Herbamed
Herbamed is a privately held Brazilian dietary supplement manufacturer operating four branded nutraceutical lines and distributing nationwide through major retail chains and its own e-commerce store.
- Company typePrivate
- Founded1996
- HeadquartersAssis, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Herbamed does
Herbamed (legal entity: Herbamed Laboratorio Nutracêutico Ltda, CNPJ 14.829.598/0001-30) is a privately held Brazilian nutraceutical manufacturer founded in 1996 and headquartered in Assis, São Paulo. The company operates a modern industrial plant producing dietary supplements organized into four branded lines: Linha Verde (special/health foods), Linha Beauty (hair, skin, and nail care), Linha Supra (general quality-of-life supplements), and Linha Especial (premium shelf products). Production is supervised by an in-house team of chemists and pharmacists using what the company describes as cutting-edge manufacturing technology and high-quality raw materials.
The company sells through a hybrid distribution model: B2B partnerships with large retail chains and resellers across Brazil, complemented by a direct-to-consumer e-commerce channel (Loja Virtual at lojaherbamed.com.br). Its primary customer segments are health-conscious Brazilian families purchasing supplements for health maintenance, disease prevention, bone health, beauty/anti-aging, and general wellness, alongside enterprise retail partners that require a quality-certified, broad-line supplement supplier.
Commercially, revenue is generated almost entirely through one-time product sales of nutraceuticals across the four lines; pricing is not publicly disclosed and requires direct contact or account setup. The company supports demand generation through a content blog, social channels (Facebook, Instagram, YouTube, LinkedIn), an email newsletter, and WhatsApp-based customer service. There is no evidence of AI/ML capabilities, third-party certifications, patents, or external funding rounds in the source data.
Herbamed firmographics
Firmographics- Name
- Herbamed
- Legal name
- Herbamed Laboratorio Nutracêutico Ltda
- Website
- https://herbamed.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herbamed is a privately held Brazilian dietary supplement manufacturer operating four branded nutraceutical lines and distributing nationwide through major retail chains and its own e-commerce store.
- Ownership category
- akta.pro rank
Herbamed industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Herbamed is headquartered
LocationHeadquarters
- HQ city
- Assis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Herbamed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Nutraceutical and Dietary Supplement Sales: Herbamed generates revenue through the manufacture and sale of dietary supplements and nutraceuticals across four product lines (Verde, Beauty, Supra, and Especial). Products are sold through B2B partnerships with retail chains and B2C via the company's virtual store.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Herbamed product offering
Product offeringCore offering
Herbamed manufactures and distributes a portfolio of dietary supplements and nutraceutical products organized into four branded lines: Linha Verde, Linha Beauty, Linha Supra, and Linha Especial. The company sells these supplements through B2B partnerships with large retail chains and resellers, and also operates a direct-to-consumer virtual store (Loja Virtual) targeting Brazilian families.
Product overview
Herbamed is a Brazilian dietary supplement (nutraceutical) company operating as a single unified product portfolio organized into four distinct product lines: Linha Verde (special/health foods), Linha Beauty (beauty supplements for hair, skin, and nails), Linha Supra (general wellness supplements), and Linha Especial (premium/exclusive products). The company integrates advanced technology with high-quality raw materials to deliver effective and differentiated products, supervised by a select team of chemists and pharmacists. With 27 years in the market, Herbamed serves major retail networks and partners across Brazil through a modern industrial facility.
Differentiator
Problem solved
Functional benefit
Brands
- Linha Verde: Special foods that guarantee extra doses of health. The Green Line products guarantee a wide range of benefits.
- Linha Beauty
- Linha Supra
- Linha Especial
Products and services
- Linha Verde A product line of dietary supplements under the Linha Verde brand, targeting health-conscious Brazilian consumers seeking natural nutraceutical formulations.
- Linha Beauty A line of beauty-oriented nutraceutical supplements designed for consumers interested in beauty and skin-health dietary support.
- Linha Supra A premium line of dietary supplements within Herbamed's portfolio, positioned for advanced or specialty nutraceutical formulations.
- Linha Especial A specialty line of dietary supplements offered by Herbamed, addressing specific or targeted consumer health needs within the company's product portfolio.
- Loja Virtual Herbamed A direct-to-consumer virtual store that sells Herbamed's full range of dietary supplements online to Brazilian families seeking health and wellness products.
