) with a full-featured Shopify e-commerce storefront at crushwineco.com, supplemented by phone orders, curbside pickup, local delivery, and a corporate gifting program. Its catalog spans approximately 2,489 wine SKUs with particular depth in Burgundy, Champagne, Northern Rhône, Piedmont, Germany/Austria, and 'Esoterica' regions, plus a broad spirits assortment and accessories — all organized around a proprietary 'Crush Pillars' curation sub-brand.

The core technology is a standard Shopify-based e-commerce platform with no disclosed proprietary AI, data, or ML components; the differentiation is human-curation depth rather than software. Pricing spans from sub-$20 Everyday Values entries to collector bottles exceeding $10,000, including pre-arrival allocations, back-vintages, and large formats. Customer acquisition is driven by an email newsletter, a multi-channel organic social presence (Facebook, Twitter, Instagram, Pinterest), an Offers blog featuring producer stories, and SEO-optimized category pages.

The business model is direct-to-consumer retail (with a small B2B corporate-gifting layer) sold on a unit-pricing, pay-as-you-go basis. Primary customers are fine wine collectors, gift buyers, value-oriented drinkers, and spirits enthusiasts — a horizontal segmentation with no disclosed enterprise dependencies. There is no public revenue, no disclosed funding history, no parent company, and no management team data in the source material, indicating an independent, founder/family-operated boutique merchant of relatively constrained scale.

Name

Crush Wine and Spirits

Legal name

Crush Wine & Spirits

Website

https://crushwineco.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Crush Wine and Spirits is a privately held, New York-based boutique wine and spirits retailer founded in 2005, operating a 57th Street showroom alongside a Shopify e-commerce store carrying 2,489+ SKUs, with deep specialization in Burgundy, Champagne, Northern Rhône, Piedmont, and Germany/Austria via its 'Crush Pillars' curation.

Ownership category

akta.pro rank

Product category

Specialty Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Shops (Off-Premise) (CRANAAAB), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Fine wine retail
• Wine and spirits
• Wine e-commerce
• Craft spirits
• Corporate gifting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine and Spirits Retail: Direct retail sales of fine wines and spirits through physical storefront and e-commerce website. Products include red wine, white wine, rosé, sparkling wine, Champagne, spirits (vodka, gin, tequila, mezcal, rum, bourbon, scotch, rye, whisky, brandy, aperitifs, digestifs, vermouth, bitters, liqueurs), wine accessories (glassware, books), and gift cards. Corporate gifting services also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Crush Wine & Spirits is a New York-based specialty wine and spirits retailer operating both a flagship brick-and-mortar store on 57th Street in Manhattan and a full-featured e-commerce website. The company curates and sells more than 2,489 wines (with deep specialization in Burgundy, Champagne, Piedmont, Northern Rhône, Germany/Austria, and esoteric regions), a full range of spirits (vodka, gin, tequila, mezcal, rum, bourbon, scotch, rye, whisky, brandy, aperitifs, digestifs, vermouth, bitters, and liqueurs), wine accessories (glassware, books), and gift offerings including corporate gifting services and digital gift cards.

Product overview

Crush Wine & Spirits is a specialized wine and spirits e-commerce retailer based in New York City operating both online and at a physical 57th Street location. The company offers a curated portfolio organized around 'Crush Pillars' collections highlighting key wine regions (Burgundy, Champagne, Germany/Austria, Piedmont, Northern Rhône, and Esoterica), alongside comprehensive wine, spirits, accessories, and gift categories. The wine selection spans approximately 2,489 products across major global wine regions with particular depth in French wine (1,591 products). Core offerings include Red Wine (160+ products), White Wine (256+ products), Sparkling Wine (47+ products), and Rosé (3 products), complemented by a full spirits selection and wine accessories. The business model centers on high-touch curation with educational content, personalized recommendations via knowledgeable staff, and services including express pick-up, phone orders, deliveries, and corporate gifting.

Differentiator

Problem solved

Functional benefit

Brands

• Crush Pillars: Curated wine collections focusing on specific wine regions including Burgundy, Champagne, Germany/Austria, Piedmont, Northern Rhone, and Esoterica.

Products and services

• Wine

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Astor Wines & Spirits: Long-standing NYC wine and spirits retailer with a large store in Manhattan and a robust e-commerce platform serving national customers. Comparable to Crush in product breadth across wine and spirits categories and hybrid retail/online model.
• Sherry-Lehmann: Iconic NYC fine-wine and spirits retailer founded in 1934 with a Manhattan showroom and a deep catalog of Burgundy, Bordeaux, and Champagne. Highly comparable to Crush in regional specialization, collector focus, and curated NYC retail heritage.
• Flatiron Wines & Spirits: Manhattan fine-wine and spirits shop specializing in small-producer Burgundy, Loire, and Rhône selections. Comparable to Crush in NYC fine-wine curation, producer-story-driven merchandising, and small specialty retail format.
• Morrell & Company: Manhattan-based fine-wine retailer with curated producer selections and a focus on Burgundy, Bordeaux, and California. Directly comparable to Crush in NYC fine-wine curation and corporate/consumer gifting orientation.
• Park Avenue Liquor Shop: Long-established Manhattan wine and spirits retailer with broad selection across price tiers and a strong online store. Comparable to Crush in NYC location, premium spirits breadth, and omnichannel retail/e-commerce mix.
• K&L Wine Merchants: California-rooted fine-wine retailer with a strong online store, curated imports, and Burgundy/Champagne focus. Comparable to Crush on direct-to-consumer e-commerce leadership and depth in allocated European wines.
• Acker Merrall & Condit: Historic NYC wine merchant combining retail with wine auctions, specializing in Burgundy, Champagne, and Bordeaux. Comparable to Crush on fine-wine collector focus and NYC retail presence, with additional auction channel.

Broad incumbents

• Wine.com: Largest U.S. online wine retailer with national shipping, broad SKU coverage across price points, and subscription clubs. Comparable to Crush as an online wine retailer but at much greater scale and with broader, less curated positioning.
• Total Wine & More: Largest U.S. multi-store wine, spirits, and beer retailer with national footprint and heavy price competition. Comparable to Crush on retail format but at much greater scale and with a less fine-wine-specialized assortment.

Others

• Benchmark Wine Group: Large U.S. fine-wine platform focused on back-vintage and collector bottles via retail and auction channels. Comparable to Crush on the high-end back-vintage Burgundy and Champagne niche, with a more auction-led business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CrushWineCo
• Facebookfacebook.com/CrushWineCo
• Instagraminstagram.com/crushwineco
• Pinterestpinterest.com/crushwineco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crush Wine and Spirits