Bio-Kleen

What Bio-Kleen does

Bio-Kleen Products, Inc. is a privately held US specialty cleaning products manufacturer founded in 1987 and headquartered at 810 Lake Street, Kalamazoo, Michigan. The company formulates and sells biodegradable, environmentally adapted cleaning solutions for marine, RV, automotive, snowmobile, and motorcycle applications, plus household/janitorial and commercial cleaning lines. Its portfolio spans roughly 25+ SKUs across multi-surface cleaners, metal polishes, polymer-based waxes, concentrated vehicle washes, vinyl conditioners, lubricants, firearm cleaners, and accessories, organized under three sub-brands: Bio-Kleen (core), SledBrite (snowmobile), and Bike Magik (motorcycle). Differentiated technology features include biodegradable non-aerosol formulations with natural ingredients like orange oil, polymer-based UV protection (SPF 40) in waxes, and super-concentrated ratios (e.g., 32oz yielding 32 gallons of wash). Bio-Kleen makes money through one-time unit purchases of consumable cleaning products, sold via direct e-commerce (biokleen.com), retail stores, an authorized US dealer/distributor network, and legacy phone/fax/mail ordering, with US operations plus shipping into Canada. Pricing is per-unit with multiple size tiers (16oz, 32oz, 1 gallon, 5 gallon) and case-volume discounts. The company is owner-operated under President/Owner/Chemist Tim Kowalski, with no external institutional funding, no M&A activity, and a headcount of 11-50 employees.

Name

Bio-Kleen

Legal name

Bio-Kleen Products, Inc.

Website

https://biokleen.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Bio-Kleen Products, Inc. is a privately held Kalamazoo, Michigan-based manufacturer of biodegradable specialty cleaning products for marine, RV, automotive, snowmobile, and motorcycle applications, plus household and commercial lines, sold via DTC e-commerce, retail, and dealer channels in the US and Canada.

Ownership category

akta.pro rank

Product category

Specialty Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK)

akta.pro secondary industry

General All-Purpose Cleaners (CRAJAMAA)

Keywords

• Biodegradable cleaning products
• Marine cleaning supplies
• RV cleaning products
• Automotive detailing products
• Concentrated vehicle wash

Headquarters

HQ city

Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through biokleen.com website, with order processing and shipping from their Kalamazoo, MI location.
2. Retail Distribution: Products sold through retail stores and dealer networks that purchase through distributors.
3. Phone/Fax/Mail Orders: Orders accepted via phone (1-800-240-5536), fax, email, and mail order forms for customer convenience.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Bio-Kleen manufactures and sells environmentally responsible, biodegradable, concentrated cleaning and protective products formulated for marine, RV, automotive, snowmobile, motorcycle, household, janitorial, and commercial/industrial uses. Its catalog spans wash soaps, polishes, sealants, metal polishes, degreasers, glass cleaners, lubricants, and accessories sold under its own Bio-Kleen, Bike Magik, and SledBrite sub-brands.

Product overview

Bio-Kleen is a manufacturer of specialty cleaning products established in 1987, headquartered in Kalamazoo, Michigan. The company offers a comprehensive portfolio of cleaning solutions organized under three sub-brands: Bio-Kleen (marine, RV, and automotive cleaning products), SledBrite (snowmobile cleaning and maintenance products), and Bike Magik (motorcycle cleaning and detailing products). The product lineup includes multi-surface cleaners (Amazing Cleaner, Amazing Plus), metal polishes (Renew Metal Polish, SledBrite Metal Polish, Bike Magik Motorcycle Metal Polish), waxes and sealants (Polish & Sealant, Qwik Shine Spray Wax), vehicle washes (Kleen Wash, Super Suds), vinyl conditioners and protectants (Amazing Armor), specialty cleaners (Glass Kleen, Awning Cleaner, Bilge Cleaner), lubricants (Kleen Lube, Gun Kleen), household products (Dish Kleen, Dish Demon), and a range of cleaning accessories (Polish Ball, Microfiber Towels, Chamois, Brushes, Applicators). Many products emphasize biodegradability, eco-friendly formulations, and are made in the USA. The company serves retail consumers through online and brick-and-mortar channels, as well as commercial/janitorial markets.

Differentiator

Problem solved

Functional benefit

Brands

• SledBrite: Snowmobile-specific cleaning products including SledBrite Krystal View goggle cleaner, SledBrite Metal Polish, SledBrite Polish & Sealant, and SledBrite Aluma Kleen.
• Bike Magik

