Selle Bassano
Selle Bassano is an Italian manufacturer of ergonomic bicycle saddles, offering 100+ SKUs across eight collections with proprietary patented technologies (Modular, Prozone, Isophorm). It serves e-bike riders, urban cyclists, and OEM e-bike manufacturers through direct e-commerce, dealers, and licensing.
- Company typePrivate
- Founded1986
- HeadquartersRiese, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Selle Bassano does
Selle Bassano (legal entity: Bassano Selle SRL) is an Italian designer and manufacturer of bicycle saddles headquartered in Riese Pio X, Province of Treviso, Veneto, Italy, founded in 1986 by Cassani. The company operates with 51-100 employees and runs a private, self-funded SRL structure with no disclosed external investment.
The product portfolio spans eight collections (Modular, Icon, Volare, Supreema, Leggera, Rival, Virtval, Terra) yielding more than 100 SKUs covering city, trekking, mountain, sport/racing, and electric-bike use cases, with male, female, unisex, and junior variants. Proprietary, internally-developed technologies form the technical backbone: the patented Modular system (0-5cm longitudinal opening adjustment for perineal relief), the granted Prozone shock-absorption system, the pending Isophorm variable-density memory foam with NO-DRIFT Zone, 3Zone Comfort Plus graduated compression, 5Zone anatomical zoning using elastic viscose material, and Saddle Integrated Light (SIL) embedded LED safety lighting. EL (electric bike) variants appear across Icon, Volare, Leggera, and Rival lines, indicating OEM-embedded supply to e-bike manufacturers.
The business model combines hardware sales of saddles (across standard, EL, and Gran Turismo variants) with patent licensing of internally-developed technologies. Distribution runs through three channels: direct-to-consumer e-commerce on a five-language website (Italian, English, German, Dutch, Spanish), a global bicycle retailer and dealer network, and OEM supply to e-bike manufacturers. Customer segments prioritised are e-bike/electric bicycle riders and urban/city cyclists, with secondary segments in trekking, mountain biking, and sport/racing. Pricing is not publicly disclosed.
Selle Bassano firmographics
Firmographics- Name
- Selle Bassano
- Legal name
- Bassano Selle SRL
- Website
- https://sellebassano.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Selle Bassano is an Italian manufacturer of ergonomic bicycle saddles, offering 100+ SKUs across eight collections with proprietary patented technologies (Modular, Prozone, Isophorm). It serves e-bike riders, urban cyclists, and OEM e-bike manufacturers through direct e-commerce, dealers, and licensing.
- Ownership category
- akta.pro rank
Selle Bassano industry classification
Industry- Product category
- Bicycle Saddles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Selle Bassano is headquartered
LocationHeadquarters
- HQ city
- Riese
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Selle Bassano business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Bicycle Saddle Sales: Core revenue from manufacturing and selling bicycle saddles across multiple product lines including Modular, Icon, Volare, Supreema, Leggera, Rival, Virtval, and Terra collections. Products include standard, EL (electric bike), and GT (Gran Turismo) variants targeting different cyclist segments.
- Patent Licensing: The company licenses its proprietary technologies including the Modular international patent to other manufacturers. Technologies developed internally (Modular, Isophorm, Prozone) are described as patents available for licensing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Selle Bassano product offering
Product offeringCore offering
Selle Bassano designs, manufactures, and sells bicycle saddles across multiple collections (Modular, Volare, Leggera, Rival, Virtval, Terra, Supreema) and sub-brands (Icon, Classic, Isophorm, Prozone, SIL), incorporating proprietary comfort technologies. The portfolio of 100+ SKUs targets road, mountain, trekking, urban, and e-bike cycling, with specialized EL variants engineered for OEM embedding into electric bicycles built by bicycle manufacturers.
Product overview
Selle Bassano is an Italian bicycle saddle manufacturer offering a comprehensive portfolio of saddles organized into multiple collections: Modular (adjustable opening saddles with patented technology), Volare 3Zone Icon, Volare 3Zone Classic (including Zeta and Supreema sub-lines), Supreema 5zone, Leggera (lightweight saddles available with 3Zone or Isophorm technologies), Rival 3Zone, Virtval Prozone, and Terra. The company develops proprietary comfort technologies including Modular (0-5cm adjustable opening), 3 Zone Comfort Plus (graduated compression), 5 Zone (anatomical zoning), Prozone (shock absorption), Isophorm (variable density memory foam), and Saddle Integrated Light (integrated LED). Products serve diverse cycling segments including standard bicycles, electric bikes (E-bikes), mountain bikes, city/trekking, touring, and sport/racing applications.
