Mimico
Mimico is a privately held New Zealand heavy equipment distributor selling, renting, and servicing construction, earthmoving, quarrying, and material processing equipment from brands including CASE, Metso, Dynapac, and ASV across five nationwide branches.
- Company typePrivate
- Founded1990
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mimico does
Mimico is a privately held New Zealand heavy equipment distributor and service provider headquartered in Matamata, operating nationwide through five branches (Matamata, Auckland, Wellington, Christchurch, Gore). Founded around 1990, the company represents multiple global equipment manufacturers — CASE Construction (excavators, wheel loaders, compact track loaders, bulldozers, motor graders), Dynapac (compaction and paving), Metso (fixed and mobile crushing, screening, conveying), ASV Posi-Track (compact track loaders), McCloskey Environmental (waste processing), Astra (off-highway trucks), HMF (crane trucks), and several others — serving civil construction, quarrying and mining, roading, landscaping, and material handling contractors across New Zealand.
The company monetises across five interlocking revenue streams: one-time equipment sales, recurring rental (short-term, long-term, and rent-to-buy) of mobile crushers, screens, trommels, shredders, and earthmoving equipment; transaction-based genuine OEM parts supply including ZF transmission parts; professional servicing delivered through factory-trained technicians with specialised ZF transmission rebuild capability; and equipment financing with promotional rates. Engineering services including fixed-plant design and build round out the offering. Mimico's distribution model combines direct branch-based sales, used-equipment resale via MimicoTrade, dedicated crane sales via CraneSales, and a merchandise store, supported by a sales-led go-to-market motion with active content marketing and social media presence. In November 2025, Mimico's Material Processing team was awarded Metso Gold Partner status under the Metso Partner Excellence Program, validating its position in the New Zealand aggregates and material processing segment.
Mimico firmographics
Firmographics- Name
- Mimico
- Legal name
- MIMICO Industrial Machinery Imports LTD
- Website
- https://mimico.co.nz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mimico is a privately held New Zealand heavy equipment distributor selling, renting, and servicing construction, earthmoving, quarrying, and material processing equipment from brands including CASE, Metso, Dynapac, and ASV across five nationwide branches.
- Ownership category
- akta.pro rank
Mimico industry classification
Industry- Product category
- Heavy Equipment Distribution & Services
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC)
- akta.pro secondary industries
- Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG), Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)
Keywords
Where Mimico is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
Mimico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of new heavy construction and material processing equipment including excavators, wheel loaders, compact track loaders, rollers, pavers, crushers, screens, conveyors, and crane trucks from brands such as CASE, Dynapac, Metso, ASV, and others.
- Equipment Rental: Short-term and long-term rental of mobile crushers, screens, trommels, shredders, excavators, wheel loaders, and rollers. Rent-to-buy options allow customers to apply rental costs toward purchase.
- Parts Supply: Supply of genuine OEM parts including ZF transmission parts, hydraulic components, engine & cooling parts, undercarriage & G.E.T., filters & fluids, plant wear parts, and electrical & controls.
- Equipment Servicing & Engineering: Factory-trained technicians providing equipment servicing, diagnostics, maintenance, and engineering services including transmission rebuilds and plant build projects.
- Equipment Financing: Finance options for equipment purchases including promotional rates such as 0.99% finance on CASE compact track loaders and 3.99% on Dynapac single drum rollers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CASE Compact Track Loader Finance - 0.99% promotional rate |
| Subscription | Monthly | Dynapac CA35D Roller Finance - 3.99% promotional rate |
| Other | Pay-as-you-go | Equipment Rental - flexible hire terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mimico product offering
Product offeringCore offering
MIMICO distributes and services heavy construction and material processing equipment from global brands (CASE, Dynapac, Metso, ASV Posi-Track, Astra, HMF, McCloskey Environmental, MDS International, IMS, Superior) through a nationwide New Zealand branch network. The company sells new equipment, rents and rent-to-buys mobile plant, supplies genuine OEM and ZF transmission parts, provides factory-trained servicing, and delivers plant design-and-build engineering solutions and equipment financing.
