Medicine Hat Exhibition & Stampede

What Medicine Hat Exhibition & Stampede does

Medicine Hat Exhibition & Stampede is a not-for-profit Agricultural Society incorporated in 1947 (with roots dating to 1887) that operates a 20-acre fairgrounds in Medicine Hat, Alberta, and produces a year-round calendar of western-heritage, rodeo, and community events. Its flagship is the annual Stampede Week (July 22-25, 2026), anchored by WPCA Chuckwagon Races, the Summer Pro Rodeo (a Canadian Professional Rodeo Association tour stop), Night Show concerts, the West Coast Amusements Midway, and an All Breed Horse Show, with supplementary events including Broncs & Honky Tonks Indoor Rodeo, Indian Relay Racing (in collaboration with Travel Alberta), Heart of the Horse, Cars & Guitars, the Beef Pen Show, Antique & Collectible Gun & Hobby Show, and the Christmas Farmers' Market. The organization runs over 30 volunteer committees, a Youth Involvement Program for ages 13-18, and the Co-op Pioneer Village heritage site with seven historic buildings.

The operating infrastructure comprises ten rentable facilities (Fieldhouse 33,000 sq ft / 2,500 cap, Auditorium 14,000 sq ft / 1,700 cap, Pavilion 23,000 sq ft / 1,000+ cap, Wild Rose Room, Grandstand Banquet Room, Carriage House, Cactus Room, Fireside Room, Sierra Room, plus the outdoor Arena) catering to weddings, corporate meetings, trade shows, and sporting events. Underlying technology is deliberately lean: ticketing runs on accesso ShoWare (with Eventbrite for select events), calendar integration via Google Calendar and iCal, and standard card payments. The technology stack is functional rather than differentiating; competitive positioning rests on physical infrastructure, heritage, and community embedding rather than proprietary software.

The revenue model is multi-stream and event-cycle dependent. Streams include gate admissions ($12 adults / $6 children, with Double-Toonie Day discounts), event-specific tickets (Summer Pro Rodeo packages $75-$105, Night Show $80-$90, Indian Relay $28, Heart of the Horse all-inclusive $125), midway wristbands ($45 advance / $55 on-site, distributed through South Country Co-op), venue rental fees (photoshoots at $50-$75/hour), trade show booth rentals ($580-$1,700), concessions via Shooting Star Events, and sponsorship packages with named-rights partners (South Country Co-op, Servus Credit Union, CF Industries, UFA, Western Financial Group, C&H Irrigation, Alberta Foundation for the Arts). Customer segments span general public attendees, local business sponsors, trade show exhibitors, venue renters, and a deep volunteer base. No revenue or membership figures are disclosed.

Name

Medicine Hat Exhibition & Stampede

Legal name

Medicine Hat Exhibition & Stampede

Website

https://mhstampede.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicine Hat Exhibition & Stampede is a not-for-profit Agricultural Society incorporated in 1947 that operates a 20-acre fairgrounds in Medicine Hat, Alberta, hosting annual rodeos, chuckwagon races, concerts, trade shows, and community events for the southeastern Alberta public and regional sponsors.

Ownership category

akta.pro rank

Product category

Agricultural Exhibition & Community Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAFAO

Local Community & Multi-Category Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYTHAHAAAH

Fairgrounds & Expo Parks

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPAGAFAA

General Consumer Expos & Trade Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPAGAFAN

Collectibles & Hobby Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Headquarters

HQ city

Medicine Hat

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from gate admissions, event tickets (rodeo, night shows, concerts), midway wristbands, and concert admissions. Gate admission is $12 for adults and $6 for children.
2. Sponsorship: Partnership opportunities for businesses to market products and services through Stampede events, enhancing brand visibility within the community year-round.
3. Venue Rentals: Rental of 10 facilities for various functions accommodating 1-1,500 guests including meetings, weddings, trade shows, and sporting events.
4. Concession & Catering: On-site food and beverage services including catering with Shooting Star Events, concessions, and beer gardens.
5. Trade Show Exhibitor Fees: Booth rental fees for Summer Stampede Tradeshow with booth sizes ranging from 10x10 ($580) to 10x30 ($1,700) plus GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Medicine Hat Exhibition & Stampede is a not-for-profit Agricultural Society that hosts a portfolio of annual community events anchored by Stampede Week (July 22-25), featuring a WPCA-sanctioned Summer Pro Rodeo, WPCA Chuckwagon Races, Night Show concerts, The Midway, and Indian Relay Racing, alongside year-round events such as Heart of the Horse, Antique Collectible Gun & Hobby Show, Christmas Farmers' Market, Olde Tyme Christmas Fair, and weekly Farmers' Markets. The organization also rents 10 on-site facilities (Auditorium, Fieldhouse, Pavilion, Wild Rose Room, Carriage House, Grandstand Banquet Room, Cactus Room, Fireside Room, Sierra Room, Arena) accommodating 1-1,500 guests for weddings, meetings, trade shows, and sporting events.

