North Shore Winter Club

What North Shore Winter Club does

North Shore Winter Club (NSWC) is a private family athletic club founded in 1958 and headquartered at 1325 Keith Road East in North Vancouver, British Columbia. It operates a single multi-sport facility serving the Greater Vancouver Area with a diversified portfolio spanning hockey (the primary membership driver, with over 500 registered minor hockey players and a senior men's league), tennis (seven indoor and four outdoor rooftop courts with 500+ tennis members), pickleball (six courts launched as a new vertical), aquatics (outdoor pool operating May–September, the Marlins competitive swim team since 1966, and Swim for Life lessons), fitness (gym, personal training, group classes, and a High Performance Training Centre), and ancillary programming including dance, youth camps, food and beverage, and an on-site Allan McGavin Sports Medicine Clinic. The hockey program is nationally recognized, with alumni including back-to-back NHL first-overall picks Connor Bedard (2023) and Macklin Celebrini (2024).

The business operates on a recurring membership model with family, individual, corporate, and trial tiers; trial memberships convert to full memberships with entrance fees creditable within five years. Revenue is generated across five streams: membership dues, program registration fees (hockey, swim, tennis, pickleball, fitness, dance), food and beverage, and facility rentals and guest fees. Programs are administered through a stack of third-party operational platforms — GameTime for court bookings, FinnlyConnect for ice scheduling, ClubHouse Online for member services, Active.com and TeamSnap for swim team coordination, and Spordle via Hockey Canada Registry for hockey registration. The club's competitive position is anchored by 65+ years of brand heritage, a credentialed coaching bench that includes former NHL professionals, and an integrated multi-sport ecosystem that locks in multi-generational family participation.

NSWC is independently operated under a Board of Directors with no parent company, private equity, or venture capital ownership indicated. Leadership is led by General Manager Kyle Turris, with functional directors across Hockey (Ben Maxwell, former NHL forward), Racquets (Tim Portnov), Fitness (Garth Prouse, former Canada National Rugby Team member), Facility Operations (Casey Dalgleish), and Marketing and Membership (Fawn Gill). The organization has recently signaled offensive expansion through the addition of pickleball, the on-site sports medicine clinic (2021), the Elite Hockey Development Program for U14–U16 athletes, and a formalized corporate membership tier.

Name

North Shore Winter Club

Legal name

North Shore Winter Club

Website

https://nswc.ca

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

North Shore Winter Club is a private, family-focused multi-sport athletic club founded in 1958 in North Vancouver, serving the Greater Vancouver Area with hockey, tennis, pickleball, aquatics, fitness, and youth programs under a recurring membership model.

Ownership category

akta.pro rank

Product category

Private Athletic Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Club Sports Programs (EDALAIAB)

Keywords

• Athletic club memberships
• Hockey programs
• Tennis instruction
• Swimming lessons
• Fitness training

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual and ongoing membership fees from family, individual, corporate, and trial memberships. Trial memberships last up to one year and can be converted to full memberships with entrance fees credited.
2. Hockey Program Fees: Registration fees for minor hockey programs including U7/U9 ($1,095-$1,145 early bird), U11/U13/U15/U18 ($1,250-$1,300 early bird), plus additional team development fees ($300-$2,500 depending on level), coaching fees, and ice activity fees.
3. Program Registration Fees: Fees for swimming lessons (10-day lesson sets), Marlins Swim Team registration, tennis programs, pickleball (with activity fee), fitness classes, personal training, dance programs, and youth camps.
4. Food & Beverage: Revenue from the North Shore Winter Club Café offering meals, snacks, healthy salads, sandwiches, rice and noodle bowls, plus lounge, banquets, and event catering services.
5. Facility Rentals & Guest Fees: Revenue from court bookings (tennis courts with over 500 tennis members), pickleball court fees, and guest fees for non-members participating in programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The North Shore Winter Club operates as a private, membership-based family athletic club providing access to hockey, aquatics, racquet sports (tennis and pickleball), fitness, dance, and youth programs at its North Vancouver facility. Members pay recurring annual membership fees plus program registration, court/ice booking, and food and beverage charges to access coaching, leagues, lessons, swim teams, fitness training, camps, and on-site sports medicine services. The club generates revenue through family, individual, corporate, and trial memberships alongside ancillary facility rentals and hospitality.

