Avatria
Avatria is a Chicago-based digital commerce consulting agency serving enterprise clients across retail, manufacturing, distribution, and other verticals with platform implementations, managed services, and its MACH-based composable commerce accelerator, Zocalo.
- Company typePrivate
- Founded2014
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Avatria does
Avatria is a Chicago-based digital commerce consulting agency serving enterprise clients across retail, manufacturing and distribution, automotive services, non-profit, entertainment, and other verticals. The company delivers end-to-end digital commerce services including platform implementations, digital strategy, analytics and customer data, managed services, search and merchandising, and globalization and compliance engagements, sold through direct enterprise sales and quote-based multi-year contracts.
Avatria's core proprietary asset is Zocalo, a MACH-based composable commerce accelerator built on React and Java Spring with over 250 pre-built capabilities supporting B2C, B2B, multi-site, multi-brand, and multi-channel deployments. Zocalo employs a distinctive middle-layer business logic architecture (logic in the API layer rather than the frontend) enabling a 'build once, deploy everywhere' model across websites, kiosks, mobile apps, in-store POS, and customer portals. Zocalo is offered free of license fees, positioning it as a freemium lead-generation asset for Avatria's professional services and managed services revenue. Complementary products include Avatria Convert (machine learning-driven product discovery and merchandising) and Avatria Engage (product data optimization for SEO and SEM).
The company monetizes through professional services (project-based consulting and implementation), managed services (ongoing hosting, upgrades, and fractional digital experts), and the freemium Zocalo accelerator, with six partnerships exceeding four years and a nine-year relationship with Discount Tire anchoring the enterprise book. Avatria operates as a brand or subsidiary within the TransPerfect corporate umbrella, as indicated by the TransPerfect copyright on avatria.com and the privacy policy's reference to 'Avatria, Inc., and its subsidiaries and affiliates,' providing access to broader corporate resources.
Avatria firmographics
Firmographics- Name
- Avatria
- Legal name
- Avatria, Inc.
- Website
- https://avatria.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Avatria is a Chicago-based digital commerce consulting agency serving enterprise clients across retail, manufacturing, distribution, and other verticals with platform implementations, managed services, and its MACH-based composable commerce accelerator, Zocalo.
- Ownership category
- akta.pro rank
Avatria industry classification
Industry- Product category
- Digital Commerce Consulting & Composable Commerce Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ), Workflow-Oriented Integration & Orchestration (HDAEAIAG), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)
Keywords
Where Avatria is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avatria business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Digital Commerce Consulting Services: End-to-end digital commerce solutions including platform implementations, strategic business orchestration, and digital strategy engagements. Projects span from roadmap development through implementation and ongoing optimization.
- Managed Services: Ongoing technology management including managed hosting, technology upgrades, and digital feature enhancements. Delivered as ongoing concierge services with dedicated fractional digital experts.
- Zocalo Platform (Free Accelerator): Zocalo is provided free of license fees as an accelerator to drive consulting engagements. Generates value by accelerating implementations and reducing project risk while enabling long-term client partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Zocalo Free Platform - No license fees or ongoing platform costs |
| Other | Multi-year contract | Professional Services - Custom consulting engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Avatria product offering
Product offeringCore offering
Avatria is a digital commerce consulting agency that delivers end-to-end platform implementations, composable commerce solutions, and managed services to enterprise B2B and B2C clients. Its flagship technology product, Zocalo, is a MACH-based composable commerce accelerator with 250+ pre-built capabilities that enables brands to launch digital storefronts 40-60% faster across websites, kiosks, mobile apps, and in-store POS using a 'build it once, deploy it everywhere' model. The company complements Zocalo with two AI-driven modules—Avatria Convert (ML merchandising) and Avatria Engage (product data optimization)—plus strategy, analytics, and managed services engagements.
