C2 CPA Network
C2 CPA Network is a privately held performance marketing agency founded in 2013, specializing in multichannel media buying and campaign optimization for advertisers. It serves clients of all sizes on a consultative, performance-based basis from its Fort Lauderdale, Florida headquarters.
- Company typePrivate
- Founded2013
- HeadquartersPenha, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What C2 CPA Network does
C2 CPA Network (legal entity C2 CPA Network LLC) is a privately held performance marketing agency founded in 2013 and headquartered at 515 East Las Olas Boulevard in Fort Lauderdale, Florida. The firm specializes in media buying and campaign management for advertisers, executing campaigns across both traditional channels (television, radio, print) and digital platforms (social media, streaming services). It employs a five-stage Performance Campaign Flow methodology covering audience analysis, platform selection, campaign implementation, data gathering, and ongoing optimization, supported by customer data and demographic analysis for audience segmentation.
The company generates revenue through performance-based (CPA) arrangements and professional services fees tied to media planning, ad placement, and optimization. Its stated go-to-market is consultative and sales-led, with the firm offering customized plans tied to client objectives such as brand awareness, website traffic, and conversions. Pricing is quote-based and not publicly disclosed. The firm serves advertisers of varied sizes with no named customer logos disclosed in the available source material.
The company is small (11-50 employees), has no disclosed outside funding, no management team bios, no partnerships, no awards, and no AI or technology platform claims beyond conventional agency analytics. The firmographic record lists Penha, Brazil as the city while the company's own legal filings and website identify a US LLC in Fort Lauderdale, an unresolved discrepancy. Overall, the available evidence describes a boutique, founder-led services agency with no visible technology differentiation and limited public footprint.
C2 CPA Network firmographics
Firmographics- Name
- C2 CPA Network
- Legal name
- C2 CPA NETWORK LLC
- Website
- https://c2cpanetwork.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C2 CPA Network is a privately held performance marketing agency founded in 2013, specializing in multichannel media buying and campaign optimization for advertisers. It serves clients of all sizes on a consultative, performance-based basis from its Fort Lauderdale, Florida headquarters.
- Ownership category
- akta.pro rank
Where C2 CPA Network is headquartered
LocationHeadquarters
- HQ city
- Penha
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
C2 CPA Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance Marketing / CPA (Cost Per Action): C2 CPA Network generates revenue through performance-based marketing arrangements, likely on a Cost Per Action (CPA) basis. The agency crafts performance-focused plans to help clients achieve goals such as increasing brand awareness, driving website traffic, or boosting conversions. Revenue is derived from successful campaign outcomes rather than flat fees.
- Media Buying Services: Revenue from strategic media buying services including campaign planning, ad placement across multiple channels, audience targeting, and ongoing optimization. The agency leverages in-depth knowledge of media pricing and negotiation skills to secure favorable rates for clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
C2 CPA Network product offering
Product offeringCore offering
C2 CPA Network is a performance marketing agency that plans, buys, and optimizes media campaigns for advertisers across both traditional channels (television, radio, print) and digital platforms (social media, streaming services). It applies a structured five-step Campaign Flow methodology to define goals, select platforms, implement campaigns, gather data, and optimize performance, with the aim of increasing brand awareness, driving website traffic, and boosting conversions for clients.
Product overview
C2 CPA Network is a performance marketing agency offering a unified service portfolio centered around media buying and campaign optimization. The core offering consists of Performance Marketing Agency Services, which encompasses Media Buying Services (including Cost-Effective Ad Placement, Multichannel Marketing Approach, and Targeted Audience Segmentation) and a structured Performance Campaign Flow Methodology. The five-step campaign process guides clients from analysis and platform selection through implementation, data gathering, and optimization, providing an end-to-end solution for advertisers seeking brand awareness, website traffic, and conversions.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing Agency Services Full-service performance marketing agency offering for advertisers of all sizes, encompassing strategic campaign management, audience targeting, multichannel media planning and buying, and ongoing performance optimization to help clients achieve brand awareness, website traffic, and conversions.
- Media Buying Services Strategic media planning and ad placement across traditional channels (television, radio, print) and digital platforms (social media, streaming services), including cost-effective ad placement, multichannel execution, and targeted audience segmentation to maximize campaign impact and ROI.