Product overview
Mimico is a New Zealand-based heavy equipment dealer and distributor serving the construction, earthmoving, quarrying, and material processing industries with over 30 years of experience. The company operates as a multi-brand distributor representing global equipment manufacturers including CASE (construction equipment), Dynapac (compaction and paving), Metso (crushing and screening), ASV Posi-Track (compact track loaders), McCloskey Environmental (waste processing), Astra (off-highway trucks), and others. Mimico's portfolio encompasses construction equipment (excavators, wheel loaders, bulldozers, motor graders, skid steers, compact track loaders, forklifts), material processing equipment (crushers, screens, conveyors, trommels, shredders, wash plants), and crane/transport equipment. The company offers complementary services including equipment rental with a fleet of mobile crushers, screens, and trommels available for short-term, long-term, and rent-to-buy arrangements; equipment financing options; factory-trained servicing and parts supply; and engineering services including plant design and build projects. With branches across New Zealand (Auckland, Wellington, Christchurch, Gore, and Matamata headquarters), Mimico provides nationwide sales, parts, service, and technical support backed by strong OEM partnerships, including recognition as a Metso Gold Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- CASE Construction Equipment Full CASE product range including excavators, wheel loaders, bulldozers, motor graders, skid steers, compact track loaders, and rough-terrain forklifts distributed by MIMICO for civil construction, landscaping, and infrastructure contractors across New Zealand.
- Dynapac Compaction & Paving Equipment Dynapac single drum rollers, double drum rollers, combi rollers, and asphalt pavers distributed by MIMICO for roading, civil construction, and asphalt compaction contractors across New Zealand, with promotional financing available.
- Metso Plant Equipment Metso fixed and mobile jaw, impact, and cone crushers, screens, and conveying equipment distributed by MIMICO for quarrying, aggregate production, demolition, recycling, and manufactured sand applications.
- ASV Posi-Track Compact Track Loaders ASV Posi-Track compact track loaders with high traction and low ground pressure distributed by MIMICO for construction, landscaping, and forestry applications across New Zealand, with full sales, service, and parts support.
- Astra Off-Highway Articulated Trucks Off-highway articulated trucks for heavy material hauling across challenging terrain in mining, quarrying, and large-scale construction operations, distributed by MIMICO.
- HMF Crane Trucks Crane trucks providing combined lifting, loading, and transport capabilities on a single vehicle, sold through MIMICO's CraneSales website for various job site applications.
- McCloskey Environmental Plant Equipment McCloskey trommel screens and shredders for wood waste, topsoil, compost, and light C&D waste processing, sold and rented by MIMICO for waste processing and resource recovery operations.
- MDS International Trommel Screen Systems Mobile and static trommel screen systems for screening applications in quarrying, aggregates, and waste processing distributed by MIMICO.
- IMS Blending Plants & Mobile Conveyors IMS blending plants, mobile conveyors, and screens for material processing and handling in quarrying operations distributed by MIMICO.
- Superior Plant Equipment Superior static and mobile wash plants and conveyors for aggregate processing and material washing applications distributed by MIMICO.
- Cesco Fully Built Unit Concrete Mixers Fully built unit concrete mixer trucks distributed by MIMICO for concrete supply and construction contractors in New Zealand.
- Epiroc Excavator Attachments Epiroc excavator attachments distributed by MIMICO for construction, demolition, and material handling applications.
- Equipment Rental Fleet Short-term, long-term, and rent-to-buy rental options for mobile crushers, screens, trommels, shredders, excavators, wheel loaders, and rollers, maintained to factory standards and available for nationwide delivery across New Zealand.
- Equipment Financing Flexible finance options for purchasing heavy equipment, including promotional rates such as 0.99% over 36 months on selected CASE compact track loaders and 3.99% on Dynapac single drum rollers.
- Equipment Servicing & Parts Factory-trained technicians and OEM parts supply covering hydraulic components, engine and cooling parts, undercarriage and G.E.T., filters and fluids, plant wear parts, electrical and controls, and specialised ZF transmission parts and servicing.
- Engineering Services Engineering solutions including fixed plant design and build projects for material processing operations, ZF transmission rebuilds, and technical support for construction and material processing equipment.
- Used Equipment Pre-owned heavy equipment from the brands MIMICO represents, listed for purchase through the MimicoTrade online platform.
Companies that use Mimico
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Mimico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mimico partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MetsocoreMetso is a key equipment brand partner for fixed and mobile crushing, screening, and conveying equipment. MIMICO has been recognised as a Gold Partner in the Metso Partner Excellence Program, demonstrating excellence in technical capability, customer support, aftersales service, and overall business results.
- CASE ConstructioncoreCASE Construction is the primary brand for construction equipment including excavators, wheel loaders, compact track loaders, skid steers, motor graders, bulldozers, and forklifts. MIMICO offers promotional finance rates on selected CASE equipment.