Product overview

Medicine Hat Exhibition & Stampede is a not-for-profit Agricultural Society operating since 1887, providing community events, venues, and programs in Medicine Hat, Alberta. The organization offers a portfolio of annual events including the flagship July Stampede Week (July 22-25, 2026), WPCA Chuckwagon Races, Indian Relay Racing, Cars & Guitars, various rodeo events (Broncs & Honky Tonks, Summer Pro Rodeo), night shows with concert performances, horse shows, trade shows, and seasonal holiday markets. The venue portfolio includes 10 rental facilities (Wild Rose Room, Carriage House, Grandstand Banquet Room, Auditorium, Cactus Room, Fireside Room, Sierra Room, Pavilion, Fieldhouse, Arena) plus RV Campground and Co-op Pioneer Village heritage site. Additional offerings include sponsorship partnerships, youth committee programs, volunteer opportunities, online ticketing via accesso ShoWare, and tradeshow booth rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Exhibition & Stampede The flagship annual event featuring rodeo, chuckwagon races, night shows, midway rides, horse shows, and western heritage celebrations for families and rodeo enthusiasts in southeastern Alberta.
• WPCA Chuckwagon Races

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• South Country Co-opcoreGTM or Marketing Partner · 22 July 2026Primary sponsor for the 2026 Night Shows. South Country Co-op also serves as the advance ticket outlet for midway wristbands, offering discounted pre-sale prices ($45 vs $55 on grounds).
• C&H IrrigationminorGTM or Marketing Partner · 22 July 2026Sponsor for the 2026 Summer Night Shows featuring Tom Cochrane and Johnny Reid concerts.
• Servus Credit UnioncoreGTM or Marketing Partner · 22 July 2026Sponsor for the 2026 Night Shows and naming sponsor for Servus Credit Union Kiddies Day during Stampede Week.
• Western Financial GroupminorGTM or Marketing Partner · 22 July 2026Sponsor for the 2026 Summer Night Shows featuring Tom Cochrane and Johnny Reid concerts.
• Alberta Foundation for the ArtsminorGTM or Marketing Partner · 22 July 2026Sponsor for the 2026 Summer Night Shows, supporting arts and cultural programming at the Stampede.
• Best Western Premier Medicine HatminorGTM or Marketing PartnerOfficial accommodation partner providing lodging for performers, vendors, and patrons visiting the Stampede grounds.
• Hampton Inn & SuitesminorGTM or Marketing PartnerOfficial accommodation partner providing lodging for performers, vendors, and patrons visiting the Stampede grounds.
• CF IndustriescoreGTM or Marketing PartnerProud sponsor of the CF Stampede Parade organized by a dedicated volunteer committee. The parade is a highlight of Stampede Week.
• West Coast AmusementscoreStrategic or Co-development PartnerProvider of The Midway rides, food, and games during Stampede Week. Brings amusement park experience with age/height requirements of 2 years and 36 inches minimum.
• Shooting Star EventscoreStrategic or Co-development PartnerOn-site catering partner providing food and beverage services for all facilities, offering personalized menus for garden parties, indoor/outdoor events, and professional staff.
• Canadian Professional Rodeo Association (CPRA)coreStrategic or Co-development PartnerThe Broncs & Honky Tonks Spring Indoor Rodeo serves as the kick-off to the rodeo season and CPRA calendar. Summer Pro Rodeo is part of the Canadian Professional Rodeo Tour.
• World Professional Chuckwagon Association (WPCA)coreStrategic or Co-development PartnerThe Medicine Hat Exhibition & Stampede is part of the WPCA Tour in June, featuring 36 drivers with thoroughbred horses and outriders on a half-mile track.
• Travel AlbertaminorStrategic or Co-development PartnerCollaborates with Travel Alberta and Indigenous leaders to organize Indian Relay Racing, ensuring the essence of the event is respected and preserved as a celebration of North American Indigenous culture.
• UFAminorGTM or Marketing PartnerSponsor of the Country in the City exhibit, launched in 2006 to provide connection between urban and rural communities through agricultural and energy displays.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ponoka Stampede: Ponoka Stampede is another Alberta-based agricultural society running an annual rodeo, chuckwagon races, and exhibition-style community events. Directly comparable in size, governance structure (volunteer committee-driven), and product mix.
• Westerner Park: Westerner Park (Red Deer) is a multi-venue agricultural society complex running exhibitions, trade shows, rodeos, and venue rentals. Closely mirrors MHES's business model of combining events, venue rentals, and agricultural society programming.
• Canadian Western Agribition: Canadian Western Agribition is a Regina-based agricultural exhibition and trade show featuring livestock shows, trade exhibits, and rodeo. Directly comparable to MHES's Beef Pen Show and Tradeshow on a larger national scale.
• Strathmore Stampede: Strathmore & District Agricultural Society runs an annual rodeo and exhibition event in southern Alberta. Closely comparable to MHES in scale, agricultural society charter, and rodeo/exhibition focus.
• Lethbridge & District Exhibition: Exhibition Park in Lethbridge operates as an agricultural society with rodeo, trade shows, and venue rentals in southern Alberta. Direct regional peer to MHES with overlapping rodeo, exhibition, and venue-rental product lines.

Regional players

• Olds College / AgSmart Festival: Olds College runs AgSmart, an Alberta agricultural educational event and trade show. Comparable in educational programming and trade-show adjacency to MHES's Country in the City exhibit and Big Marble Classroom Learning.

Broad incumbents

• Calgary Stampede: Calgary Stampede is the largest annual rodeo, exhibition, and western heritage festival in Canada. Direct analogue to MHES, operating on a much larger scale with similar rodeo/exhibition programming, venue rentals, and tourism partnerships across Alberta.
• Northlands (Edmonton EXPO Centre): Northlands/Edmonton EXPO Centre operates large-scale exhibitions, trade shows, and venue rentals in Alberta. Comparable in venue-rental and trade-show operations but serves a much larger urban market than MHES.

Others

• Canadian Association of Fairs and Exhibitions: Industry association representing Canadian agricultural fairs and exhibitions. Provides the framework (awards, best practices) under which MHES operates and benchmarks its programming.
• Calgary Exhibition & Stampede Foundation: Foundation arm of the Calgary Stampede supporting youth, agriculture, and community programming. Comparable in scope of youth and community education programming offered by MHES.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mhstampede
• Facebookfacebook.com/MedicineHatStampede
• Instagraminstagram.com/mhstampede

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicine Hat Exhibition & Stampede