Canadian Western Agribition

What Canadian Western Agribition does

Canadian Western Agribition is a registered nonprofit agricultural exhibition organization founded in 1971 and headquartered in Regina, Saskatchewan. It operates a six-day annual event recognized as Canada's largest livestock show and branded the "Best Beef Show on the Continent." The core product is a multi-component showcase featuring livestock exhibitions across 12+ breeds and 1,500+ head of cattle, the Maple Leaf Circuit Finals Rodeo (with a $120K purse), trade shows, educational programming reaching 10,000+ students, and an international business development program hosting 1,200+ guests from 76+ countries. Supporting technology includes a mobile application and online entry systems developed in collaboration with the University of Saskatchewan, which digitize attendee and exhibitor workflows.

The organization serves a tripartite audience: livestock producers and exhibitors (cattle breeders, rodeo competitors, agtech innovators), international buyers and trade delegations seeking North American livestock market access, and general consumers attending as spectators. Educational outreach extends to K-12 and post-secondary students through structured programs. The customer base is geographically dispersed across Canadian provinces, U.S. states, and international markets, with the international program providing a key distribution channel for Canadian livestock genetics into global markets.

Revenue mechanics are diversified across ticket sales (priced $17-$50), corporate sponsorships from major partners including BHP, John Deere, CN, Deloitte, and Conexus, exhibitor booth fees, memberships, and a 50/50 raffle whose proceeds flow to the Agribition Community Foundation. The organization operates with 11-50 employees supplemented by a volunteer network of approximately 450 individuals across 22 functional areas, reflecting a high-leverage operating model typical of large-scale event-based nonprofits. Strategic direction has emphasized program diversification in recent years, adding the Canadian Animal AgTech Awards (presented by Deloitte), the Next Gen Agriculture Mentorship Program with government partners, and the Agribition Community Foundation.

Name

Canadian Western Agribition

Legal name

Canadian Western Agribition

Website

https://agribition.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Canadian Western Agribition is a Regina-based nonprofit operating Canada's largest annual livestock exhibition since 1971, serving cattle producers, international trade delegations from 76+ countries, rodeo competitors, and 151,000+ attendees through livestock shows, rodeo, trade exhibits, and agtech programming.

Ownership category

akta.pro rank

Product category

Agricultural Events and Livestock Exhibitions

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (115210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)

Keywords

• Livestock exhibitions
• Agricultural trade shows
• Rodeo events
• Agricultural education programs
• Livestock competitions

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: Revenue from ticket sales for rodeo events, family nights, and general admission to the agricultural show. Tiered pricing for different seating categories and age groups.
2. Sponsorship and Partnership Revenue: Multi-tiered sponsorship program including Titanium, Platinum, Gold, Silver, and Bronze levels with varying benefits and visibility. Major sponsors include BHP, John Deere, CN, Conexus Credit Union, and various agricultural companies.
3. Membership Fees: Corporate memberships at $100 and Friends memberships at $25 provide voting rights at AGMs and recognition in annual reports.
4. 50/50 Raffle: Annual 50/50 raffle with proceeds supporting the Agribition Community Foundation. Total possible prize values of approximately $400,000+.
5. Trade Show Exhibitor Fees: Trade show participation fees for exhibitors featuring agricultural equipment, products, and services across multiple arenas and exhibition halls.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Canadian Western Agribition (CWA) is a nonprofit organization that produces an annual six-day agricultural show in Regina, Saskatchewan, combining livestock exhibitions across 12 beef breeds plus sheep, bison, alpaca, and equine, an agribusiness trade show, the Maple Leaf Circuit Finals Rodeo, and youth/agricultural education programs. The organization connects international buyers from 76+ countries with Canadian livestock genetics and agricultural products through its Incoming Buyers Program and International Business Centre. It also operates year-round programs including mentorship, scholarships, and community engagement.

