Nationwide Pet

What Nationwide Pet does

Nationwide Pet Insurance is the pet insurance division of Nationwide Mutual Insurance Company, a Fortune 100 mutual insurance organization. The company offers accident, illness, and wellness coverage for dogs, cats, and exotic pets (including birds and snakes), underwriting policies through Veterinary Pet Insurance Company in California and National Casualty Company in all other states, with DVM Insurance Agency serving as Agency of Record. It distributes through three primary channels: direct-to-consumer via petinsurance.com and mobile app, voluntary employee benefits programs managed through HR professionals and benefits brokers (with zero employer cost and no minimum participation), and a co-branded retail partnership with Petco Health and Wellness launched in January 2024. The core product, My Pet Protection, features a standardized $250 annual deductible and $7,500 maximum annual benefit, complemented by proprietary service offerings including the 24/7 Nationwide VetHelpline telehealth service, Nationwide PetRxExpress (offering up to 50% off prescriptions via automatic claims at participating retail pharmacies), and savings at Petco Veterinary Services clinics. Nationwide protects more than 1 million pets, ranks among the top three U.S. pet insurers alongside Trupanion and Independence Pet Holdings, and is positioned as the first-mover leader in voluntary employee pet benefits with over 20 years in the channel.

Technically, Nationwide operates on an Enterprise Digital Platform that won the CIO 100 Award in 2026 (second consecutive year), enabling external business partners to integrate digitally across all 19 of the parent company's business lines. AI capabilities include generative AI for claims summarization and breed-specific pet health information, computer vision AI trained on 400+ failure points via a Chrp partnership for virtual home inspections, and Ting sensor anomaly detection for electrical hazards distributed free to eligible policyholders. The parent has committed $1.5 billion in technology investment through 2028, with $100 million annually earmarked for AI advancement. In March 2026, Nationwide filed a new Generalized Additive Model (GAM) pricing methodology with the California Department of Insurance incorporating gender and tenure as rating variables, effective August 27, 2026 pending approval. The company has also been actively restructuring its portfolio, non-renewing approximately 100,000 policies in response to loss-cost inflation from rising veterinary treatment costs, while expanding the product surface into adjacent home risk management and continuing to grow exotic pet coverage as a differentiator from competitors primarily focused on dogs and cats.

Name

Nationwide Pet

Legal name

Nationwide Mutual Insurance Company (Parent)

Website

https://PetsVoluntaryBenefits.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

10,001+ employees

Short description

Nationwide Pet Insurance is the pet insurance division of Nationwide Mutual Insurance Company, offering accident, illness, and wellness coverage for dogs, cats, and exotic pets across 1M+ policies via direct-to-consumer, employer voluntary benefits, and a Petco retail partnership.

Ownership category

akta.pro rank

Product category

Pet Insurance

NAICS

Other Direct Insurance (except Life, Health, and Medical) Carriers (524128), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industry

Worksite Pet Insurance (FSAIAMAL)

Keywords

• Pet insurance products
• Voluntary employee benefits
• Veterinary telehealth services
• Pet prescription savings
• Exotic pet coverage

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pet Insurance Premiums: Recurring monthly subscription premiums from pet insurance policies covering accident, illness, and wellness coverage. Reimbursement-based model where policyholders pay veterinary bills upfront and submit claims for reimbursement.
2. Voluntary Employee Benefits: Pet insurance offered as voluntary benefit through employer groups with zero cost to employers, generating premium revenue from enrolled employees through payroll deductions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nationwide Pet underwrites and distributes pet insurance policies for dogs, cats, and exotic pets covering accidents, illness, and optional wellness. Policies are sold both direct-to-consumer via petinsurance.com and as a voluntary employee benefit through HR professionals, benefits brokers, and Petco retail channels, with proprietary value-added services including 24/7 VetHelpline telehealth and PetRxExpress prescription savings.

Product overview

Nationwide Pet Insurance operates as a comprehensive pet insurance provider offering multiple product tiers including My Pet Protection policies with customizable coverage options, specialized exotic pet coverage, and wellness add-ons. The product portfolio includes proprietary services like VetHelpline (24/7 telehealth) and PetRxExpress (prescription savings), distributed through direct sales, employer voluntary benefits, and retail partnerships with Petco. The company also offers adjacent insurance products leveraging AI technology including virtual home inspections through the Enterprise Digital Platform.

Differentiator

Problem solved

Functional benefit

Brands

• My Pet Protection: Core pet insurance policy product offering accident, illness, and wellness coverage
• VetHelpline
• PetRxExpress
• Always There Pet Care
• Petco by Nationwide