Product overview
Avatria offers a digital commerce consulting and technology platform centered on Zocalo, its flagship composable commerce accelerator. Zocalo serves as the core digital storefront product with over 250 pre-built capabilities for B2C and B2B commerce, supporting multi-storefront deployments across web, mobile, in-store, and other channels. This core product is complemented by specialized add-on modules: Avatria Convert provides machine learning-driven intelligent merchandising for personalized product discovery, while Avatria Engage optimizes product data for search engine visibility and SEM performance. The portfolio operates on a MACH (Microservices, API-first, Cloud-native SaaS, Headless) architecture principles.
Differentiator
Problem solved
Functional benefit
Brands
- Zocalo: A composable commerce accelerator developed by Avatria that enables brands to build and launch digital experiences up to 40% faster. It employs a 'build it once, deploy it everywhere' model supporting B2C and B2B businesses with multi-storefront capability.
- Avatria Engage
- Avatria Convert
Products and services
- Zocalo
- Avatria Convert
- Avatria Engage
Quantifiable outcome
- 40-60% faster time to market with Zocalo
- +5 more outcomes
Companies that use Avatria
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Avatria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Avatria partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- commercetoolscorecommercetools is a leading composable eCommerce platform. Avatria's Zocalo integrates with commercetools to provide a pre-built API layer and storefront, enabling commercetools customers to streamline implementation and accelerate deployment. Zocalo is a commercetools certified accelerator.
- EmporixcoreEmporix is a leading headless and composable commerce platform. Avatria has successfully implemented Emporix solutions for clients including AmerCareRoyal, achieving an industry innovation award.
- ContentfulcoreContentful is a leading headless CMS platform. Avatria is a Contentful partner providing expertise in building reusable components and supporting content migrations and website redesigns.
- Builder.iocoreBuilder.io is a MACH-based CMS platform. Avatria implements Builder.io for clients like AmerCareRoyal to enable marketing team autonomy and flexible content management.
- ShopifycoreShopify is an eCommerce platform partner. Avatria has implemented Shopify solutions for clients including Dave and Buster's for digital selling capabilities.
- SAP CommercecoreSAP Commerce is an enterprise commerce platform. Avatria has extensive experience implementing SAP Commerce for clients including Discount Tire, Epson, and Anixter.
- Adobe CommercecoreAdobe Commerce (Magento) is an enterprise commerce platform. Avatria has implemented Adobe Commerce solutions for clients including NYSID.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Avatria competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Avatria social profiles
Digital presenceAvatria compliance and trust
Trust signalCompliance2 records
Avatria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avatria leadership team
Management profileNumber of profiles
Profiles2 records
Avatria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avatria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avatria
What does Avatria do?
Avatria is a digital commerce consulting agency that delivers end-to-end platform implementations, composable commerce solutions, and managed services to enterprise B2B and B2C clients. Its flagship technology product, Zocalo, is a MACH-based composable commerce accelerator with 250+ pre-built capabilities that enables brands to launch digital storefronts 40-60% faster across websites, kiosks, mobile apps, and in-store POS using a 'build it once, deploy it everywhere' model. The company complements Zocalo with two AI-driven modules—Avatria Convert (ML merchandising) and Avatria Engage (product data optimization)—plus strategy, analytics, and managed services engagements.
Is Avatria a public or private company?
Avatria is a private company. It is classified as corporate owned and is currently operating.
When was Avatria founded?
Avatria was founded in 2014. It employs 5,001 to 10,000 people.
Where is Avatria based?
Avatria is headquartered in Chicago, United States, in the North America region.
How does Avatria make money?
Three revenue lines are on record. Digital Commerce Consulting Services are the primary driver. The others are managed Services and zocalo Platform (Free Accelerator).
Does Avatria have an API?
No public API is recorded for Avatria.
What industry is Avatria in?
Avatria's product category is Digital Commerce Consulting & Composable Commerce Software. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of HDAEAIAJ, API Analytics, Monetization & Developer Experience Tooling. Its NAICS code is 5415 and its SIC code is 8742.