What Custom Sticker Shop does

Custom Sticker Shop is a family-owned and veteran-owned e-commerce business founded in 2001 and operated from Topeka, Kansas, that designs, produces, and ships custom vinyl decals and automotive graphics directly to individual consumers through its own online storefront at customstickershop.us. The company serves a long-tail base of vehicle owners and hobbyist enthusiasts in the US market, with global shipping also offered, and reports having delivered over 1 million decals worldwide with a 25% customer repeat rate. Its product catalog spans more than 20 categories including vehicle-specific decals (truck, car, Jeep, windshield, 4x4), military tributes, family window decals, band stickers, JDM stickers, hunting/fishing themes, sports fan decals, full-color custom prints, and memorial decals, with over 7,000 SKUs in total.

The core production technology is die-cut vinyl using professional-grade Oracal 651 Series cut vinyl and Professional Digital Print Vinyl, with every decal delivered pre-spaced and transfer-taped for bubble-free application. Products are offered in 5-15 inch sizes, 13+ color options, and custom text configurations, and the company rates its decals for 7 years of outdoor durability. All production and fulfillment is consolidated at the Topeka facility, with 5-8 day order-to-door fulfillment, dual-carrier shipping (UPS primary, USPS economy) and up to $100 in transit insurance.

The business operates a direct-to-consumer, one-time-purchase, transaction-based revenue model with entry pricing of $7.99, an unlimited Buy 2 Get 1 Free promotion, and free US shipping on orders of $25 or more. Payment is processed through a PayPal Premier Partner integration accepting PayPal, Venmo, Apple Pay, and credit/debit cards. The company is bootstrapped with no disclosed external funding, parent entity, or institutional investors, and it pursues organic acquisition primarily through SEO-optimized blog content produced via an OUTRANK partnership, supported by Google Trusted Store certification and a customer photo gallery.

Name

Custom Sticker Shop

Legal name

Custom Sticker Shop

Website

https://customstickershop.us

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Custom Sticker Shop is a veteran-owned, family-run e-commerce business in Topeka, Kansas, selling custom Oracal 651 vinyl decals and automotive graphics directly to individual vehicle owners and hobbyist consumers through its own online storefront, with 7,000+ SKUs across 20+ categories.

Ownership category

akta.pro rank

Product category

Custom vinyl decals and automotive graphics

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Custom vinyl decals
• Automotive sticker printing
• Die-cut decals
• Vehicle graphics
• Vinyl decal manufacturing

Headquarters

HQ city

Salina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for custom vinyl decals and automotive graphics sold directly through customstickershop.us. Customers select designs, customize size and color, and purchase individual items with transaction-based pricing. Promotional B2G1 offers and volume incentives drive additional purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Custom Sticker Shop designs, manufactures, and sells custom vinyl decals and automotive graphics (die-cut and full-color digital print) for cars, trucks, Jeeps, windshields, and themed applications. Products are made to order using professional-grade Oracal 651 vinyl at its Topeka, Kansas facility, and sold direct-to-consumer through its e-commerce site. The catalog spans 7,000+ designs across military, family, hunting, band, JDM, sports, and other themed categories, with customization in size, color, and text.

