What Magnusson Architecture and Planning does

Magnusson Architecture and Planning, P.C. (MAP) is a New York-based professional services architecture firm founded in 1986 by Magnus Magnusson. The firm specializes in multifamily residential development with a focus on affordable, supportive, senior, workforce, and mixed-income housing, alongside community facilities and community-based planning and urban design. Over four decades, MAP has designed more than 100 housing developments comprising over 14,000 new homes, and is recognized as the architect of the first Stage II LEED-Neighborhood Development certified project in New York State (Melrose Commons). The firm holds nine NYSERDA Buildings of Excellence awards (including five Blue Ribbon for Design Excellence recipients) and brings credentialed expertise across LEED, Passive House, Enterprise Green Communities, and net-zero energy design.

MAP serves three primary client segments: for-profit and nonprofit developers; nonprofit housing and social service organizations (e.g., New Destiny Housing, JASA, Samaritan Daytop Village, Volunteers of America-Greater NY); and building owners seeking preservation or adaptive reuse. Projects are secured through RFPs, competitive bidding, and long-term relationships with mission-driven housing organizations, with funding typically layered across city, state, and federal affordable housing programs (HPD, HCR, OTDA, NYCHA, NYSERDA) and conventional lenders. The firm's go-to-market is enterprise field sales built on relationship-driven business development within a defined New York metropolitan geography.

MAP operates from a single headquarters at 42 West 39th Street in midtown Manhattan with a principal-led team of 11-50 staff. Revenue is generated through project-based architectural and planning fees negotiated per scope, with services spanning concept design through construction administration. Leadership includes founding principal Magnus Magnusson alongside principals Fernando Villa (FAIA, Design Director), Christopher Jones, and Brian Loughlin (Director of Planning and Urban Design), supported by a Director of Sustainability (Sara Bayer, CPHC), Director of Housing Preservation, Director of Architectural Visualization, and dedicated zoning/planning leadership. The firm has no external investors, parent company, or M&A activity disclosed.

Name

Magnusson Architecture and Planning

Legal name

Magnusson Architecture and Planning, P.C.

Website

https://maparchitects.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

New York architecture firm founded in 1986 specializing in affordable, supportive, senior, and mixed-income multifamily housing design, serving developers, nonprofits, and building owners across 100+ projects and 14,000+ homes with deep sustainability and community-based planning expertise.

Ownership category

akta.pro rank

Product category

Architectural Services (Affordable Housing Design)

NAICS

Architectural Services (54131)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Affordable housing architecture
• Multifamily residential design
• Supportive housing planning
• Sustainable building design
• Community urban design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Architecture and Planning Services: Professional services revenue from architectural design, planning, and urban design services for multifamily residential developments including affordable, supportive, senior, workforce and mixed-income housing as well as community facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Magnusson Architecture and Planning is an architecture firm providing comprehensive architectural design, planning, preservation, and urban design services for multifamily residential developments. Its core focus is affordable, supportive, senior, workforce, and mixed-income housing, alongside community facilities and community-based planning projects, primarily for developers, nonprofits, and building owners across the New York metropolitan area.

Product overview

Magnusson Architecture and Planning (MAP) is an architecture firm offering a comprehensive portfolio of design services rather than a software product. The firm's core offerings encompass affordable, supportive, senior, and market-rate multifamily residential development; community facilities design; planning and urban design services; and building preservation/adaptive reuse work. MAP specializes in sustainable design targeting LEED, Passive House, Enterprise Green Communities, and NYSERDA certifications. Their integrated service model combines architecture, planning, and preservation capabilities with a focus on social impact through community-centered design approaches. The firm serves developers, nonprofits, and building owners across New York State.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Housing Design Services
• Supportive Housing Design
• Senior Housing Design
• Community Facilities Design
• Planning and Urban Design
• Preservation and Adaptive Reuse
• Sustainable Design and Green Building Certification
• Passive House Design Services