Product overview

Canadian Western Agribition (CWA) operates as a multi-day agricultural event organization offering a platform combining live livestock exhibitions, professional rodeo entertainment, youth development programs, and educational initiatives. The core product is the annual six-day agricultural show featuring beef cattle and diverse livestock competitions, complemented by the Maple Leaf Circuit Finals Rodeo (four nights of pro rodeo). Supporting products include the CWA App (mobile application for event navigation and results), Trade Show exhibition space, youth competition events (Spring Fling Junior Show), educational programs reaching 10,000+ students, the Next Gen Agriculture Mentorship Program (18-month mentorship), and scholarship/award programs. CWA positions itself as 'the best beef show on the continent' serving over 1,200 international guests from 76+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Maple Leaf Circuit Finals Rodeo: Professional rodeo circuit presented by BHP featuring 10 top contestants in each of the eight major rodeo events over four nights
• Canadian Animal AgTech Awards
• Next Gen Agriculture Mentorship Program
• Spring Fling Junior Show
• Agribition Golf Classic
• Miss Rodeo Agribition
• Agribition Community Foundation

Products and services

• CWA Mobile App Official mobile application providing livestock showbook and results, rodeo schedules, interactive floor plans, full event schedule, ticket purchasing, and family/education program information for event attendees. Presented by University of Saskatchewan.
• Trade Show Agricultural trade show featuring the SaskTel Marketplace with consumer goods plus exhibitor booths for crop and livestock equipment, insurance/financial services, and fencing equipment. Targets trade show exhibitors and visitors attending the annual event.
• Maple Leaf Circuit Finals Rodeo Four-night professional rodeo event presented by BHP in partnership with the Canadian Professional Rodeo Association, featuring 10 top contestants in each of eight major rodeo events with a total purse of $120,000 and over 24,000 attendees.
• Family Night at the Chutes Family-oriented entertainment evening presented by the Regina Pats featuring mutton busting, trick riders, mini chuckwagon races, boot scramble, rodeo clowns, and mascot celebrations. Ticket-based family event.
• Spring Fling Junior Show One-day junior livestock exhibition held at the John Deere Sale Arena showcasing junior exhibitors and their steer or heifer projects, presented by Babco Meats, with over $18,000 in prizes awarded.
• Agribition Golf Classic Annual four-person charity golf tournament held at Royal Regina Golf Club, with lunch, steak dinner, tee gifts, and on-course activations.
• Livestock Competitions Competition platform hosting cattle shows across 12 beef breeds (Angus, Charolais, Gelbvieh, Hereford, Limousin, Maine Anjou, Shorthorn, Simmental, Speckle Park, Texas Longhorn and others), plus bison, sheep, alpaca, equine events, and dog championships with online entry system.
• Education Program Hands-on agricultural education program educating over 10,000 rural and urban students annually, including the thinkAG Career Expo for Grades 9-12 and elementary programs for Grades 1-6, covering animal welfare, sustainable farming, Indigenous culture, and agriculture career opportunities.
• Next Gen Agriculture Mentorship Program 18-month mentorship experience accepting eight Saskatchewan applicants aged 18-39 annually, providing industry knowledge, advocacy, business education, networking, and board governance training in partnership with Saskatchewan Ministry of Agriculture and Government of Canada.
• Scholarships and Awards Program Scholarship program providing $2,500 awards to students pursuing post-secondary education in agriculture-related fields, including CWA Scholarship, Barry Andrew Family Award ($1,500), and William M Farley Memorial Award ($1,500).
• Sensory Hour Special accessibility event providing a calmer, structured environment for individuals with sensory sensitivities, featuring reduced noise, limited capacity, gentle animal interactions, and exclusive access.