Products and services

• Aluma Kleen Specialty cleaning and polishing product formulated for aluminum surfaces on boats, RVs, and other vehicles, intended for consumers and detailers seeking safe metal care.
• Renew Metal Polish Metal restoration polish designed to renew and shine oxidized chrome, aluminum, stainless, and other metal surfaces on recreational and consumer vehicles.
• Qwik Shine Spray Wax Quick-application spray wax and shine product designed to add gloss and protection to vehicle exterior surfaces between full detailing cycles.
• Kleen Wash Concentrated biodegradable wash soap formulated for general exterior cleaning of boats, RVs, cars, and other vehicles without stripping protective coatings.
• Amazing Cleaner All-purpose biodegradable cleaner formulated for a broad range of household, automotive, marine, and RV surfaces, marketed to both consumers and commercial buyers.
• Super Suds High-foaming concentrated wash soap designed for use with foam applicators or cannons to lift dirt from vehicle surfaces before contact washing.
• Cleaning Chamois Synthetic chamois towel used to dry vehicle surfaces after washing without scratching paint or gel coat.
• Premium Microfiber Towels Reusable microfiber towels sold as a stand-alone accessory for washing, drying, polishing, and detailing vehicle and household surfaces.
• SledBrite Krystal View Goggles Cleaner Specialty cleaner formulated for snowmobile goggles and helmet shields to deliver streak-free clarity and anti-fog performance.
• Glass Kleen Biodegradable streak-free glass cleaner for windshields, windows, mirrors, and polycarbonate surfaces on vehicles and in the home.
• Kleen Lube Penetrating lubricant spray used to free seized hardware, lubricate moving parts, and protect metal on vehicles and equipment.
• Gun Kleen Biodegradable cleaner and lubricant formulated for firearms to remove fouling and protect metal without harsh solvent residues.
• Dish Kleen Concentrated biodegradable manual dishwashing liquid intended for household kitchens as part of the Bio-Kleen household product line.
• Awning Cleaner Biodegradable cleaner formulated to remove mildew, dirt, and stains from RV awnings, outdoor furniture fabrics, and similar canvas materials.
• H2O Repel Water-repellent protective treatment applied to fabric, canvas, and similar surfaces to repel water, oil, and stains.
• Amazing Plus Higher-concentration or enhanced all-purpose biodegradable cleaner positioned as a premium upgrade within the Amazing Cleaner family.
• Bike Magik Polish & Sealant Combined polish and sealant product marketed under the Bike Magik sub-brand to clean, shine, and protect motorcycle painted and metal surfaces.
• Bike Magik Super Suds Motorcycle Wash High-foam motorcycle wash formulated under the Bike Magik sub-brand to safely remove road grime from motorcycle finishes.
• Bike Magik Motorcycle Metal Polish Polish formulated specifically for motorcycle chrome, aluminum, and other metal components to restore shine and remove oxidation.
• Polish & Sealant (Boat/RV Wax) Polymer-based polish and sealant wax formulated for gel coat, fiberglass, and painted surfaces on boats and RVs to restore gloss and add durable protection.
• SledBrite Snowmobile Polish & Sealant Combined polish and sealant formulated under the SledBrite sub-brand to protect snowmobile hoods, tunnels, and painted panels from abrasion and UV damage.
• SledBrite Metal Polish Metal polish formulated under the SledBrite sub-brand to clean and shine snowmobile chrome, aluminum, and stainless components.
• Amazing Armor Vinyl Conditioner Biodegradable vinyl conditioner formulated to clean, protect, and restore vinyl seats, trim, and tonneau covers on boats, RVs, and other vehicles.
• Polish Ball Reusable polish applicator tool designed to spread waxes, polishes, and sealants evenly across vehicle surfaces.
• Super Soft Wash Brush Soft-bristle wash brush accessory used to clean large exterior surfaces on boats, RVs, and vehicles without scratching finishes.
• Telescopic Fountain Brush Extendable water-fed brush accessory used to reach and wash tall or wide vehicle surfaces such as RV sidewalls and boat hulls.
• Empty Spray Bottle Reusable spray bottle sold as an accessory for mixing and applying diluted Bio-Kleen cleaning concentrates.
• Microfiber Wax Applicator Microfiber wax applicator pad used to apply polishes, waxes, and sealants evenly onto vehicle surfaces.
• Cotton Terry Towels Reusable cotton terry towels sold as a stand-alone accessory for drying, wiping, and general cleaning tasks.
• Light Microfiber Towel Lightweight reusable microfiber towel sold as an accessory for wiping, drying, and quick detail applications.
• Dish Demon Heavy-duty biodegradable cleaner formulated to remove grease and baked-on food from dishes, cookware, and kitchen surfaces.

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Chemical Guys: Chemical Guys is a digitally-native detailing brand with strong social media presence, selling overlapping wash, polish, and degreaser SKUs to enthusiast automotive and marine customers.
• Stoner Car Care: Stoner Car Care offers specialty automotive detailing products including cleaners and polishes, with overlapping enthusiast market positioning and similar independent-brand go-to-market motion.

Direct peers

• Aero Cosmetics: Aero Cosmetics makes wash-and-wax products with overlapping automotive, marine, RV, and aviation use cases and a similar direct-to-consumer plus retail distribution model.
• 303 Products: 303 Products specializes in UV-protectant cleaners and surface care for marine, RV, and automotive applications — a highly overlapping product portfolio and customer base with Bio-Kleen's specialty cleaning lines.
• Meguiar's: Meguiar's is a leading auto and marine detailing brand owned by 3M, with overlapping product categories (wash, polish, wax, metal polish) and significantly larger distribution through auto parts and marine retail channels.
• Mothers Polish: Mothers is a long-established California-based maker of auto polishes, waxes, and cleaners with a specialty positioning similar to Bio-Kleen's, serving overlapping enthusiast customer segments.
• Star brite: Star brite is one of the most direct competitors to Bio-Kleen in the marine cleaning category, offering biodegradable boat cleaners, polishes, and protectants across overlapping SKUs and channels including retail and DTC.

Others

• West Marine: West Marine is the largest US marine retailer and a distribution channel where Bio-Kleen's marine SKUs compete for shelf space; relevant as a downstream customer/retailer relationship rather than a direct product competitor.

Broad incumbents

• Turtle Wax: Turtle Wax is a mass-market auto care incumbent with overlapping wash, wax, and interior cleaner categories. While much broader in distribution, it competes in Bio-Kleen's core automotive cleaning verticals.
• 3M Auto Care: 3M's automotive aftermarket division (which includes Meguiar's) competes broadly with Bio-Kleen across marine, RV, and auto detailing categories with much larger R&D and distribution resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/biokleenproducts
• Facebookfacebook.com/biokleenproducts
• Instagraminstagram.com/biokleenproducts
• LinkedInlinkedin.com/company/bio-kleen-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio-Kleen