ezDebt
ezDebt Solutions is a South African debt counselling firm that helps over-indebted consumers reduce monthly payments through creditor negotiation. Founded in 2011 and headquartered in Parow, Cape Town, it serves individual consumers across South Africa.
- Company typePrivate
- Founded2011
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ezDebt does
ezDebt Solutions is a South African debt counselling firm founded in 2011 and headquartered at 200 Voortrekker Road in Parow, Cape Town. The company provides a regulated debt review service that helps over-indebted South African consumers reduce monthly debt obligations and protect assets from repossession. Its core offering follows a three-step process: a free initial consultation, design of an individualised debt solution, and ongoing negotiation and payment management with creditors on the client's behalf. The firm reports cumulative engagement metrics of more than 234,000 enquiries, 160,000+ quotes provided, and 9,000+ applications processed.
The product surface is centred on a single Debt Review Services line, supported by a Free Callback Request intake mechanism and a Financial Education Blog that covers debt traps, credit ratings, blacklisting, and general personal finance topics. Documented customer outcomes include representative monthly payment reductions across property bonds, vehicle finance, retail accounts, and personal loans — for example, a combined case showing total monthly payments reduced from R13,500 to R9,400. The company's underlying core technology is not publicly disclosed, it does not maintain a mobile application, and no API, SDK, or integration programme is referenced in the source data.
ezDebt generates revenue through professional services fees tied to debt counselling engagements; pricing is quote-based and not publicly disclosed, with free no-obligation consultations offered as the entry point. The go-to-market is direct-to-consumer and sales-led, with intake handled via phone (021 180 4554), email ([email protected]), and website contact forms. Marketing channels span a financial education blog, organic social presence on Facebook, Twitter, and Instagram, an email newsletter, radio advertising, and Hellopeter-based referral proof. The company is privately held with no disclosed outside capital, parent entity, acquisitions, regulatory actions, or leadership changes, and its operating geography is concentrated in South Africa with primary presence in the Western Cape.
ezDebt firmographics
Firmographics- Name
- ezDebt
- Legal name
- ezDebt Solutions
- Website
- https://ezdebt.co.za
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ezDebt Solutions is a South African debt counselling firm that helps over-indebted consumers reduce monthly payments through creditor negotiation. Founded in 2011 and headquartered in Parow, Cape Town, it serves individual consumers across South Africa.
- Ownership category
- akta.pro rank
ezDebt industry classification
Industry- Product category
- Debt Counselling Services
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Collections & Creditor Negotiation Support (Debtor-Side) (FSAEAFAI)
- akta.pro secondary industries
- Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH), Financial Hardship & Forbearance Assistance (FSAEAFAJ)
Keywords
Where ezDebt is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
ezDebt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Debt Counselling Services: The company generates revenue through professional debt counselling fees charged to clients for negotiating reduced monthly payments with creditors, managing debt review processes, and providing financial advisory services. The service helps consumers reduce instalments by negotiating new repayment terms with credit providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free initial consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ezDebt product offering
Product offeringCore offering
ezDebt Solutions provides regulated debt counselling services to over-indebted South African consumers. The company follows a three-step process: an initial free consultation with certified debt counsellors, an assessment and tailored debt review solution design that protects clients' assets and living expenses, and ongoing creditor negotiation and payment management. The service negotiates reduced monthly instalments directly with credit providers on behalf of clients, aiming to lower debt-to-income ratios and prevent repossession of homes or vehicles.
Product overview
ezDebt operates as a single-product debt counselling service in South Africa, centred on its Debt Review Services offering. The core product follows a three-step process where certified debt advisors negotiate with creditors on behalf of over-indebted consumers to reduce monthly repayments. Supporting the core service, ezDebt offers a Free Callback Request mechanism for client onboarding and maintains a Financial Education Blog that addresses topics such as debt avoidance, credit management, and personal finance optimisation. The company has been operating for over 10 years and claims to have assisted thousands of clients across South Africa, with a team of certified debt counselors.
Differentiator
Problem solved
Functional benefit
Products and services
- Debt Review Services A regulated debt counselling service in South Africa that helps over-indebted consumers restructure their repayments by negotiating with creditors. The service follows a three-step process: initial consultation, assessment and solution design, and ongoing payment management. It is targeted at individual South African consumers struggling with high debt-to-income ratios, creditor harassment, or risk of asset repossession.
Quantifiable outcome
- Monthly payment reduction from R13,500 to R9,400 (R4,100 savings) demonstrated in example case
- +4 more outcomes
Companies that use ezDebt
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
ezDebt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ezDebt partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
ezDebt competitors and assessment
Company assessmentDirect peers
- Debt Rescue: Major South African debt counselling company providing debt review, payment plan restructuring, and creditor negotiation to over-indebted consumers nationally; competes head-to-head with ezDebt for the same persona.
- National Debt Advisors: South African debt counselling intermediary that helps consumers apply for formal debt review and negotiates with creditors — same service model, similar regulatory standing under the National Credit Act.
- Debtline: South African debt counselling firm offering debt review applications and creditor negotiation services, operating in the same NCR-regulated category as ezDebt with comparable direct-to-consumer delivery.
- DebtBusters: One of the largest and most established debt counselling firms in South Africa, offering consumer debt review, creditor negotiation, and related financial wellness services — directly overlapping with ezDebt's core offering.
Emerging players
- MyBudget: South African budgeting and money-management service that touches consumer debt but emphasises structured budgeting rather than formal NCR debt review — partially overlapping with ezDebt's financial advisory remit.
- Indigo Wellness: Employee financial wellness provider serving South African employers; intersects with ezDebt's segment through personal finance and debt-stress support, though delivered via B2B channels rather than direct-to-consumer.
Regional players
- StepChange Debt Charity: UK-based free debt advice and debt management plan provider; operates the same debtor-side credit counselling model as ezDebt but serves a different geographic market under different regulation.
- National Debt Relief: US debt settlement company that negotiates with creditors on behalf of consumers — analogous service model to ezDebt's creditor negotiation, but operates under US law and serves North American consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ezDebt social profiles
Digital presenceezDebt financial estimates
Financial estimateRevenue estimate
Valuation estimate
ezDebt leadership team
Management profileNumber of profiles
ezDebt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ezDebt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ezDebt
What does ezDebt do?
ezDebt Solutions provides regulated debt counselling services to over-indebted South African consumers. The company follows a three-step process: an initial free consultation with certified debt counsellors, an assessment and tailored debt review solution design that protects clients' assets and living expenses, and ongoing creditor negotiation and payment management. The service negotiates reduced monthly instalments directly with credit providers on behalf of clients, aiming to lower debt-to-income ratios and prevent repossession of homes or vehicles.
Is ezDebt a public or private company?
ezDebt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ezDebt founded?
ezDebt was founded in 2011. It employs 11 to 50 people.
Where is ezDebt based?
ezDebt is headquartered in Cape Town, South Africa, in the Africa region.
How does ezDebt make money?
One revenue line is on record: debt Counselling Services.
Who are ezDebt's main competitors?
Direct peers on record are Debt Rescue, National Debt Advisors, Debtline and DebtBusters. Emerging players are MyBudget and Indigo Wellness. Regional players are StepChange Debt Charity and National Debt Relief.
Does ezDebt have an API?
No public API is recorded for ezDebt.
What industry is ezDebt in?
ezDebt's product category is Debt Counselling Services. Its primary akta.pro industry code is FSAEAFAI, Collections & Creditor Negotiation Support (Debtor-Side), with a secondary code of FSAKAJAH, Credit Counseling & Debt Management Plans (DMP). Its NAICS code is 5223 and its SIC code is 7320.