Prologo
Prologo (VELO EUROPE S.R.L.) is an Italian manufacturer of high-performance bicycle saddles and cycling accessories — gloves, handlebar tapes, grips — sold across road, mountain bike, gravel, triathlon, and e-bike segments through its own e-commerce store, authorized retailers, and elite-team sponsorships worldwide.
- Company typePrivate
- Founded2007
- HeadquartersBugnano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prologo does
Prologo (legal entity VELO EUROPE S.R.L., headquartered in Busnago near Milan, Italy; founded 2006/2007) designs and manufactures high-performance bicycle saddles and adjacent cycling accessories — gloves, handlebar tapes, grips — for road, mountain bike, gravel, triathlon, time-trial, e-bike, and women's-specific segments. Its product portfolio spans entry-level SKUs around $55 to premium full-carbon integrated systems such as the Predator//01 TT at $1,500+. The company differentiates through a stack of patented, in-house technologies — CPC (3D conical polymer vibration absorption adapted from military and F1 use), PAS (perineal pressure relief), 3DMSS (3D-printed multi-sector padding), the modular Choice rail/base design, Active Base System, Slide Control, and Grip Cover — developed in collaboration with Politecnico di Milano and validated by elite athletes.
Revenue is generated through a hybrid B2B/B2C model: hardware sales of saddles and accessories, distributed via the company's own prologo.it e-commerce platform (with global multi-currency/multi-language checkout) and through authorized retailers worldwide. Top-of-funnel demand is built through deep sponsorships of professional cycling teams — ten WorldTour teams rode Prologo at the 2026 Giro d'Italia (Visma–Lease a Bike, INEOS, Bahrain Victorious, FDJ-United, Astana, Picnic PostNL, Lotto-Intermarché, Uno-X Mobility, Pinarello-Q36.5) — and through product partnerships with marquee athletes such as Tadej Pogačar, Jonas Vingegaard, Wout van Aert, Sam Laidlow, and the Atherton MTB team, who co-develop signature SKUs. A distinct Proxim sub-brand targets gravity, Enduro, E-MTB, and women's EVA lines. Prologo remains a privately held, 1–10-employee Italian SRL with no disclosed institutional investors or external funding.
Prologo firmographics
Firmographics- Name
- Prologo
- Legal name
- VELO EUROPE S.R.L.
- Website
- https://prologo.it
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prologo (VELO EUROPE S.R.L.) is an Italian manufacturer of high-performance bicycle saddles and cycling accessories — gloves, handlebar tapes, grips — sold across road, mountain bike, gravel, triathlon, and e-bike segments through its own e-commerce store, authorized retailers, and elite-team sponsorships worldwide.
- Ownership category
- akta.pro rank
Prologo industry classification
Industry- Product category
- Bicycle Saddles and Cycling Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Prologo is headquartered
LocationHeadquarters
- HQ city
- Bugnano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Prologo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Bicycle Saddles: Primary revenue stream from high-performance bicycle saddles across multiple product lines including road, mountain bike, gravel, triathlon, and e-bike segments. Products range from entry-level to premium carbon fiber models.
- Accessories: Secondary revenue from cycling accessories including gloves (MIG, Energrip, Kylma), handlebar tapes (OctoTouch 3D, Onetouch, Plaintouch), grips, and utility products.
- Proxim Brand: Proxim sub-brand (powered by Prologo) generates revenue from gravity, enduro, and e-MTB saddles, grips, and accessories, targeting extreme sports cyclists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Carbon Road Saddles |
| One time/ perpetual license | Pay-as-you-go | 3D Technology Saddles |
| One time/ perpetual license | Pay-as-you-go | Triathlon/TT Integrated Saddles |
| One time/ perpetual license | Pay-as-you-go | Proxim Gravity/E-MTB Saddles |
| Unit Pricing | Pay-as-you-go | Gloves |
| Unit Pricing | Pay-as-you-go | Handlebar Tapes |
| One time/ perpetual license | Pay-as-you-go | Tour de France/Special Edition |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Prologo product offering
Product offeringCore offering
Prologo designs and manufactures high-performance bicycle saddles and cycling accessories across road, mountain bike, gravel, triathlon, time trial, and e-bike segments. Its products incorporate proprietary technologies such as CPC (Connect Power Control), PAS (Perineal Area System), 3DMSS (Multi Sector System), Active Base System, Slide Control and Grip Cover. The company operates the Proxim sub-brand for gravity and E-MTB disciplines, and sells directly via its e-commerce platform and through authorized retailers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Proxim: Powered by Prologo line of high-performance saddles and accessories specifically for E-MTB and gravity disciplines including All-Mountain, Enduro, and Downhill
Products and services
- Predator//02 TT/TRI Integrated Saddle Integrated triathlon and time trial saddle with carbon fiber injected base and Nack rail, designed for aerodynamic positioning during long races. Co-developed with 2023 Ironman World Champion Sam Laidlow.
