Nutrilatina
Nutrilatina is a Brazilian direct-to-consumer nutritional supplements brand serving athletes, weight-loss consumers, and beauty/wellness buyers via nutrilatina.com.br, operating under Hecke Alimentos since a 2023 acquisition.
- Company typePrivate
- Founded1980
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nutrilatina does
Nutrilatina is a Brazilian nutritional supplements brand with more than 40 years of category presence, formerly operated by the founding Froldi family for over 35 years and acquired by Hecke Alimentos in 2023. The company is headquartered in Curitiba, Paraná, and operates as Hecke Representacoes Comerciais LTDA, with 43 employees. Its product portfolio spans whey protein, creatine, pre-workout supplements, protein bars, diet shakes, collagen, Omega-3, and accessories, organized around three customer segments: athletes and fitness enthusiasts, weight loss consumers, and the beauty and wellness category. The company has developed proprietary branded active complexes (Spineural, Airmag, Fator IPC, Bothfiber) and holds IFOS certification on its Omega-3 line.
Nutrilatina firmographics
Firmographics- Name
- Nutrilatina
- Legal name
- Hecke Representacoes Comerciais LTDA
- Website
- https://nutrilatina.com.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nutrilatina is a Brazilian direct-to-consumer nutritional supplements brand serving athletes, weight-loss consumers, and beauty/wellness buyers via nutrilatina.com.br, operating under Hecke Alimentos since a 2023 acquisition.
- Ownership category
- akta.pro rank
Nutrilatina industry classification
Industry- Product category
- Sports Nutrition
- NAICS
- Food Manufacturing (311), Dairy Product Manufacturing (3115), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
- akta.pro secondary industries
- Health/Protein Snack Bars Manufacturing (AFAKAIAN), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Nutrilatina is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Nutrilatina business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct E-commerce Sales: Nutrilatina generates revenue through direct-to-consumer online sales of nutritional supplements via its official e-commerce store. Products include whey proteins, creatine, pre-workout supplements, protein bars, collagen, omega-3, and accessories. Revenue is generated through one-time product purchases with multiple payment options including credit card installments (up to 6x interest-free) and PIX with 5% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein Bars (Display 12 units): R$ 71.90 - R$ 99.40 |
| Unit Pricing | Pay-as-you-go | Whey Protein 450g: R$ 76.90 |
| Unit Pricing | Pay-as-you-go | Whey Protein 900g: R$ 169.00 |
| Unit Pricing | Pay-as-you-go | Creatine 1Kg: R$ 129.90 (from R$ 225.00) |
| Unit Pricing | Pay-as-you-go | Creatine 300g: R$ 69.90 (from R$ 79.90) |
| Unit Pricing | Pay-as-you-go | Diet Shake 420g: R$ 36.95 |
| Unit Pricing | Pay-as-you-go | Pre-workout 300g: R$ 89.90 (from R$ 98.00) |
| Unit Pricing | Pay-as-you-go | Collagen 250g: R$ 55.20 (from R$ 79.00) |
| Unit Pricing | Pay-as-you-go | Omega-3 60 Caps: R$ 45.90 |
| Unit Pricing | Pay-as-you-go | Shaker Bottle 600ml: R$ 19.90 |
| Unit Pricing | Pay-as-you-go | Diet Shake Cup 540ml: R$ 16.00 |
| Unit Pricing | Pay-as-you-go | Whey Display 300g (10 sachets): R$ 85.90 - R$ 89.50 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Nutrilatina product offering
Product offeringCore offering
Nutrilatina manufactures and sells nutritional supplements including whey protein (concentrate and isolate), creatine, pre-workout supplements, diet shakes, protein bars, collagen, and omega-3, together with accessories such as shaker bottles and mixing cups. The company distributes these products directly to Brazilian consumers through its own online store.
Product overview
Nutrilatina is a Brazilian nutritional supplements company offering a portfolio of sports nutrition, health, and beauty products. The core offerings include protein supplements (Whey Protein in concentrate and isolate forms, protein bars), meal replacements (Diet Shake), pre-workout formulas (Pré-treino Taken), amino acids (Creatine Monohydrate), beauty supplements (Hydrolyzed Collagen, Omega 3), and accessories (shaker bottles, cups). The products are distributed through their e-commerce platform with nationwide delivery via Correios or carrier services. The company was acquired by Hecke Alimentos in 2023 and maintains operations from Curitiba, Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Whey Protein Concentrate Concentrated whey protein supplement for muscle recovery and growth, targeted at Brazilian gym-goers and athletes purchasing through the brand's own online store.
- Whey Protein Isolate Higher-purity isolated whey protein with reduced lactose and fat content, intended for fitness consumers seeking lean protein intake.
- Creatine Creatine monohydrate supplement intended to support strength, power, and muscle performance during resistance training.
- Pre-Workout Supplement Pre-exercise formula intended to support energy, focus, and training performance ahead of workouts.
