Superior
Superior Ag Cooperative is a farmer-owned agricultural cooperative serving 2,700-3,100 member-customers across southwestern Indiana, northern/central Kentucky, and bordering Illinois through six integrated divisions: agronomy, grain, livestock nutrition, feed store, precision ag, and energy (via SynEnergy JV).
- Company typePrivate
- Founded2007
- HeadquartersHuntingburg, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Superior does
Superior Ag Cooperative is a farmer-owned agricultural cooperative headquartered in Huntingburg, Indiana, serving 2,700-3,100 member-customers across southwestern Indiana, northern and central Kentucky, and bordering regions of Illinois. Founded in 2007 through the merger of four county cooperatives (with roots dating to the late 1920s), the cooperative operates across six integrated divisions: agronomy (crop protection, seed, crop nutrients, and custom application), grain (marketing, storage, rail loading), livestock nutrition (state-of-the-art feed mill), feed store (rural lifestyle retail), precision agriculture, and energy (via a 50% stake in SynEnergy, with fuels refined through CountryMark). The cooperative runs 13 agronomy locations, 6 grain elevators, a feed mill, a feed store, 2 retail fuel stations, and is constructing a 32,000-ton Ohio River Fertilizer Terminal near Rockport, IN.
The company employs approximately 270 people (170 full-time plus 100+ seasonal/part-time) and leverages precision agriculture technology through its partnership with WinField United, including the AnswerPlot trial network, R7 Tool for seed selection, GPS-recorded soil sampling protocols, and variable rate application systems. Technology integration extends to an automated Thiele Technologies/Symach bagging and palletizing system at the Dale Feed Mill and Easy Automation feed mill management software.
Superior Ag generates revenue through product sales (crop inputs, feed, fuel, fertilizer) and transaction-based grain marketing fees across its member-customer base. The cooperative business model returns profits to members through patronage refunds and equity redemptions, with over $54.6 million returned since 2007 (averaging 102% of local profits in recent years). The company distributes products through direct field delivery, retail storefronts (Dale Feed Store, fuel stations), in-person consultative services, and a customer portal. As of August 2025, Superior Ag is exploring unification with Premier Companies to enhance member services and market reach.
Superior firmographics
Firmographics- Name
- Superior
- Legal name
- Superior Ag Cooperative
- Website
- https://superiorag.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Superior Ag Cooperative is a farmer-owned agricultural cooperative serving 2,700-3,100 member-customers across southwestern Indiana, northern/central Kentucky, and bordering Illinois through six integrated divisions: agronomy, grain, livestock nutrition, feed store, precision ag, and energy (via SynEnergy JV).
- Ownership category
- akta.pro rank
Superior industry classification
Industry- Product category
- Agricultural Cooperative Services
- NAICS
- Corn Farming (11115), Other Grain Farming (11119), Oilseed and Grain Combination Farming (111191), Dual-Purpose Cattle Ranching and Farming (112130)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industries
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN), Farm Supply Retail (Independent Dealers) (AFABAJAA), Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)
Keywords
Where Superior is headquartered
LocationHeadquarters
- HQ city
- Huntingburg
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Superior business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Agronomy Products & Services: Crop protection products, seed, crop nutrients, custom application, custom seed treatment, and agronomy services delivered through 13 agronomy locations
- Grain Marketing: In-house grain marketing experts providing grain marketing plans, risk management, on-site grain storage facilities, rail loading capabilities, and grain origination through 6 grain elevators
- Livestock Nutrition: Animal nutrition products, custom feed, show feeds, and feed supplements from state-of-the-art feed mill and retail feed store
- Energy Products: Propane and liquid power fuels through 50% ownership stake in SynEnergy, refined through CountryMark; delivered through 2 retail fuel stations
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Superior product offering
Product offeringCore offering
Superior Ag is a farmer-owned agricultural cooperative that delivers crop inputs (crop protection, seed, crop nutrients), custom application, precision ag services, livestock nutrition products, retail feed store items, grain marketing and storage, and propane/fuel products to member-farmers. Operations span 13 agronomy locations, 6 grain elevators, a state-of-the-art feed mill, a retail feed store, and two retail fuel stations across southwestern Indiana, northern and central Kentucky, and bordering regions of Illinois.