Products and services

• Nationwide Pet Insurance Comprehensive pet insurance offered as voluntary employer benefit and direct-to-consumer product providing accident, illness, and wellness coverage for dogs, cats, and exotic pets with reimbursement-based claims processing.
• My Pet Protection Standardized pet insurance policy product with $250 annual deductible and $7,500 maximum annual benefit, including emergency boarding, kenneling fees, lost pet due to theft or straying, lost pet advertising and reward, and mortality benefit.
• Nationwide VetHelpline Unlimited 24/7 virtual pet telehealth service providing guidance from U.S.-based veterinary professionals via video call with follow-up email documentation, available to all pet owners.
• Nationwide PetRxExpress Prescription savings and automatic claims processing program offering up to 50% off pet medications at participating retail pharmacies across the U.S., with automatic claims via the digital pet insurance ID card.
• Petco by Nationwide Co-branded pet insurance product distributed through Petco retail locations and digital channels offering accident-only and accident-and-illness policies with veterinary telehealth services, simplified claims submission, and personalized health plans; covers dogs, cats, birds, snakes, and other exotic animals with policies starting at $16/month for dogs and $9/month for cats.
• Exotic Pet Coverage Specialized coverage option for exotic pets including birds, snakes, and other non-traditional companion animals, differentiating Nationwide from competitors that typically only insure cats and dogs.
• Advanced Pet Pricing (GAM-based pricing) Updated California pet insurance pricing built on a Generalized Additive Model (GAM) methodology, incorporating gender and tenure as rating variables to refine risk assessment across approximately 30,324 policyholders.

Quantifiable outcome

• 38% of enrolled teen drivers lowered phone distraction by average of 39% through Focused Driving Rewards program
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• National Education Center for Agricultural Safety (NECAS)minorStrategic or Co-development Partner · 1 January 2026Partnership to donate grain rescue tubes and training sessions to fire and rescue departments in Nebraska. Initiative addresses grain bin accidents which are significant agricultural hazards with suffocation from engulfment being the leading cause of death.
• Nebraska Corn Board and Nebraska Soybean BoardminorStrategic or Co-development Partner · 1 January 2026Partner organizations working with Nationwide and NECAS to donate grain rescue equipment and training to Nebraska fire departments.
• Dale Earnhardt Jr.minorGTM or Marketing Partner · 1 January 2026NASCAR Hall of Famer partnership for multimedia campaign during Teen Driving Awareness Month promoting Focused Driving Rewards program that incentivizes drivers to avoid phone distractions in exchange for gift card rewards.
• B.R.A.K.E.S. ProgramminorStrategic or Co-development Partner · 1 January 2026Teen driving safety program partner providing free accident prevention training courses designed by professional drivers; featured in Nationwide campaign with parent-and-teen duos learning safe driving techniques.
• Whisker LabscoreTechnology or Integration · 1 January 2026Nationwide distributing Ting sensor free to eligible policyholders. The sensor program has prevented more than 27,000 potential electrical fires across the U.S. and expanded to frozen-pipe alerts for comprehensive home protection.
• ChrpcoreTechnology or Integration · 1 December 2025AI-powered virtual home inspection program partnership in the United States, allowing policyholders to use smartphones to identify potential hazards through guided photo surveys. Technology reviews images using AI trained on over 400 failure points to improve safety assessments and streamline risk management.
• Petco Health and Wellness Company Inc.coreGTM or Marketing Partner · 1 January 2024Co-branded pet insurance product launched January 2024 offering veterinary telehealth services, simplified claims submission, and personalized health plans. Products available through Petco retail locations and digital channels, covering birds, snakes, and other exotic animals not typically covered by competitors.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Trupanion: Direct competitor in U.S. pet insurance with 1M+ pets covered, publicly traded; competes head-to-head with Nationwide in dog/cat accident and illness coverage through veterinary direct-pay model.
• ASPCA Pet Health Insurance: Direct competitor in U.S. pet insurance administered by Crum & Forster, leveraging ASPCA brand affinity; competes with Nationwide on D2C channels with similar accident/illness products.
• Pumpkin Pet Insurance: Direct competitor in U.S. pet insurance offering accident, illness, and wellness plans with multi-pet discounts; competes with Nationwide across D2C channels with similar product tiers.
• FIGO Pet Insurance: Direct competitor in U.S. pet insurance offering accident, illness, and wellness coverage for cats and dogs; tech-led positioning comparable to Nationwide's mobile claims and digital experience.
• Fetch Pet Insurance: Direct competitor in U.S. pet insurance known for comprehensive coverage including exam fees and dental illness; tech-forward positioning comparable to Nationwide's claims experience and AI investments.
• Pets Best Insurance Services: Direct competitor in U.S. pet insurance offering accident, illness, and wellness plans; administered under Synchrony's pet insurance platform, competing directly with Nationwide's My Pet Protection product.
• Embrace Pet Insurance: Direct competitor offering accident, illness, and wellness pet insurance for dogs and cats in the U.S.; competes with Nationwide in D2C and employer channels with similar reimbursement-based claims model.
• Spot Pet Insurance: Direct competitor offering accident, illness, and preventive care pet insurance for dogs and cats; comparable product structure and D2C distribution approach to Nationwide.
• Healthy Paws Pet Insurance: Direct competitor in U.S. pet insurance focused on dogs and cats with unlimited lifetime benefits; competes with Nationwide on premium positioning and claims experience.

Broad incumbents

• MetLife Pet Insurance: Pet insurance distributed by MetLife leveraging the parent's massive employer relationships and benefits infrastructure; comparable to Nationwide's voluntary benefits distribution strategy through large employer groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationwidepet
• LinkedInlinkedin.com/company/nationwidepet
• Instagraminstagram.com/nationwidepet
• TikToktiktok.com/@nationwide
• Xx.com/nationwidepet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide Pet