Finfo

What Finfo does

Finfo is a privately held UK software company, founded in 2016 and headquartered in Yorkshire (West Burton), that builds and sells Finfo360, a white-label data governance and analytics platform aimed at large enterprise organisations. The platform aggregates financial, environmental, and personnel data sources, applies customised reporting and information architecture, and distributes outputs via email, SMS, and print with tiered access permissions aligned to each customer's corporate structure. Finfo360 sits on a Laravel backend and is positioned to bypass expensive incumbent BI/ESG software licences; the product is delivered as a configurable engagement and analytics portal, complemented by modules including Emergency Text Alerts, eNPS Surveys & Reporting, and Direct-to-Employee Expense Reporting, plus supporting insight toolkits such as Data Storytelling and User-in-the-Loop.

Finfo monetises through quote-based annual subscriptions sized to organisational complexity, using a consultative enterprise sales motion focused on the UK market. Customers span healthcare (NHS), financial services (Yorkshire Building Society), housing/real estate (McCarthy Stone), sport (Rugby Football Union), and entertainment (Merlin Entertainments), with documented outcomes including 30% cost savings on expense reporting at Yorkshire Building Society and automated multi-venue communications for the RFU. Marketing is grounded in PDF case studies, LinkedIn thought leadership, and Instagram presence rather than paid acquisition, and distribution is purely direct field sales with no public self-serve channel.

The company is bootstrapped with no disclosed funding rounds or institutional investors, operates with 11-50 employees, and has no publicly disclosed management team, revenue, or financial metrics. Geographic reach is limited to the United Kingdom, and there is no published roadmap or indication of imminent international expansion. A single recently advertised Full-Stack Developer role (target start September 2026) flags AI prototyping as an experimental direction, but no AI features are currently shipped or announced.

Name

Finfo

Legal name

Finfo

Website

https://finfo.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Finfo is a UK-based SaaS company that sells Finfo360, a white-label data governance and analytics platform, to large enterprises. It aggregates financial, environmental, and personnel data into customised reports distributed via email, SMS, and print across tiered organisational access.

Ownership category

akta.pro rank

Product category

Enterprise Data Governance and Analytics Software

SIC

Finance Services (6199)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

Keywords

• Data governance software
• Enterprise analytics platform
• Employee engagement surveys
• Expense reporting tools
• Sustainability reporting software

Headquarters

HQ city

West Burton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Finfo360 SaaS Platform: Subscription-based access to the Finfo360 white-label platform with tailored configuration per organisation. Pricing appears to be quote-based with custom tiering based on organisational structure and access requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Finfo provides customised data governance and communication tools through its Finfo360 white-label platform, aggregating financial, environmental, and personnel data sources into a single stream for cross-analysis and reporting. The platform offers tiered access permissions, bespoke automation, automated multi-channel distribution (email, SMS, print), and complementary modules including Emergency Text Alerts, eNPS Surveys, and Direct-to-Employee Expense Reporting.

Product overview

Finfo offers a unified platform-plus-modules architecture centred on Finfo360, a white-label engagement and analytics platform. The core platform enables data aggregation, reporting, and smart data distribution across organisations. Additional product modules include Emergency Text Alerts for urgent communications, eNPS Surveys & Reporting for employee engagement measurement, and Direct-to-Employee Expense Reporting for cost visibility. Supporting insight tools encompass Data Storytelling and User in the Loop (UIL) frameworks. All components are designed to work together within the Finfo360 ecosystem, connecting financial, environmental, and personnel data sources for cross-analysis and informed decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• Finfo360: White-label platform for engagement and analytics, providing organisations with a customisable portal for understanding their business through data aggregation, reporting, and automated data distribution.

Products and services

• Finfo360 Platform

Quantifiable outcome

• 30% cost savings achieved through expense reporting at Yorkshire Building Society

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Qualtrics: Qualtrics is the leading employee experience and survey platform, with eNPS, engagement, and people analytics capabilities. It competes directly with Finfo's eNPS Surveys & Reporting product for enterprise HR and people-ops budgets.
• Expensify: Expensify provides expense reporting and corporate card solutions for businesses of all sizes. It is the most direct functional peer to Finfo's Direct-to-Employee Expense Reporting module, with overlapping use cases in receipt capture, approval workflows, and reporting dashboards.
• Culture Amp: Culture Amp provides employee engagement surveys, eNPS, and people analytics for mid-market and enterprise customers. It is a direct peer to Finfo's employee engagement and survey modules and often competes for the same HR analytics use case.

Broad incumbents

• Tableau: Tableau (Salesforce) is a leading analytics and data visualisation platform widely used in enterprise reporting. It competes with Finfo's data aggregation and customised reporting capabilities, particularly for ESG and financial reporting use cases.
• Workday: Workday offers a unified cloud platform for finance and HR, including analytics, expense management, and employee engagement capabilities. Its enterprise financial management suite overlaps with Finfo's reporting, expense, and eNPS modules and is frequently shortlisted by the same enterprise buyers.
• SAP Concur: SAP Concur is the dominant enterprise expense management and travel booking platform. Finfo's Direct-to-Employee Expense Reporting product competes directly with Concur's core offering in the same buyer segment (large UK enterprises), making it the closest broad incumbent comparable.
• Microsoft Power BI: Microsoft Power BI is the dominant enterprise business intelligence and data visualisation platform. It is the closest broad incumbent to Finfo's Reporting & Analysis capability and is the default analytics layer inside many of Finfo's target enterprise accounts.

Emerging players

• Visier: Visier is a people analytics and workforce planning platform. It is comparable to Finfo's eNPS and employee engagement reporting modules, particularly for organisations seeking dedicated workforce data analytics.
• Zoho Analytics: Zoho Analytics is a self-service BI and reporting platform with broad data source connectivity. It competes with Finfo's data aggregation and customised reporting capabilities, particularly for SMEs and cost-sensitive enterprise buyers.

Regional players

• Sage: Sage is a leading UK-headquartered accounting, payroll, and financial management software provider. It serves the same UK enterprise and mid-market customers as Finfo and overlaps with Finfo's financial reporting and expense use cases, making it a strong regional peer.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/18188130/admin/feed/posts
• Instagraminstagram.com/finfo.io
• Xx.com/finfoUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finfo