Quantifiable outcome

• Over 1,200 international guests from 76+ countries attend annually
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Prairie Clean EnterprisesminorGTM or Marketing Partner · 28 November 2025Prairie Clean Enterprises will become Canadian Western Agribition's official livestock bedding partner beginning in 2026, supplying its flax straw pellet bedding product at the Regina-based agricultural show. The partnership showcases locally-made Saskatchewan innovation at a world-class agricultural event.
• Agriculture and Agri-Food CanadacoreStrategic or Co-development PartnerFederal government department supporting Canadian agriculture through partnership with Agribition's international program and education initiatives.
• Government of SaskatchewancoreStrategic or Co-development PartnerProvincial government partner supporting Agribition through the International Program, Incoming Buyers Program funding, and agricultural sector promotion.
• Canadian Beef Breeds CouncilcoreStrategic or Co-development PartnerPremium partner supporting the international promotion of Canadian beef genetics through Agribition's marketplace.
• BHPcoreGTM or Marketing PartnerMajor sponsor presenting the Maple Leaf Circuit Finals Rodeo and supporting agricultural events in Saskatchewan.
• DeloittecoreGTM or Marketing PartnerProfessional services firm presenting the Canadian Animal AgTech Awards and serving as a Premium International Partner.
• John DeerecoreGTM or Marketing PartnerAgricultural equipment manufacturer as Titanium sponsor with John Deere Sale Arena naming rights and trade show presence.
• CNcoreGTM or Marketing PartnerTransportation and logistics company sponsoring Agribition Beef Supreme competition and events.
• University of SaskatchewancoreGTM or Marketing PartnerPresenting sponsor of the official CWA mobile application, supporting agricultural education and research mission.
• Regina PatsminorGTM or Marketing PartnerLocal hockey team presenting Family Night at the Chutes event, supporting community engagement and family programming.
• Young's EquipmentcoreGTM or Marketing PartnerAgricultural equipment dealer presenting the 50/50 raffle and supporting Agribition events.
• Saskatchewan Ministry of AgriculturecoreStrategic or Co-development PartnerProvincial ministry partnering on Next Gen Agriculture Mentorship Program delivering 18-month mentorship experiences for young agriculture professionals.
• Prairie Clean EnterprisesminorGTM or Marketing PartnerWeyburn-based company becoming official livestock bedding partner in 2026, supplying flax straw pellet bedding product.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• World Ag Expo: World Ag Expo in Tulare, California is the world's largest annual agricultural trade show featuring equipment, technology, and services. Direct peer to CWA's trade show component, focused on ag equipment and innovation exhibitors.
• Farm Progress Show: Farm Progress Show is a major North American agricultural trade show featuring equipment, crop production, and livestock technology. Direct peer to CWA's trade show exhibition given overlapping exhibitor base and audience.
• Calgary Stampede: Calgary Stampede is the world's largest outdoor rodeo and western festival with significant agricultural exhibition elements including livestock shows. Direct peer given prairie-Canadian geographic overlap and shared rodeo/agriculture programming.
• Fort Worth Stock Show & Rodeo: Fort Worth Stock Show & Rodeo is a major Texas-based livestock exhibition and rodeo event with multi-week run featuring cattle shows, horse shows, and youth livestock competitions. Direct peer to CWA given comparable format and audience.
• National Western Stock Show: National Western Stock Show in Denver is a premier U.S. livestock exhibition featuring cattle shows, horse competitions, rodeo, and trade show. Highly comparable to CWA in combining livestock exhibitions with rodeo entertainment and educational programming.
• Houston Livestock Show and Rodeo: Houston Livestock Show and Rodeo is one of the world's largest livestock exhibitions and rodeo events, featuring cattle shows, rodeo competitions, and educational programs. Direct peer to CWA given overlapping format of livestock exhibitions + professional rodeo + youth/agricultural education programming.
• Farmfair International: Farmfair International, held at Edmonton Expo Centre, is a major Western Canadian livestock and agriculture trade event featuring cattle shows, equine events, and agricultural trade show. Direct peer given overlapping livestock exhibition focus and Canadian prairie proximity.
• The Royal Agricultural Winter Fair: The Royal Agricultural Winter Fair in Toronto is Canada's other flagship agricultural exhibition featuring livestock shows, equestrian events, and a large trade show. Direct peer to CWA as fellow major Canadian livestock/agricultural showcase with similar format.

Regional players

• Royal Melbourne Show: Royal Melbourne Show is Australia's largest annual agricultural show featuring livestock exhibitions, equestrian events, and agricultural competitions. Regional peer to CWA given comparable livestock showcase format but different geography.
• Agri-Trade Equipment Expo: Agri-Trade Equipment Expo is a Western Canadian agricultural equipment trade show held annually in Red Deer, Alberta. Regional peer to CWA given Canadian prairie geographic overlap and similar agricultural equipment exhibitor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CanadianWesternAgribition
• Facebookfacebook.com/Agribition
• LinkedInlinkedin.com/company/canadian-western-agribition/?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BYS9inpToTbCKLS16iTiFZw%3D%3D
• Instagraminstagram.com/agribition
• TikToktiktok.com/@agribition

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Western Agribition