ComfortFit
ComfortFit Labs is a U.S. custom orthotics manufacturer and digital casting platform serving 500+ podiatrists, physical therapists, and medical clinics across 40+ states with prescription orthotics, diabetic footwear, bracing, and the ComfortPro iPad-based ordering system.
- Company typePrivate
- Founded1975
- HeadquartersRoselle, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ComfortFit does
ComfortFit Orthotic Labs (DBA: ComfortFit Labs, ComfortFit Orthotics, ComfortFit™) is a U.S.-based custom orthotics manufacturer and digital fabrication platform headquartered at 246 Columbus Ave, Roselle, New Jersey. The company fabricates custom prescription orthotics from patient molds, plaster casts, or 3D scans at its New Jersey manufacturing lab, serving exclusively healthcare professionals — primarily podiatrists, physical therapists, sports and orthopedic rehabilitation clinics, and pain management specialists — rather than selling direct to consumers. Its catalog spans functional controllers (Adult and Pediatric Maximum/Moderate), sport orthotics (SportFit series), carbon-composite devices (Graphlite I/II/III), diabetic orthotics and Medicare-approved custom diabetic insoles (code A5513), dress and accommodative orthotics, cork devices, and a full authorized line of Richie Brace ankle-foot orthoses. The company reports 500+ active clinical partners across 40+ U.S. states and roughly 50 years of operating history.
The company's technology stack centers on the proprietary ComfortPro™ platform, which enables iPad Pro-native 3D foot scanning (no external scanner required), real-time order tracking, gait analysis diagnostics, and centralized cloud storage across clinic iPads; the app is distributed via QR-based direct download to bypass the App Store for HIPAA compliance, and ComfortFit claims up to 25% reduction in order-to-lab turnaround. Complementary capture options include the WikyScan iPhone 3D scanner (cost-covered for partner clinics) and Tom-Cat Solutions' App Store-based software for Structure-Scanner-equipped iPads. Every device passes a multi-stage quality-assurance inspection. The company holds a patent on Richie Brace arch suspender modifications (medial/lateral) and is an authorized provider of the full Richie Brace product line.
Commercially, ComfortFit operates a sales-led and inside-sales hybrid model with a flat-rate, all-inclusive per-case pricing structure that bundles device fabrication, casting kits, shipping, modifications, top covers, posting, and pads into a single fee; standard turnaround is 10–14 days with rush service included at no extra charge. A lifetime shell warranty and 6-month standard component coverage come standard, with an optional 24-month extended warranty. Distribution is direct to clinicians through account executives, a clinical onboarding portal (comfortfitdata2.com), and white-label/OEM service for large multi-location clinics and partner labs. The company also offers optional third-party marketing services (SEO websites, paid search/social, content, local listings across 70+ directories, review automation) to clinic partners as a demand-generation layer.
ComfortFit firmographics
Firmographics- Name
- ComfortFit
- Legal name
- ComfortFit Orthotic Labs
- Website
- https://comfortfitlabs.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ComfortFit Labs is a U.S. custom orthotics manufacturer and digital casting platform serving 500+ podiatrists, physical therapists, and medical clinics across 40+ states with prescription orthotics, diabetic footwear, bracing, and the ComfortPro iPad-based ordering system.
- Ownership category
- akta.pro rank
ComfortFit industry classification
Industry- Product category
- Custom Orthotics Manufacturing
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
- akta.pro secondary industry
- Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)
Keywords
Where ComfortFit is headquartered
LocationHeadquarters
- HQ city
- Roselle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ComfortFit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Custom Prescription Orthotics: The primary revenue driver. Every orthotic is custom-built to match the clinician's exact prescription using patient molds or 3D scans. Priced via flat-rate all-inclusive model — one cost covers all modifications, top covers, posting, pads, casting kits, and shipping.
- Prefabricated Support Inserts: Medical-grade prefabricated inserts provided for cases requiring immediate support while patients await long-term corrective solutions. One-time product sale.