Product overview

North Shore Winter Club is a family athletic club serving Greater Vancouver since 1958, offering a diversified portfolio of sports and fitness programs. The core offerings include hockey (youth, senior, and Elite Development Program), tennis (7 indoor and 4 outdoor rooftop courts), pickleball (6 courts), aquatics (outdoor pool with Marlins Swim Team and Swim for Life lessons), and fitness (personal training, group classes, High Performance Training Centre). Additional programs include dance, youth camps, food & beverage services, and an on-site sports medicine clinic. The club operates on a membership model with trial, individual, family, and corporate membership options. Programs are delivered through four seasonal sessions (fall, winter, spring, summer) with registration managed through platforms like GameTime, Active.com, and Hockey Canada Registry.

Differentiator

Problem solved

Functional benefit

Products and services

• NSWC Hockey Program
• NSWC Tennis
• NSWC Pickleball
• NSWC Aquatics
• NSWC Marlins Swim Team
• NSWC Fitness Centre
• NSWC Food & Beverage
• NSWC Youth Programs
• Allan McGavin Sports Medicine Clinic at NSWC
• NSWC Trial Membership
• Corporate Membership

Quantifiable outcome

• Nationally recognized hockey program driving membership growth
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Allan McGavin Sports Medicine Physiotherapy CliniccoreStrategic or Co-development PartnerThe Allan McGavin Sports Medicine Physiotherapy Clinic operates an on-site clinic at the NSWC, providing Physiotherapy, Massage Therapy, Clinical Kinesiology, Acupuncture, IMS, Concussion Management, and Running Assessments. The clinic was founded at UBC in 1981 and has multiple locations throughout the Lower Mainland. Having this established sports-focused clinic on-site is described as a win-win for athletes and members.
• Lifesaving SocietycoreStrategic or Co-development PartnerNSWC aquatics programs operate under the Lifesaving Society's Swim for Life program, which is a comprehensive learn-to-swim program from Parent & Tot through to Leadership. The program is endorsed by the International Life Saving Federation and the Commonwealth Royal Life Saving Society.
• Tennis CanadacoreStrategic or Co-development PartnerNSWC tennis programs utilize Tennis Canada coaching certifications and development pathways. Coaches hold Tennis Canada certifications (Level 1, 2, 3), and the club participates in Tennis Canada Junior Davis Cup representation and national tournaments.
• Hockey CanadacoreStrategic or Co-development PartnerNSWC minor hockey operates under Hockey Canada and BC Hockey governance, utilizing their LTAD (Long Term Athlete Development) principles. The club has over 500 players registered through Hockey Canada Registry.
• BC Summer Swimming Association (BCSSA)coreStrategic or Co-development PartnerNSWC Marlins Swim Team participates in the BCSSA governing body, competing in regional and provincial championships. The Marlins are members of the Vancouver & District Region of BCSSA since 1966.
• Glacier Media DigitalminorOthersWebsite design and maintenance provided by Glacier Media Digital as noted in website footer.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Granite Club: Toronto private athletic club with a broad multi-sport portfolio including hockey, aquatics, racquets and fitness; benchmark peer for large-scale Canadian private club operations and corporate membership strategy.
• The Glencoe Club: Calgary-based private family athletic and social club with an expansive multi-sport offering (hockey, swim, racquets, fitness); useful North American comparator for diversified athletic-club operations and pricing.

Direct peers

• Arbutus Club: Long-standing private family athletic and social club in Vancouver offering racquet sports, aquatics, fitness, and dining — overlapping programming and member demographics with NSWC.
• Hollyburn Country Club: Private family club located in West Vancouver offering aquatics, tennis, fitness, skating and youth programs; competes for North Shore family memberships with overlapping programming.
• Jericho Tennis Club: Vancouver private tennis and fitness club competing for the same West-side family tennis market; relevant peer for racquets programming and indoor-court utilization benchmarking.
• Vancouver Lawn Tennis & Badminton Club: Private Vancouver club focused on tennis, badminton, squash and fitness with social amenities; directly comparable racquet-sport-led model targeting similar family and adult segments.
• Burnaby Winter Club: Metro Vancouver multi-sport private club with a strong hockey program, aquatics, racquet sports and fitness — the closest direct comparator to NSWC within the same region and similar membership-driven model.

Regional players

• Shaughnessy Golf & Country Club: Vancouver-area private member-owned country club with a long operating history and similar governance pedigree; adjacent comparator for member-owned capital and pricing structures despite golf-led programming.
• Capilano Golf & Country Club: Member-owned North Shore country club; shares North Vancouver geography and member-owned governance model, though anchored to golf rather than hockey/athletics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HockeyNSWC
• Facebookfacebook.com/myNSWC
• LinkedInlinkedin.com/company/north-shore-winter-club/?originalSubdomain=ca
• Instagraminstagram.com/mynswc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Winter Club