Quantifiable outcome

• 14,000+ new homes designed across 100+ housing developments since 1986
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Brooks + ScarpacoreStrategic or Co-development PartnerArchitecture firm collaborating with Magnusson Architecture and Planning on affordable housing development through regulatory expertise and innovative design. Works together to navigate complex regulations and community resistance while designing supportive housing projects.
• Mobile Loaves & FishescoreStrategic or Co-development PartnerOrganization working with Magnusson Architecture and Planning to develop affordable housing through regulatory expertise and innovative design to help address homelessness and housing insecurity.
• American Institute of Architects-New York ChapterminorStrategic or Co-development PartnerProfessional membership organization; MAP staff actively participate in AIA NY committees and events.
• American Planning AssociationminorStrategic or Co-development PartnerProfessional membership organization supporting urban planning expertise.
• National Organization of Minority ArchitectsminorStrategic or Co-development PartnerProfessional organization supporting diversity in architecture; MAP principal Fernando Villa is a member.
• New York State Association for Affordable HousingminorStrategic or Co-development PartnerIndustry association supporting affordable housing development in New York State.
• New York Passive HouseminorStrategic or Co-development PartnerProfessional organization promoting Passive House building standards in New York.
• Northeast Sustainable Energy AssociationminorStrategic or Co-development PartnerProfessional association supporting sustainable energy practices in the Northeast.
• Supportive Housing Network of New YorkminorStrategic or Co-development PartnerIndustry association for supportive housing providers in New York; MAP has received their Project of the Year award.
• United States Green Building CouncilminorStrategic or Co-development PartnerOrganization supporting LEED certification and sustainable building; MAP has extensive LEED project experience.
• Urban Land InstituteminorStrategic or Co-development PartnerProfessional organization supporting responsible land use and development; MAP has received ULI awards.
• Urban Green CouncilminorStrategic or Co-development PartnerNew York chapter of USGBC promoting green building practices.
• JASAcoreStrategic or Co-development PartnerSenior services nonprofit and co-developer of Casa Celina - 205-unit affordable senior housing project in Bronx, NY.
• Xenolith PartnerscoreStrategic or Co-development PartnerCertified WBE developer and co-developer of Casa Celina and The Rise. Partner on multiple affordable housing projects including Harbor House at the YWCA.
• ELH-TKCcoreStrategic or Co-development PartnerCo-developer of Casa Celina - 205-unit affordable senior housing project in Bronx, NY.
• Samaritan Daytop VillagecoreStrategic or Co-development PartnerNonprofit developer and service provider for Highbridge project - 316-unit affordable and supportive housing plus 106 family shelter units in Bronx, NY.
• New Destiny HousingcoreStrategic or Co-development PartnerNonprofit developer of The Corden, McLean Place, and other supportive housing projects for domestic violence survivors.
• Volunteers of America-Greater New YorkcoreStrategic or Co-development PartnerNonprofit owner/developer of YP Senior Residence - 117-unit LEED Platinum senior housing in Bronx, NY.
• Robert Sanborn DevelopmentcoreStrategic or Co-development PartnerCo-developer of YP Senior Residence - 117-unit senior housing in Bronx, NY.
• Women's Prison AssociationcoreStrategic or Co-development PartnerNonprofit providing social services at The Rise for justice-involved families.
• Osborn AssociationcoreStrategic or Co-development PartnerNonprofit providing social services at The Rise for justice-involved families.
• Fifth Avenue CommitteecoreStrategic or Co-development PartnerNonprofit developer of Boerum Hill affordable housing project - 70 affordable apartments in Brooklyn, NY.
• Slate Property GroupcoreStrategic or Co-development PartnerDeveloper for La Ostra project - 600+ affordable senior and family apartments in Inwood, NY.
• Comunilife Inc.coreStrategic or Co-development PartnerNonprofit partner for La Ostra project providing community services.
• Fresh Start CafeminorStrategic or Co-development PartnerCulinary arts job training program operating in The Mill at Middletown development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dattner Architects: NYC-based architecture firm with a mission-driven practice centered on affordable housing, supportive housing, schools, and civic buildings. Highly comparable to MAP in client base (HPD, HCR, nonprofit developers), building typologies, and sustainability certifications, making it the closest head-to-head peer in NYC affordable multifamily design.
• Handel Architects: Major NYC architecture practice with a substantial affordable and mixed-income multifamily portfolio (e.g., Via Verde, Sendero Verde). Direct peer on subsidized and market-rate multifamily housing RFPs, though Handel operates at significantly larger scale and broader typology breadth than MAP.
• Curtis + Ginsberg Architects: NYC firm with a dedicated focus on affordable, supportive, and senior housing as well as community facilities. Closely comparable to MAP in mission orientation, target clients (nonprofit developers and public agencies), and use of sustainable certifications including Passive House and LEED.
• WXY architecture + urban design: NYC-based architecture and urban design firm with comparable community-centered planning and housing practice, including ULURP rezonings and waterfront/community master plans. Similar in mission and combined architecture + urban design service model, though WXY has broader civic infrastructure work.
• BKSK Architects: NYC firm with strong affordable and supportive housing portfolio for nonprofit developers and public agencies, plus notable public realm and school work. Comparable in size, mission-driven orientation, and willingness to engage resident-in-place renovations and complex entitlement processes.

Broad incumbents

• Perkins Eastman: National architecture practice with a large multifamily and senior living portfolio serving both for-profit and affordable developers. Larger and broader than MAP but competes for the same HPD/HCR and supportive housing commissions, particularly on larger-scale mixed-income developments.
• FXCollaborative: Large NYC architecture firm with a multifamily residential practice including affordable and supportive housing, plus significant sustainability capability. Competes for similar public-sector housing commissions while also serving commercial and institutional clients across a national footprint.

Emerging players

• Architecture Research Office (ARO): NYC architecture firm with comparable size and design rigor, engaged in cultural, educational, and select residential/community projects. Adjacent peer with overlapping research-driven, sustainability-oriented practice but less depth in affordable multifamily than MAP.

Others

• Magnusson Klemencic Associates: Structural engineering firm unrelated to MAP despite shared surname in the founder's name. Listed to disambiguate: not a peer, but commonly confused in firm-name searches.

Regional players

• Body Lawson Associates: Architecture firm with a strong affordable and supportive housing portfolio primarily serving NYC public agencies and nonprofits. Comparable in client mix and mission, with overlap on senior and supportive housing typologies though with a different building distribution across the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MAPArchitects
• Facebookfacebook.com/magnussonarchitecture
• LinkedInlinkedin.com/company/magnusson-architecture-and-planning-pc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnusson Architecture and Planning