Product overview
Superior Ag is a farmer-owned agricultural cooperative offering a comprehensive portfolio of products and services organized into six core divisions: Agronomy (crop protection, seed, crop nutrients, and custom application services), Precision Ag (data-driven farming technologies and insights), Livestock Nutrition (animal feed products and nutritional consulting through a state-of-the-art feed mill), Feed Store (retail store for companion animals, livestock, and show feeds), Grain (marketing, storage, and trading services), and Energy (propane and fuel products through SynEnergy partnership). The cooperative also offers specialized products including Trivapro and Quadris Top SBX fungicides, MasterLock adjuvant, and operates automated feed mill technology. All divisions are integrated to serve member-customers across southwestern Indiana, northern and central Kentucky, and bordering regions of Illinois.
Differentiator
Problem solved
Functional benefit
Brands
- SynEnergy: Propane and liquid power fuels partnership through 50% ownership stake, offering fuels refined through CountryMark.
Products and services
- Agronomy Provides crop inputs including crop protection products, seed, crop nutrients, custom application, custom seed treatment, and agronomy services delivered through 13 agronomy locations for member-customer farmers.
- Precision Ag Data-driven farming services using GPS soil sampling, WinField United's R7 Tool, AnswerPlot trials, and variable rate application to help growers manage inputs and increase production and profit potential.
- Livestock Nutrition Animal nutrition products, custom feed, feed supplements, show feeds, and nutritional consulting produced at a state-of-the-art feed mill and delivered to livestock operations.
- Feed Store Retail rural lifestyle store in Dale, IN offering companion animal products, livestock feed, show feeds, deer and wild game products, and equine branded products to hobby farmers, horse owners, and animal owners.
- Grain Grain marketing services including cash bids, futures, grain bid sheets, contract options, grain marketing plans, on-site grain storage facilities, and rail loading capabilities operated through 6 grain elevators.
- Energy (SynEnergy) Propane and liquid power fuels and lubricants, American-refined through CountryMark, offered through Superior Ag's 50% ownership stake in SynEnergy and delivered through 2 retail fuel stations in Huntingburg and Princeton.
Quantifiable outcome
- Over $54.6 million returned to members since 2007
- +2 more outcomes
Companies that use Superior
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Superior technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Superior partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SynEnergycoreSuperior Ag holds 50% ownership stake in SynEnergy, which provides a complete line of propane and liquid power fuels and lubricants refined through CountryMark. SynEnergy delivers energy products to farms and businesses across the service region.
- WinField UnitedcoreWinField United provides AnswerPlot trials data, R7 Tool for agronomic decision making, and precision ag technology integration. Superior Ag hosts an Answer Plot Vision Site in Dale, IN.
- CountryMarkcoreCountryMark provides American-refined fuels through SynEnergy partnership. Superior Ag distributes CountryMark fuels, lubricants, and ethanol-free 90 PLUS gasoline at their retail fuel stations.
- Land O'Lakes FoundationminorLand O'Lakes Foundation matches donations made by local cooperatives to enhance quality of life in rural communities. Superior Ag partnered with Land O'Lakes Foundation to donate $30,000 to local food banks.
- Premier CompaniescoreSuperior Ag and Premier Companies announced joint exploration of unification following board votes in July and August 2025. The potential merger would enhance member services and market reach.
- JSA (Johannesen & Associates)minorSuperior Ag Grain partners with JSA for the Select Pricing Program, offering a third-party managed bushel price risk management program.
- Koch Agronomic ServicesminorSuperior Ag offers CENTURO nitrogen stabilizer from Koch Agronomic Services at Owensboro Riverport for improved nitrogen efficiency.
