What Bob Moore Auto Group does

Bob Moore Auto Group is a privately held, family-owned automotive dealership group headquartered in Oklahoma City, Oklahoma, tracing its origins to 1952 when founder Bob Moore opened his first dealership. The company has grown into Oklahoma's largest privately owned auto group, operating 15 dealership rooftops concentrated within roughly a 30-minute radius across the Oklahoma City metro (Edmond, Norman, Moore, Bethany, and Mustang) and representing 18 automotive brands spanning mass-market (Ford, Chevrolet, GMC, RAM, Jeep, Chrysler, Dodge, Buick, Kia, Mazda, Nissan, Subaru, Volkswagen) and luxury (Audi, Cadillac, Infiniti, Jaguar, Land Rover, Porsche) OEMs. Reported inventory at the time of data capture included 1,858 new vehicles, 1,229 used vehicles, 857 SUVs, 416 luxury vehicles, 1,049 Bob Moore Certified units, 77 EVs, and 167 hybrids, indicating a balanced mix across powertrains and price points.

The core product portfolio is centered on vehicle sales, with auxiliary revenue generated from on-site financing, OEM-certified service and parts, and the Bob Moore Collision Center (marketed as OKC's only body shop certified for luxury brands such as Audi and Porsche). The group's proprietary Bob Moore Certified Pre-Owned program layers extended warranties, roadside assistance, and maintenance benefits across all brands, and complementary digital tools (centralized online inventory search across all 15 rooftops, payment calculator, trade-in valuation) support lead generation. There is no proprietary technology platform and no AI/ML capability disclosed; operations run on standard dealer technology with on-site sales and F&I teams completing transactions at physical locations.

Revenue mechanics are predominantly transactional: one-time vehicle sales form the primary stream, supplemented by transaction-fee income from financing and F&I products (including leasing, traditional loans, and refinancing), recurring professional-services revenue from service and parts, and professional-services revenue from the certified collision center. The go-to-market is direct-to-consumer through physical dealerships, augmented by top-of-funnel digital marketing (Facebook, Instagram, YouTube, SEO) and community sponsorships (OU Athletics, OKC Zoo). Customer segments are horizontally diversified across individual consumers, luxury buyers, business/commercial fleet customers, and fuel-conscious buyers, with no subscription pricing and a uniform $699 documentation fee across all vehicle transactions.

Name

Bob Moore Auto Group

Legal name

Bob Moore Auto Group

Website

https://bobmoore.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bob Moore Auto Group is a family-owned, Oklahoma City-based automotive dealership group operating 15 rooftops across 18 brands in the OKC metro, selling new, used, certified pre-owned, and electric vehicles alongside financing, service, and certified luxury collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Primary revenue stream from sale of new, used, and certified pre-owned vehicles across 18 automotive brands. Revenue is transactional, one-time per vehicle sale.
2. Finance and Insurance Products: On-site financing services at each dealership. Revenue generated from financing arrangements, extended warranties, and other F&I products sold alongside vehicle purchases.
3. Service and Parts: Certified Service Centers at each dealership perform routine maintenance, repairs, and provide parts. Revenue from labor charges and parts sales.
4. Collision Center: Bob Moore Collision Center provides body work and cosmetic repairs. OKC's only body shop certified to work on luxury vehicles like Audi and Porsche.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bob Moore Auto Group is a privately owned, family-operated multi-brand automotive dealership group that sells new, used, and certified pre-owned vehicles across 18 brands at 15 dealership locations in the Oklahoma City metro area. The company complements vehicle sales with on-site financing, OEM-certified service and parts, a proprietary Bob Moore Certified pre-owned program, and a luxury-certified collision center.

Product overview

Bob Moore Auto Group is an Oklahoma-based auto dealership group operating as a multi-brand retail platform. The company offers new, used, and certified pre-owned vehicles across 18 automotive brands (Ford, Chevrolet, GMC, RAM, Jeep, Chrysler, Dodge, Buick, Cadillac, Audi, Volkswagen, Subaru, Mazda, Nissan, Kia, Infiniti, Porsche, Land Rover, Jaguar) through 15 dealerships in the OKC metro area. The product portfolio includes core vehicle sales across vehicle types (sedans, SUVs, trucks, luxury vehicles, electric vehicles, hybrid vehicles) along with complementary services including proprietary Bob Moore Certified Pre-Owned (BMC) program, OEM financing, certified service centers, collision repair, and online digital tools (payment calculator, trade-in calculator).