- Choice Modular Road Saddle Prologo's first integrated, modular, aerodynamic road saddle with patented rail-base separation for sustainability and repairability. Targeted at performance road cyclists seeking aerodynamic gains and lightweight design.
- 3DMSS 3D Printed Saddles (Scratch M5 PAS and Nago R4 PAS) 3D printed saddle line featuring Multi Sector System (3DMSS) with differentiated sector geometry, densities, and elastic coefficients adapted from Pressure Map MyOwn analysis. Premium offering for cyclists seeking maximum comfort customization.
- Predator//01 TT Integrated Saddle Ultra-lightweight integrated time trial saddle (135g) co-developed with Ineos Grenadiers, UAE Team Emirates, and Visma | Lease a Bike. Used by Tadej Pogačar during his 2024 Tour de France victory.
- AGX Gravel/Adventure Saddle Line Saddle line for gravel, adventure and cyclocross riding featuring Slide Control technology and upgraded padding. Developed with gravel world champions Mohorič, Ferrand-Prévot, and Vos.
- NDR XC/Marathon Mountain Bike Saddle Line Cross-country and marathon mountain bike saddle line with Grip Cover surface technology for stability during pushing phases. Developed with leading XC teams including Cannondale Factory Racing and BMC Factory Racing.
- Nago R4 and Dimension R2 CPC Saddles Road saddles featuring upgraded CPC technology pattern with increased padding and GripCover coating. Targets riders seeking vibration absorption, grip, and stability from patented CPC polymers.
- Raion All-Road Recycle Saddle Sustainable all-road saddle made with recycled nylon base, recycled steel rail, and recycled foam/cover, incorporating Active Base System. Targets environmentally conscious riders.
- OctoTouch 3D Handlebar Tape 3D printed handlebar tape with conical nano-structures in elastomer that absorb vibrations. Tested on Paris-Roubaix pavé and Strade Bianche gravel.
- MIG AIR CPC and MIG CPC Cycling Gloves Cycling gloves with evolved CPC grip technology; MIG AIR CPC variant uses aerodynamic fabric developed with Politecnico di Milano. Tested by Bahrain Victorious WorldTour team.
- Proxim Gravity Saddle Line (Powered by Prologo) Proxim sub-brand saddle line designed for gravity disciplines (Downhill, Enduro, All-Mountain, E-MTB) with MSS padding, Slide Control 3D, and compact dimensions. Includes W460, Nembo, Altius, W660, W400, W350 models.
- EVA Women's Specific Saddle Line
Quantifiable outcome
- Nago R4 PAS weighs only 138 grams, among the lightest in its class
- +4 more outcomes
Companies that use Prologo
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles4 records
Prologo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Prologo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Politecnico di MilanocoreUniversity research partnership for saddle development including wind tunnel testing and aerodynamic development. Proxim saddles were designed with the Politecnico di Milano and refined over years with input from gravity champions and teams.
- Visma | Lease a BikeflagshipInnovation Technical Partner - Prologo works closely with Visma | Lease a Bike for product development and testing. Team used Prologo saddles for Volta ao Algarve and Paris-Nice race victories. Jonas Vingegaard won 2026 Giro d'Italia using Prologo Choice saddle.
- Sam LaidlowcoreProfessional triathlete and 2023 Ironman World Champion serves as ambassador and product developer for Prologo triathlon saddles. Set cycling record at 2024 Ironman World Championship using Dimension Tri CPC.
- Sam LaidlowcoreCo-developed the revolutionary Predator integrated saddle system for triathlon and time trial. Laidlow provided feedback during 18-month R&D process.
- Gee AthertoncoreTwo-time Downhill World Champion tested and approved Proxim Nembo saddle, providing feedback for product refinement during extreme trail riding in the Dolomites.
- Ineos GrenadierscoreWorldTour cycling team partnership for saddle development and testing. Team members including Geraint Thomas and other professionals provide product feedback.
- UAE Team EmiratescoreWorldTour cycling team involved in Predator saddle development from initial stages, providing feedback on aerodynamic performance requirements.
- Atherton MTB Race TeamcoreProxim brand technical sponsor for Downhill and Enduro racing. Team riders including Gee, Rachel, and Micayla Atherton compete on Proxim saddles.
- Cannondale Factory RacingcoreXC and marathon mountain bike team involved in development of NDR line saddles, providing feedback for off-road performance requirements.
- BMC Factory RacingcoreXC and marathon mountain bike team contributing to NDR line development for cross-country and marathon performance requirements.