- Diabetic Footwear & Bracing: Specialized diabetic shoes (Drew, Ped-Lite) and braces (Richie Brace, AFOs) for high-risk patients. Sold as finished medical devices, often paired with custom orthotics.
- Warranty and Extended Coverage Plans: Lifetime shell warranty and 6-month standard component coverage included. Optional 24-month extended warranty plan available for added protection.
- Third-Party Marketing Services (for clinic partners): Optional services offered to clinic partners including SEO-optimized website design, blog content, Google/Facebook ad management, and review generation tools. Delivered through third-party marketing partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Prescription Orthotics — All-Inclusive Flat Rate |
| Unit Pricing | Pay-as-you-go | Prefabricated Support Inserts |
| Unit Pricing | Pay-as-you-go | Diabetic Footwear & Bracing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ComfortFit product offering
Product offeringCore offering
ComfortFit Labs is a custom orthotics manufacturing laboratory that fabricates prescription-grade orthotics from patient molds or 3D scans for prescribing clinicians. The company serves podiatrists, physical therapists, sports medicine clinics, and pain management specialists through direct sales, supported by the proprietary ComfortPro™ iPad-based digital casting and ordering platform. Its in-house New Jersey lab produces custom orthotics, prefabricated inserts, diabetic footwear, bracing solutions, and offers warranty and repair services under a flat-rate all-inclusive pricing model.
Product overview
ComfortFit Labs operates as a custom orthotics laboratory and technology platform serving clinical practices nationwide. The core offering consists of custom prescription orthotics fabricated from patient molds or 3D scans, supplemented by prefabricated support inserts, diabetic footwear and bracing, and the proprietary ComfortPro digital casting platform. The product portfolio spans multiple orthotic categories including adult and pediatric functional orthotics (Maximum and Moderate Controllers), sport orthotics (SportFit series in 3mm, 4mm, Flex, and Plus variants), Graphlite carbon composite orthotics (I, II, III), leather orthotics (Balancer, Shaffer, Laminate, Poron, EVA), cork orthotics (Dual Density, Unibody), diabetic orthotics (Diabeticfit Rigid and Flexible, Medicare Approved Custom Diabetic Insole), dress orthotics (DressFit, SlimFit, CasualFit Plus, CasualFit, Comfort Dress), accommodative orthotics (ComfortLite EVA, SoftFit Poron, ComfortFlex), and pediatric devices (Comfort Kid, Pediatric Maximum and Moderate Controllers, Pediatric Gait Plate). Supporting products include ankle-foot orthoses (Richie Brace series including Standard, Solid AFO, California AFO, Dynamic Assist, OTC variants, Gauntlet, and AeroSpring), night splints (Posterior and Dorsal), walkers (Premium, Premium Air, Torch), stabilizer braces (standard and diabetic), Drew and PedLite diabetic shoes, and top cover materials. The company complements its orthotic manufacturing with the ComfortPro iPad-based platform for digital scanning, ordering, and gait analysis, an online doctor portal for order tracking and patient records, TOM-CAT scanning technology as an alternative digital option, traditional casting supplies (BioFoam, plaster), and warranty programs (lifetime shell, 6-month standard, 24-month extended). Pricing is structured around flat-rate, all-inclusive models with 10-14 day turnaround and nationwide service.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Prescription Orthotics Custom-built orthotics fabricated from patient molds or 3D scans to match the prescribing clinician's exact prescription, serving podiatrists, physical therapists, sports medicine, and pain management practices as extensions of their clinical judgment.
- Prefabricated Support Inserts Medical-grade prefabricated inserts providing immediate stability and support for patients awaiting long-term corrective orthotic solutions, for prescribing clinicians.
- Diabetic Footwear & Bracing Specialized diabetic footwear (Drew, Ped-Lite) and ankle-foot orthoses/braces (Richie Brace, AFOs) for high-risk diabetic patients and lower-extremity rehabilitation, prescribed and dispensed by clinicians.
- ComfortPro™ Digital Casting & Ordering Platform Proprietary iPad-based software platform for digital 3D foot scanning, orthotic ordering, gait analysis diagnostics, real-time order tracking, cloud storage, and telehealth-enabled case management for clinical partners.