Differentiator

Problem solved

Functional benefit

Brands

• Bob Moore Certified: The company's proprietary certified pre-owned vehicle program featuring rigorous testing, extended warranties, roadside assistance, and maintenance deals.
• Bob Moore Collision Center

Products and services

• New Vehicles
• Used Vehicles
• Certified Pre-Owned (CPO) Vehicles
• Bob Moore Certified Pre-Owned (BMC)
• Electric Vehicles (EVs)
• Hybrid Vehicles
• Vehicle Financing
• Certified Service Centers
• Bob Moore Collision Center

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• OU AthleticsminorGTM or Marketing PartnerCommunity partnership through Ford Patriot of the Game program, recognizing local heroes in partnership with University of Oklahoma Athletics. Bob Moore Ford dealership sponsors this initiative to engage local community.
• OKC ZoominorGTM or Marketing PartnerMaking Tracks Program partnership supporting OKC Zoo education initiatives. Bob Moore Auto Group supports local education through this environmental partnership.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarMax: Largest US used-vehicle retailer with omnichannel (online + store) model. Adjacent competitor for Bob Moore's used and Bob Moore Certified inventory; represents the alternative digital-first used-car model Bob Moore has not adopted.

Broad incumbents

• Sonic Automotive: Public automotive retailer with ~140 dealerships plus EchoPark used-car stores. Direct peer in multi-brand franchise retailing and parallel used-car innovation, though EchoPark represents a digital-first model Bob Moore has not pursued.
• Group 1 Automotive: Public US/UK automotive retailer with ~200 dealerships operating 30+ brands plus collision centers. Highly comparable business mix (new/used sales, F&I, service, parts) and similarly strong luxury brand exposure.
• AutoNation: Largest US automotive retailer with ~200+ dealerships across multiple brands. Most direct strategic analog to Bob Moore's multi-brand, multi-rooftop model - just at national scale rather than regional. Same franchise dealership business model with sales, F&I, service, and parts.
• Lithia Motors: Public auto retailer operating hundreds of dealerships across the US and Canada with aggressive M&A-driven growth. Directly comparable multi-brand dealership group model; Lithia's acquisition strategy represents the path Bob Moore could take if it sought to expand beyond OKC.
• Asbury Automotive Group: Public automotive retailer with ~150+ dealerships across the Sunbelt, including significant luxury and import brand exposure. Comparable multi-brand strategy with F&I and service revenue streams.
• Berkshire Hathaway Automotive: Berkshire Hathaway-owned automotive dealer subsidiary with ~80 dealerships across 10 states. Multi-brand franchise dealer with full sales, service, and F&I operations - analogous broad incumbent.

Regional players

• Ken Garff Automotive Group: Privately owned regional dealer group headquartered in the Mountain West with ~60 dealerships across multiple states. Comparable family-owned, multi-brand regional dealer model with similar brand mix including import and luxury.
• Larry H. Miller Dealerships: Regional multi-brand dealer group in the Western US, family-owned with strong community presence. Comparable regional density play and family-operated culture, though acquired by Asbury in 2021 illustrating the consolidation exit path.

Direct peers

• Hendrick Automotive Group: Largest privately owned automotive dealer group in the US, operating ~140 dealerships across the Southeast. Closest structural peer to Bob Moore - family-owned, multi-brand, multi-rooftop, with luxury exposure. Same private operating philosophy at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BobMooreAutoGroup
• Facebookfacebook.com/bobmooreautogroup
• Instagraminstagram.com/bobmooreautogroup/?utm_source=ig_profile_share&igshid=1w0npb5ieilt1
• Xx.com/bobmoore
• LinkedInlinkedin.com/company/bob-moore-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Moore Auto Group