Xinyichang

What Xinyichang does

Shenzhen Xinyichang Technology Co., Ltd. (新益昌) is a Shenzhen-headquartered intelligent manufacturing equipment provider founded in 2006 and listed on the Shanghai Stock Exchange STAR Market under stock code 688383 since April 2021. The company designs, manufactures, and sells specialized capital equipment across five product lines: LED die bonding machines (GTS and HAD series), semiconductor packaging equipment, capacitor aging and testing systems (HAC, HACC, HAT series), cylindrical lithium battery winding and electrode-making machines (DC1860 series), and emerging glass-based Micro-LED mass transfer equipment. Its equipment is sold to enterprise customers across LED packaging, display panel, semiconductor, capacitor, and lithium battery industries, with named customers including Samsung, BOE (京东方), Visionox (维信诺), National Star Optoelectronics (国星光电), Sanan Optoelectronics (三安光电), Everlight Electronics (亿光电子), Aihua Group (艾华集团), and Jianghai Co., Ltd. (江海股份).

Xinyichang's technical differentiation rests on vertically integrated core components that competitors typically source externally. The company self-develops and self-manufactures drivers, high-precision reading heads, linear motors, and voice coil motors, and it has built its own RMC100 multi-core heterogeneous motion controller. These capabilities support published performance specifications including ±10 μm positioning accuracy, 99.998% yield rates, 20,000+ units per hour throughput, and as fast as 50 ms cycle times on flagship die bonders. In 2024, the Ministry of Industry and Information Technology designated Xinyichang a National Manufacturing Single-Champion Enterprise, recognizing its 80%+ domestic share in LED die bonding equipment. The company holds 60+ invention patents and operates through a Zhongshan manufacturing subsidiary established in 2017 alongside a 149,400 sqm high-end intelligent equipment manufacturing base whose main structure topped out in January 2025.

The company monetizes primarily through one-time hardware sales of capital equipment with quote-based pricing negotiated via direct enterprise field sales and supplemented by event-driven demand generation at exhibitions such as SEMICON, CIOE, and the World Display Industry Innovation Development Conference. Following its 2021 IPO, Xinyichang has used proceeds and post-IPO capital to expand into adjacent verticals: vacuum coating equipment (Shenzhen Xinghaiwei Vacuum Equipment subsidiary, established June 2023), glass-based Micro-LED mass transfer (strategic cooperation with Chenxian Optoelectronics signed November–December 2025), and embodied intelligence humanoid robotics (HOSON-Robot, launched October 2025, with a parallel strategic partnership with Chengdu Tangyuan Electric in December 2025). Revenue is geographically diversified across China, South Korea, Taiwan, Germany, Malaysia, and the United States, though specific revenue split by geography is not disclosed.

Name

Xinyichang

Legal name

深圳新益昌科技股份有限公司

Website

https://szhech.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xinyichang (新益昌) is a Shenzhen-based Chinese intelligent manufacturing equipment provider founded in 2006 and listed on the SSE STAR Market (688383), selling LED die bonders, semiconductor packaging equipment, capacitor aging testers, lithium battery winding machines, and emerging humanoid robotics to electronics manufacturers globally.

Ownership category

akta.pro rank

Product category

LED Packaging Equipment

NAICS

Industrial Machinery Manufacturing (33324), Electrical Equipment, Appliance, and Component Manufacturing (335), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Electrical Industrial Apparatus (3620), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Humanoid & General-Purpose Robots (HDAAAIAJ), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

Keywords

• LED die bonding equipment
• Semiconductor packaging equipment
• Capacitor aging testing
• Lithium battery winding machines
• Intelligent manufacturing equipment

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Intelligent Manufacturing Equipment Sales: The company generates revenue primarily from manufacturing and selling LED die bonding machines, semiconductor die bonding equipment, capacitor aging testing systems, lithium battery production equipment, and new display equipment. Equipment includes high-speed die bonders, aging test machines, winding equipment, and related automation systems sold directly to electronics manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Xinyichang develops, manufactures, and sells intelligent manufacturing equipment — primarily LED die bonding machines, semiconductor packaging equipment, capacitor aging testing systems, lithium battery production equipment, and new display (Mini/Micro LED) equipment — for major electronics manufacturers. The company also offers the HOSON-Robot embodied intelligence humanoid robot and RMC100 motion controller, leveraging more than a decade of motion control expertise accumulated through its die bonding equipment business.

Product overview

Xinyichang is a leading intelligent manufacturing equipment provider in China, offering a comprehensive portfolio of specialized equipment across five core segments: LED die bonding machines (for SMD, vertical LED, Mini/Micro LED), semiconductor packaging equipment (IC and discrete devices), capacitor aging testing equipment, lithium battery production equipment (winding, electrode making), and emerging embodied intelligence robotics. The product line includes high-speed die bonders (GTS, HAD series), static testers (HAC, HACC, HAT series), lithium battery winding machines (DC1860 series), and the newly launched HOSON-Robot. Key differentiators include proprietary core components (drivers, linear motors, voice coil motors), self-developed motion controllers, and glass-based Micro-LED mass transfer technology developed in partnership with industry leaders.