- Online Doctor Portal HIPAA-compliant web portal for clinical practices providing real-time order tracking, patient records management, archived scan access, and EHR/API integration capabilities.
- Warranty and Extended Coverage Programs Warranty protection for custom orthotics including lifetime shell warranty, 6-month standard component coverage, and optional 24-month extended warranty plans for clinical practices.
- Orthotic Repair Services Repair services allowing clinicians to submit repair forms and receive restored orthotic devices, supported by sell sheet documentation.
- The Standard Richie Brace Custom ankle-foot orthosis with contoured footplate and articulated semi-rigid leg uprights used as a gold-standard treatment for PTTD and various foot pathologies, prescribed by podiatrists and orthopedic surgeons.
- ComfortFit Stabilizer Brace Custom ankle-foot orthosis designed to improve lower extremity stability, decrease fall risk, reduce pain, and improve mobility in older adult patients.
- SportFit Orthotic Series Sport orthotic line including SportFit 3mm, SportFit 4mm, SportFit Flex, and SportFit Plus variants, designed for active patients, weekend athletes, and athletes requiring moderate to maximum control in athletic shoes.
- Premium Walker Walking cast with rocker bottom sole, shock-absorbing design, and adjustable velcro straps for soft tissue injuries, sprains, stable fractures, and post-operative use.
- Graphlite Carbon Composite Orthotics Carbon composite shell orthotic series including Graphlite I (2.3mm semi-flexible), Graphlite II (2.7mm semi-rigid), and Graphlite III (2.9mm rigid), providing maximum support with minimal weight for athletic applications including skiing, cycling, soccer, golf, and basketball.
Quantifiable outcome
- 40% improvement in patient-reported post-therapy outcomes within 3 months for physical therapy clinic in New Jersey
- +4 more outcomes
Companies that use ComfortFit
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
ComfortFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ComfortFit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and minor.
- WikyScancoreWikyScan is ComfortFit's preferred iPhone-based 3D scanning partner. Their iPhone 3D scanner provides orthotic and podiatry practices with a fast, accurate, and highly portable scanning solution. Clinicians capture precise foot and lower-limb geometry directly from an iPhone, replacing traditional casting methods. ComfortFit covers all costs for clinical partners using WikyScan to transmit orders to the lab.
- Tom-Cat SolutionssecondaryLong-standing partnership with Tom-Cat Solutions for Apple App Store-based software solutions for iPad Pro or standard iPad devices equipped with a Structure Scanner. Offers an alternative to ComfortPro for clinicians who prefer an App Store-based scanning platform.
- Leading Software Provider (for ComfortPro™ development)coreComfortFit partnered with a leading software provider over the years to co-develop its proprietary ComfortPro platform — an advanced orthotic ordering and digital casting software with 3D scanning, gait analysis, and clinic management capabilities.
- UPSminorNational shipping partner for orthotic delivery from ComfortFit's New Jersey lab to clinical partners across the country. Offers complimentary nationwide pickup and delivery service.
- USPSminorNational shipping partner for orthotic delivery alongside UPS. Part of the nationwide service network from ComfortFit's New Jersey lab.
- Drew ShoessecondaryDrew Shoes is offered as a specialized diabetic footwear option within ComfortFit's product catalog for high-risk patients requiring diabetic shoes. Drew is a well-known diabetic footwear brand.
- Ped-LitesecondaryPed-Lite diabetic footwear is offered within ComfortFit's diabetic footwear product selection, providing lightweight options for diabetic patients.
- Richie BracecoreComfortFit is an authorized provider of the full Richie Brace product line including the Standard Richie Brace, Richie California AFO Brace, Richie Dynamic Assist Brace, Richie Gauntlet Brace, Richie OTC Ankle Brace, Richie OTC Dynamic Assist, and Richie AeroSpring system. The Richie Brace (introduced 1996) is a gold-standard ankle-foot orthosis widely recognized by podiatrists, pedorthists, orthotists, and orthopedic surgeons. ComfortFit also holds patents for arch suspender modifications on the Richie Brace.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ComfortFit competitors and assessment
Company assessmentDirect peers
- Sole Supports: Premium custom orthotics lab selling exclusively through healthcare professionals with a focus on biomechanical precision and clinician-only distribution — directly competitive with ComfortFit's premium custom positioning.
