AVMA PLIT

What AVMA PLIT does

AVMA PLIT, currently doing business as AVMA Insurance Services, is a trust-based insurance and risk-management program serving members of the American Veterinary Medical Association (AVMA). Established in 1959 and now employing 51–100 staff, the program operates as an AVMA membership benefit — distributing and administering (via Pearl Insurance Group, LLC as program administrator/broker) a multi-line insurance portfolio that includes professional liability, life, disability, supplemental health, business, and personal coverage. The portfolio is modular: professional liability is offered to veterinarians, practice owners, and veterinary students (with complimentary student coverage), augmented by niche modules such as animal bailee, embryo and semen storage, and veterinary license defense. Bundled packages (VetSTEPP, MBPP) target specific career stages, while the business insurance suite covers workers' compensation, cyber liability, EPLI, umbrella, builders risk, flood, D&O, and employee benefits for practice owners.

The business model is a membership-anchored insurance distribution and administration channel with recurring premium-based revenue across subscription-like billing cadences (annual or monthly depending on product). Go-to-market relies on the AVMA member channel (avma.org, member communications, events) supplemented by a licensed broker/agent network administered by Pearl Insurance, plus self-service digital flows (quote, claims, agent and member portals). In 2025 the trust unified its legacy AVMA LIFE and PLIT programs under a single AVMA Insurance Services brand to standardize member experience. Legal structure is an AVMA Trust entity domiciled in the United States, with operations based in Peoria Heights, IL, and primary customer base consisting of licensed veterinarians, veterinary students, practice owners, practice managers, recent graduates, corporate veterinary entities, and allied associations — all restricted to the U.S. market.

Name

AVMA PLIT

Legal name

AVMA Trust

Website

https://avmaplit.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

AVMA Insurance Services (formerly AVMA LIFE and PLIT) is a trust-based insurance program that distributes professional liability, life, disability, supplemental health, business, and personal coverage exclusively to members of the American Veterinary Medical Association in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premium Revenue: AVMA Insurance Services generates revenue through insurance premiums collected from policyholders across multiple insurance product lines including professional liability, life, disability, health supplemental, business, and personal insurance products. Premiums are collected on subscription-like recurring payment schedules (monthly, annual, or multi-year terms depending on product type).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AVMA PLIT (operating as AVMA Insurance Services) provides professional liability, business, life, disability, supplemental health, and personal insurance products exclusively to members of the American Veterinary Medical Association (AVMA). Products are administered through Pearl Insurance Group, LLC and span coverage tailored to veterinarians, practice owners, students, and corporate veterinary entities across all career stages and practice types.

Product overview

AVMA Insurance Services (formerly AVMA LIFE and PLIT) provides a unified platform of insurance and risk-management solutions for veterinary professionals at every career stage. The portfolio comprises professional liability insurance (the core offering for veterinarians, practice owners, and students), life and disability insurance, supplemental health coverage, and business insurance. Specialty coverages include animal bailee, embryo and semen storage, veterinary license defense, and cyber liability insurance. Bundled packages such as VetSTEPP (Veterinary Student Essential Protection Package) and MBPP (Member Basic Protection Package) combine multiple coverage types. Personal insurance products for auto, home, and umbrella coverage round out the offering. The program is administered by Pearl Insurance and serves AVMA members across all practice types and specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Liability Insurance for Veterinarians

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pearl Insurance Group, LLCcoreImplementation/ SI/ Consulting PartnerPearl Insurance Group serves as the Program Administrator and broker for AVMA Insurance Services. Located at 1200 E. Glen Ave., Peoria Heights, IL 61616, Pearl Insurance handles quote generation, policy servicing, claims support, and agent/broker network management. Licensed in Arkansas (#100106280) and California (#0F76076).
• AVMA (American Veterinary Medical Association)coreStrategic or Co-development PartnerAVMA Insurance Services operates in partnership with AVMA to provide insurance products exclusively to AVMA members as a membership benefit. This partnership enables access to AVMA's membership base of veterinarians and veterinary professionals. The AVMA advocated for veterinary priorities in Farm Bill proposals and maintains the Task Force on Emerging Technologies.
• ZoetisminorGTM or Marketing PartnerZoetis provided founding support for the Human Animal Bond Certification program launched by NAVC in partnership with HABRI, with AVMA as a supporting partner. Zoetis is a major animal health pharmaceutical company.
• PetcominorGTM or Marketing PartnerPetco provided founding support for the Human Animal Bond Certification program. Petco is a pet products retail chain with significant presence in the companion animal market.
• PetSmart CharitiesminorGTM or Marketing PartnerPetSmart Charities provided founding support for the Human Animal Bond Certification program. PetSmart Charities is a major animal welfare nonprofit and corporate philanthropist in the pet industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Medical Protective (MedPro Group, Berkshire Hathaway): MedPro provides medical professional liability insurance to physicians and healthcare professionals, part of Berkshire Hathaway's specialty insurance group. Comparable product line (malpractice plus related professional coverages) and a similar niche specialty positioning.
• MagMutual: MagMutual underwrites medical professional liability insurance for physicians and healthcare organizations, with a mutual/owner-returned structure. Directly comparable to AVMA PLIT's core professional liability offering for veterinarians, adapted to the medical profession.
• The Doctors Company: The Doctors Company is a physician-owned medical professional liability insurer offering malpractice, D&O, and related coverages. Highly analogous to AVMA PLIT: profession-specific professional liability carrier combining malpractice with governance/leadership coverage.
• Nurses Service Organization (NSO): NSO offers professional liability insurance to nursing professionals, typically bundled with association membership benefits. Same association-sponsored insurance model as AVMA Insurance Services, targeting a defined professional constituency with specialty coverages.
• Healthcare Providers Service Organization (HPSO): HPSO provides professional liability and related insurance to healthcare professionals (especially nurses and allied health) through association-sponsored programs. Operationally analogous to AVMA Insurance Services: association-sponsored model, bundled coverages, and specialty-tailored underwriting for a specific profession.

Broad incumbents

• CNA Financial: CNA is a large commercial P&C insurer with a significant professional liability and healthcare practice, including coverage for veterinarians and other medical/professional specialties. Overlaps with AVMA Insurance Services' professional liability and business insurance products but within a much broader portfolio.
• AXIS Capital Holdings: AXIS Capital is a specialty insurer with professional liability capabilities covering errors & omissions, D&O, and similar coverages across multiple professions. Comparable to several AVMA Insurance Services product lines (D&O, EPLI, cyber, umbrella) as part of a broader specialty insurance book.
• The Hanover Insurance Group: Hanover is a specialty-focused P&C insurer offering professional liability, commercial, and personal lines including coverages for professional services firms. Comparable product set to AVMA Insurance Services' business insurance suite but not specialized to veterinary.

Others

• Aon (Healthcare & Professional Risk Solutions): Aon is a global insurance brokerage and advisory firm with dedicated healthcare and professional services practices. Comparable as an enabler/competitor for placement of complex professional liability and benefits programs, though it does not offer a direct association-sponsored product like AVMA Insurance Services.

Regional players

• Nationwide (Nationwide Pet Insurance, formerly VPI): Nationwide Pet Insurance (originally founded by veterinarians as Veterinary Pet Insurance) is the largest US pet health insurer. Operates in the broader veterinary ecosystem on the demand-side (insuring pets) rather than the supply-side (insuring veterinarians), making it an adjacent peer in the veterinary insurance market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avma-plit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVMA PLIT