- DynapaccoreDynapac provides compaction and paving equipment including single drum rollers, double drum rollers, combi rollers, and pavers. MIMICO offers promotional finance on Dynapac equipment.
- ASV Posi-TrackcoreASV Posi-Track provides compact track loaders for construction, landscaping, and forestry applications. MIMICO is the New Zealand distributor for ASV equipment with full sales, service, and parts support.
- HMFminorHMF provides crane trucks available through MIMICO's CraneSales website, offering lifting, loading, and transport capabilities on a single vehicle.
- AstraminorAstra off-highway articulated trucks for demanding hauling applications in construction, quarrying, and mining operations.
- McCloskey EnvironmentalminorMcCloskey Environmental provides waste processing and resource recovery equipment including trommel screens and shredders for hire and sale.
- SuperiorminorSuperior provides static and mobile wash plants and conveyors for material processing applications.
- IMSminorIMS provides blending plants, mobile conveyors, and screens for material processing operations.
- MDS InternationalminorMDS International provides mobile and static trommel screen systems for screening applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mimico competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. Largest John Deere construction and forestry equipment dealer in North America, operating multi-brand heavy equipment sales, rental, parts, and service across an extensive branch network similar to MIMICO's nationwide footprint.
- Brandt Tractor: John Deere's largest global dealer group, operating heavy construction and forestry equipment sales, rental, parts, and service with an integrated branch model closely comparable to MIMICO.
- Speedy Hire: UK-based equipment rental and services provider for construction, infrastructure, and industrial markets, with integrated sales, hire, and support offerings comparable to MIMICO's equipment rental and service business.
- Terra Cat: Caterpillar dealer in New Zealand offering heavy construction and mining equipment sales, rental, parts, and service across multiple branches, directly competing with MIMICO across CASE, Metso, and Dynapac product categories.
- CablePrice: New Zealand heavy equipment distributor representing Hitachi, John Deere, and other global brands, with nationwide branch coverage for sales, service, and parts, directly competing with MIMICO in the construction and material handling segments.
- Toromont Industries: Canadian Caterpillar dealer and heavy equipment distributor with multi-branch coverage, equipment rental, parts, and service operations highly analogous to MIMICO's integrated business model.
- Gough Group (Gough Caterpillars / Gough Transport Solutions): NZ-based heavy equipment and materials handling distributor representing Caterpillar and other brands, with full-service branches across New Zealand competing directly with MIMICO's CASE and material processing offerings.
Broad incumbents
- United Rentals: Largest equipment rental company in the world with broad heavy construction and material handling inventory, operating as a broad incumbent in the same equipment categories that MIMICO distributes and rents.
Regional players
- Coates Hire: Australia's largest equipment rental company offering heavy construction and material processing equipment for hire, comparable to MIMICO's rental fleet offering but primarily serving the Australian market.
- Komatsu Australia: Australian distributor for Komatsu heavy construction, mining, and material handling equipment with nationwide branch network and full aftermarket support, serving a regional market adjacent to MIMICO's NZ territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mimico social profiles
Digital presenceMimico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimico leadership team
Management profileNumber of profiles
Mimico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimico
What does Mimico do?
MIMICO distributes and services heavy construction and material processing equipment from global brands (CASE, Dynapac, Metso, ASV Posi-Track, Astra, HMF, McCloskey Environmental, MDS International, IMS, Superior) through a nationwide New Zealand branch network. The company sells new equipment, rents and rent-to-buys mobile plant, supplies genuine OEM and ZF transmission parts, provides factory-trained servicing, and delivers plant design-and-build engineering solutions and equipment financing.
Is Mimico a public or private company?
Mimico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mimico founded?
Mimico was founded in 1990. It employs 11 to 50 people.
Where is Mimico based?
Mimico is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Mimico make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, parts Supply, equipment Servicing & Engineering and equipment Financing.
Who are Mimico's main competitors?
Direct peers on record are RDO Equipment Co., Brandt Tractor, Speedy Hire, Terra Cat, CablePrice, Toromont Industries and Gough Group (Gough Caterpillars / Gough Transport Solutions). United Rentals is listed as a broad incumbent. Regional players are Coates Hire and Komatsu Australia.
Does Mimico have an API?
No public API is recorded for Mimico.
What industry is Mimico in?
Mimico's product category is Heavy Equipment Distribution & Services. Its primary akta.pro industry code is TLAKAHAC, Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks), with a secondary code of CRAEAEAG, Construction, Hardware & MRO Supply Clubs (Trades/Contractors). Its NAICS code is 423810 and its SIC code is 3530.