Differentiator
Problem solved
Functional benefit
Brands
- Modular: Modular saddle system with opening mechanism from 0 to 5 cm width, patent owned by Bassano Selle. Developed for electric bikes, city and trekking bikes, and racing bikes.
- Icon
- Volare
- Supreema
- Leggera
- Rival
- Virtval
- Terra
- Saddle Integrated Light (SIL)
Products and services
- Modular Collection
Quantifiable outcome
- Isophorm system guarantees a decidedly higher increase in comfort compared to current systems on the market
Companies that use Selle Bassano
Customer profileSegments5 records
Ideal customer profiles2 records
Selle Bassano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Selle Bassano partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Selle Bassano competitors and assessment
Company assessmentDirect peers
- Ergon: German manufacturer of ergonomic bicycle components including saddles, grips, and pedals. Comparable to Selle Bassano on ergonomic/comfort R&D and on serving performance, MTB, and urban commuter segments.
- Prologo: Italian saddle manufacturer with strong focus on ergonomic and racing designs, plus e-bike and MTB coverage. Directly comparable as a fellow Italian specialist saddle maker serving similar OEM and aftermarket channels.
- Fizik (Selle Royal Group): Premium performance saddle brand owned by Selle Royal, with strong OEM ties to road and gravel bike manufacturers. Directly comparable to Selle Bassano in target customer (OEM + aftermarket cyclist) and core product (ergonomic bicycle saddles).
- Selle Royal: Italian saddle manufacturer and parent of Fizik, with broad OEM supply across e-bike, city, and sport segments. A direct peer at the corporate level — both Italian saddle OEMs serving global bike brands, competing on comfort technology and OEM design wins.
- Brooks England: Heritage English leather saddle manufacturer with a strong touring and commuter positioning. A direct peer in the comfort/touring saddle category that competes for similar urban and trekking cyclist mindshare and OEM collaborations.
- SMP (Selle SMP): Italian saddle specialist known for its distinctive ergonomic central-channel design. Directly comparable as a fellow Italian saddle maker competing on anatomical comfort technology in road, MTB, and e-bike categories.
- Selle Italia: Italian manufacturer of performance and comfort bicycle saddles with deep OEM relationships across road, MTB, and e-bike segments. Selle Bassano is a direct peer — both Italian saddle specialists competing for the same OEM design-ins and dealer shelf space, with overlapping e-bike product focus.
- SQlab: German ergonomic saddle and component maker with strong focus on pressure-relief and anatomical design. A direct peer on the comfort/ergonomic technology axis, both developing proprietary pressure-relief systems for cyclists.
Emerging players
- ISM (formerly Adamo): Niche saddle manufacturer specializing in noseless saddle designs for triathlon, time trial, and riders with perineal discomfort. Comparable to Selle Bassano's Modular system's perineal pain-relief value proposition.
Broad incumbents
- Bontrager (Trek Bicycle): Captive saddle and component brand of Trek Bicycle, supplied across Trek's e-bike and traditional bike lines. A broader incumbent that competes with Selle Bassano specifically for Trek-family OEM saddle slots.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Selle Bassano social profiles
Digital presenceSelle Bassano compliance and trust
Trust signalCompliance1 record
Selle Bassano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selle Bassano leadership team
Management profileNumber of profiles
Profiles1 record
Selle Bassano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selle Bassano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selle Bassano
What does Selle Bassano do?
Selle Bassano designs, manufactures, and sells bicycle saddles across multiple collections (Modular, Volare, Leggera, Rival, Virtval, Terra, Supreema) and sub-brands (Icon, Classic, Isophorm, Prozone, SIL), incorporating proprietary comfort technologies. The portfolio of 100+ SKUs targets road, mountain, trekking, urban, and e-bike cycling, with specialized EL variants engineered for OEM embedding into electric bicycles built by bicycle manufacturers.
Is Selle Bassano a public or private company?
Selle Bassano is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selle Bassano founded?
Selle Bassano was founded in 1986. It employs 51 to 100 people.
Where is Selle Bassano based?
Selle Bassano is headquartered in Riese, Italy, in the Europe region.
How does Selle Bassano make money?
Two revenue lines are on record. Bicycle Saddle Sales are the primary driver. The others are patent Licensing.
Who are Selle Bassano's main competitors?
Direct peers on record are Ergon, Prologo, Fizik (Selle Royal Group), Selle Royal, Brooks England, SMP (Selle SMP), Selle Italia and SQlab. ISM (formerly Adamo) is listed as an emerging player. Bontrager (Trek Bicycle) is listed as a broad incumbent.
Does Selle Bassano have an API?
No public API is recorded for Selle Bassano.
What industry is Selle Bassano in?
Selle Bassano's product category is Bicycle Saddles. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.