Product overview

Custom Sticker Shop is a veteran-owned, family-run e-commerce business based in Topeka, Kansas, specializing in custom vinyl decals and automotive graphics. Founded in 2001, the company offers over 1,200 car and truck designs across 22 distinct product categories. The product portfolio is centered around premium Oracal vinyl decals rated for 5-7 years of outdoor durability, featuring die-cut stickers and full-color digital print options. Products range from vehicle-specific offerings (Jeep Decals, Truck Decals, Windshield Decals) to themed collections (Military Decals, Animal Decals, Band Stickers, Sports Fan Decals, Hunting/Fishing Decals, JDM Stickers) and personalization options (Custom Decals, Family Window Decals, Career Decals). All products are made to order in the USA with US-sourced vinyl, with key differentiators including Buy 2 Get 1 Free promotions, free US shipping on orders over $25, and transfer-taped pre-spaced designs for easy bubble-free installation. The company primarily serves the US market with direct-to-consumer sales through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Windshield Decal Stickers Large-format custom vinyl decals designed for vehicle windshield application, available in multiple sizes and colors, sold to individual vehicle owners for personal customization.
• Truck Decal Stickers Custom vinyl graphics and decals designed specifically for trucks, including hood decals, side body designs, and tailgate graphics for individual truck owners.
• Jeep Decal Stickers Custom vinyl decals for Jeep Wrangler and off-road vehicles, including hood decals, fender graphics, windshield banners, and side body designs intended for outdoor and adventure use.
• Military Decals Tribute decals honoring military service, including Army, Navy, Air Force, Marines, Coast Guard designs, memorial tributes, and MOS-specific graphics, sold to service members, veterans, and their families.
• Car & Truck Decal Stickers Personalized automotive vinyl graphics and window decals for cars and trucks, covering a wide range of designs for everyday vehicle owners.
• Family Window Decal Stickers Window decals featuring stick-figure families, themed characters, pet decals, and custom name stickers for family-personalization use on family vehicles.
• Truck Graphics Full vehicle graphics and stripe kits for trucks, including side stripe kits and body-side graphics.
• Animal Decal Stickers Decorative animal-themed vinyl stickers featuring various animal designs for vehicle personalization.
• Band Stickers Custom vinyl stickers featuring band logos, music-themed designs, and musical group graphics for music fans.
• Career & Occupation Decals Professional and occupation-themed vinyl decals representing various careers and jobs for personal vehicle display.
• Full Color Decal Stickers Full-color digital print vinyl decals using professional digital print vinyl for vibrant multi-colored graphics.
• Hunting & Fishing Decal Stickers Outdoor-themed decals featuring hunting, fishing, and wildlife graphics for outdoor enthusiasts.
• JDM Stickers Japanese Domestic Market (JDM) style automotive stickers and graphics popular among import vehicle enthusiasts.
• Sports Fan Decal Stickers Sports-themed vinyl decals for fans to display team loyalty and sports affiliation on personal vehicles.
• Custom Decals and Stickers Fully customized vinyl decals made to order according to customer-specified size, color, and design.
• In Loving Memory Decals Memorial and tribute decals for honoring deceased loved ones, including custom memorial car stickers.
• 4x4 Decal Stickers Off-road and four-wheel-drive themed vinyl stickers for trucks and SUVs.
• Cartoon Decal Stickers Cartoon and animated character-themed vinyl decals for vehicle decoration.
• Cool Decal Stickers Trendy and popular-themed vinyl stickers featuring cool and stylish designs for vehicle personalization.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PayPalcoreGTM or Marketing PartnerPayPal Premier Partner - Accepts PayPal, Venmo, Apple Pay, and credit/debit cards for secure transactions. Premier partner status indicates high-volume processing relationship.
• Google Trusted StorecoreGTM or Marketing PartnerGoogle Trusted Store program participant providing verified merchant credibility and customer trust assurance.
• Square TrademinorGTM or Marketing PartnerSquare Trade Partner for protection services.
• OUTRANKminorGTM or Marketing PartnerOUTRANK service provides quality articles for the Custom Sticker Shop website, supporting content marketing and SEO efforts.
• UPScoreOthersPrimary shipping carrier for domestic orders. Orders ship via UPS alongside USPS.
• USPScoreOthersShipping carrier for orders including delivery to mailbox or doorstep. Economy shipping option. Up to $100 insurance included for orders damaged in transit.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redbubble: Global print-on-demand marketplace with stickers, decals, and vehicle graphics from independent artists. Comparable end-product but operates as a marketplace rather than a single-brand manufacturer.
• Vistaprint: Large-scale custom printing platform with stickers and vehicle decals as part of a much broader marketing products portfolio. Comparable product category but competes at the SMB mass-market tier with greater capital and tooling.
• Etsy: Marketplace hosting thousands of independent sellers of custom vinyl decals. Etsy is the dominant aggregation point for hobbyist vehicle decal buyers and a meaningful indirect competitor for organic search and discovery.

Direct peers

• 4Decals: Online seller of custom vinyl lettering and decals for vehicles and small business use. Comparable DTC model, vinyl product spec, and personalization flow.
• Sticker Giant: Custom sticker and decal manufacturer selling die-cut and full-color vinyl products online. Directly comparable product mix and target customer base (small businesses, vehicle owners, hobbyists).
• StickerYou: Custom sticker and decal print-on-demand platform with die-cut and transfer-taped products. Comparable e-commerce flow, material spec (Oracal-grade vinyl), and design catalog approach.
• Carstickers.com: Specialty retailer of custom vehicle decals and graphics for cars, trucks, and motorcycles. Highly comparable given identical customer (vehicle owners) and product (vinyl automotive decals) overlap.
• Decal Daddy: Custom vinyl decal maker focused on automotive and vehicle graphics with a wide catalog of pre-designed themes. Comparable product positioning and target enthusiast segments.
• Sticker Mule: Major online custom sticker and decal printer offering vinyl die-cut stickers with rapid turnaround. Closest direct competitor given overlapping product (custom vinyl decals), DTC e-commerce model, and broad design customizability.

Emerging players

• Signs.com: Custom sign and decal manufacturer with vehicle graphics, vinyl lettering, and bumper stickers. Comparable vinyl decal product line with growing DTC capabilities, though broader signage focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/csstickershop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Sticker Shop