Gymstick International Oy

What Gymstick International Oy does

Gymstick International Oy is a privately held Finnish limited company founded in 2003 and headquartered in Lahti, Finland, that designs, sources, and distributes a catalog of more than 650 fitness, sport, and wellness products across cardio (treadmills, rowers, exercise bikes, crosstrainers, walking pads), strength (free weights, benches, racks, weight machines, multi-stations), functional training, recovery, and outdoor categories. Underlying product technology includes Bluetooth/FTMS connectivity for app integration, hybrid resistance systems combining water and magnetic resistance (e.g., GRW Fusion Rower, GR6.0 Rower), ShockControl multi-layer deck cushioning on treadmills, a patented tri-fold storage design on the GR8.0 rower, and Polar-compatible heart-rate monitoring, with products such as the leg press rated up to 450 kg and the WalkingPad V2 to 130 kg. The business operates a hybrid go-to-market model consisting of direct-to-consumer e-commerce via gymstick.com and a dedicated B2B extranet serving commercial gyms, training facilities, and corporate buyers, with distribution reaching six continents and over 45 countries through thousands of resellers; the company also functions as a multi-brand distributor for third-party labels including Tunturi, Pure2Improve, Chiba, Cool-X, Bosu, WaterRower, Schwinn, Bowflex, Cornilleau, Kingsmith, and Ozean. Revenue is generated primarily through hardware sales across segmented price tiers, anchored by the heritage Gymstick Originals line and flanked by the Gymstick Active and Vivid by Gymstick sub-brands. The company does not disclose pricing, headcount, revenue, ownership, or management information publicly.

Name

Gymstick International Oy

Legal name

Gymstick International Oy

Website

https://gymstick.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gymstick International Oy is a Finnish private fitness equipment company that designs and distributes 650+ products across cardio, strength, functional, recovery, and outdoor categories to consumers, commercial gyms, and B2B resellers in 45+ countries via e-commerce and a B2B extranet.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Fitness equipment
• Home gym equipment
• Cardio machines
• Strength training equipment
• Sports fitness products

Headquarters

HQ city

Lahti

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fitness Equipment Sales: Gymstick generates revenue primarily through the sale of physical fitness equipment, including cardio machines (treadmills, rowing machines, exercise bikes, crosstrainers), strength training equipment (free weights, weight machines, benches, racks), functional training tools, recovery products, and outdoor sports equipment. The company offers over 650 unique products across multiple price points and quality tiers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gymstick International Oy designs, manufactures, and distributes a broad portfolio of fitness and sports equipment spanning cardio machines (treadmills, rowers, exercise bikes, crosstrainers, walking pads), strength training equipment (free weights, benches, racks, weight machines, multi-stations), functional training tools, recovery products, and outdoor sports equipment. The company sells more than 650 unique products through its own direct-to-consumer e-commerce site, a B2B extranet for commercial buyers, and thousands of resellers across 45+ countries, while also distributing multiple third-party fitness brands.

Differentiator

Problem solved

Functional benefit

Brands

• Gymstick Originals: Heritage fitness products that innovated the industry with out-of-the-box thinking and effectiveness. Adapted to training routines of professional athletes and fitness enthusiasts globally.
• Gymstick Active
• Vivid by Gymstick

Products and services

• Cardio Equipment Cardio product line including walking pads, treadmills, exercise bikes, crosstrainers, rowers, PRO-grade cardio machines, and cardio accessories designed for both home users and commercial gym facilities. Many models feature Bluetooth connectivity for app integration with Kinomap, Zwift, and other fitness platforms.
• Strength Training Equipment Strength training line including free weights (barbells, plates, dumbbells, kettlebells), strength equipment (racks, benches, pull-up bars), weight machines (plate-loaded, weight stack, multi-stations, home gyms), gym flooring, lifting gear, and storage solutions aimed at home and commercial strength training.
• Functional Training Equipment Functional fitness tools including medicine balls, bodyweight training equipment, speed and agility gear, and crosstraining products for varied athletic conditioning routines.
• Fitness Tools and Accessories Fitness tools, mats and flooring, exercise balls, resistance bands, boards and steppers, hand strength tools, boxing equipment, yoga products, plus branded collections (Gymstick Originals, Gymstick Active, Vivid by Gymstick) and accessories/spare parts aimed at home fitness enthusiasts.
• Recovery Equipment Recovery and mobility product line comprising massage tools, mobility tools, sport supports, and water bottles for post-workout recovery and injury prevention.
• Outdoor and Water Sports Equipment Outdoor and recreational sports equipment including water sports gear, field sports products, trampolines, darts, and table tennis tables for outdoor fitness and recreation.
• Gymstick B2B Extranet Service Separate B2B account system accessible via the Gymstick website that provides commercial buyers, gyms, fitness centers, and resellers with differentiated pricing, ordering, and distribution access to Gymstick products and third-party fitness brands.

Quantifiable outcome

• Equipment supports up to 450 kg maximum load on leg press machines, demonstrating commercial-grade durability
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• KinomapcoreTechnology or IntegrationKinomap is a third-party fitness app integrated with Gymstick products (rowers, crosstrainers, treadmills, exercise bikes) via Bluetooth connectivity. The integration enables virtual routes, guided workouts, and real-time training feedback for users of compatible Gymstick equipment.
• ZwiftcoreTechnology or IntegrationZwift is a connected fitness platform compatible with select Gymstick products including rowers, crosstrainers, and treadmills through Bluetooth connectivity. The partnership provides interactive training experiences with virtual workouts and gamified fitness content.
• KS Fit AppcoreTechnology or IntegrationKS Fit is a training application compatible with Gymstick WalkingPad treadmills via Bluetooth. The app enables speed control, multi-user profiles, multiple language options, and comprehensive workout tracking for WalkingPad users.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymstick International Oy