- Diet Shake Meal-replacement shake formulated for weight management and calorie-controlled nutrition, sold to Brazilian consumers via the brand's own e-commerce store.
- Protein Bar High-protein snack bar intended for on-the-go nutrition and post-workout recovery.
- Collagen Collagen-based beauty and wellness supplement intended to support skin, hair, and nail health.
- Omega-3 Fish-oil based omega-3 supplement carrying IFOS certification, intended to support cardiovascular and cognitive health.
- Supplement Accessories (Shakers and Cups) Branded shaker bottles and mixing cups sold alongside Nutrilatina supplement powders for preparing and consuming products.
Quantifiable outcome
- 1 scoop of Nutrilatina Whey Protein = 1 dose = 21g of whey protein for approximately 27-30 days of supplementation
- +4 more outcomes
Companies that use Nutrilatina
Customer profileSegments3 records
Ideal customer profiles3 records
Nutrilatina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nutrilatina partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hecke AlimentoscoreHecke Alimentos acquired Nutrilatina's brands in 2023, initiating its healthy products and sports nutrition division. Hecke Alimentos is a reference for national industry and retail, and is the largest importer of Argentine dairy inputs and products in Brazil, including milk powder, cheeses, and whey protein. The acquisition included complete portfolio update with new packaging, formulations, and sales channels. Hecke Alimentos recognizes Nutrilatina's legacy created by the Froldi family in Curitiba-PR for over 35 years.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Nutrilatina competitors and assessment
Company assessmentDirect peers
- MyProtein: Global D2C sports nutrition brand (THG) with strong Brazil presence. Directly comparable D2C-first, multi-category sports and wellness supplement business model.
- Dux Nutrition: Premium Brazilian sports nutrition brand emphasizing formulation quality. Comparable premium positioning and product mix to Nutrilatina's differentiated 'exclusive actives' angle.
- Probiótica: Brazilian sports nutrition manufacturer offering whey, albumin, BCAA and pre-workout. Comparable as a domestically manufactured supplement brand targeting the same Brazilian fitness segment.
- Black Skull: Brazilian sports nutrition brand with strong gym-channel and digital presence. Directly comparable in whey, pre-workout and creatine categories serving Brazilian fitness practitioners.
- Vitafor: Brazilian supplement manufacturer with broad portfolio across sports nutrition, beauty (collagen) and wellness categories. Highly comparable multi-category positioning to Nutrilatina.
- Atlhetica Nutrition: Brazilian supplement group (parent of BodyTech, previously Max Titanium) selling whey, pre-workout, creatine and functional supplements. Comparable portfolio breadth and target customer base to Nutrilatina.
- Max Titanium: Brazilian premium sports nutrition brand offering whey, BCAA, creatine and pre-workout. Overlaps directly with Nutrilatina's core product portfolio across the same price-sensitive Brazilian fitness audience.
- Growth Supplements: Brazil's largest D2C sports nutrition brand. Directly comparable as a Brazilian direct-to-consumer whey/protein/creatine/pre-workout brand competing for the same athletes and fitness consumers as Nutrilatina.
Broad incumbents
- Optimum Nutrition: Global sports nutrition incumbent (Gold Standard Whey). Comparable as a broad incumbent in the whey/protein category with overlapping target consumers, though distribution-led rather than DTC-led.
- MuscleTech: Global sports nutrition brand with broad whey, creatine and pre-workout portfolio. Comparable as a broader incumbent competing for the same performance-nutrition consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Nutrilatina social profiles
Digital presenceNutrilatina compliance and trust
Trust signalCompliance1 record
Nutrilatina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrilatina leadership team
Management profileNumber of profiles
Nutrilatina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrilatina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrilatina
What does Nutrilatina do?
Nutrilatina manufactures and sells nutritional supplements including whey protein (concentrate and isolate), creatine, pre-workout supplements, diet shakes, protein bars, collagen, and omega-3, together with accessories such as shaker bottles and mixing cups. The company distributes these products directly to Brazilian consumers through its own online store.
Is Nutrilatina a public or private company?
Nutrilatina is a private company. It is classified as unknown and is currently operating.
When was Nutrilatina founded?
Nutrilatina was founded in 1980. It employs 11 to 50 people.
Where is Nutrilatina based?
Nutrilatina is headquartered in Curitiba, Brazil, in the Latin America region.
How does Nutrilatina make money?
One revenue line is on record: direct E-commerce Sales.
Who are Nutrilatina's main competitors?
Direct peers on record are MyProtein, Dux Nutrition, Probiótica, Black Skull, Vitafor, Atlhetica Nutrition, Max Titanium and Growth Supplements. Broad incumbents are Optimum Nutrition and MuscleTech.
Does Nutrilatina have an API?
No public API is recorded for Nutrilatina.
What industry is Nutrilatina in?
Nutrilatina's product category is Sports Nutrition. Its primary akta.pro industry code is AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars), with a secondary code of AFAKAIAN, Health/Protein Snack Bars Manufacturing. Its NAICS code is 311 and its SIC code is 2000.