- Lapierre Racing UnitycoreMountain bike team involved in development feedback for NDR line saddles for off-road disciplines.
- Wilier-VittoriacoreMountain bike team providing input for NDR line saddle development for cross-country and marathon use.
- Origine Racing DivisioncoreMountain bike team contributing to development of NDR line saddles for off-road performance.
- BH Coloma TeamcoreMountain bike team involved in NDR line saddle development feedback for cross-country and marathon disciplines.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Prologo competitors and assessment
Company assessmentDirect peers
- Ergon: Ergon designs ergonomic bike components including saddles, grips, and backpacks, with a strong focus on MTB, gravity, and endurance cycling. It competes with Prologo's Proxim and NDR lines in off-road disciplines and emphasizes biomechanical fit.
- Fizik (Selle Royal Group): Fizik is Prologo's closest direct competitor, also Italian, focused on high-performance bicycle saddles, shoes, and components for road, MTB, and gravel. Like Prologo, Fizik sponsors WorldTour teams (INEOS Grenadiers historically) and competes directly in the premium saddle category with proprietary technologies.
- Selle Italia: Selle Italia is one of the oldest Italian saddle manufacturers, producing road, MTB, gravel, and triathlon saddles with proprietary technologies (e.g., idmatch fitting). It competes with Prologo in the premium Italian-made saddle segment and has similar global distribution.
- Brooks England: Brooks is a heritage British saddle brand now part of Selle Royal Group, producing leather and performance saddles across road, gravel, and touring. Competes with Prologo in premium cycling saddles with a strong brand and global distribution footprint.
- ISM (International Saddle Manufacturer): ISM specializes in nose-less and split-nose triathlon and time trial saddles, competing directly with Prologo's Predator line. Both brands supply elite triathletes and time trial specialists globally.
- Fabric (Isadore): Fabric (originally a LifeLine brand, now under Isadore ownership) produces saddles, grips, and bar tape for road, gravel, and MTB. It competes with Prologo in the premium segment with a focus on minimalist design and integrated accessory systems.
Broad incumbents
- PRO (Shimano PRO): Shimano's PRO components line includes saddles, stems, bars, and other contact points. PRO competes with Prologo across road, MTB, and gravel categories and benefits from Shimano's distribution and OEM integration.
- Specialized (Body Geometry saddles): Specialized sells its own Body Geometry saddles as part of its broader bike and component portfolio. While not a saddle specialist, it competes with Prologo through vertically integrated fit technology (Retül) and OEM saddle supply on complete bikes.
- Giant Contact (Giant Bicycles): Giant offers its own Contact and Fleet SLR saddles as part of its global bike lineup. It overlaps with Prologo through OEM saddle supply on complete bikes and competes indirectly for consumer wallet share in components.
Emerging players
- SQLab (Saddles by Inbike): SQLab develops biomechanically optimized saddles, grips, and innerbarends for road, MTB, and e-bikes, with a strong fit-focused value proposition. It overlaps with Prologo on comfort and pressure-distribution technologies but is smaller and more regionally focused.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prologo social profiles
Digital presencePrologo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prologo leadership team
Management profileNumber of profiles
Prologo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prologo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prologo
What does Prologo do?
Prologo designs and manufactures high-performance bicycle saddles and cycling accessories across road, mountain bike, gravel, triathlon, time trial, and e-bike segments. Its products incorporate proprietary technologies such as CPC (Connect Power Control), PAS (Perineal Area System), 3DMSS (Multi Sector System), Active Base System, Slide Control and Grip Cover. The company operates the Proxim sub-brand for gravity and E-MTB disciplines, and sells directly via its e-commerce platform and through authorized retailers worldwide.
Is Prologo a public or private company?
Prologo is a private company. It is classified as unknown and is currently operating.
When was Prologo founded?
Prologo was founded in 2007. It employs 1 to 10 people.
Where is Prologo based?
Prologo is headquartered in Bugnano, Italy, in the Europe region.
How does Prologo make money?
Three revenue lines are on record. Bicycle Saddles are the primary driver. The others are accessories and proxim Brand.
Who are Prologo's main competitors?
Direct peers on record are Ergon, Fizik (Selle Royal Group), Selle Italia, Brooks England, ISM (International Saddle Manufacturer) and Fabric (Isadore). Broad incumbents are PRO (Shimano PRO), Specialized (Body Geometry saddles) and Giant Contact (Giant Bicycles). SQLab (Saddles by Inbike) is listed as an emerging player.
Does Prologo have an API?
No public API is recorded for Prologo.
What industry is Prologo in?
Prologo's product category is Bicycle Saddles and Cycling Accessories. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.