- KLM Orthotic Laboratories: Custom orthotic fabricator offering prescription insoles, diabetic footwear, and bracing to clinical practices nationwide — overlaps with ComfortFit on core custom orthotic manufacturing and B2B clinic distribution.
- PedAlign Orthotic Labs: Custom orthotics fabrication lab serving podiatrists and physical therapists with digital casting and prescription devices — close peer on product, customer profile, and clinical-only channel.
- Footmaxx: Custom orthotics company combining digital foot scanning and lab fabrication for clinical partners — comparable technology-plus-lab model and clinician-only GTM.
- Hersco Orthotic Labs: Long-established US custom orthotics laboratory serving podiatrists, PTs, and orthopedic clinics with prescription insoles, AFOs, and digital casting — directly comparable in business model, customer base, and product breadth to ComfortFit.
Broad incumbents
- Bauerfeind: Established German orthopedic braces, supports, and insoles manufacturer — comparable in bracing/orthotic categories but as a globally diversified incumbent rather than a US-focused custom lab.
- Powerstep: Manufacturer of OTC and professional-grade orthotic insoles distributed through podiatrists, retailers, and online channels — overlapping product category with broader, retail-tilted distribution versus ComfortFit's clinical-only model.
- Ossur: Global orthopedic device leader with a substantial bracing and foot/ankle product line — overlapping in AFO/bracing category but operating at much broader scale and scope than ComfortFit.
- Hanger Clinic: Largest US provider of orthotic and prosthetic patient-care services, operating clinical care locations — comparable orthotics category but with a patient-services operating model rather than lab-only fabrication.
Emerging players
- Wiivv (now Aetrex Orthotics): Technology-enabled custom orthotics provider using 3D scanning and 3D printing for personalized insoles — comparable end-product category but differentiated by consumer-facing digital capture flow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ComfortFit social profiles
Digital presenceComfortFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
ComfortFit leadership team
Management profileNumber of profiles
Profiles1 record
ComfortFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ComfortFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ComfortFit
What does ComfortFit do?
ComfortFit Labs is a custom orthotics manufacturing laboratory that fabricates prescription-grade orthotics from patient molds or 3D scans for prescribing clinicians. The company serves podiatrists, physical therapists, sports medicine clinics, and pain management specialists through direct sales, supported by the proprietary ComfortPro™ iPad-based digital casting and ordering platform. Its in-house New Jersey lab produces custom orthotics, prefabricated inserts, diabetic footwear, bracing solutions, and offers warranty and repair services under a flat-rate all-inclusive pricing model.
Is ComfortFit a public or private company?
ComfortFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ComfortFit founded?
ComfortFit was founded in 1975. It employs 11 to 50 people.
Where is ComfortFit based?
ComfortFit is headquartered in Roselle, United States, in the North America region.
How does ComfortFit make money?
Five revenue lines are on record. Custom Prescription Orthotics are the primary driver. The others are prefabricated Support Inserts, diabetic Footwear & Bracing, warranty and Extended Coverage Plans and third-Party Marketing Services (for clinic partners).
Who are ComfortFit's main competitors?
Direct peers on record are Sole Supports, KLM Orthotic Laboratories, PedAlign Orthotic Labs, Footmaxx and Hersco Orthotic Labs. Broad incumbents are Bauerfeind, Powerstep, Ossur and Hanger Clinic. Wiivv (now Aetrex Orthotics) is listed as an emerging player.
Does ComfortFit have an API?
No public API is recorded for ComfortFit.
What industry is ComfortFit in?
ComfortFit's product category is Custom Orthotics Manufacturing. Its primary akta.pro industry code is HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports), with a secondary code of HLAHAEAI, Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses). Its NAICS code is 339113 and its SIC code is 3842.