Differentiator

Problem solved

Functional benefit

Brands

• HOSON-Robot: Embodied intelligence humanoid robot launched by Xinyichang in October 2025, featuring proprietary RMC100 motion controller (小脑运动控制器), dexterous hands (灵巧手), and joint modules (关节模组).
• 星海威 (Xinghaiwei)
• 海威真空 (Haiwei Vacuum)

Products and services

• GTS100AH-N / GTS100BH-N High-Speed Plane-Type Die Bonder

Quantifiable outcome

• ±10μm positioning accuracy for LED die bonding
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and important.

• 成都唐源电气股份有限公司 (Chengdu Tangyuan Electric Co., Ltd.)coreStrategic or Co-development Partner · 30 December 2025Strategic partnership for embodied intelligence humanoid robot development. Collaboration focuses on four core tracks: rail transit intelligent maintenance, smart manufacturing, smart emergency response, and healthcare. Tangyuan Electric contributes AI algorithms and machine vision capabilities while Xinyichang provides robot body, motion control, and core components expertise.
• 辰显光电 (Chengxian Optoelectronics)coreStrategic or Co-development Partner · 16 December 2025Strategic cooperation framework agreement for glass-based Micro-LED chip mass transfer technology. The partnership focuses on COG (TFT backplane-based glass Micro-LED) technology for commercial display, smart conference, transparent display, and automotive display applications.辰显光电 is building China's first large-size TFT glass-based Micro LED mass production line in Chengdu with total investment exceeding 4 billion RMB.
• 京东方 (BOE)coreTechnology or IntegrationLong-term strategic supplier for MLED equipment including Mini LED die bonding machines. Won 'Excellent Quality Award' and 'Excellent Service Award' from BOE. Equipment installed at Zhuhai BOE Jingxin Technology for their new MLED production facility.
• 维信诺 (Visionox)importantTechnology or IntegrationStrategic supplier awarded 'Best Collaboration Award'. Ongoing cooperation in display manufacturing equipment and technology development for AMOLED and other advanced displays.
• European Customer (established in 1950s)importantChannel Partner/ Reseller/ DistributorEuropean market customer established in the 1950s serving over 1000 enterprises in 70+ countries. Xinyichang's high-end die bonding equipment is now supplying the European market as part of global expansion strategy.
• 中国Micro-LED战略联盟coreStrategic or Co-development PartnerJoined China Micro-LED Strategic Alliance at 2025 World Display Industry Innovation Development Conference. Participation in Micro-LED industry supply chain concentrated signing ceremony with 辰显光电.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Hanmi Semiconductor: Korean manufacturer of die bonders and sawing equipment for semiconductor packaging. Directly comparable in flip-chip and die bonding equipment categories where Xinyichang is expanding via its Kaiju and Feihong subsidiaries.
• ASM Pacific Technology: Global leader in die bonding and semiconductor packaging equipment. Xinyichang explicitly benchmarks itself against ASMPT in LED die bonding and competes head-to-head with it for Chinese LED and semiconductor packaging customers.
• Besi: Dutch manufacturer of die bonding and packaging equipment for semiconductor and LED end markets. Directly comparable to Xinyichang in precision die bonding technology, target customers (LED packaging, semiconductor assembly), and product overlap.
• Kulicke & Soffa Industries: Global semiconductor and LED packaging equipment supplier with leading share in wire bonding. Overlaps with Xinyichang's semiconductor packaging equipment (HAD816 series) and competes in adjacent bonding and packaging steps.
• Estun Automation: Chinese motion control and industrial automation specialist, including servo systems, motion controllers, and industrial robots. Closely comparable to Xinyichang in industrial automation, motion control technology stack, and Chinese industrial customer base.

Emerging players

• Universal Robots: Global cobot leader and increasingly active in humanoid robotics through its parent Teradyne. Relevant peer as Xinyichang's HOSON-Robot enters embodied intelligence robotics leveraging its proprietary motion controller.
• TOWA Corporation: Japanese manufacturer of semiconductor packaging equipment including molding and encapsulating systems. Adjacent peer in semiconductor back-end equipment with overlapping customer base in IC and LED packaging.
• DISCO Corporation: Japanese specialist in semiconductor dicing, grinding, and precision processing equipment. Comparable in precision equipment technology and semiconductor back-end customer overlap with Xinyichang's semiconductor packaging line.

Broad incumbents

• Inovance Technology: Largest Chinese industrial automation company (frequency drives, servos, PLCs, motion controllers). Comparable as a broad industrial automation incumbent serving overlapping Chinese manufacturing customers and competing in motion control.
• Han's Laser Technology: Major Chinese supplier of laser and automation equipment for electronics manufacturing including LED, semiconductor, and display customers. Comparable in serving LED and display equipment customers and competing for similar end-market capex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xinyichang