- Owensboro Riverport AuthorityminorPartnership with Owensboro Riverport Authority for bulk fertilizer distribution including CENTURO nitrogen stabilizer.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Superior competitors and assessment
Company assessmentEmerging players
- CountryMark: American-owned fuel and lubricant cooperative refiner supplying SynEnergy — directly comparable in cooperative energy distribution model and a current commercial partner of Superior Ag.
Direct peers
- Co-Alliance Cooperative: Indianapolis-area farmer-owned cooperative offering agronomy, energy, grain, and animal nutrition across Indiana — same regional footprint and divisional structure as Superior Ag, serving the same member-customer base.
- MFA Incorporated: Missouri-based farmer-owned cooperative offering agronomy, livestock feed, grain, and energy products across the Midwest — similar divisional structure and member-customer profile to Superior Ag.
- Sunrise Cooperative: Ohio-based farmer-owned agricultural cooperative offering grain, agronomy, energy, and feed — operates a comparable divisional model across a neighboring Midwest geography.
- Premier Companies: Indiana-based farmer-owned agricultural cooperative with overlapping agronomy, grain, and energy operations — Superior Ag's announced August 2025 unification partner. Direct comparable in geography, structure, and product mix.
Broad incumbents
- Helena Agri-Enterprises: National distributor of agronomy inputs and crop protection products competing with Superior Ag's agronomy division across the Midwest — investor-owned competitor with broader product portfolio.
- Nutrien Ag Solutions: Investor-owned retail ag input distributor (subsidiary of Nutrien Ltd.) competing with Superior Ag in crop protection, seed, and custom application — investor-owned model highlights the structural disadvantage Superior Ag's cooperative governance creates.
- Growmark / FS: Large Midwestern agricultural cooperative providing crop inputs, grain, energy, and FS-branded products to member cooperatives including those overlapping Superior Ag's territory — broader scale but comparable operating model.
- Land O'Lakes: Farmer-owned cooperative spanning dairy foods, animal nutrition (Purina), and crop inputs (WinField United) — parent of Superior Ag's key precision-ag technology partner and direct comparable on cooperative scale and member-return philosophy.
Others
- CHS Inc. Largest U.S. farmer-owned cooperative, operating across energy, agronomy, grain, and food production with nationwide footprint — sets the benchmark cooperative model that Superior Ag operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Superior social profiles
Digital presenceSuperior financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior leadership team
Management profileNumber of profiles
Profiles17 records
Superior subsidiaries and ownership
Company hierarchySubsidiaries1 record
Superior funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior
What does Superior do?
Superior Ag is a farmer-owned agricultural cooperative that delivers crop inputs (crop protection, seed, crop nutrients), custom application, precision ag services, livestock nutrition products, retail feed store items, grain marketing and storage, and propane/fuel products to member-farmers. Operations span 13 agronomy locations, 6 grain elevators, a state-of-the-art feed mill, a retail feed store, and two retail fuel stations across southwestern Indiana, northern and central Kentucky, and bordering regions of Illinois.
Is Superior a public or private company?
Superior is a private company. It is classified as management employee owned and is currently operating.
When was Superior founded?
Superior was founded in 2007. It employs 251 to 500 people.
Where is Superior based?
Superior is headquartered in Huntingburg, United States, in the North America region.
How does Superior make money?
Four revenue lines are on record. Agronomy Products & Services are the primary driver. The others are grain Marketing, livestock Nutrition and energy Products.
Who are Superior's main competitors?
CountryMark is listed as an emerging player. Direct peers are Co-Alliance Cooperative, MFA Incorporated, Sunrise Cooperative and Premier Companies. Broad incumbents are Helena Agri-Enterprises, Nutrien Ag Solutions, Growmark / FS and Land O'Lakes. CHS Inc. is listed as an others.
Does Superior have an API?
No public API is recorded for Superior.
What industry is Superior in?
Superior's product category is Agricultural Cooperative Services. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated). Its NAICS code is 11115 and its SIC code is 700.