Companies that use Herbamed
Customer profileSegments2 records
Ideal customer profiles2 records
Herbamed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Herbamed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Large Retail Chains (unspecified)coreHerbamed partners with large retail chains and resellers across Brazil. By becoming a partner, retailers gain access to Herbamed's reliability and quality standards on their shelves, ensuring better turnover and profitability with a vast product line. The modern industrial plant is capable of supplying major networks and partners nationwide.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Herbamed competitors and assessment
Company assessmentBroad incumbents
- Sundown Naturals (Bayer): Herbal and vitamin supplement brand owned by Bayer, distributed widely in Brazil through retail and pharmacy channels. Comparable to Herbamed in herbal supplement positioning and retail-shelf presence, with substantially larger parent backing.
- GNC (General Nutrition Center): Global specialty retailer of vitamins, minerals, and herbal supplements with established presence in Latin America. Comparable to Herbamed in product assortment and channel, though GNC operates primarily through owned retail and a broader international footprint.
- Herbalife: Global nutritional supplement and meal-replacement company with significant Brazil operations, selling vitamins, herbal, and sports-nutrition products through a network-marketing model. Comparable to Herbamed in product category (dietary/herbal supplements) and Brazilian retail presence, though far larger and globally diversified.
- Cimed: Large Brazilian pharmaceutical group with expanding consumer health, vitamin, and supplement lines sold through mass-market retail. Comparable to Herbamed in retail-channel strategy and category, though Cimed is a substantially larger and more diversified player.
- Aché Laboratórios: One of Brazil's largest pharmaceutical companies with growing consumer health and supplement lines distributed through retail and pharmacy chains. Comparable to Herbamed in domestic retail distribution and wellness category, with substantially broader portfolio and resources.
- Amway: Global direct-selling company with major nutrition and herbal supplement lines (Nutrilite), operating in Brazil. Comparable to Herbamed in dietary supplement category and target consumer; Amway's direct-selling model and global scale make it a broader incumbent.
Direct peers
- Centroflora: Brazilian company specializing in standardized botanical extracts and plant-based ingredients for the supplement industry. Comparable to Herbamed in the botanical/nutraceutical value chain, though Centroflora operates upstream as a B2B ingredient supplier rather than finished brand.
- Nutrilatina: Brazilian manufacturer of vitamins, minerals, and dietary supplements with similar B2B supply to retail chains and private-label capabilities. Directly comparable to Herbamed as a domestic nutraceutical producer competing on shelf in Brazil.
- Farmaleo: Brazilian manufacturer of dietary supplements, vitamins, and herbal products supplying retail and pharmacy networks across Brazil. Directly comparable to Herbamed in size, business model, and Brazilian nutraceutical market positioning.
- Vhita (Soma Group): Brazilian direct-to-consumer vitamin and supplement brand operating in the mass-market segment with strong e-commerce focus. Comparable to Herbamed in category, Brazilian consumer base, and multi-channel distribution strategy, with greater emphasis on digital.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Herbamed social profiles
Digital presenceHerbamed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herbamed leadership team
Management profileNumber of profiles
Herbamed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herbamed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herbamed
What does Herbamed do?
Herbamed manufactures and distributes a portfolio of dietary supplements and nutraceutical products organized into four branded lines: Linha Verde, Linha Beauty, Linha Supra, and Linha Especial. The company sells these supplements through B2B partnerships with large retail chains and resellers, and also operates a direct-to-consumer virtual store (Loja Virtual) targeting Brazilian families.
Is Herbamed a public or private company?
Herbamed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herbamed founded?
Herbamed was founded in 1996. It employs 51 to 100 people.
Where is Herbamed based?
Herbamed is headquartered in Assis, Brazil, in the Latin America region.
How does Herbamed make money?
One revenue line is on record: nutraceutical and Dietary Supplement Sales.
Who are Herbamed's main competitors?
Broad incumbents on record are Sundown Naturals (Bayer), GNC (General Nutrition Center), Herbalife, Cimed, Aché Laboratórios and Amway. Direct peers are Centroflora, Nutrilatina, Farmaleo and Vhita (Soma Group).
Does Herbamed have an API?
No public API is recorded for Herbamed.
What industry is Herbamed in?
Herbamed's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.