Companies that use C2 CPA Network
Customer profileSegments2 records
Ideal customer profiles2 records
C2 CPA Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
C2 CPA Network partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights2 records
C2 CPA Network competitors and assessment
Company assessmentDirect peers
- Assembly: Assembly is a Stagwell global performance media agency providing paid media, commerce, and content services. Comparable to C2 in performance-led media buying for brands, though operating with greater scale and Stagwell network resources.
- Wpromote: Wpromote is an independent digital media buying agency offering paid search, paid social, programmatic, and multichannel campaign management. Directly comparable to C2 in core service (performance media buying for advertisers) and target market (mid-market brands), with a similar independent-agency positioning.
- Rise Interactive: Rise Interactive is an independent performance marketing agency focused on multichannel media buying and campaign optimization for mid-market and enterprise advertisers. Directly comparable to C2 in core service offering (paid media buying + optimization) and independent agency positioning.
- Croud: Croud is a global digital media agency built around a crowdsourced model for paid search, programmatic, and social buying. Comparable to C2 in performance media buying and multichannel execution, with a similar mid-market advertiser focus and outcome-driven delivery model.
- Tinuiti: Tinuiti is a large independent performance marketing agency specializing in paid media buying across search, social, and connected TV, with outcome-based pricing. Directly comparable to C2 CPA Network in being an independent (non-holding-company) performance media buyer serving mid-market and enterprise advertisers across multiple channels.
Broad incumbents
- GroupM: GroupM is WPP's media investment group and the world's largest media buying organization. It is comparable to C2 CPA Network as a direct buyer of paid media on behalf of advertisers across TV, digital, and print, but operates at vastly greater scale and as part of a holding-company portfolio rather than as an independent performance specialist.
- Performics: Performics is Publicis's performance marketing network, offering paid media, SEO, and performance-driven campaign execution. Comparable to C2 in performance-led media buying, but as part of a holding-company network with proprietary technology and global reach.
- Omnicom Media Group (OMD / Hearts & Science): Omnicom's media arm includes OMD and Hearts & Science, both full-service media buying and planning agencies serving enterprise advertisers across channels. Comparable to C2 in core media buying function and multichannel execution, but with global scale, proprietary data, and holding-company backing.
- Zenith (Publicis Media): Zenith is Publicis's global media agency network buying paid media across digital and traditional channels for multinational advertisers. Directly comparable to C2 in the media buying function, and competes for the same advertiser budgets, but as a network agency with global tooling and data assets.
Emerging players
- Adresults Media: Adresults is a performance-based affiliate and media buying network operating in Europe and global markets. Comparable to C2 in its CPA-based revenue model and multichannel media buying focus, with a similar independent-agency profile and performance-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
C2 CPA Network social profiles
Digital presenceC2 CPA Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
C2 CPA Network leadership team
Management profileNumber of profiles
C2 CPA Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C2 CPA Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C2 CPA Network
What does C2 CPA Network do?
C2 CPA Network is a performance marketing agency that plans, buys, and optimizes media campaigns for advertisers across both traditional channels (television, radio, print) and digital platforms (social media, streaming services). It applies a structured five-step Campaign Flow methodology to define goals, select platforms, implement campaigns, gather data, and optimize performance, with the aim of increasing brand awareness, driving website traffic, and boosting conversions for clients.
Is C2 CPA Network a public or private company?
C2 CPA Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C2 CPA Network founded?
C2 CPA Network was founded in 2013. It employs 11 to 50 people.
Where is C2 CPA Network based?
C2 CPA Network is headquartered in Penha, Brazil, in the Latin America region.
How does C2 CPA Network make money?
Two revenue lines are on record. Performance Marketing / CPA (Cost Per Action) is the primary driver. The others are media Buying Services.
Who are C2 CPA Network's main competitors?
Direct peers on record are Assembly, Wpromote, Rise Interactive, Croud and Tinuiti. Broad incumbents are GroupM, Performics, Omnicom Media Group (OMD / Hearts & Science) and Zenith (Publicis Media). Adresults Media is listed as an emerging player.
Does C2 CPA Network have an API?
No public API is recorded for C2 CPA Network.